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Tag: Mithila Palkar

  • Gold standard storytelling marks PNGS’s shimmering festive campaign

    Gold standard storytelling marks PNGS’s shimmering festive campaign

    MUMBAI: When it comes to gold, it’s not just about karats, it’s about characters. This Akshaya Tritiya, P N Gadgil & Sons (PNGS), one of India’s most cherished jewellery legacies, has launched its heartfelt campaign titled Festival of Golden Movements. The initiative wraps age-old tradition in a modern glow, turning gold from ornament into heirloom, and from fashion into feeling.

    Fronted by actor and brand ambassador Mithila Palkar, the campaign film unfolds like a reel of emotion. Set against a celebratory backdrop, it shows gold jewellery not merely being worn but treasured, passed on with warmth and pride. The tagline “You shine brighter when you’re wrapped in gold” is more than just poetic, it’s a reflection of PNGS’ philosophy that every piece of jewellery is a memory in metal.

    “Gold is never just a transaction, but a turning point,” said Aditya Modak. “Whether it is a bride’s first heirloom or a milestone gift, we see ourselves as jewellers and memory-makers. The campaign captures that emotion. It is about those fleeting seconds that live on through gold.”

    The spotlight is firmly on traditional heavyweight designs temple jewellery, intricate bangles, timeless mangalsutra crafted for legacy moments. At the same time, PNGS has smartly tuned into shifting consumer sensibilities. While families continue to invest in gold as tradition, younger audiences are gravitating towards lighter, aspirational piecejewellery that balances heritage with a hint of minimalism.

    This dual-track strategy has powered PNGS through a high-growth year, even as gold prices have surged 25–30 per cent. By staying close to customer sentiment and marrying tradition with trend, the brand has stayed not just relevant, but radiant.

    With 33 EOB outlets and a hybrid model that spans physical stores, video catalogues, WhatsApp-led personalisation, and digital gifting, PNGS is growing with thoughtful agility. The brand now aims to scale to 50+ showrooms by 2030, with particular focus on deepening its presence in North and South India.

    As Akshaya Tritiya ushers in a season of gold and good fortune, PNGS’ Festival of Golden Movements campaign offers a meaningful reminder: while styles change, sentiment doesn’t. And sometimes, the most lasting legacy fits in the palm of your hand woven in gold, wrapped in love.

  • Mithila Palkar comes on board as a brand ambassador for Juleo

    Mithila Palkar comes on board as a brand ambassador for Juleo

    Mumbai: Known for her poised and elegant personality and youthful characters in Little Things and The Girl in the City, Mithila Palkar is a popular face in the entertainment industry. Embarking on a new journey, she has adorned the role of brand ambassador for Juleo, a Trusted Exclusive Singles Club. She has portrayed characters reflecting her persona: authentic, go-getter, and a modern woman on a quest for real love and genuine relationships.

    An avid believer in real love, Mithila feels that Milne se hi pyaar hota hai. She resonated with Juleo’s mission and campaign of helping people find real love via meeting fast. Seeking inspiration from traditional Indian matchmakers, Juleo focuses on fostering genuine, real-life meetings through an approach to making modern dating and matrimony more responsible and healthy. Onboarding Mithila is a strategic move aligned with Juleo’s long-term expansion strategy and brand-building initiatives. As a part of this association, she will feature in its upcoming marketing initiatives, including social media campaigns.

    Juleo founder and CEO  Varun Sud said, “From dating app burnout to mental health toll and scams, singles  today face unreal challenges in their journey to find real love.”

    He added, “By associating with a millennial icon like Mithila Palkar, we want to ignite a movement for responsible and safe dating/matchmaking. Her values, authenticity, and approach to finding a partner mirror Juleo’s, which made her the natural candidate for us. We are excited to welcome her onboard and wish to bring a positive paradigm shift to solve loneliness. We invite singles to apply for Juleo Membership and take a meaningful step towards finding real love.”

    Mithila Palkar shared, “I am excited to partner with Juleo. When Juleo approached me, I was bowled over by their fresh approach to matchmaking. Their vision to foster meaningful relationships in real life that provide emotional support, companionship, and a sense of belonging deeply resonates with me. Juleo is on a mission to promote matchmaking in a safe and responsible manner, and encourage singles across the world to come and be a part of this transformative movement.”

    Roping in Mithila is the first step in Juleo’s journey. The company has ambitious plans to become the de facto choice for finding a partner.

  • Local language productions of Marvel’s Wastelanders: Wolverine premiere today on Audible

    Local language productions of Marvel’s Wastelanders: Wolverine premiere today on Audible

    Mumbai: Audible, a leading producer and provider of premium audio content, today released the fourth season of the Hindi Audible Original podcast series Marvel’s Wastelanders. The new season, Marvel’s Wastelanders: Wolverine, features Sharad Kelkar as the voice of Wolverine, Mithila Palkar as Sofia, and Neelam Kothari as Jean Grey. The series also features Aadil Khan as Captain America, Vijay Vikram Singh as Professor X/Charles Xavier, Chandan Roy Sanyal as Crossbones, Aalekh Sangal as Red Skull, Chetanya Adib as Cyclops, Abish Mathew as Kevin, and Sachin Kumbhar as Bucky.

    Plot: Thirty years ago, Super Villains won. After killing the Avengers, the X-Men, and nearly every other superhero, the Red Skull took over the United States. Since that day, a traumatized Wolverine has wandered in a daze of survivor’s guilt and self-loathing over his feelings of failure to protect his fellow X-Men and their mutant students.

    Wolverine encounters Sofia, a young mutant in hiding and vows to transport her into the safe hands of estranged former X-Men Kitty Pryde and Rachel Summers. When the Red Skull and his top lieutenant Crossbones frame Wolverine and escalate anti-mutant sentiment to dangerous new levels, our hero realizes that his only option may be to face the Red Skull and his savage allies head-on. But a shocking, terrible truth may destroy Wolverine first…

    Sharing his excitement on the launch of the series, Sharad Kelkar said, “Bringing Wolverine to life in Marvel’s Wastelanders: Wolverine on Audible has been a truly special experience because he is my favourite Super Hero. Channeling the complexity of his emotions – from guilt and failure to resilience and courage through voice alone was demanding yet very satisfying for me as an artist. I hope listeners feel the intensity and depth of Wolverine’s story and can take away something meaningful from his journey.”

    Marvel’s Wastelanders is the first collaboration between Audible and Marvel Entertainment and will be released simultaneously in French, German, Hindi, Italian and Japanese in the respective countries as a global audio experience with top-quality production, featuring renowned and high-profile actors in the roles of Marvel’s legendary Super Heroes.

    The English language version of Marvel’s Wastelanders: Wolverine was written and directed by Jenny Turner Hall, with sound design by Michael Odmark and Daniel Brunell, and original music by Rhett Miller and John Burdick.

    https://www.audible.in/search?keywords=marvel%27s+wastelanders+hindi&k=marvel%27s+wastelanders+hindi

  • Marvel’s Wastelanders: Wolverine season trailer unveiled

    Marvel’s Wastelanders: Wolverine season trailer unveiled

    Mumbai: Audible, a leading producer and provider of premium audio content, has revealed the season trailer for the fourth season of the Hindi Audible Original podcast series Marvel’s Wastelanders.

    Set in a gritty post-apocalyptic world, Marvel’s Wastelanders: Wolverine follows the journey of Logan, aka Wolverine, as he navigates Wastelands, grappling with his past while fighting to survive in a world where hope is a rare commodity. Voiced by Sharad Kelkar, Wolverine’s journey is brought to life with unparalleled intensity and deep emotion, drawing listeners deep into the heart of his resistance.

    The new season, Marvel’s Wastelanders: Wolverine, launches on 13 March 2024, with Sharad Kelkar as Wolverine, joined by Mithila Palkar as Sofia, Neelam Kothari as Jean Grey, Aadil Khan as Captain America, Vijay Vikram Singh as Professor X/Charles Xavier, Chandan Roy Sanyal as Crossbones, Aalekh Sangal as Red Skull, Chetanya Adib as Cyclops, Abish Mathew as Kevin and Sachin Kumbhar as Bucky.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Audible India (@audible_in)

     

    Marvel’s Wastelanders is the first collaboration between Audible and Marvel Entertainment and will be released simultaneously in French, German, Hindi, Italian and Japanese in the respective countries as a global audio experience with top-quality production, featuring renowned and high-profile actors in the roles of Marvel’s legendary Super Heroes.

    More information on the cast and premiere dates for the last two seasons of the Marvel’s Wastelanders series, Doom, and Marvel’s Wastelanders, will be announced at a later date. The six-season audio epic originally launched as an English language series in June 2021.

    The English language version of Marvel’s Wastelanders: Wolverine was written and directed by Jenny Turner Hall, with sound design by Michael Odmark and Daniel Brunell, and original music by Rhett Miller and John Burdick.

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  • Marvel Entertainment & Audible present Marvel’s Wastelanders: Wolverine

    Marvel Entertainment & Audible present Marvel’s Wastelanders: Wolverine

    Mumbai: Audible, a leading producer and provider of premium audio content, has today announced the upcoming release of the fourth season of the Hindi Audible Original podcast series Marvel’s Wastelanders.

    The new season, Marvel’s Wastelanders: Wolverine, launches on 13 March 2024, with Sharad Kelkar as the voice of Wolverine, Mithila Palkar as Sofia, Neelam Kothari as Jean Grey, Aadil Khan as Captain America, Vijay Vikram Singh as Professor X/Charles Xavier, Chandan Roy Sanyal as Crossbones, Aalekh Sangal as Red Skull, Chetanya Adib as Cyclops, Abish Mathew as Kevin and Sachin Kumbhar as Bucky. Following the success of the first three seasons of Marvel’s Wastelanders released in 2023, the six-season audio epic re-commences in 2024 with one of the world’s most well-known Super Heroes.  

    Plot: Thirty years ago, Super Villains won. After killing the Avengers, the X-Men, and nearly every other Super Hero, the Red Skull took over the United States. Since that day, a traumatized Wolverine has wandered in a daze of survivor’s guilt and self-loathing over his feelings of failure to protect his fellow X-Men and their mutant students.

    Wolverine encounters Sofia, a young mutant in-hiding and vows to transport her into the safe hands of estranged former X-Men Kitty Pryde and Rachel Summers. When the Red Skull and his top lieutenant Crossbones frame Wolverine and escalate anti-mutant sentiment to dangerous new levels, our hero realizes that his only option may be to face Red Skull and his savage allies head on. But a shocking, terrible truth may destroy Wolverine first…

    Marvel’s Wastelanders is the first collaboration between Audible and Marvel Entertainment and will be released simultaneously in French, German, Hindi, Italian and Japanese in the respective countries as a global audio experience with top-quality production, featuring renowned and high-profile actors in the roles of Marvel’s legendary Super Heroes.

    More information on the cast and premiere dates for the last two seasons of the Marvel’s Wastelanders series, Doom, and Marvel’s Wastelanders, will be announced at a later date. The six-season audio epic originally launched as an English language series in June 2021.

    The English language version of Marvel’s Wastelanders: Wolverine was written and directed by Jenny Turner Hall, with sound design by Michael Odmark and Daniel Brunell, and original music by Rhett Miller and John Burdick.

    Listen to Marvel’s Wastelanders, a Hindi Audible Original podcast series here.

  • Celebs share what drew them to romance audio series this Valentine’s Day

    Celebs share what drew them to romance audio series this Valentine’s Day

    Mumbai: While romance has always been a popular genre, Audible India’s 2023 wrap highlighted that romance and fiction stole the spotlight as one of the top three favourite genres among Indian listeners this year. This Valentine’s Day, let’s take a peek at some of the most popular titles on the service and hear what their celebrity narrators have to say about them. Get ready to be swept away by passion, drama, and love stories that captivate both hearts and minds only on Audible!

    Sasural Wonder Phool

    Written by: Malavika Asthana, Gaurav Singh, Shruti Tiwari; Starring: Varun Sharma, Sanya Malhotra

    Set in Delhi, this Audible Original follows the journey of Prashant, a young doctor from a progressive family running a sex clinic in Delhi, as he navigates the challenges of finding love. With a blend of humour, romance, and a hint of taboo, this podcast starring Sanya Malhotra and Varun Sharma, offers a refreshing take on relationships. Why wait? Dive into it right away!

    Sanya Malhotra said, “In ‘Sasural Wonder Phool’, my character Ashima gets married to a sex therapist (the inimitable Varun Sharma) who runs a sex clinic with his entire family. Need I say more? The show is bizarre, hilarious, incredibly entertaining and so different from anything I have ever done before – I just know my fans are going to love it! This has been my first brush with audio and I am hooked – I can’t wait to do more!”

    Little Things: Jab Dhruv Met Kavya

    Written by: Pocket Aces; Starring: Dhruv Sehgal, Mithila Palkar

    This is an Audible Original podcast series, where Mithila Palkar and Dhruv Sehgal take you on a tale of a beautiful love story that is defined by the little moments of serendipity. From a chance movie date that ignited the spark to shared bhaji outings that added flavour to their love story, you get to follow the timeline of their lovely moments that transformed an awkward, sensitive guy and a girl-next-door into a love-struck duo. So what are you waiting for? Here’s your cue to tune into this epic podcast.

    Mithila Palkar said, “This is a really sweet special story about how Dhruv and Kavya met, and I know fans are going to enjoy listening to it.”

    Darmiyaan

    Written by: Jaya Misra; Starring: Sriti Jha, Shabir Ahluwalia

    If you’re seeking to experience a rollercoaster journey of emotions this V-Day, Darmiyaan is definitely the ideal choice. It is an Audible Original podcast narrated by the popular duo Sriti Jha and Shabir Ahluwalia! Sakshi Dewan (Sriti Jha) is undergoing a troubled marriage, wary of the truths that her husband kept from her. The distraught Sakshi encounters Ridhaan (Shabir Ahluwalia), a young man who motivates her to discover her genuine purpose and helps her in living life on her terms. Nothing less than an epic romantic saga, tune in to Audible to discover if Sakshi will take an opportunity with the newfound connection with Ridhaan and take a chance at love.

    Ekta Kapoor said, “Conceptualizing entertainment content in audio has been an experience of a lifetime and has helped me push the creative envelope further than ever before. “‘Darmiyaan’ (and first audio show!) has everything Balaji fans love – love, unbelievable scandals, shocking twists and much, much more. I’m sure listeners are going to love it, and become audiophiles for life!”

    Permanent Roommates: He Said, She Said

    Written by: The Viral Fever; Starring: Sumeet Vyas, Nidhi Singh

    Experience the rollercoaster of love with Permanent Roommates: He Said, She Said, a beautiful 20-episode series perfect for this Valentine’s Day! Follow the journey of Mikesh and Tanya as they navigate the highs and lows of living together, from house-hunting woes to the complexities of marriage, showing you a glimpse into the realities of modern relationships. Tune in for a charming exploration of everyday life and love that’s sure to resonate with couples celebrating the season of romance.

    Sumeet Vyas stated, “I was ecstatic when I got the call that we would be doing something new with Permanent Roommates. Mikesh and Tanya are both very close to my heart and it’s amazing to be able to portray them in a new format. Audio is such a powerful tool for storytelling and I’m so excited for everyone who has loved and supported Permanent Roommates to experience new moments in such a relatable and engaging way.”

    The Last Girl to Fall in Love (English and Hindi)

    Written by: Durjoy Datta; Starring: Prateik Babbar, Rasika Dugal (English) and Anupriya Goenka, Akshay Oberoi (Hindi)

    The story, set in a world that is a rip-off of the earlier patriarchal system in Durjoy’s previous work, ‘The Last Boy to Fall in Love,’ flips the narrative on the meaning of culture. Women write the rules, while men follow them. In this podcast, you will witness a boy named Amartya who meets a girl named Erika in a world on the brink of extinction due to the Kali virus. Whether their meeting is a coincidence or something else, amidst this chaos, a love story unfolds between them. The question is, can love that blossoms suddenly amidst destruction, along with the strange coincidence of hope and revenge, turn into a complete love story? To find out, listen to it on Audible!

    Durjoy Datta said, “Writing for the audio medium has been an incredible experience and it’s surreal to see how characters are brought to life solely through voices and sound. Prateik Babbar, Rasika Dugal, Anupriya Goenka and Akshay Oberoi have narrated the books and have brought my vision to life so beautifully!”

  • Joy Personal Care ropes in Mithila Palkar and Divyendu Sharma for new facewash TVC

    Joy Personal Care ropes in Mithila Palkar and Divyendu Sharma for new facewash TVC

    MUMBAI: Joy Personal Care from the house of RSH Global has launched a new TV campaign with Mithila Palkar and Divyendu Sharma to promote its range of face wash with natural extracts.

    The TVC, which goes on-air on 14 March showcases new age relationship between a young couple and emphasises on the fact that people who love us, love us for what we are, our ‘Asli Chehera’.

    Link: http://bit.ly/JoyFacewash

    Talking about the campaign and signing Mithila and Divyendu, RSH Global chief marketing officer Poulomi Roy said, “According to our estimates, Facewash in India is a Rs 1600 crore category and largely the user base is youth hence connecting with them is crucial. We have chosen Mithila and Divyendu for this campaign as they have immense influence over the younger generation and bring a fresh youthful vibe to Joy and we are confident that the youth will be able to connect with them and the story. Simultaneously as a brand, we do not believe in creating artificial standards for beauty, instead we strongly promote our philosophy of being ‘beautiful by nature’ and the communication in this TVC also revolves around the same. We see a great interest in natural based products amongst the youth and all Joy products are made from natural extracts which helps in maintaining healthy skin.”

  • Joy Personal Care goes heavy on digital media marketing for Revive

    Joy Personal Care goes heavy on digital media marketing for Revive

    MUMBAI: Joy Personal Care has always been different in its approach to marketing its products. Its advertisements tell stories that are worth listening to. Be it Bharti Singh’s body-positive ad, or Mouni Roy telling that beauty and brain make a combination not so rare; Joy has been pitch-perfect with its approach to target the new age woman.

    With the launch of its new collections, Joy Revive, the brand is only looking forward to selling some more charming experiences. It has now roped in Mithila Palkar as the brand ambassador for its sunscreen from the Revive range along with the face wash for its Joy Personal Care Range. The web star who is known for her roles in series like Little Things, Mithila Palkar brings in a fresh youthful vibe to the brand.

    Talking about the same with Indiantelevision.com, RSH Global (which own Joy Personal Care) CMO Poulomi Roy shared that bringing Mithila on-board was a strategic decision on the brand’s side for two prime reasons – one she is young and thus caters to the TG of Joy Revive, and second, she has a great influencer in her. She has the capability to influence the younger lot to buy things that are necessary for them.

    Roy says, “Historically, the brand ambassadors of Joy have been a little different for us. We first think about what we want to communicate, what is the brand story, and then have a celebrity on board who can facilitate that for us. Today when we talk of celebrities, the definition has become very different. The bloggers, influencers, film actors, as well as television actors—everybody is a celeb till the time one has the power to influence. This girl does have that. Her journey has been unique. She represents a part of the youth, which will form a very big part of the population.”
    Mithila also shares her views on getting associated with Joy. She says, “I know that it is a homegrown brand and that is something that I endorse in real life. Also, the pigments in its sunscreen are natural. Its face wash is fruit-based and personally, I love everything that is fruity or sweet smelling. And that all that had me sold to the brand (chuckles).”

    She adds, “Also, Joy doesn’t try to ‘accentuate’ your beauty. It promotes that you are ‘beautiful by nature’. It just restores the beauty you have. And that’s something very beautiful and special.”
    With the brand catering to a slightly younger population that Joy Personal Care and having Mithila, who is a digital media star, on board, the brand is also working on improving its media planning strategies. The brand usually had more than 70 per cent of its budget allocated to TV ads earlier but is now shifting the focus towards improving its digital presence.

    Roy shares, “Digital is going to be very big for us in 2019 as a mandate. We will have a good 25 per cent spend on digital but it will be wrong to benchmark it right now. It is for the first time that we are going this big on digital. So, we are going to make spends this year and next year we will again look at our budgeting. We will figure out what worked for us, and then we will set the benchmark for funds at the optimal level of spends.”

    She adds, “Brands that have to successful have to have cultural relevance. With digitalisation, the cultural game online has completely changed. There are a lot of sub-cultures that now lie in the digital space. As a brand, we need to understand and fit in the sub-cultures that are relevant to us. While we clearly know who our target audience is and which aspects of the marketing we are looking at, we still need to be very careful about our media planning.”

  • Dice Media unveils Little Things’ third episode

    Dice Media unveils Little Things’ third episode

    MUMBAI: Dice Media has released its third episode titled ‘Good Night’ of its new original web series, Little Things. The 5-episode romantic comedy web series beautifully portrays the little things in the life of an everyday couple starring Mithila Palkar, one of the most popular digital stars in India today, and the talented writer-actor Dhruv Sehgal. 

    Good Night unfolds the incident of a sleepless night of the duo. Thanks to the mosquitoes, this night turns into a discovery of Kavya’s ex-boyfriend getting married and a long conversation about exes follows. Every relationship has some sort of power struggle in it, and Dhruv and Kavya’s is no different.  Will Dhruv realize the importance of Kavya in his life? Watch the episode to find out how Dhruv and Kavya value each other’s existence in their lives.

    The 5-part series is directed by Ajay Bhuyan, written by Dhruv Sehgal, with music by Neel Adhikari. Little Things will release every Wednesday on Dice Media’s Facebook and YouTube pages. All the episodes can be watched at 

    Released on Oct 26, following is the stunning response received for the series so far: 

    · Episode 1 has already crossed 2.2 million views (>1.2 million on YT, >1 million on FB) with over 19k shares and 4,700 comments.

    · Episode 2, which released five days back, has already received 2 million views (~1 million on YT, >1 million on FB) with over 13k shares and 3,500 comments.

    Pocket Aces conceptualizes, creates, and distributes engaging original content for millennial audiences through its channels Dice Media (sketches and web-series), FilterCopy (sharable and snackable short-form content), and Gobble (everything food). 

    Dice has created several experimental and edgy pieces of content such as the satirical sketch, Ban Ban, India’s first mockumentary series Not Fit, and most recently, an absurd-humour sketch titled Offline.

  • Dice Media unveils Little Things’ third episode

    Dice Media unveils Little Things’ third episode

    MUMBAI: Dice Media has released its third episode titled ‘Good Night’ of its new original web series, Little Things. The 5-episode romantic comedy web series beautifully portrays the little things in the life of an everyday couple starring Mithila Palkar, one of the most popular digital stars in India today, and the talented writer-actor Dhruv Sehgal. 

    Good Night unfolds the incident of a sleepless night of the duo. Thanks to the mosquitoes, this night turns into a discovery of Kavya’s ex-boyfriend getting married and a long conversation about exes follows. Every relationship has some sort of power struggle in it, and Dhruv and Kavya’s is no different.  Will Dhruv realize the importance of Kavya in his life? Watch the episode to find out how Dhruv and Kavya value each other’s existence in their lives.

    The 5-part series is directed by Ajay Bhuyan, written by Dhruv Sehgal, with music by Neel Adhikari. Little Things will release every Wednesday on Dice Media’s Facebook and YouTube pages. All the episodes can be watched at 

    Released on Oct 26, following is the stunning response received for the series so far: 

    · Episode 1 has already crossed 2.2 million views (>1.2 million on YT, >1 million on FB) with over 19k shares and 4,700 comments.

    · Episode 2, which released five days back, has already received 2 million views (~1 million on YT, >1 million on FB) with over 13k shares and 3,500 comments.

    Pocket Aces conceptualizes, creates, and distributes engaging original content for millennial audiences through its channels Dice Media (sketches and web-series), FilterCopy (sharable and snackable short-form content), and Gobble (everything food). 

    Dice has created several experimental and edgy pieces of content such as the satirical sketch, Ban Ban, India’s first mockumentary series Not Fit, and most recently, an absurd-humour sketch titled Offline.