ITV

Tag: Mitrajit Bhattacharya

  • Effie India Awards 2025: Celebrating marketing brilliance on 24 January

    Effie India Awards 2025: Celebrating marketing brilliance on 24 January

    MUMBAI: Mark your calendars because this won’t be like your typical ordinary friday.

    The Effie India Awards, the nation’s most prestigious advertising and marketing event, will light up the industry on Friday, 24 January 2025, at 6:30 p.m. Hosted by The Advertising Club, this gala evening promises to celebrate innovative campaigns, impactful collaborations, and marketing brilliance.

    Effie Worldwide stands as the global gold standard for marketing effectiveness. These awards spotlight campaigns that work in the marketplace, recognising how advertising contributes to building brands. Unique in its approach, the Effie honours both agencies and clients, showcasing the collaborative spirit that fuels transformative results.

    For 23 years, the Effie India Awards have been a highlight of the advertising and marketing calendar, drawing over 1,200 industry professionals annually. Today, it is the second-largest Effie globally, with this year’s edition receiving a record-breaking 1,152 entries from 75 agencies, judged by an esteemed panel of 486 jury members.

    The Advertising Club president and Havas India group CEO, Rana Barua emphasised the event’s significance, “The Effie Awards are a celebration of marketing brilliance, where effectiveness meets innovation, and efficiency thrives through collaboration. Effie India stands as a beacon of excellence, recognising campaigns that go beyond expectations, forge new standards, and exemplify the true spirit of partnerships that drive impactful and transformative business success. I look forward to this year’s winning campaigns.”

    This year’s judging process combined online and in-person sessions across Mumbai, Delhi, and Bangalore, with round two introducing jury chairs for each session, a move widely appreciated by participants. The panel included 254 marketing professionals who meticulously assessed campaigns, ensuring only the best reached the final stage.

    Effie India Awards chairperson and The Horologists founder, Mitrajit Bhattacharya said, “Elaborating on the awards, Mitrajit Bhattacharya, Chairperson, EFFIE India said, “It gives me great joy to host the 24th Effie India Awards Gala on the 24th of January. Celebrating the best work of the year with the people who create them is a huge high for all of us at the Effie India committee and The Advertising Club. A big thank you to 486 judges who judged a record-breaking (for a 12 month assessment period) of 1152 entries over three rounds of online and physical judging. In the round 2 judging that was physically held, we introduced a jury chair for each session of judging, which was hugely appreciated. I also thank each participating agency and client for their support.”

    The Effie India Awards 2025 promises to be a night of glamour, innovation, and celebration. Following the awards ceremony, attendees will enjoy cocktails and dinner, providing an ideal setting for networking and connecting with industry leaders.

    Effie India Awards co-chairperson and Eros Media World group CEO, Pradeep Dwivedi added, “It’s an honour to serve as the co-chairperson for Effie Awards India. This platform celebrates the power of creative thinking and measurable impact, which are the cornerstones of successful marketing. I look forward to collaborating with industry leaders to recognise and reward the campaigns that truly drive results and set benchmarks for excellence. I would also like to thank Effie Global for their steadfast support through the jury & award process.”

    With its legacy of inspiring excellence and innovation, the Effie Awards remain the most coveted honour for advertising and marketing professionals. Be part of this unmissable evening on 24 January 2025 and witness the campaigns that are redefining the industry.

  • Rana Barua re-elected president of The Advertising Club for second term

    Rana Barua re-elected president of The Advertising Club for second term

    Mumbai: The Advertising, marketing and media industry’s apex body – The Advertising Club has announced the managing committee for the current fiscal, i.e., F.Y. 2024-2025, at its 70th annual general meeting. Rana Barua, Group CEO, Havas India, South East & North Asia (Japan & South Korea) Havas Group – India has been re-elected to lead the body.

    Speaking about the appointment, The Advertising Club president Rana Barua said, “I am truly honoured to lead the prestigious Advertising Club for a second term. This past year has been an enriching journey, marked by significant milestones in a dynamic, ever-evolving industry. Together with my esteemed committee, we have made remarkable strides, and I look forward to building on this momentum in the year ahead with a fresh team and ambitious goals.”

    The below members were elected unopposed. The Office Bearers of The Advertising Club for 2024-2025 are –

    . Rana Barua – president

    . Dheeraj Sinha – vice president

    . Dr. Bhaskar Das – secretary

    . Punitha Arumugam – Jt. secretary

    .  Mitrajit Bhattacharya – treasurer

    Managing Committee Members include the below industry leaders who will play a decisive role in driving synergies and ensuring the success of all The Advertising Club initiatives:

    .  Avinash Kaul

    .  Malcolm Raphael

    .  Prasanth Kumar

    .  Mansha Tandon

    .  Ajay Kakar

    .  Sonia Huria

    .  Subramanyeswar S.

    In addition, given below is the list of co-opted industry professionals:

    .   Mayur Hola

    .  Pradeep Dwivedi

    .  Sagnik Ghosh

    The below list of leaders are special invitees and bring immense value to The Advertising Club through their expertise and deep understanding of the respective industry segments:

    . Ajay Chandwani

    . Alok Lall

    .  Amitesh Rao

    .  Lulu Raghavan

    .  Ashit Kukian

    .  Raj Nayak

    .  Satyanarayan Raghavan

    .  Vikas Khanchandani

    .  Vaishali Verma

    Partha Sinha will continue as a member of the managing committee as the Immediate Past President for the ensuing year.
     

  • Mondelez India and McCann Worldgroup India win big at The Advertising Club’s EFFIE India Awards 2023

    Mondelez India and McCann Worldgroup India win big at The Advertising Club’s EFFIE India Awards 2023

    Mumbai: The Advertising Club hosted the latest edition of the coveted ‘EFFIE India AWARDS 2023’ with Celebrity Cricket League as the Associate Sponsor, Craving Digital as the Imagination Partner, Diageo India as the Celebration Partner, and Heineken Silver Beer as the Beverage Sponsor. Mondelez India was judged the EFFIE India Client of the Year, while McCann Worldgroup India was named EFFIE India Agency of the Year. The coveted Grand EFFIE was won by Enormous for Jaquar’s campaign ‘Unimaginable Brand Extensions.’

    Announced at a celebratory event at Taj Lands’ End, Mumbai, the awards acknowledged the impact of success through work done by agencies and clients that set new benchmarks in effectiveness in marketing and advertising communication. Setting a new milestone, EFFIE India garnered a record-breaking 1276 entries this year, the highest in its 23-year history, with participation from 79 agencies.

    Speaking at the EFFIEs, The Advertising Club president Rana Barua said, “The EFFIEs stand as a testament to the power of impactful storytelling and strategic brilliance in our industry. My heartfelt gratitude to the advertising fraternity for their unwavering support, making these awards a celebration of creativity and effectiveness. Congratulations to all the winners for crafting campaigns that not only captivate but also leave a lasting impact on our audiences. Your creativity continues to shape the future of our industry. Here’s to another year of pushing boundaries and inspiring innovation in the world of advertising.”

    Elaborating on the awards, EFFIE India chairperson Mitrajit Bhattacharya said, “EFFIE India continues to showcase its unwavering commitment to celebrating excellence in advertising, honouring both exceptional work and the talented individuals behind it. I’d like to extend my gratitude to the esteemed judges who dedicated their time and expertise to assess a remarkable 1276 entries, setting a new record. Their commitment is truly commendable. A heartfelt thank you also goes out to our sponsors, the entire Ad Club managing committee, the EFFIE committee, EFFIE New York, and The Ad Club secretariat for their tireless efforts in making it a resounding celebration of creativity and innovation in the advertising industry.”

    EFFIE India co-chairpeson Pradeep Dwivedi added, “In yet another splendid year of the EFFIE India Awards, what stands out is how agencies and brands continue to put in their hard work. Their meticulous contributions in ideation, flawless execution, and the art of brand-building are truly commendable. EFFIEs has always added and will continue to add a profound insight into the concept of advertising awards. A big congratulations to all the winners and the participants.”

    EFFIE INDIA 2023 RESUTLS CLICK HERE

    EFFIE INDIA 2023 CLIENT OF THE YEAR CLICK HERE

    EFFIE INDIA 2023 AGENCY OF THE YEAR CLICK HERE 
     

  • The Advertising Club elects Rana Barua as president

    The Advertising Club elects Rana Barua as president

    Mumbai: The advertising, marketing and media industry’s apex body – The Advertising Club has announced the managing committee for the current fiscal, i.e., F.Y. 2023-2024, at its 69th Annual General Meeting. Havas India Group CEO Rana Barua has been elected to lead the body.

    Partha Sinha will continue as a member of the managing committee as the immediate past president for the ensuing year.

    Speaking about the appointment, The Advertising Club president Rana Barua said, “It’s an honour to serve as the President at The Ad Club, a nearly 70-year-old venerable institution, whose legacy is deeply rooted in its unwavering commitment to excellence and is a beacon of inspiration for our industry. Our mission extends beyond accolades; it’s about actively shaping belonging and how we engage and influence the larger fraternity and the newer generation. Our new management team, a mosaic of diverse leaders across sectors, embark on a journey of limitless possibilities and opportunities. Together, we commit meaningful initiatives that will enable us to attract fresh talent into the industry, championing women empowerment, nurturing future leaders, advancing diversity, equity, and inclusion, and fostering progressive alliances and conversations.”

    The below members were elected unopposed. The Office Bearers of The Advertising Club for 2023-2024 are –

    •    Rana Barua – president
    •    Dheeraj Sinha – vice president
    •    Dr Bhaskar Das – secretary
    •    Shashi Sinha – jt. secretary
    •    Mitrajit Bhattacharya – treasurer

    Managing Committee Members include the below industry leaders who will play a decisive role in driving synergies and ensuring the success of all The Advertising Club initiatives:

    •    Avinash Kaul
    •    Malcolm Raphael
    •    Prasanth Kumar
    •    Punitha Arumugam
    •    Shubhranshu Singh
    •    Sonia Huria
    •    Subramanyeswar Samayam

    In addition, given below is the list of co-opted industry professionals:

    •    Ajay Kakar
    •    Pradeep Dwivedi
    •    Vikram Sakhuja

    The below list of leaders are special invitees and bring immense value to The Advertising Club through their expertise and deep understanding of the respective industry segments:

    •    Ajay Chandwani
    •    Alok Lall
    •    Anusha Shetty
    •    Lulu Raghavan
    •    Mansha Tandon
    •    Nisha Narayanan
    •    Raj Nayak
    •    Satyanarayan Raghavan
    •    Vikas Khanchandani
  • EFFIE Awards India 2019 celebrates pioneering brand stories

    EFFIE Awards India 2019 celebrates pioneering brand stories

    Mumbai: The Advertising Club (TAC) India hosted the latest edition of the coveted “EFFIE AWARDS INDIA 2019” presented by COLORS at Taj Lands’ End, Mumbai. The awards that prides itself as being the gold standard in advertising and marketing fraternity saw brand innovators and thought leaders being recognized for their pioneering brand and media strategies. 

    Hindustan Unilever Limited was adjudged as the EFFIE Client of the Year, while McCann Worldgroup India was named EFFIE India Agency of the Year.  The coveted Grand EFFIE was won by the Ogilvy India Group for the Fevikwik Campaign – “Getting the fixer at home to fix more”.

    Speaking about winning at the coveted EFFIEs, Mr. Vikram Sakhuja, President of The Advertising Club and Chairperson, EFFIEs said “EFFIES continues to have a place off pride and eminence in the life of every marketeer and advertiser. Winning an EFFIE is a career milestone and is reflective of the campaign’s innovation, execution efficiency and communication impact. The focus for us at the EFFIEs is to reward and recognize brand stories that have strength of idea and have showcased effectiveness, scalability and contributed significantly to brand and the categories communication and growth agenda.”

    Elaborating on the entries Mr. Mitrajit Bhattacharya, Co – Chairperson, EFF   c IEs said, “The EFFIEs 2019 has continued to witness significant representation and support from industry leaders and media mavens. The awards this year saw as many as 283 leaders, including 137 Clients, 105 Planning/ Agency Heads, 15 Media Professionals and 26 Specialists who adjudged the awards across Mumbai, Delhi and Bangalore, ensuring inclusivity and substantial category representation. The awards have year on year evolved to include new categories and represent new genres basis changing industry ecosystems, ensuring that the awards continue to stay relevant and pertinent.”

    EFFIE Awards India 2019 continues to epitomize the pinnacle in advertising effectiveness by recognizing and rewarding thought leadership showcased by brands and advertisers.

  • Ogilvy & Mather snags the Grand EFFIE 2018

    Ogilvy & Mather snags the Grand EFFIE 2018

    MUMBAI: The Advertising Club (TAC) India hosted the 18th edition of the coveted EFFIE awards 2018 in Mumbai last night. The event saw category game-changers and innovators for the year being celebrated for their ground breaking  media and brand strategies.

    The coveted Grand EFFIE was won by Ogilvy & Mather Group while client of the year was awarded to One97 Communication and McCann Worldgroup India became agency of the year.

    President of TAC and chairperson EFFIEs Vikram Sakhuja says, “With the bar raised higher year on year,  winning an EFFIE  has become more competitive and rewarding. This year we are seeing a new Client of the Year and a new Agency of the Year. My congratulations to them and all the 93 winners.”

    Speaking about the ethos of the awards he further adds,  “The four pillars of effectiveness are strategy, idea, execution and results. To win an EFFIE we are finding that effectiveness in advertising is getting increasingly medium agnostic. Accordingly ideas are being brought to scale in a remarkable number of ways. The one area I would like to further challenge us all is in the description of results.”

    EFFIEs co-chairperson Mitrajit Bhattacharya mentions, “The EFFIEs 2018 once again  witnessed patronage from industry veterans and category leaders, establishing its eminence as a coveted industry award that recognises great ideas and superior execution. EFFIEs 2018 saw the entire fraternity come together to laud and celebrate successful campaign stories that are ahead of the curve on innovation and engagement.”

    EXCEL SHEETS  :

    EFFIE 2018 AGENCY OF THE YEAR

    EFFIE 2018 CLIENT OF THE YEAR

    EFFIE 2018 RESULTS

  • Vikram Sakhuja to chair EFFIE 2016; Mitrajit Bhattacharya will be co-chair

    Vikram Sakhuja to chair EFFIE 2016; Mitrajit Bhattacharya will be co-chair

    MUMBAI: The Advertising Club has appointed Madison World groyup CEO Vikram Sakhuja as president of EFFIES 2016. Chitralekha Group president and publisher Mitrajit Bhattacharya will be the co-chair of EFFIES 2016.

    Speaking of Sakhuja’s appointment, The Advertising Club president Raj Nayak said, “EFFIES has emerged as a coveted industry award that lauds campaigns and individuals delivering landmark brand solutions. Vikram has been an essential part of EFFIES 2015 and was instrumental in ensuring the awards success last year. I am delighted that Vikram will be at the helm of the prestigious awards this year too. I am confident that under his leadership the awards will gain further in repute, stature and scale. Wishing all the best to Vikram and the team.”

    Speaking about his new role Sakhuja said “It is a privilege to be chairing the EFFIES. It remains the one award that Agencies and client covet equally since it celebrates effectiveness. This year the EFFIES will be held in December, a little earlier than last year to ensure that Christmas and New Year is not spent working on entries. We look forward to again welcoming great work from all quarters.”

    EFFIES 2016 will continue to celebrate successful campaigns that drive the Media and Advertising industry towards now echelons of growth and scale.

  • Vikram Sakhuja to chair EFFIE 2016; Mitrajit Bhattacharya will be co-chair

    Vikram Sakhuja to chair EFFIE 2016; Mitrajit Bhattacharya will be co-chair

    MUMBAI: The Advertising Club has appointed Madison World groyup CEO Vikram Sakhuja as president of EFFIES 2016. Chitralekha Group president and publisher Mitrajit Bhattacharya will be the co-chair of EFFIES 2016.

    Speaking of Sakhuja’s appointment, The Advertising Club president Raj Nayak said, “EFFIES has emerged as a coveted industry award that lauds campaigns and individuals delivering landmark brand solutions. Vikram has been an essential part of EFFIES 2015 and was instrumental in ensuring the awards success last year. I am delighted that Vikram will be at the helm of the prestigious awards this year too. I am confident that under his leadership the awards will gain further in repute, stature and scale. Wishing all the best to Vikram and the team.”

    Speaking about his new role Sakhuja said “It is a privilege to be chairing the EFFIES. It remains the one award that Agencies and client covet equally since it celebrates effectiveness. This year the EFFIES will be held in December, a little earlier than last year to ensure that Christmas and New Year is not spent working on entries. We look forward to again welcoming great work from all quarters.”

    EFFIES 2016 will continue to celebrate successful campaigns that drive the Media and Advertising industry towards now echelons of growth and scale.

  • Goafest “CREATIVE ABBY” Jury Chairs announced for Film, Digital and Publisher Verticals

    Goafest “CREATIVE ABBY” Jury Chairs announced for Film, Digital and Publisher Verticals

    Mumbai, 7th March, 2016: The Goafest Creative Abbys, the highly coveted advertising awards that recognize the best in advertising and marketing, is all set to kick start the jury deliberation process. The Awards Governing Council of Goafest 2016 has announced the Jury Chairs of Film, Digital and Publisher Verticals. Agnello Dias, Chief Creative Officer of Taproot Dentsu Private will chair the Film Jury of Creative Abby, Karl Gomes, Chief Fanatic at Fanatics will chair the Digital jury and Mitrajit Bhattacharya, President& Publisher of the Chitralekha group will chair the jury for the Publisher Vertical.

    Jury Chair of the Film Category Agnello Dias Agnello Dias, fondly called Aggie amongst his peers is reckoned in the advertising community as a creative powerhouse.  Dias is credited with catapulting India into the Global Advertising map by winning India’s very first Grand Prix and Titanium/Integrated Lion at Cannes.  He has also won various other awards like the double Grand Prix at Asia’s Media Spikes Awards for his landmark and inspiring “Teach India” campaign.   His work has been featured across awards books for The One Show, the Clio Awards and Cannes Lions, D&AD, AdFest, New York Festival, and Media Spikes among others.

    The Jury Chairs for other Creative Abby verticals will be announced shortly.

    Presented by the Advertising Club and AAAI the Goafest ABBYs 2016 will once again see the entire advertising and marketing fraternity come together in Goa from 7th April, 2016 to 9th April 2016 at   The Grand Hyatt, Bambolim, North Goa. 

  • Goafest “CREATIVE ABBY” Jury Chairs announced for Film, Digital and Publisher Verticals

    Goafest “CREATIVE ABBY” Jury Chairs announced for Film, Digital and Publisher Verticals

    Mumbai, 7th March, 2016: The Goafest Creative Abbys, the highly coveted advertising awards that recognize the best in advertising and marketing, is all set to kick start the jury deliberation process. The Awards Governing Council of Goafest 2016 has announced the Jury Chairs of Film, Digital and Publisher Verticals. Agnello Dias, Chief Creative Officer of Taproot Dentsu Private will chair the Film Jury of Creative Abby, Karl Gomes, Chief Fanatic at Fanatics will chair the Digital jury and Mitrajit Bhattacharya, President& Publisher of the Chitralekha group will chair the jury for the Publisher Vertical.

    Jury Chair of the Film Category Agnello Dias Agnello Dias, fondly called Aggie amongst his peers is reckoned in the advertising community as a creative powerhouse.  Dias is credited with catapulting India into the Global Advertising map by winning India’s very first Grand Prix and Titanium/Integrated Lion at Cannes.  He has also won various other awards like the double Grand Prix at Asia’s Media Spikes Awards for his landmark and inspiring “Teach India” campaign.   His work has been featured across awards books for The One Show, the Clio Awards and Cannes Lions, D&AD, AdFest, New York Festival, and Media Spikes among others.

    The Jury Chairs for other Creative Abby verticals will be announced shortly.

    Presented by the Advertising Club and AAAI the Goafest ABBYs 2016 will once again see the entire advertising and marketing fraternity come together in Goa from 7th April, 2016 to 9th April 2016 at   The Grand Hyatt, Bambolim, North Goa.