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Tag: Mission Sapne

  • Colors to launch second season of ‘Mission Sapne’ on 17 January

    Colors to launch second season of ‘Mission Sapne’ on 17 January

    MUMBAI: After the successful first season of Mission Sapne, Colors is all set to launch the second season starting from 17 January at 11 am every Sunday. 

    Produced by Sobo Films, Mission Sapne Season 2 will feature 10 celebrated entertainers who will showcase their talent as they work their magic to learn the professional ongoings and tricks of the trade to raise funds in support of a deserving commoner.

    Speaking to Indiantelevision.com about the second edition of Mission Sapne, Sobo Films director Smruti Shinde said, “I think television is a very strong medium to highlight causes which are read about in the newspapers or seen on news channels. The reason I want to do this show on a GEC was because of the show’s strong entertainment quotient. It doesn’t drag or get boring when you talk about social causes and through entertainment you are able to help that one person or highlight good causes, which needed that kind of attention.”  

    Mission Sapne provides dramatic entertainment with a strong social message as entertainers from different industries willingly live the common man’s professional life for a day. Talking about the research done for the show, Shinde informed, “We did three months of research before going on air. We have a research team, which systematically goes through a lot of cases. We interview people from different walks of life. India is a place where you have many such cases and we cannot help each one of them but with our small initiative we can at least highlight such cases.”

    The first season of Mission Sapne was launched on 27 April, 2014 on Colors. The show was aired at 8 pm every Sunday. This time round, the 10 episodes series will see some changes as the production house will focus more on creating awareness than raising funds for the people.

    “After the first season, we realised that there are many people that we need to help through the show. We decided that we should also talk about the different causes besides helping the individuals. We need to highlight social issues as well. Therefore, this season will have a few important causes, which need to be talked about. We are creating awareness and sending messages through celebrities on issues like farmer suicides, HIV and molestation. We are trying to highlight social causes this season rather than helping individuals. Also, this season we will have lot of women star power on the show,” she informed.

     

    The second season will also see some important issues like women empowerment. Talking about the selection process, Shinde said, “We picked up the cases, which are relevant in today’s time. There was no particular criteria as such for selecting people. We come across some people that really need help, so we help them.”

     

    Sharing her experience of working with Colors CEO Raj Nayak, Shinde shared, “A couple of years back we launched this show Bole Toh Malamaal in Marathi on Mi Marathi. Raj Nayak had wanted us to bring it on Hindi GEC so that we can create more awareness through the show. It’s been superb working with him. He has been a big support throughout the journey of Mission Sapne. Viacom, Colors and Raj Nayak supported it to a great extent and I think it’s their own CSR initiative to come on the show and not taking any money.”

  • Colors lines up new shows; ‘Krishnadasi’ to replace ‘Bigg Boss 9’ on weekdays

    Colors lines up new shows; ‘Krishnadasi’ to replace ‘Bigg Boss 9’ on weekdays

    MUMBAI: Colors is all set to ring in the new year with a bunch of new shows in the reality as well as fiction space. And kick-starting the new show launches will be the fiction series Krishnadasi, which will be replacing Bigg Boss 9 on weekdays from 25 January as the popular reality show reaches its finale later this month. 

    Krishnadasi will be a one hour show and will  be aired in the 10.30 pm – 11.30 pm time slot. 

    Produced by South Indian producer Kutty Padmini and Optimystix Productions, Krishnadasi will revolve around the life of a young girl Aaradhya. Krishnadasi is the tale of unconditional love of a woman for Lord Krishna. Though the concept is not necessarily new to the audience with the tale of Meera that was aired on NDTV Imagine in 2009, it will be interesting to watch how Colors’ offering is different. 

    What’s more, with Arjun Kapoor as the host of the show, Colors will be back with season seven of Khatron Ke Khiladi – Kabhi Peeda, Kabhi Keeda. A source close to the development informed Indiantelevision.com that the show is likely to be aired from 30 January as it will replace Bigg Boss 9 on weekends (Saturday and Sunday) at 9 pm.

    The promo of the show is currently on air. As was earlier reported by this website, the 20-episode season of Khatron Ke Khiladi – Kabhi Peeda, Kabhi Keeda, produced by Endemol Shine India has been shot extensively in Argentina.

    Another show in the pipeline is the second season of Mission Sapne. To make someone’s dream come true, Bollywood stars will spend one day as a common man. The show is produced by Sobo Films and will be aired at 11 am every Sunday from 17 January.

    In week 51 of Broadcast Audience Research Council (BARC) India ratings, Colors propelled to the number position in the Hindi general entertainment channels’ (GECs) genre thanks to the Bigg Boss 9 power packed weekend episode featuring Shah Rukh Khan along with the show’s host Salman Khan.

    It will be interesting to see how the fresh line-up of new shows affects Colors’ ratings in the near future. 

  • Tata Motors and COLORS Join Hands for Mission Sapne

    Tata Motors and COLORS Join Hands for Mission Sapne

    MUMBAI: Leading Hindi general entertainment channel, COLORS, today announced its partnership with Tata Motors for the channel’s upcoming show, Mission Sapne. Through this association, both brands will enhance their focus on societal welfare as they strive to present a unique CSR-led initiative that will appeal to viewers to synergize their efforts towards creating a better tomorrow for underprivileged individuals in the country. Mission Sapne is set to hit airwaves on 27th April, 2014, every Sunday at 8.00pm on COLORS.

     

    Produced by Sobo Films and hosted by Sonali Bendre, Mission Sapne is a pioneering programming initiative from COLORS which brings together celebrities from various walks of life and encourages them to leverage their fame for the benefit of the common man. As a part of the show, audiences will get an opportunity to see their favourite celebrities step into the shoes of the common man for a day and earn their daily wage.

     

    Season one of the show will see Top celebrities from across Bollywood, television, sports and music will be volunteering in this Mission including actors Salman Khan (Barber), Varun Dhawan (Pattiwala), Harbhajan Singh (Namkeen seller), Mika Singh (Chaiwala), Ronit Roy (Cosmetic Seller), Ranbir Kapoor (Vada-pav seller), Ram Kapoor (Taxi driver), Karan Johar (Photographer), Drashti Dhami (Nimbu-mirchi seller) and Siddharth Malhotra (Vegetable vendor). True to the person he is helping, the celebrity will move away from their comfort zone to drive a taxi, sell vegetables or become a door-to-door salesman and use their talent, wit and star persona to bring a change in their ordinary and tough life.  They will also witness the various difficulties faced by those who bring comfort to our lives.

     

    Speaking about the partnership, Ankush Arora, SVP – Passenger Vehicles Business Unit (Commercial), Tata Motors, said, “At Tata Motors, we have always believed in putting our customers first and through our association, with COLORS for Mission Sapne, we hope to ingrain this thought further amongst our audiences. The show’s focus on working towards the betterment of the society has struck a chord in our hearts and we look forward to contributing, in our own little way, towards this cause.”

     

    Speaking about their latest venture, Raj Nayak, CEO – COLORS says, “We’re very thankful to each and every celebrity who voluntarily joined us for this noble cause. They not only took out time from their busy lives but also whole heartedly committed to leading the life of a common man without any remuneration. We are extremely delighted to announce our partnership with a like-minded organization like- Tata Motors through this property.”

     

    Watch out as your favourite celebrities step into the shoes of the less fortunate and help them fulfill their dreams on Mission Sapne…
    Starting April 27, 2014 at 8:00 p.m. only on COLORS!

  • Colors ushers hope with ‘Mission Sapne’

    Colors ushers hope with ‘Mission Sapne’

    MUMBAI: Acclaimed basketball player, Michael Jordan, once said that ‘The good part about being famous is being able to help people’; and COLORS’ upcoming show Mission Sapne strives to do just that. The first-of-its-kind property allows celebrities from different walks of life to leverage their fame for the benefit of the common man. The show is a dramatic entertainment offering, from the channel, which conveys a strong social message to audiences. Mission Sapne will showcase India’s most loved Bollywood Entertainers as they step into the shoes of the aam aadmi for a day, and face hardships to raise funds for those who struggle to make ends meet. The show is set to hit airwaves in Summer 2014.

     

    Top celebrities from across Bollywood, television, sports and music will be volunteering in this Mission including actors Salman Khan and Varun Dhawan,cricketer Harbhajan Singh, and singer Mika Singh among others. True to the person he is helping, the celebrity will move away from their comfort zone to drive a taxi, sell fish or become a door-to-door salesman for the very first time. These celebrities will be required to use their talent, wit and star persona to ensure that business continues to boom for the people they are supporting and change their ordinary and tough life to an extraordinary one. Audiences will get a chance to see the various difficulties faced by those who bring comfort to our lives. Produced by Sobo Films the show will bring the celebrity and common man together, while facilitating this Mission.

     

    Speaking about the show, Raj Nayak, CEO – COLORS, said, “Mission Sapne is our humble effort to showcase the hardships faced by the ‘aam aadmi’ and join hands with celebrities from different walks of life to make a difference. With everything that our audiences have given us in making COLORS a household name, Mission Sapne is our endeavour to give back to the society by bringing the life of a common man to the limelight and sharing their story for the world to behold. We would like to thank the celebrities associated with Mission Sapne for extending their support and helping us lighten the burden of a tough life from some less fortunate shoulders by raising funds for their welfare.”

     

    Commenting on the show’s concept, Smruti Shinde, Director of Sobo Films, said, “We are pleased to partner with India’s leading channel, COLORS to present Mission Sapne. The show has an exciting approach towards showcasing the burdens in the life of a common man through the eyes of a celebrity as they work hard to generate funds. Through Mission Sapne, we aim to convey to Indian audiences that no person should be looked down upon and that the smallest achievements deserve to be cherished in the grandest manner.”

     

    Watch Out as your favourite celebrities step into the shoes of the common man and help them fulfill their dreams on Mission Sapne…Coming Soon on COLORS!