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Tag: Mithun Mukherjee

  • Centrum unveils new campaign with Kajal Aggarwal

    Centrum unveils new campaign with Kajal Aggarwal

    Mumbai: Centrum multivitamin brand, has announced actress and entrepreneur Kajal Aggarwal as a brand ambassador for the launch of its new range of multivitamin & protein powders in India.

    Many Indians may not be aware of their overall nutritional needs. 8 out of 10 Indians may be multivitamin deficient. Centrum’s campaign, with Kajal, promotes the importance of a balanced diet, and the inclusion of multivitamins along with diet to fill nutritional gaps. It highlights Kajal’s seamless management of her multiple roles with Centrum’s support.

    Expressing her excitement about the collaboration, Kajal said “Being an actress, entrepreneur, and a new mother, I strive to give my 100 per cent every day and to keep up with a multi-life like mine, it is essential to take care of one’s body and health on the inside. I’m excited to be associated with a trusted brand like Centrum for this new Multivitamin Protein Powders and gummies range. It is heartening to witness a brand that truly cares for women and enables them to prioritise their own health. With this partnership, I hope to inspire Indian women to take charge of their health inside, so they can shine with their best glow outside.”

    Commenting on this new association, Haleon head of marketing India subcontinent Anurita Chopra said, “Having a multi-life is the new way of living, and to excel in the multiple roles we play, staying healthy is essential. Centrum aims to encourage individuals to provide their body with the required multivitamins along with their daily diet essential for their multi-life roles. Kajal, being an inspiration for many, is the perfect fit to inspire Indians to prioritise their health every day. We hope to not only educate Indians on the importance of multivitamins but also drive behavioural change that enables Indians to be healthy inside, and glow outside.”

    FCB interface executive creative director Arjit Sengupta “Our collaboration with Kajal Aggarwal for Centrum Women and Kids Multivitamin & Protein powders is a testament to our commitment to authenticity. As a real-life mom as well as an actress, Kajal leads a very active multi-life where she has to juggle between her personal and professional commitments. So, she understands the need for adding multivitamins to her everyday diet and gets all her essential nutrients from the Centrum Women Multivitamin & Protein. She also truly brings out the energy and vibrance Centrum stands for, effortlessly embodying the brand ethos of ‘More power to you’.”

    FCB interface executive creative director Mithun Mukherjee said “In today’s fast-paced life, women often find themselves juggling multiple roles, including those of a caregiver, professional, partner, and possibly a parent. Unfortunately, their diet ends up playing catch-up with their life, creating a gap. Multivitamins become extremely important to fulfil it. We brought in Kajal, a self-professed consumer of Centrum Multivitamins, to represent the promise of multi-life for women of our country. She has a unique voice and uses it effectively to communicate with her followers across social media platforms, so she became the perfect fit for our campaign.

    With this new category of multivitamin & protein powders along with multivitamin gummies, Centrum is uniquely positioned to cater to people’s diverse needs and unlock their full potential every day. Centrum is available to men, women and children. Women’s and Men’s variants provide 24 vital vitamins, minerals, and plant protein for overall health. The Kid’s variant provides 24 vital vitamins, minerals, and probiotics along with plant & milk-based protein for holistic growth.

    As the most clinically studied multivitamin brand, Centrum aims to make it effortless for people to lead healthy, multi-faceted lives.

  • Too Yumm! launches #KarareBeatsChallenge with Virat Kohli

    Too Yumm! launches #KarareBeatsChallenge with Virat Kohli

    Mumbai: Too Yumm!, one of India’s leading food brands which offer the tastiest and healthier snacking options has put in place a new campaign, #KarareBeatsChallenge, with Virat Kohli. The campaign has been conceptualised by Kinnect.

    The brand wanted to create engagement by leveraging songs from the Saregama library, owned by RPSG Group.  To leverage Saregama’s extensive library and create engagement for the brand, Too Yumm! kick-started a dance challenge featuring the hitmaker himself, Virat Kohli!

    With the special Karare Beats Filter, the audience was given a choice between four peppy songs. They were asked to choose one song and create a video of themselves changing a mundane situation by simply biting into the masaledaar taste of Too Yumm! Karare. The four songs were remixed with Too Yumm!’s popular track “Karara Hogaya” to further show the transformation from boring to fun. To give this super-fun challenge the right push, many popular faces from the world of the internet were roped in, like Rithvik Dhanjani, Punit Pathak and many more. The challenge gained a lot of traction over platforms like Josh as well. People across the platforms sent in their entries to win signed bats by Virat Kohli.

    The campaign garnered more than 307 million + views with a 28 million plus reach and 22.6 million engagements across platforms.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Virat Kohli (@virat.kohli)

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    On the campaign, RPSG FMCG division vice president marketing Yogesh Tewari said, “We have always believed in reaching out to our consumers in the most unique and contemporary ways possible and what could have been a better time to leverage the ever-growing love of our target audiences for music and dance. We aim at establishing Too Yumm! Karare as a mood transformer owing to its masaaledar taste and refreshing crunch.”

    “The Too Yumm! Karare Beats challenge was kick-started by our brand ambassador Virat Kohli and has till date reached approximately 28 million audiences and has received an overwhelming response from across. Our intent with Too Yumm! is to always add masala to the everyday monotony,” he states.

    Speaking on the campaign launch, Kinnect executive creative director Mithun Mukherjee said, “They say old is gold. When we decided to put the Karare Beats challenge out, we wanted to add a bit of Karara flavour to this thought and bring it alive for our audiences. The result was Karare Beats – a fun dance challenge that fused the original classics from the yesteryears to our fun modern version of Karara Ho Gaya. Virat Kohli kicked off the challenge with a fun move and excited participants. We got a lot of people dancing to our beats and winning the coveted ‘signed bat’ from Virat Kohli. Consumers can expect a lot more fun engagements this year as well.”

  • Grapes Digital strengthens its creative team

    Grapes Digital strengthens its creative team

    MUMBAI: Grapes Digital, the full-fledged digital and marketing agency, has made key appointments to strengthen its creative team in Delhi.

    The agency has roped in Mithun Mukherjee as associate creative director and Viraj Rohan Circar as executive creative director.

    The duo will be responsible to overlook the creative requirement of the current clients and pitches.

    Mithun brings in 12 years of experience and has joined from Scatter where he was Director – Content Strategy. Prior to scatter he was with Omnicom as Associate Media Director. He has worked on award winning campaigns for brands like Renault, Nissan, Monster.com, GSK, Perfetti and Cisco.

    Viraj holds a decade of experience in handling creative mandates for brands like Ford, Coke, Sprite, Thums Up, Airtel. He has earlier worked with GTB (WPP’s integrated global agency for Ford), where he was a Creative Director and has had couple of other creative stints too.

    Speaking on the new appointment Grapes Digital founder Himanshu Arya says, “We welcome Mithun and Viraj on board. They bring lot of new ideas and tons of enthusiasm and we look forward to build some exciting campaigns together.”