Tag: Mirzapur Season 3

  • Streaming Wars 2024: Prime Video, Netflix, and Disney+ Hotstar capture viewer eyeballs, Ormax Report Reveals

    Streaming Wars 2024: Prime Video, Netflix, and Disney+ Hotstar capture viewer eyeballs, Ormax Report Reveals

    MUMBAI: Prime Video and Netflix led India’s streaming landscape in 2024, capturing significant viewership across Hindi originals, while Disney+ Hotstar excelled in Tamil and Telugu content, according to Ormax Media’s Streaming Originals in India – The 2024 Story.

    Hindi originals unscripted

    The Hindi language space saw Prime Video’s Mirzapur Season 3 topping  the list with 30.8 million viewers, followed by Panchayat Season 3 (28.2 million) and Netflix’s Heeramandi (21.5 million). Both platforms secured five entries each in the top 15 Hindi web series.

    In Hindi direct-to-OTT films, Netflix dominated with 11 of the top 15 spots, including Do Patti (15.1 million viewers), Sector 36 (13.9 million) and Sikandar Ka Muqaddar (13.5 million).

    Hindi films and Tamil

    The Hindi non-fiction space saw JioCinema’s Bigg Boss OTT Season 3 come out trumps and emerge as the most-watched unscripted show with 17.8 million viewers. Netflix’s The Great Indian Kapil Show followed with 15.7 million. Then came the great Indian start up hunt show SonyLiv’s Shark Tank India Season 3  which garnered 12.5 million viewers.

    Telugu and International
    Disney+ Hotstar reigned supreme in Tamil and Telugu streaming. Save The Tigers Season 2 (five  million viewers) and Inspector Rishi (4.9 million) led their respective categories. The platform secured four Telugu and seven Tamil entries in the top 10 lists.

    Netflix’s Squid Game Season 2 became the most-watched international series with 19.6 million viewers, setting a new all-time record in India. Prime Video’s Road House led among international films with six million viewers.

    The report highlighted the growing demand for regional and franchise-driven content, supported by a robust subscriber base across platforms. Ormax Media’s methodology estimated unique viewership based on primary research, reflecting India’s expanding streaming audience.

    You can download the report here

  • Mirzapur Season 3 sparks ‘#NationalBingeWatchDay’ trend with major brands

    Mirzapur Season 3 sparks ‘#NationalBingeWatchDay’ trend with major brands

    Mumbai: The wait is finally over! Prime Video’s fan-favourite franchise, Mirzapur is all set to return with its third installment after a hiatus of four years and the excitement among fans is palpable! Not just Mirzapur loyalists, but even the corporate universe has eagerly anticipated the series’ premiere on Prime Video. Ahead of the show’s launch, individuals and corporates actively joined the chatter, leaving no stone unturned to catapult the premiere day into a historic and unforgettable event. Fans are flooding social media platforms with raging enthusiasm, using the hashtag ‘#NationalBingeWatchDay’.

    Prime Video recently launched a petition to mark the release day of Mirzapur season 3 as  National Binge Watch Day. This unique campaign aimed to show gratitude and boost anticipation among fans eagerly awaiting the new season on the streaming service. As the trend gained momentum,  corporates too joined in the excitement,  sharing their favourite matches. Renowned brands like Google India, Rapido app, Zepto, WOO heal, AJIO, Redmi India, Swiggy Instamart, Bombay Sweet Shop, WOW Skin Science, Cantabil and Cars24 among many others, are hopping on the trend and sharing their version of #NationalBingeWatchDay. The launch of Mirzapur Season 3 is set to be celebrated with interesting collaborations involving influencers, meme pages, and celebrities, all coming together to highlight their favourite #NationalBingeWatchDay and adding to the excitement surrounding the series’ release.

    Created and produced by Excel Media and Entertainment, Mirzapur Season 3 is directed by Gurmeet Singh and Anand Iyer. This season boasts a stellar ensemble cast, including Pankaj Tripathi, Ali Fazal, Shweta Tripathi Sharma, Rasika Dugal, Vijay Varma, Isha Talwar, Anjumm Shharma, Priyanshu Painyuli, Harshita Shekhar Gaur, Rajesh Tailang, Sheeba Chadha, Meghna Malik, and Manu Rishi Chadha. The ten-episode series is streaming now exclusively on Prime Video in India and across 240 countries and territories worldwide. 

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  • Amazon Prime Video greenlights Mirzapur season 3

    Amazon Prime Video greenlights Mirzapur season 3

    KOLKATA: Following the remarkable success of its first season, Amazon Original Series Mirzapur has created history with its second season. Amazon Prime Video today announced that season 2 of the raw, gritty and intense crime drama has become the most-watched show on the service in India within just seven days of its release. Riding high on the success of season 2, Amazon Prime Video has renewed Mirzapur for a third season.

    Appreciated by fans and critics alike for its gripping storyline and phenomenal performances, the latest season of Mirzapur has taken the unmatched fandom of the show several notches higher. The second season of Mirzapur not only recorded one of the highest completion rates but remarkably almost half of the viewers who completed the series, binge-watched the second season within just 48 hours of its launch, setting a new benchmark.

    With a stellar ensemble cast featuring Pankaj Tripathi, Ali Fazal , Divyenndu, Shweta Tripathi Sharma Rasika Dugal , Harshita Shekhar Gaur , in the lead roles alongside Amit Sial, Anjum Sharma, Sheeba Chaddha,  Manu Rishi Chadha and Rajesh Tailang, the show continues to receive massive adulation and viewership from across the world. This season also featured Vijay Varma, Priyanshu Painyuli, and Isha Talwar who have left a strong impression on audiences with their passionate and layered performances.

    The returning season of Mirzapur received high acclaim from critics and audiences. The exceptional performance by the entire cast, has yet again left the fans mesmerized, who are now eagerly awaiting the next season.

     Some other highlights and success stories for Mirzapur Season 2 include:

    · As tracked by ListenFirst, based on the social mentions (Launch till 7 days), Mirzapur Season 2 reigns as the most talked about Indian Original streaming series till date.

    ·  Cutting across geographies, Mirzapur Season 2 was watched in over 180 countries within 7 days of its release on the service

    “Over the last two years, viewers continued to engage with the immersive universe of Mirzapur and its characters. The love that they have showered on the show for this season has been unprecedented.  This encouraging response propels us towards creating content that is exciting, unique and something that our audiences can fall in love with over and over again. Our collaboration with Excel Media and Entertainment has always been wonderful and we are happy to share this success with them,” Amazon Prime Video India originals head Aparna Purohit said.

    Excel Entertainment producer Ritesh Sidhwani said, “Across two gripping seasons, Mirzapur has become a global sensation and we couldn’t be happier associating with Amazon Prime Video to make this happen! The show’s massive fandom and the viewers’ magnitude of love towards the new season was seen through reactions on social media within days of its release, and we are truly humbled by the response.”