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Tag: Mixed Reality

  • Full stack developer: The next big thing in technology?

    Full stack developer: The next big thing in technology?

    Presently, full stack developer has emerged to be a highly sought career alternative worldwide. Companies are hiring full stack developers in huge numbers. A Full Stack Developer must possess a vivid knowledge of the front end, version control, the back end, debugging, database management, operating system, and system design. Therefore, the demand for full-stack developers is increasing because of their inclusive technical knowledge in various fields.

    What is Full Stack Development?

    Full Stack Development is an end-to-end application software development. This software development encompasses a front end as well as a back end. The user interface is the main part of the front end, while the back end comprises application workflows as well as business reasoning.

    What is the next big thing in technology?

    Technology is expanding at an unbelievable rate. Every business is using technology to elevate its offerings. The usage of technology was different before the pandemic. However, after the recent pandemic, the usage of technology in full-stack development has changed. In this article, we are going to discuss those contemporary trends.

    1. Artificial Intelligence (AI)
    Realising the importance of confidentiality of business and data, companies have started to adopt Artificial Intelligence. AI is considered to be the next-generation technology. And it has already entered the commercial market around the world. It has become essential for full-stack developers to master AI. An Artificial Intelligence expert will contribute to the development and growth of the company. AI specialists will also be able to comprehend customers’ requirements and behaviours.

    2. Blockchain
    Blockchain has mushroomed enormously in recent years. Various companies are opting for and investing in blockchain. This technology simplifies monetary transactions of companies. Hence, it is highly recommended for a full-stack developer to acquire proficiency in blockchain. Then the specialist can look after the transfer of money, government transaction, digital currency transaction and land transaction.

    3. Machine Learning (ML)
    Companies have ultimately understood the worth of Machine Learning. Thereafter, this technology has seen a spike in its growth. Machine Learning procedures can analyse data from previous experiences and can improvise its predictions and decisions. Hence, a Full-stack developer must know Machine Learning to bag the benefits and opportunities for his company.

    4. Code Development
    One of the latest trends is low code-development. Coding a program is a slow process. Therefore low-code development was invented. This code does not require complicated coding and offers logical understanding. It helps the customers to understand the software and customise it according to their requirements. Low code development helps in digital transformation and the development of complicated industrial solutions.

    5. Programming Language
    Learning Computer Language or Programming Language is extremely important for a Full-stack developer. All applications and web pages are developed with the help of Programming Languages. One of the most popular Computer Languages is JavaScript. This language is extremely easy and flexible to use.

    6. Mixed Reality
    Mixed Reality is one of the recent inventions. It has opened many unimaginable opportunities with the passing years. It was only possible because there was an incredible improvement in computer vision, input system, graphics and visualisation techniques. Mixed reality includes two main parts: Virtual Reality and Augmented Reality. This technology mixes real and natural environments and creates an absolute virtual environment. This gives users an out-of-the-world experience. This is generally used in the commercial, health care and, gaming sectors.

    Conclusion

    A career in Full-stack development is quite lucrative. This is because of the high remuneration and job availability. If you are willing to commence a career as a Full-stack developer, then get yourself enrolled in a Full-stack developer course. Join the online courses offered by Imarticus to explore and bag more opportunities.

     

  • How AR, VR is reshaping the world of advertising and marketing

    How AR, VR is reshaping the world of advertising and marketing

    KERALA: From wall paintings and posters to highly advanced digital medium tools, the world of marketing and advertising has undergone groundbreaking transformation over the years. And now, with the internet at customers’ fingertips, marketers are making use of advanced technologies like virtual reality (VR) and augmented reality (VR) for their advertising campaigns. 

    According to a Statista report, the global VR market is growing at a fast pace, and is projected to increase from around $5 billion in 2021 to more than $12 billion by 2024. When it comes to AR, the number of mobile users of this tech is expected to reach over 800 million and is forecast to grow to 1.73 billion in the next three years. 

    As the popularity of smartphones has reached an all-time high among Indians, marketers are keener in using AR than VR, as VR advertising demands specific devices like Virtual Reality Headsets. However, advertising campaigns using AR are more effective in countries like India, as it does not need a head-mounted display, and can be accessed using a smartphone. Data suggests that both VR and AR will become equally popular among marketers by the end of 2024. 

    Considering its immense potential to boost the conversion rate, more and more brands are incorporating virtual reality (VR) into their marketing strategy. The implementation of VR and AR technology in marketing is providing great help to e-commerce companies too, as it allows the customer to make a proper buying decision after viewing the product in different dimensions on a virtual platform. 

    Virtual Reality Marketing: All you need to know

    The appeal of virtual reality marketing is its life-like quality and that it can provide a completely immersive experience to customers. This immersive experience can be attained using a VR headset, while a VR Instagram filter simply overlays objects or pictures onto the camera view. 

    On the other hand, augmented reality is a type of virtual reality where a digital image is overlaid in the real world. Brands tend to prefer AR marketing strategy as it does not demand specific hardware like headsets to offer an immersive experience. Moreover, AR is more accessible to customers, as it just demands a smartphone or desktop. 

    The success story of Sephora

    It was French multinational retailer of personal care and beauty products, Sephora, which initially popularised augmented reality marketing with its Virtual Artist app. This augmented reality feature allowed users to upload a selfie to virtually try on various products that can be purchased from its platform. 

    Later, the company launched a new update that allowed users to view themselves moving in real-time with digital makeup. Sephora’s Virtual Artist app now has a more interesting user experience with live 3D movement. 

    Try products before purchasing

    The success of Sephora’s AR advertising campaign gave several brands the courage to launch their virtual reality marketing initiatives. The introduction of AR tools literally helped the e-commerce industry, as over 60 per cent of e-commerce returns are because the product doesn’t meet the customer’s expectations. 

    As customers get a chance to try the products before purchasing, returns could be reduced to a great extent, and it will also catalyse the conversion rates. According to a Deloitte report, several industries including furniture, makeup, and shoe companies are reaping benefits from augmented and virtual reality marketing. 

    Ikea’s successful AR advertising campaign

    Swedish home furniture brand Ikea is another company that is successfully carrying out its AR-powered advertising campaign. The brand’s AR app Ikea Place allows customers to see how furniture will look in their home interiors before they buy. Customer testimonials indicate that the app has improved user experience over the previous website. 

    Try your shoes on Gucci AR 

    Recently, luxury apparel brand Gucci launched an AR feature in its app to promote the new line of Ace sneakers and other shoes. This advanced feature allows users to know how the shoes will fit on their feet, and thus they will be able to make the most perfect buying decision. The app is also capable to track movements, and it helps the customers to view the shoes from different angles. 

    Harnessing the power of VR and making way to MR

    Augmented reality and virtual reality are currently in use among marketers all across the globe. By ensuring an immersive experience to customers, these technologies help boost brand recognition and sales for the company. However, in the future, mixed reality (MR) will also grab the attention of brands. 

    Mixed reality is nothing but a blend of VR and AR and it creates an environment in which digital and physical objects can interact. To make things clear, MR allows marketers to put virtual products in consumers’ hands and gauge their responses. 

    Clearly, given the rapacious uptake of AR and VR by brands, the day’s not far when mixed reality too will become a part of their marketing mix. In fact, Statista pegs MR’s market size to grow from $47 million in 2018 to over $3.7 billion by 2025. With more consumers eager to take part in digital experiences, marketers are bound to comply.