Tag: MLB

  • LALIGA holds ‘EXTRA TIME’ webinar series in India to discuss the future of sports

    LALIGA holds ‘EXTRA TIME’ webinar series in India to discuss the future of sports

    Mumbai Continuing to build the Indian sports landscape, LALIGA, the world’s largest football ecosystem, successfully concluded its first-ever ‘EXTRA TIME’ webinar series in India. Seeking to engage in conversations related to sports technology and culture, the first of the dual-part webinar series, explored the evolving landscape of sports technology, and its impact in transforming fan engagement in India. Directing the conversation, leaders with experience leading properties such as LALIGA, National Basketball Association (NBA), Major League Baseball (MLB), Dream Sports, and the International Olympic Committee (IOC) graced the occasion as panel members.

    Delving into topics on innovation, audiovisual content, artificial intelligence, virtual reality, and gamification amongst others, the panellists spoke about how tech can help build individual sports awareness and amplify preexisting audience potentials through personalization of content.

    Speaking at a LALIGA Extra Time Webinar, LALIGA head of content & programming Roger Brosel said, “At LALIGA, we have always looked at technology as a means to an end. Our final objective is to have a product with which fans can engage. Technology by itself cannot be the future, it must add something to the story we are already telling at LALIGA. We look at technology to build engagement and immersive experiences alongside the match day experience for fans who do not have the opportunity to travel. Through creativity & tech innovation we are allowing the viewer at home to get closer to the action.”

    Dream Sports chief marketing officer Vikrant Mudaliar, added “Gen-AI is an interesting avenue at the moment. From a Dream11 point of view, we are looking to innovate to seamlessly and frictionlessly provide fantasy sports fans content through reduced touchpoints. This added amount of convenience to stream, chat, gamify, and be provided with tips based on your interest is what we are aiming to do explore.”

    NBA India country head Rajah Chaudhry added, “For the NBA, we look at the technology space under two pillars; personalization and awareness building. We use tech, and in particular AI to build experiences for our fans. Through tech, we can personalize content, allowing fans to engage with the game based on their preferences, while providing access to the NBA like never before through immersive technology – which also allows us to build our existing fanbase in the country.”

    MLB Senior Manager India Ryo Takahashi added “MLB utilizes tech to understand our audience at multiple levels. Through building fan profiles, we are better able to understand our end consumer in terms of platform usage, the behaviour of the consumer, and the changing mindset of the fans. By adapting our offerings to gain an advantage in fan experience, tech allows us to build and scale our offering to new audiences and markets.”

    Aneesh Surender Madani, former – head of global digital partnerships and innovation at IOC & Former Twitter head of sports partnerships, at Asia Pacific, added “There’s a window beyond ‘LIVE’ content which is an area of growth for sports organizations. Fans are keen to learn more about the human stories in addition to the game. This demand is where tech can have a significant role to play. The big opportunity is in enabling athletes to share compelling content across multiple platforms.”

    Exploring the theme of building a sporting culture in India, the second part of the LALIGA Extra Time Webinar series will take place in mid-May alongside leaders from the sports industry in India and Spain.

  • ESPN launches Singapore edition of flagship global site to extend leadership across digital sports category

    ESPN launches Singapore edition of flagship global site to extend leadership across digital sports category

    MUMBAI: Two days before Singapore stops to celebrate National Day, global sports leader ESPN has launched a new Singapore edition of its flagship digital platform – ESPN.com – to super serve fans with the best of global sport layered with a distinctly local flavour.

    Already the leading digital sports publisher in Singapore and around the world, ESPN will consolidate its market-leading position via a new local edition that extends on the growing Singapore audience already on ESPN.com consuming the best of international football and many other sports.

    ESPN Singapore edition adds to a growing global suite of 16 localised versions of the ESPN.com flagship, and it is the latest to launch in the APAC region following the Philippines, Australia and India editions.

    The Singapore launch is an extension of the August 2018 announcement of ESPN’s collaboration with Mediacorp, where the two parties signed a multi-year agreement with the objective to deliver a richer experience for sports fans and digital advertisers in Singapore.

    ESPN Singapore digital edition will offer Singapore sports fans a world-class, mobile-first, video-rich platform with unmatched depth of coverage to feed the country’s voracious appetite for Premiere League football, while also serving fans of golf, tennis, boxing, MMA, cricket, rugby, NBA, NFL, MLB and much more.

    Lance Peatey, General Manager of ESPN Southeast Asia, said, “This launch will reinforce our strong leadership position in Singapore, and our commitment to provide best in class content to sports fans. It will also provide impactful, practical solutions to advertisers, and bring a greater ability for brands to align with local content initiatives. The platform will benefit sports fans and advertisers alike.”

    ESPN.com is already the No.1 sports destination online for Singapore fans, with an average of 1 million unique users per month according to Adobe Omniture analytics, and three times more engagement (minutes consumed) than the nearest competitor according to comScore global rankings.

    Each month, ESPN digital content reaches and engages more sports fans around the world than any other sports brand. The multi-year agreement with Mediacorp allows it to be the exclusive representative for all ad sales in Singapore for ESPN.com and the new ESPN Singapore edition.

  • Disney acquires 33% stake in video streaming company BAMTech for $1 billion

    Disney acquires 33% stake in video streaming company BAMTech for $1 billion

    BENGALURU: The Walt Disney Company (Disney) announced that it has acquired a thirty three percent stake in Direct-To-Consumer video streaming company BAMTech for $1 billion to be paid in two tranches. One instalment will be paid immediately and one will be paid in January 2017, with Disney having the option of acquiring a majority stake in the company. BAMTech was previously formed by Major League Baseball (MLB). As part of the transaction, BAMTech was separated from MLB’s broader digital business, MLB Advanced Media (MLBAM).

    “Our investment in BAMTech gives us the technology infrastructure we need to quickly scale and monetize our streaming capabilities at ESPN and across our company,” said Disney chairman and CEO Robert A. Iger.

    Commissioner of Baseball Robert D Manfred, Jr. said, “Every day the powerful partnership of technology and content becomes more important to consumers. We are excited to get to work with Disney and our longtime partners at ESPN in the important and ever-changing area of content distribution.”

    “Bringing a multi-sport service directly to fans is an exciting opportunity that capitalizes on BAMTech’s premier digital distribution platform and continues ESPN’s heritage of embracing technology to create new ways to connect fans with sports,” said ESPN Disney Media Networks president and co-chair John Skipper. “As WatchESPN continues to grow and add value to the multichannel video subscription, this new service will be an outstanding complement.”

    Disney’s investment in BAMTech will provide the latter capital to accelerate growth of its proprietary video-delivery platform, deliver greater flexibility to clients and develop new technologies and capabilities says a Disney release. BAMTech will become a key partner for Disney in the delivery and support of streaming video and other digital products from Disney|ABC Television Group and ESPN, as well as its future digital initiatives.

    BAMTech will also collaborate with ESPN to launch and distribute a new ESPN-branded multi-sport subscription streaming service in the future. The direct-to-consumer service will feature content provided by both BAMTech and ESPN, and include live regional, national and international sporting events. Current content on ESPN’s linear networks will not appear on the new subscription streaming service.

    BAMTech is a player in direct-to-consumer streaming services, data analytics and commerce management with nearly 7.5 million total paid subscribers to its clients’ OTT products BAMTech’s roster of sports, news and entertainment clients includes HBO NOW, the National Hockey League, Major League Baseball, the PGA TOUR, WWE Network and Ice Network (a digital platform for professional figure skating).

    Following Disney’s acquisition of a stake in BAMTech, the National Hockey League received a minority interest in BAMTech, as the result of a previous agreement, says the Disney release.

  • Disney acquires 33% stake in video streaming company BAMTech for $1 billion

    Disney acquires 33% stake in video streaming company BAMTech for $1 billion

    BENGALURU: The Walt Disney Company (Disney) announced that it has acquired a thirty three percent stake in Direct-To-Consumer video streaming company BAMTech for $1 billion to be paid in two tranches. One instalment will be paid immediately and one will be paid in January 2017, with Disney having the option of acquiring a majority stake in the company. BAMTech was previously formed by Major League Baseball (MLB). As part of the transaction, BAMTech was separated from MLB’s broader digital business, MLB Advanced Media (MLBAM).

    “Our investment in BAMTech gives us the technology infrastructure we need to quickly scale and monetize our streaming capabilities at ESPN and across our company,” said Disney chairman and CEO Robert A. Iger.

    Commissioner of Baseball Robert D Manfred, Jr. said, “Every day the powerful partnership of technology and content becomes more important to consumers. We are excited to get to work with Disney and our longtime partners at ESPN in the important and ever-changing area of content distribution.”

    “Bringing a multi-sport service directly to fans is an exciting opportunity that capitalizes on BAMTech’s premier digital distribution platform and continues ESPN’s heritage of embracing technology to create new ways to connect fans with sports,” said ESPN Disney Media Networks president and co-chair John Skipper. “As WatchESPN continues to grow and add value to the multichannel video subscription, this new service will be an outstanding complement.”

    Disney’s investment in BAMTech will provide the latter capital to accelerate growth of its proprietary video-delivery platform, deliver greater flexibility to clients and develop new technologies and capabilities says a Disney release. BAMTech will become a key partner for Disney in the delivery and support of streaming video and other digital products from Disney|ABC Television Group and ESPN, as well as its future digital initiatives.

    BAMTech will also collaborate with ESPN to launch and distribute a new ESPN-branded multi-sport subscription streaming service in the future. The direct-to-consumer service will feature content provided by both BAMTech and ESPN, and include live regional, national and international sporting events. Current content on ESPN’s linear networks will not appear on the new subscription streaming service.

    BAMTech is a player in direct-to-consumer streaming services, data analytics and commerce management with nearly 7.5 million total paid subscribers to its clients’ OTT products BAMTech’s roster of sports, news and entertainment clients includes HBO NOW, the National Hockey League, Major League Baseball, the PGA TOUR, WWE Network and Ice Network (a digital platform for professional figure skating).

    Following Disney’s acquisition of a stake in BAMTech, the National Hockey League received a minority interest in BAMTech, as the result of a previous agreement, says the Disney release.

  • Fox Sports rebranded across Asia

    Fox Sports rebranded across Asia

    MUMBAI: Fox International Channels (FIC), the Asian pay-TV network, revealed that it will implement a wide-scale upgrade to its Fox Sports Asia network, effective August 15. It also announced new names for its Asian region channels, except India.

     

    The network rebranded its portfolio of channels, which currently are Fox Sports, Fox Sports Plus HD and Star Sports to ‘Fox Sports’, ‘Fox Sports 2’ and ‘Fox Sports 3’ respectively. This does not include the Star Sports brand in India.

     

    ‘Fox Sports’ will be the flagship channel, airing the most popular sporting events for the local audience, namely La Liga soccer matches, Ultimate Fighting Championships (UFC), tennis Grand Slam semifinals and finals and the main Formula One races.

     

    Star Sports which will now be Fox Sports 2, will provide coverage of golf majors, European and Asian soccer league, Major League Baseball (MLB), Indian Badminton League (IBL) and International Amateur Athletics Federation (IAAF) events.

     

    While, Fox Sports Plus HD rebranded as Fox Sports 3 will air adrenaline sports, such as motor sports, combat and extreme sports like F1, MotoGP, One FC and Extreme Games Asia.

     

    Fox Sports News and Fox Football channel HD will remain unchanged, while Fox Sports Play and Fox Sports Mobile will continue to be the network’s non-linear play with additional fitness and yoga content.

     

    The change takes effect in all territories across Asia where Fox Sports network channels are available.

     

    Late last year, News Corp had revamped the Star Sports bunch of channels in India as Star Sports 1, Star Sports 2, Star Sports 3, Star Sports 4, Star Sports HD1 and Star Sports HD2.

  • The future of television rests in apps: Netflix

    The future of television rests in apps: Netflix

    MUMBAI: OTT subscription service Netflix has published a report called Long Term View. The report says that the evolution to Internet TV apps is already starting. It notes that existing networks, such as ESPN and HBO that offer amazing apps will get more viewing than in the past, and be more valuable. Existing networks that fail to develop first-class apps will lose viewing and revenue.

    “Apps that provide on-demand viewing are critical because people don‘t love the linear TV experience where channels present programmes at particular times on non-portable screens with complicated remote controls. Finding good things to watch isn‘t easy or enjoyable. In addition to Netflix, most of the world‘s leading linear TV networks are moving into Internet TV,” Netflix says.

    It has given the examples of HBO and ESPN. ESPN, Netflix notes will keep improving their app to try to stay ahead of MLB.tv, which it says is another terrific Internet TV sports app.

    “The HBO Go app makes HBO‘s films and series much more accessible than on HBO‘s linear channel. The BBC iPlayer app in the UK provides a rich and popular on-demand interface for a wide range of BBC programming. The other major linear networks are not far behind,” according to Netflix.

    Netflix adds that while Internet TV is only a very small per cent of video viewing today, the expectation is that it will grow every year because:

    1. The Internet will get faster, more reliable and more available;
    2. Smart TV sales will increase and eventually every TV will have Wifi and apps;
    3. Smart TV adapters (Roku, AppleTV, etc.) will get less expensive and better;
    4. Tablet and smartphone viewing will increase;
    5. Tablets and smartphones will be used as touch interfaces for Internet TV;
    6. Internet TV apps will rapidly improve through competition and frequent updates;
    7. Streaming 4k video will happen long before linear TV supports 4k video;
    8. Internet video advertising will be personalized and relevant;
    9. TV Everywhere will provide a smooth economic transition for existing networks;
    10. New entrants like Netflix are innovating rapidly.

    Netflix goes on to note that eventually, as linear TV is viewed less, the spectrum it now uses on cable and fibre will be reallocated to expanding data transmission. Satellite TV subscribers will be fewer, and mostly be in places where high-speed Internet (cable or fibre) is not available. The importance of high-speed Internet will increase.
     
    It cites examples of this transformation taking place in different nations. “In the UK, for example, the BBC is already starting to programme more for its iPlayer app than for its linear channels, given the large and growing viewing on the iPlayer. For most existing networks, this economic transition will occur through TV Everywhere. If a consumer continues to subscribe to linear TV from a multi-channel video programme distributor (MVPD), they get a password to use the Internet apps for the networks they subscribe to on linear.”

    The key to avoid cord cutting for networks, according to Netflix, is to keep their prime-time programming behind the authentication wall. It proposes that same consumer who today finds it worthwhile to pay for a linear TV package will likely pay for a ‘linear plus apps‘ package. Netflix further says that Internet TV apps will improve just like the mobile phone over the next 20 years.

    In addition to creating opportunity for linear networks, the emergence of Internet TV also enables new apps like Netflix, YouTube, MLB.tv, and iTunes to build large scale direct-to-consumer services that are independent of the traditional MVPD bundle. Netflix notes that while it competes for entertainment time with traditional networks, the scope of such time is quite large. Consumer time devoted to web browsing and video games, for instance, has expanded hugely over the last two decades without a corresponding diminution of TV viewing.

  • MySpace to launch enhanced copyright protection tool

    MySpace to launch enhanced copyright protection tool

    MUMBAI: Social networking site MySpace.com, has announced plans to launch a new tool for copyright holders that makes it even easier and faster to remove content they allege is unauthorised.

    The tool is being tested with US broadcaster Fox and Major League Baseball (MLB) Advanced Media and will be expanded to include other verified copyright holders.

    The new tool will allow copyright holders to digitally flag any user-posted video containing content that they own and allege is unauthorized. MySpace will promptly remove all videos flagged by a copyright holder. In addition, MySpace has implemented a proprietary system to block videos that are removed at the request of a copyright owner from being re-uploaded to the site by other users.

    MySpace CEO and co-founder Chris DeWolfe says, “MySpace is firmly committed to protecting copyright holders’ rights. This is another important step we’re taking to ensure that those who create and own content are able to protect it.”

    The new tool will allow MySpace to more efficiently implement its long-standing policy against users uploading third-party copyrighted material by automating the ‘notice and take down’ process that has been in existence since MySpace’s inception.

    In compliance with the Digital Millennium Copyright Act, MySpace has enforced copyright protection through a traditional ‘notice and takedown’ process whereby copyright holders inform MySpace of infringing content and MySpace promptly removes it from the site. With the new tool, MySpace will make it even easier for copyright holders to identify and take down user-posted videos containing unauthorized content.

    The announcement comes on the heels of MySpace’s landmark licensing deal with Gracenote, which implemented fingerprinting technology to help prevent unauthorised music from being posted by users to the site.

  • Disney reports Q4 profit of $782 million

    Disney reports Q4 profit of $782 million

    MUMBAI: US media conglomerate Disney has reported a fourth-quarter net profit of $782 million, or 36 cents per share, compared with $379 million, or 19 cents per share, a year before.

    Disney’s revenue rose 14 per cent to $8.78 billion from last year’s $7.73 billion. Analysts expected a top line of $8.69 billion. Diluted earnings per share (EPS) for the fourth quarter increased 89% to $0.36, compared to $0.19 in the prior-year period, reflecting growth at studio entertainment, parks and tesorts, and media networks. For the year, EPS increased 34 per cent to $1.64, compared to $1.22 in the prior year, reflecting growth at each operating segment.

    Disney president and CEO Robert Iger says, “Disney had a spectacular year, posting record revenues, record net income, and record cash flow. It is a result of the incredible creativity at our company.” Media networks revenues for the year increased 11 per cent to $14.6 billion and segment operating income increased 12 per cent to $3.6 billion. For the quarter, revenues increased 10 per cent to $3.7 billion and segment operating income increased 18 per cent to $883 million.

    Operating income at cable networks increased $259 million to $3.0 billion for the year primarily due to growth at ESPN from higher affiliate and advertising revenues. Higher affiliate revenues were due to contractual rate increases and, to a lesser extent, subscriber growth while advertising revenue growth was driven by higher ratings and rates. The revenue increases at ESPN were partially offset by higher programming expenses primarily due to the new Major League Baseball (MLB) and National Football League (NFL) rights agreements and an additional NFL game.

    Increased costs for the ESPN branded mobile phone service, which the Company recently announced would be transitioned into its existing wireless licensing business, and higher general and administrative costs also impacted results for the year.

    For the quarter, operating income at cable networks increased $156 million to $854 million due to growth at ESPN. The increase at ESPN was driven by higher affiliate and advertising revenues and lower marketing expenses. Higher affiliate revenues were due to the recognition of increased deferred revenues and higher contractual rates. During the quarter, ESPN recognized $171 million of previously deferred programming commitment revenues compared to $84 million in the prior-year quarter.

    These increases in ESPN operating income were partially offset by the higher programming expenses from the new MLB and NFL rights agreements and the additional NFL game.

    Operating income at the broadcasting sector increased by $142 million to $606 million for the year driven by improved primetime performance at ABC and increased sales of Touchstone Television series, partially offset by higher costs at the Internet Group and radio, and the increased number and costs of pilot productions.

    The improved primetime performance at ABC was driven by higher ad rates, strong upfront sales, and continued strength in ratings, partially offset by higher programming expenses. The increase in sales at Touchstone were driven by higher international syndication revenues and DVD unit volumes of dramas Lost, Grey’s Anatomy and Desperate Housewives as well as higher license fees for Scrubs, which completed its fifth season on network television.

    Ad revenues for the year at broadcasting also benefited from the Super Bowl, however this revenue increase was essentially offset by related programming expenses.

    The cost increase at the Internet Group was primarily due to the launch of Disney branded mobile phone services as well as the costs of other new initiatives. Higher costs at Radio included an impairment charge related to FCC licenses, primarily at ESPN Radio, reflecting an overall market decline in certain radio markets in which we operate.

    However for the quarter, operating income at broadcasting decreased by $19 million to $29 million as improved performance at ABC and higher DVD unit sales of Touchstone Television series were more than offset by the increased costs associated with the roll-out of Disney branded mobile phone services and the FCC license impairment charge. The improved performance at ABC Television Network was driven by higher advertising rates, increased advertising spots from programming changes, and benefits from replacement programming for Monday Night Football, partially offset by the impact of lower ratings.

    On the film front revenues for the year decreased by one per cent to $7.5 billion and segment operating income increased from $207 million to $729 million. Operating income growth was primarily due to improvements in worldwide theatrical motion picture distribution and worldwide home entertainment.

    For the quarter, revenues increased by 33 per cent to $2 billion and segment operating income increased $527 million to $214 million. The increase in operating income was primarily due to improvements in worldwide theatrical motion picture distribution and worldwide home entertainment.

    The improvement in worldwide theatrical motion picture distribution for the year was primarily due to lower distribution costs resulting from fewer domestic Miramax releases and the performance of Pirates of the Caribbean: Dead Man’s Chest. Other successful current year titles included The Chronicles ofNarnia: The Lion, The Witch and The Wardrobe and Disney/Pixar’s Cars.

    Worldwide home entertainment growth for the year was primarily due to reduced marketing and trade programs, lower distribution costs driven in part by fewer returns, and improved margins from increased sales of television series DVD box sets, partially offset by a decline in unit sales resulting from a higher number of strong performing titles in the prior year. Significant current year titles included The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, Cinderella Platinum Release, and Chicken Little, while prior-year titles included Disney/Pixar’s The Incredibles, National Treasure, Aladdin Platinum Release, and Bambi Platinum Release.