ITV

Tag: Mirzapur

  • Amazon Prime Video aims to keep evolving with customer taste

    Amazon Prime Video aims to keep evolving with customer taste

    MUMBAI: Amazon Prime Video is boosting its content play in the market. The OTT platform is all set to stream its fifth Indian original Mirzapur from 16 November. In a media roundtable, Amazon Prime Video India content director and head Vijay Subramaniam also added that it will scale up originals further in 2020. Nine new Hindi originals are planned for 2019.

    “I think it’s extremely important to understand that content has scale cinematically and our marketing matches that. It’s important for customers to feel that they are watching premium content and all of that in Rs 129 in a month,” Subramaniam commented.

    It has been two years since Amazon Prime Video launched in India in the burgeoning OTT market.  Since then, it has been very focused on customer taste and preferences. However, as India is a diverse market, the company wants to ensure that everything it does embraces diversity. 

    “It is a large market with multiple demographics and multiple segments. So it’s important to understand how we can cater to all of them consistently. Our customers are constantly evolving in their taste and preferences and we need to be updated on the kind of stories they watch and would love to watch. We need to go on that evolution with them," Subramaniam added.

    The company, unlike its rival Netflix, has prioritised localisation since beginning. While the service already has content in six regional languages including Hindi, Tamil, Telugu, Marathi, Bengali and Kannada, it is also looking at adding more regional languages in next 12-18 months.

    Interestingly, Subramaniam said that when new a language offering is launched, customers first seek movies. Hence, it tries to ensure adding the best and latest movies in the language to the library. After understanding their taste and preference, it adds content in other forms including originals. Right now the regional languages under evaluation for series-based content are Tamil and Telugu.

    “In Tamil and Telugu, after having operated for a year, we looked at the opportunity to produce some series. Gangster was our first, another one in Tamil is coming out at the end of this month. These are both pilots in that sense. By putting these out we are trying to learn and understand our customers and get their feedback on what they like to watch. And once we have that we will definitely double down and scale up our originals in regional languages,” he added.

    For the new nine-episode web series Mirzapur, Amazon Prime Video India has again collaborated with Excel Media & Entertainment after the Emmy winning Inside Edge. Set in the heartland of India, the show revolves around drugs, guns and the politics of power in a land where might is right.  For the new show, while there have been enough large-scale outdoor marketing, there will be a lot of initiatives on the digital front too.

    Amazon is confident that Mirzapur will make a mark not only in India but also globally. Breathe also did exceptionally well with 40 per cent viewers from outside India.

  • Akanksha Khatri from Mirzapur, UP wins India’s first ever digital food reality show, India’s Digital Chef!

    Akanksha Khatri from Mirzapur, UP wins India’s first ever digital food reality show, India’s Digital Chef!

    MUMBAI: Conceived and created by One Digital Entertainment with judges Sanjeev Kapoor, Saransh Goila and Amrita Raichand, India’s Digital Chef aimed at giving the country its first ever digital chef. 16 home chefs of different ages and ethnicities, went on to fight for the title of India’s Digital Chef. 

    After 15 episodes and 4 distinct stages of cook-offs, 29 year old Akanksha Khatri, won the final round against Rashmi Ahuja to win the first season of the show. The finale was a tough fight between modern vs. traditional approach to food. Akanksha’s journey on the show was quite astounding as her recipes always managed to take the judges by storm. She went on to prove herself as the fusion queen always taking risks and innovating with flavours and ingredients on the go. 

    Akansha has won a world class, high end cooking range for her dream kitchen from KRBL as well as a highly advanced water purifier from Livpure. One Digital Entertainment will now invest in her to provide her with mentoring, production and marketing support to build her own digital properties across platforms in order to pursue her dream of becoming an established chef by helping her build herself as a brand and monetise and syndicate her work with their vast experience in the industry. 

    Akansha said, “ I’m ecstatic. Cooking was my dream and now to finally be able to pursue it as a career with One Digital Entertainment’s support is too exciting. I can’t wait to start cooking in my dream kitchen, start making more delectable recipes and share with you all!” 

    Chef Sanjeev Kapoor says, “Akanksha had stunned us with her melange and combination of healthy food. Even the other contestants were so innovative with their recipes. It is heartening to see so much talent lying around in the corners of our country hence it’s an amazing feeling to be a part of this show with One Digital Entertainment and other judges to find such talented home chefs. I am quite excited to see what the second season has in store.” 

    Gurpreet Singh, co founder of One Digital Entertainment commented, “Akanksha showed real promise from the first episode and we are very happy we have found a chef as talented as her. It has been a great experience for us to make this show and we are already beginning work on season 2. Season 2 will see more home chefs coming from all over India as our goal has always been to support and invest in the best talent around.” 

    One Digital Entertainment is India’s largest digital video content network working with over 3000 artists, celebrities and influencers and also the creators of various genres of first of its kind digital format series and web documentaries that stand out in the entertainment market. 

  • Amazon Prime Video India and Excel Media & Entertainment Release the Trailer of the Highly Anticipated Prime Original Series, Mirzapur

    Amazon Prime Video India and Excel Media & Entertainment Release the Trailer of the Highly Anticipated Prime Original Series, Mirzapur

    MUMBAI: Amazon Prime Video and Excel Media & Entertainment today released the trailer of the highly anticipated Prime Original Series – Mirzapur. Set in the heartland of India, Mirzapur revolves around drugs, guns and the politics of power in a land where might is right. Created by Karan Anshuman & Puneet Krishna and directed by Gurmmeet Singh, Mirzapur is a nine-episode series that will be available to stream exclusively on Prime Video from November 16, 2018 across more than 200 countries and territories.  An edge-of-your-seat binge-watching experience, Mirzapur is a gripping narrative brought to life by a power-packed cast including highly acclaimed and award-winning actors such as Pankaj Tripathi, Ali Fazal, Vikrant Massey, Divyendu Sharma, Kulbhushan Kharbanda, Shweta Tripathi, Shriya Pilgaonkar, Rasika Dugal and many more.

    Vijay Subramaniam, Director & Head, Content, Amazon Prime Video India, said, “With Mirzapur, we reiterate our commitment to bring new, ground breaking shows to Indian and global audiences with high caliber production values and exceptional content creators and talent. More importantly, we remain committed to taking stories from India that are local in narrative yet epic in scale to a global stage. If the global launches of Inside Edge, Breathe, etc. have taught us anything, it is that high quality Indian content has found resonance with audiences around the world and there is a growing appetite for the same”.

    Mirzapur is the fifth Prime Original Series offering from India and brings together the winning trio Ritesh Sidhwani, Karan Anshuman and Farhan Akhtar, the creators of Prime Original Series, Inside Edge that recently earned an International Emmy nomination for Best Drama Series (the first-of-its’s-kind for a video-on-demand series originating from India).

    Ritesh Sidhwani, Excel Media & Entertainment, said, “We are thrilled to collaborate with Amazon Prime Video to present a genre-defining, bold and powerful story like Mirzapur. A show of this caliber with high production value and scale takes it to the next level of cinematic experience. We are taking a story set in the heartland of India to a global audience & are excited to see how viewers respond to it.”

    Karan Anshuman, Creator, said, “Mirzapur is the perfect storm. The creative freedom Amazon Prime Video allows, Excel’s adroit production experience, an ensemble cast that takes an already fantastic script and owns it….this is a fine time for filmmakers and I'm looking forward to new collaborations.”

    Farhan Akhtar, Excel Media & Entertainment, said, “We are excited to collaborate again with Amazon Prime Video for the next Prime Original Series, Mirzapur. The success of Inside Edge reaffirms our faith in digital streaming in India, proving that these are indeed exciting times for storytellers, artists, writers and filmmakers. Mirzapur is a story not meant for the faint hearted and it will make people think about the show for days after watching it.”

  • Sanjoy Nag casts Revathy & Rituparna Sengupta in ‘Good Morning Sunshine’

    Sanjoy Nag casts Revathy & Rituparna Sengupta in ‘Good Morning Sunshine’

    MUMBAI: National Award winning director Sanjoy Nag (Memories of March) has pulled a coup of sorts by casting two National Award winning actresses Revathy and Rituparna Sengupta in his next directorial venture titled Good Morning Sunshine.

     

    The film also features Tejaswani Kolhapuri and Shweta Tripathi (Masaan). The film will be shot in Mumbai, Benaras, Lucknow and Mirzapur.  The unit recently completed a two days schedule in Mumbai. 

     

    The film revolves around Rai (Rituparna Sengupta), an aspiring director, pulls off a casting coup of sorts when yesteryear diva Radha (Revathy) finally gives her consent to play the lead in her debut feature film. Rai in her earlier avatar as a film critic of a TV channel, had trashed Radha’s latest at the box office, resulting in an unpleasant manifestation of Radha’s ego, creating a vitiated atmosphere not to mention the frayed tempers. 

     

    Lack of access to hygienic sanitation and toilet facilities, especially for women in India, cutting across the socio-economic strata forms the thread, which ties the story of ‘Sunshine’, the film being conceived. The film delves into the lives of diverse and interesting characters such as Leelavati (Shweta Tripathi), a young runaway bride; Jamini (Tejaswini Kolhapure) battling amnesia post her alleged rape; Anjali losing her only daughter Sonali while defecating in the open, and others around them who form a silent majority in India. 

     

    Thereafter, the film is an exploration of how Radha’s life intertwines with that of Rai, Leelavati, Jamini and Anjali as they set about completing their film, till an accident throws the film out of gear.