Tag: Mitali Maheshwari

  • Brewing love and blooms as FNP and Starbucks toast to mums with meaning

    Brewing love and blooms as FNP and Starbucks toast to mums with meaning

    MUMBAI: There’s no Wi-Fi strong enough to match a mother’s connection and this Mother’s Day, FNP and Tata Starbucks are making sure that love gets a cosy seat at your coffee table. From 9–11 May, select Starbucks outlets in Delhi, Mumbai and Bengaluru will become mini sanctuaries of sentiment, where every coffee ordered comes with a little something extra, a delicate dried flower bouquet and a heartfelt keepsake, courtesy of India’s favourite gifting brand, FNP.

    It’s not about the grandeur, it’s about that quiet “you matter” between sips. Whether it’s a mum-and-me catch-up or a solo breather for the woman who wears a hundred hats, the initiative wraps affection in fragrance and warmth, turning a caffeine fix into a celebration of care.

    FNP chief marketing officer Avi Kumar said, “At FNP, we’ve always believed that the simplest gestures carry the deepest meaning. This collaboration with Starbucks is our way of honouring those everyday expressions of love that mothers gift us, often without a word. A flower, a warm coffee, a shared smile – sometimes that’s all it takes to say what matters most. As India’s most loved gifting brand, we’re delighted to make those moments even more personal and memorable.”

    Tata Starbucks head of product and marketing Mitali Maheshwari said, “This year, for Mother’s Day at TATA Starbucks, we wanted every mom to feel even more special with something that could be remembered, and taken home. Our partnership with FNP brings that intention to life through simple, thoughtful tokens of love and appreciation. Just like our stores are built for connection over a cup of coffee, this collaboration is a quiet celebration of the little things that make the mother-child bond so meaningful.”

    In a world that rarely pauses, FNP and Starbucks are inviting customers to do just that: slow down, sip, and share a quiet moment of gratitude with the woman who made it all possible.

  • Tata Starbucks launches #MeriSpecialJagah campaign

    Tata Starbucks launches #MeriSpecialJagah campaign

    Mumbai: Tata Starbucks has launched its Diwali campaign, #MeriSpecialJagah, inviting Indian families to celebrate the festival at Starbucks. Over 12 years in India, the brand has adapted to local tastes, becoming part of daily life for consumers. This Diwali, Starbucks offers a curated range of festive treats, creating an inviting atmosphere that reflects the spirit of Indian homes during the festival.

    Tata Starbucks head of product and marketing Mitali Maheshwari said, “Starbucks has always been about creating a welcoming space for everyone. We are committed to celebrating local traditions and fostering genuine connections among our customers. What truly brings our campaign idea of #MeriSpecialJagah to life is the resonance of Indians celebrating Diwali at a place that makes them feel ‘at home’ (an extension of the third place that the Starbucks stores hold in the consumers minds) in the festive avatar. With our beautifully decorated stores, special take-away Diwali cups, limited edition offerings in food and beverage that highlight ingredients and flavours closely associated with the festival, our curated range of gifting options; we have ensured that every element of what makes Diwali special for our customers is recreated at Starbucks.”

    The brand film features a young man, Ninad, who proposes to invite family friends to Starbucks for a Diwali gathering, giving his mother a break from cooking. Initially hesitant, his parents are convinced when they see Ninad’s confidence in replicating the warmth of home at Starbucks. The family arrives at a beautifully decorated Starbucks, welcomed by a friendly barista. As relatives join, they enjoy a festive ambiance and a Diwali menu with local ingredients like saffron and pista, along with desserts like Gulab Jamun Trifle, Khubani Barfi Bar, and White Choco Kaju Nankhatai. The film ends with the family bonding over treats, highlighting Starbucks as their special place for Diwali celebrations.

    Edelman India lead advisor-brand marketing & communications Ashutosh Munshi added, “Starbucks has always been a place where everyone feels welcome, and this Diwali, the brand is doubling down on that promise. Our #MeriSpecialJagah campaign brings to life the magic of the season by celebrating local traditions and sparking authentic connections. At the heart of the 360 integrated campaign, are limited-edition Diwali offerings – thoughtfully crafted to resonate with the festival’s warmth and joy. From stores adorned in festive splendour to food and beverages infused with festive flavour, every detail is designed to make Starbucks a special destination to share the spirit of Diwali with loved ones.”

    Edelman India executive creative director Ashish Pathak added, “Our campaign for Diwali found an idea in the truism of unannounced guests, especially during festive seasons. A result of which sees mums in kitchens, missing out on celebrating fully. With Starbucks unique, traditionally flavoured food & beverage innovations for Diwali, it becomes the perfect ‘special place’ for a family to move the tradition of meeting at home to a Starbucks for a truly new, unique and delightful experience. Giving mums a well-deserved break and a celebration for the family to remember.”

    This Diwali, Starbucks introduces limited-edition beverages such as the Saffron Pistachio Latte and Saffron Masala Chai. In collaboration with Bombay Sweet Shop, they offer festive treats combining traditional Indian sweets with modern twists. To enhance the gifting experience, Starbucks provides exclusive gift hampers and merchandise, including the festive Bearista Plushie and Iced Latte Candle.

  • TATA Starbucks appoints Mitali Maheshwari as head of product and marketing for India

    TATA Starbucks appoints Mitali Maheshwari as head of product and marketing for India

    Mumbai: TATA Starbucks has announced the appointment of Mitali Maheshwari as product and marketing head for India. With over a decade of invaluable expertise in brand management and marketing, in her new role, she will spearhead product innovation and drive marketing initiatives for the brand.

    Welcoming Mitali Maheshwari to the team, TATA Starbucks COO Adrit Mishra shared, “As we continue building the category in India and extending our coffee leadership to deliver the signature Starbucks Experience to consumers, we are excited for Mitali to expound upon our product and marketing plans. With Mitali on board, we are also looking forward to enabling strategic product innovation that brings forth the best of global and local tastes for consumers in a manner that is familiar to them. Mitali’s dedication to her craft, coupled with her strategic mindset and innovative approach, makes her an invaluable addition to our team.”

    Maheshwari shared, “As a coffee enthusiast myself, I am looking forward to joining Starbucks India, a brand that has played a pivotal role in shaping the country’s vibrant coffee landscape over the past decade. I am humbled and excited to build on the brand’s marketing plans to drive continued growth, while delivering the distinct Starbucks experience to consumers across the country.”

    Bringing a wealth of knowledge and a proven track record in elevating brand presence and consumer engagement, Mitali previously held the position of national brand marketing manager at Red Bull India. Her strategic insights and innovative approach will serve in ensuring exceptional experiences for coffee enthusiasts across the country.