Tag: Mitchelle Carvalho

Mufti’s digital campaign triggers sale

MUMBAI: Mufti’s pre-GST sale kicked it up a notch with its digital campaign #MuftiSpinTheDeal, leveraging on social media reach and converting its online audience into actual customers through store visits.

The objective was to convert online audience into actual buyers during GST promotions for the brand, leading to boost in footfalls and consequent sales at stores.

Mufti manager – future businesses Sonakshi Khushalani, “Employing digital media in creative and strategic way can prove to be prolific in reaching out to wider audiences and attracting more sales.”

The agency combined all current offers in-store into a simple creative in the “Spin-The-Wheel” format with the help of GIFs.

The idea was kept simple where people were asked to take screenshots of the desired sale they were interested in mentioned on each spoke of the wheel. Followed by users being asked to share the screenshot with the brand through direct messaging feature on Facebook, Twitter and Instagram, to earn an additional discount.

CogMat CEO Mitchelle Carvalho says, “The idea has effectively driven sales. It enticed Mufti audience with online engagement and incentive.”

August 22, 2017
CogMat to socially TomTom wearables

MUMBAI: Leading fitness wearable brand TomTom Sports has signed on digital agency CogMat to undertake their social media duties in India. CogMat, a digital media agency based in Mumbai, Dubai and Hong Kong, has been working with TomTom since October 2016, handling the brand’s digital ads portfolio. The brand’s social media duties were awarded to the agency after a multi-agency pitch.

TomTom India country manager Hitesh Ahuja said, “People are actively engaging in activities like running, hiking and cycling and looking towards digital channels to pick their perfect tracker. The digital medium has today acquired critical importance, given the rapidly changing media consumption patterns and ecommerce penetration. CogMat brings great experience across categories.”

TomTom’s wearables range has been in the market since 2013 and were introduced in India in 2015. The feature-rich wearables are targeted at people that are looking at exercise as not just an activity but rather as an integrated part of their daily lives. The brand is looking to go big on the digital medium this year with a host of activities and tie ups for the year. TomTom has a strong following among the running community and is looking to leverage these relationships with local runners.

CogMat CEO Mitchelle Carvalho commented, “The brand has been at the forefront of innovation and we’re eager to be part of this story. The underlying values and legacy of Tomtom are incredibly strong.”

The brand’s wearables have many firsts such as a GPS running watch with a Heart-Rate monitor and as also an integrated music player that allowed people to leave their phones and truly run free. They also have the world’s first fitness tracker that combines body composition analysis with steps, sleep and all day heart-rate tracking all on the wrist that helps users track efforts with quantifiable stats.

March 31, 2017
CogMat walks away with The Resort social media biz

MUMBAI: Four star luxury getaway The Resort located at Aksa beach in Mumbai has roped in digital marketing agency CogMat to handle its social media duties. It already works with Four Points by Sheraton in Navi Mumbai, a sister concern of The Resort.

The agency will be responsible for coming up with a new content strategy for the resort. It will work towards increasing the current fan base and enhancing the brands‘ interaction with it through targeted media spends.

The Resort general manager Anuj Prakash said, “We have been fairly impressed with the way they have created social media presence for Four Points by Sheraton. Having seen their work, we met them to understand what they could do with our brand. We liked the ideas that were presented and their understanding of how a luxury resort like ours needs to be promoted on social networks. We look forward to working with CogMat on this initiative.”

CogMat co-founder Mitchelle Carvalho said, “For the longest time now, The Resort has been a landmark in Mumbai where luxury hospitality and weekend getaways are concerned and CogMat is thrilled to have them aboard as a client. We intend to manifest the loyalty and goodwill on social media that The Resort so thoroughly enjoys among its guests. We also intend to reach out to the new-age weekend getaway seekers and create recall value for The Resort.”

May 3, 2013