ITV

Tag: Miten Sampat

  • Times Internet acquires Viral Shots; eyes 1 billion screen views

    Times Internet acquires Viral Shots; eyes 1 billion screen views

    MUMBAI: Times Internet, the digital arm of the Times of India Group has acquired Gurgaon based micro video app Viral Shots for an undisclosed amount.

    Founded by Shalini Tewari and Kumar Apurva, this micro content app curates stories from over 300 social and web destinations and is clocking approx 100 million screen views per month. The content shots- each with a picture and less than 60 words – are presented in a number of enthralling formats that creates a unique reading experience.

    Times Internet corporate developement VP Miten Sampat says, “This fits into our prime goal of providing our readers an innovative & informative content experience. We found the format and curated content of ViralShots very addictive and their engagement with users was amazing and feel confident that this can become the number one app in its category.”

    “Viral Shots has massive engagement with its audience with users launching the app several times a day and giving over 100 screen views/DAU. It’s clear we are being able to deliver content that the consumer is enjoying and we are now very excited that we can leverage the deep understanding that the Times group has in the content and mobile space to grow even faster,” adds Tewari.

    Viral Shots currently serves differentiated content in English, Hindi, Bengali and Telugu and will be available in all major Indian languages by mid 2016.

  • Times Internet buys majority stake for $15 milion in Taskbucks

    Times Internet buys majority stake for $15 milion in Taskbucks

    MUMBAI: Indian digital products company Times Internet from the Times of India group has acquired a majority stake in Taskbucks – a mobile-only tasks marketplace. Taskbucks matches consumers with brands and enterprises on its platform. Companies offer tasks to consumers, who are rewarded for completing these micro tasks via the Taskbucks marketplace.

     

    Times Internet VP corporate development Miten Sampat says, “Taskbucks is reducing friction in the connection between consumers and companies, in a way that drives value for both. As hundreds of millions of Indians get connected with smartphones, Taskbucks is one of the few services that has an immediate and clear value proposition for the consumer. Led by a strong, experienced team, I’m confident Taskbucks will add value to millions of Indian consumers.”

     

    “We intend to use this funding to build out more ways for companies to leverage access to our 5 million strong and rapidly growing user base. We will soon be launching Taskbucks Pro, a premium version of Taskbucks, where users can perform real-world tasks for brands, to earn more. We’ll also be working closely with Times Internet to build our brand and drive growth of our mobile app,” added Taskbucks CEO Kumar Apurva.

     

    Taskbucks currently offers brands the option for app discovery, user retention, referral tasks, offer signups, and social content sharing, as promotions that they can offer consumers.

     

    Taskbucks is owned by DigiSmart Digital Media, a Gurgaon based company, founded in 2014 by Kumar Apurva. Kumar has over 15 years of new media and start up experience in the field of Internet and mobile space, playing a senior role at companies such as Info Edge, ValueFirst, Way2Online, and Times Internet.