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Tag: Mitgo

  • Acer and Unidays forge strategic partnership for student market growth

    Acer and Unidays forge strategic partnership for student market growth

    Mumbai: With the assistance of the Admitad partner network (a Mitgo Group company) Acer and Unidays have announced a strategic partnership to focus on performance marketing and promotional collaboration. This partnership aims to achieve mutual growth objectives by combining Acer’s high-quality products with Unidays’ targeted marketing capabilities. Admitad has started receiving great responses from Unidays in just a short period. Their GMV has reached 16.6 lakhs and with more optimization in the campaign from Uniday’s end,  the numbers will go up in future.

    According to industry reports, India’s domestic Electronics Manufacturing Services (EMS) industry revenues are set to more than double, reaching $55 billion by FY2027. In this partnership, Acer provides exclusive discount codes for Unidays members, encouraging purchases and increasing sales volume. Acer will benefit from increased visibility among Unidays’ audience, enhancing brand awareness and recognition in the student market. The partnership allows for targeted promotions that are relevant to the needs and preferences of students, ensuring that they receive offers that are most beneficial to them.

    Students can easily access Acer’s products and discounts through the Unidays platform, streamlining the shopping process. The Unidays platform provides a user-friendly experience, making it simple for students to find and utilize the best deals on Acer products. Purchasing through this partnership ensures hassle-free returns and comprehensive warranty options, adding peace of mind for consumers.

    Unidays earns a commission for each sale made through its platform using unique tracking codes. Both Acer and Unidays share insights regarding user behaviour, sales performance, and campaign effectiveness, allowing for the optimisation of marketing strategies. The brands want to provide a superior shopping experience to students by offering exclusive, attractive deals on essential tech products while also building a sustainable, long-term partnership that continuously evolves to meet the changing needs of students and the broader market.

    Speaking on the partnership, Mitgo, India and APAC managing director Neha Kulwal said, “Admitad is extremely delighted to be a catalyst for this partnership. Students will benefit from the reliability and trust associated with both Acer and Unidays, ensuring they receive genuine products and dependable customer service. For brands, this partnership will set an example in the industry, ensuring the achievement of mutual growth objectives by leveraging Acer’s high-quality products alongside UNiDAYS’ targeted marketing capabilities.”

    According to Acer head of marketing Sooraj Balakrishnan said, “We are happy to work with UNiDAYS through our trusted partner Admitad. This partnership is a testament to our ongoing commitment to providing students access to high-quality technology. It offers exclusive discounts and deals, making it easier for students to purchase the products they need for academic and personal growth. By leveraging UNiDAYS’ extensive reach and targeted marketing capabilities, Acer will be able to connect with the student community more effectively, ensuring they benefit from our innovative products. This collaboration enhances our presence in the education sector and reinforces our dedication to supporting students in their educational journey. We are confident this partnership will drive significant value and mutual growth for both brands.”

  • Indian customers spent 11 per cent more during Rakhi festival in 2023

    Indian customers spent 11 per cent more during Rakhi festival in 2023

    Mumbai: The amount of money Indian customers spent during the Rakhi festival week this year increased by 11 per cent compared to the festival in 2022. The average order value was Rs 2,055. Admitad’s affiliate network analysed over 400k orders across more than 350 brands to understand how customers behaved during the Rakhi holidays last year, and how they changed their preferences this year.

    It can be seen that during the holiday week, many more people in the country chose to stay at home and shop using their computers – the percentage of mobile orders was only 45 per cent. In comparison, during the recent Independence Day, it reached 69 per cent, and on average during the “quiet period” – 48 per cent.

    What was purchased during the festival?

    Up to 40 per cent of orders this year were made on marketplaces – their influence has increased significantly since last year. The number of orders from major marketplaces during the festival jumped by more than 50 per cent. This could be expected, because many leading marketplaces prepare special sales, promotions and coupons for each holiday, and thus can maximize conversion among their customers.

    25 per cent of all orders during the festival were for clothes, shoes and accessories – the number of purchases in this category increased by 16 per cent compared to last year. Next came beauty products with 8.5 per cent of purchases. Six per cent of orders went to the category of home goods and four per cent to food delivery. Interestingly, the number of food and grocery orders at Rakhi Festival more than doubled compared to last year and this category was one of the leaders in terms of purchase growth.

    What attracted the shoppers?

    Speaking on the report, Mitgo managing director, APAC and India Neha Kulwal said, “According to Admitad’s calculations, this year’s leaders in attracting orders during the festival were cashback services – they accounted for up to 26.6 per cent of all orders. Interestingly, their popularity has almost doubled compared to the Rakhi Festival last year. Apparently, the major players in this market have put a lot of effort in preparing promotional campaigns this time.”

    17 per cent of the orders were brought to brands by content platforms and online media, which traditionally prepare reviews of the best gifts, dishes and ways to spend the festival. Indian shoppers do indeed pay attention to such articles, click on the links in them and buy the recommended products.

    Another 10.5 per cent of orders came from coupon services, 10.3 per cent from contextual advertising, 7.5 per cent from affiliate stores, 6.7 per cent from mobile applications, and 6.5 per cent from loyalty programs.

    The latter, by the way, were much more influential during the festival period than last year. Purchases based on recommendations of loyalty programs this year during the festival increased many times over. This trend, coupled with a significant increase in sales on marketplaces and through cashback services, makes one think that earlier big companies did not pay enough attention to the Rakhi holiday, but in 2023 they have fully included it in their agenda and made thorough preparations to spur user activity.

  • Shopping on Independence Day: What Indian customers craved for?

    Shopping on Independence Day: What Indian customers craved for?

    Mumbai: Affiliate network Admitad studied more than 650 thousand online orders that Indian users made in the two weeks of Independence Day celebrations and compared them with the results of July and Independence Day celebrations last year. According to the network, the total amount Indian users spent online in the last two weeks grew by more than five per cent compared to last year.

    However, the growth cannot be called record-breaking – it rather reflects the overall growth of e-commerce in the country. For example, shopping activity in July was on a similar level. The average check of purchases over the year increased by 9.24 per cent – from Rs 2220 to Rs 2425.

    The cities with the highest number of online orders during the holidays were Delhi, Mumbai, Bengaluru, Kolkata, Hyderabad, Chennai, Patna, Jaipur, Pune and Lucknow.

    A triumph of mobile shopping

    Users had no time to order from their computers during the festivities. The share of mobile orders in the country jumped from 48 per cent in July to a shocking 69 per cent during the holidays. Indians preferred to shop literally on the go, with a couple of clicks from their smartphone screen.

    Mitgo managing director APAC & India Neha Kulwal “Last year, the share of mobile shopping was also higher than on ordinary days – at over 52 per cent. The trend of mobile shopping during festive periods is increasing every year – brands should definitely look at how they are engaging with mobile shoppers and offer them additional benefits during the festival season.”

    Indians dressed up for the occasion

    According to Admitad’s calculations, almost half of all holiday orders this year came from the fashion industry – users shopped for outfits, shoes and accessories. Other popular categories were beauty products (12.2 per cent of orders), electronics (9 per cent of orders), food delivery (4 per cent), aeroplane tickets (3 per cent) and hotel reservations (2.5 per cent).

    The record-breaker in terms of order growth compared to the “ordinary” period in July was the category “Flowers and Gifts” – its online sales increased four times during Independence Day. The food delivery industry also experienced huge growth – Indian users ordered delivery as much as 46 per cent more often during the holidays. The travel industry was another leader, with Indian users booking hotels 20 per cent more frequently during the holidays.

    Contextual advertising, cashback and media attracted customers

    Brands were prepared for the holidays – this is evident in the sources from which customers came. For example, contextual advertising took the leading position in the number of attracted orders – it accounted for more than 25 per cent of all holiday online purchases. The marketers did a great job and were able to come up with ads that caught the eye of the Indian audience.

    Local shoppers also actively read articles on content platforms and online media – these attracted more than 15 per cent of holiday orders. Influencers on Instagram, YouTube and Facebook lured more than seven per cent of customers. Another four per cent of customers placed an order on the recommendation of channels on Telegram.

    Despite the holiday euphoria – Indians didn’t miss out on their gains. More than 13.6 per cent of orders were made using cashback. ten per cent of Indian shoppers used a discount coupon. Another four per cent of shoppers were tempted by lucrative loyalty programs.

    Affiliate marketing was also among the most effective tools, with a 15 per cent increase in the number of brands incorporating it into their holiday marketing strategy in 2023. Publishers also didn’t miss out on the opportunity to make extra money during the hype days – their revenues in August were up more than five per cent compared to July.

    Brands should definitely consider these insights as they prepare for an active fall season. Festival season, Black Friday and other large-scale events are ahead that are sure to attract millions of shoppers. But only those brands that make the right use of fresh trends will be able to win the battle for their attention.