Tag: Mirzapur

  • Nearly 25 per cent of Prime Video’s Indian content viewership comes from abroad

    Nearly 25 per cent of Prime Video’s Indian content viewership comes from abroad

    MUMBAI: Indian stories are winning hearts worldwide. At Ficci Frames 2025, Prime Video India’s senior leadership showcased how Indian content is not only thriving domestically but also making waves internationally.

    Under the session titled “Made in India: I-Dramas — Are Our Stories Ready to Travel Across Borders?” SVOD director & head Shilangi Mukherji and Originals director & head Nikhil Madhok, shared insights with journalist Ajita Shashidhar about what makes Indian narratives resonate globally.

    The stats speak for themselves: Indian content has consistently trended in the top 10 on Prime Video worldwide in 2024, with nearly 25 per cent of viewership coming from outside India. According to Madhok, the key is authenticity. “Original, rooted stories travel beyond Indian shores. While production quality matters, it’s authenticity that connects with global audiences,” he explained.

    Mukherji highlighted Prime Video’s localisation strategy, ensuring content reaches multi-lingual audiences in India and internationally. “Through subtitles, dubbing, and culturally relevant storytelling, we surprise and delight viewers everywhere,” she said. About 60 per cent of Indian users stream content in four or more languages, reflecting the platform’s pan-Indian appeal.

    Prime Video’s originals, from The Family Man and Mirzapur to Paatal Lok and Dupahiya, have become global favourites, with most franchises renewing for multiple seasons. Madhok emphasised the platform’s commitment to nurturing new talent alongside established creators, enabling first-time filmmakers to reach worldwide audiences.

    The platform’s growth in India is backed by innovation in access and pricing, including Prime Lite, mobile-first annual plans, and tiered subscriptions. Prime Video also combines theatrical releases with streaming, ensuring filmmakers can choose the best format for their stories. Starting 2026, three to four Indian films from Amazon MGM Studios will premiere in theatres annually.

    Mukherji concluded that global resonance requires intentional localisation and collaboration across the industry. Madhok added, “All it takes is one standout story to spark wider recognition. We’re seeing green shoots in all our Originals, and the future is bright for Indian storytelling.”

  • Billboards Behaving Badly as Prime Twists Fan Favourites for The Traitors

    Billboards Behaving Badly as Prime Twists Fan Favourites for The Traitors

    MUMBAI: If you’ve done a double take at a Mirzapur quote on a billboard lately, you’re not alone. Across Indian cities, something strange is afoot famous lines from hit Prime Video shows like Paatal Lok, Farzi, Panchayat, and The Boys are popping up on massive hoardings… but with a twist.

    What at first glance feels like a nostalgic nod to your binge-watch favourites quickly unravels into something more sinister. The quotes look right, but they aren’t quite right and that subtle off-ness is precisely the point. This isn’t just a trip down memory lane. It’s a breadcrumb trail. And the destination? Deception.

    Welcome to the world of The Traitors.

    Set to launch soon on Prime Video, The Traitors is the Indian adaptation of the globally acclaimed reality format where trust is fragile, alliances are fleeting, and betrayal is always just around the corner. With a gameplay that rewards strategy, subterfuge and social smarts, The Traitors is poised to flip the reality TV genre on its head.

    The billboard campaign is the first move in this psychological chess match. Disruptive, cheeky, and slightly unsettling, it plants a single thought in viewers’ minds: can you trust what you see?

    In a climate of reboots and reunions, this fresh format brings something more intriguing to the table unpredictability. And as the quotes from familiar shows start to behave badly, it’s clear the game has already begun.

    Keep your eyes peeled. The signs are everywhere. The Traitors is coming soon only on Prime Video. But in this game, nothing is what it seems.
     

  • India’s cinematic triumphs: IMDb unveils 2024’s top 10 movies & web series

    India’s cinematic triumphs: IMDb unveils 2024’s top 10 movies & web series

    MUMBAI: 2024 has been a year where art met admiration, and storytelling soared to breathtaking new heights. From edge-of-your-seat thrillers to soul-stirring dramas, Indian cinema and web series delivered a cinematic buffet that left audiences both overwhelmed and awestruck. To celebrate this artistic bliss, IMDb—the global beacon for movie and TV show enthusiasts—has meticulously curated its Top 10 Most Popular Indian Movies and Web Series of 2024.

    Driven by the tastes and ratings of over 250 million monthly users worldwide, this list isn’t just a ranking—it’s a reflection of what captivated hearts, sparked conversations, and kept us binge-watching late into the night. Whether you’re a movie buff craving masterpieces or a web series aficionado looking for your next binge, IMDb’s definitive list ensures you’re only a play button away from the best entertainment 2024 has to offer.

    For the third consecutive year, IMDb honoured the creators of these top 20 titles with custom-made awards. In 2024, the celebration went a step further with the introduction of limited edition magnets that capture the unique essence of each work. Additionally, IMDb launched fan magnets featuring iconic dialogues and memorable visuals, allowing audiences to express their love for their favourite movies and series.

    The recognition celebrates creators’ outstanding contributions to Indian cinema and web content while strengthening IMDb’s role as the connection between fans and entertainment professionals.

    Sharing their gratitude, creators took to social media to celebrate.

    Bhuvan Bam, whose Taaza Khabar Season 2 made the Top 10 Web Series, said, “What?! Taaza Khabar S2 is in the Top 10 Most Popular Indian Web Series of 2024! Humbled and forever grateful to each one of you.”

    Stree 2 director, Amar Kaushik shared his excitement: “Stree 2 spooking its way to becoming one of 2024’s most popular Indian movies on IMDb.”

    Meanwhile, actor Kartik Aaryan expressed his joy, stating, “Thank you IMDb for this honour!”

    IMDb top 10 most popular Indian movies of 2024:

    1. Kalki 2898-AD

    2.   Stree 2: Sarkate Ka Aatank

    3.   Maharaja

    4.   Shaitaan

    5.   Fighter

    6.   Manjummel Boys

    7.   Bhool Bhulaiyaa 3

    8.   Kill

    9.   Singham Again

    10. Laapataa Ladies

    IMDb Top 10 most popular Indian web series of 2024:

    1.   Heeramandi: The Diamond Bazaar

    2.   Mirzapur

    3.   Panchayat

    4.   Gyaarah Gyaarah

     5.  Citadel: Honey Bunny

    6.   Maamla Legal Hai

    7.   Taaza Khabar

    8.   Murder in Mahim

    9.   Shekhar Home

    10. The Great Indian Kapil Show

    The IMDb year-end lists include movies and web series released between 1 January and 25 November 2024, with an average IMDb user rating of five or higher. These titles stood out as the most popular globally, based on page views.

    Viewers can explore these titles and add them to their IMDb watchlist at imdb.com/watchlist to receive updates on streaming releases.

  • Mirzapur season three becomes the most-watched show ever on Prime Video in India

    Mirzapur season three becomes the most-watched show ever on Prime Video in India

    Mumbai: Following the remarkable success of its previous seasons, the much-loved series Mirzapur breaks new ground with its third season as both a local and global success. The raw, gritty and intense crime drama has become the most-watched show on its launch weekend in the history of Prime Video in India. Transcending geographies, the show has also scaled a global milestone as it trended in the ‘top 10’ titles’ list in over 85 countries worldwide on the launch weekend including India, U.S., UK, Canada, Australia, UAE, Singapore and Malaysia among others. Buoyed by the success of season three of Mirzapur, Prime Video is also developing season four of the show.

    The third chapter of the fan-favourite franchise has been applauded by viewers in India and beyond for its edgy narration, top-notch cinematography, high-production values and genre-defining performances. The series was streamed by viewers on Prime Video in over 180 countries and across 98 per cent of pin codes in India on its launch weekend.

    Reflecting on the milestone, Prime Video head of India originals Nikhil Madhok said, “It’s a hat-trick! The third season of the incredibly popular Mirzapur franchise has become the most-watched show on Prime Video India on its launch weekend, breaking all previous records, including those set by Season 2! This success highlights the strong connection that audiences have with the show’s relatable characters, making it a significant part of popular culture and everyday conversation.”

    Madhok added “We are thrilled to share this tremendous achievement with the fans who have made this franchise so iconic and beloved. This success would not have been possible without our steadfast collaboration with Excel Media and Entertainment and the tireless efforts of the cast and crew. Seeing the massive fanbase grow is humbling and exciting, and here at Prime Video we are committed to continuing to push the boundaries of storytelling.”

    Excel Media and Entertainment producer Ritesh Sidhwani added, “I am thrilled by the overwhelming response from the audiences, who have helped us grow strength to strength with each season. It’s their continued love and support, right from the first season, that has made our show a global sensation. This historic success is a result of the hard work, dedication, and commitment of our entire team, who went to great lengths to bring this season to life on screen. As we draw the curtains on yet another exhilarating season, we remain committed to bringing even more thrilling and engaging content to our loyal audiences.”

    Produced by Excel Media and Entertainment, Mirzapur Season 3 is directed by Gurmmeet Singh and Anand Iyer. This season boasts a stellar ensemble cast, including Pankaj Tripathi, Ali Fazal, Shweta Tripathi Sharma, Rasika Dugal, Vijay Varma, Isha Talwar, Anjumm Shharma, Priyanshu Painyuli, Harshita Shekhar Gaur, Rajesh Tailang, Sheeba Chadha, Meghna Malik and Manu Rishi Chadha. The ten-episode series is now streaming exclusively on Prime Video in India and across 240 countries and territories worldwide.

  • Fans go all out to recommend their favourite shows and movies in the latest brand film unveiled by Prime Video as part of the Everyone’s Talking Amazon Prime campaign

    Fans go all out to recommend their favourite shows and movies in the latest brand film unveiled by Prime Video as part of the Everyone’s Talking Amazon Prime campaign

    Mumbai: Prime Video, India’s most loved entertainment destination, has rolled out a new, entertaining brand film as a part of its campaign – Everyone’s Talking Amazon Prime. The campaign reinforces the brand’s position as the home for all the shows and movies that everyone’s talking about in India today. Through a high-octane and humorous film, with an appearance by Pankaj Tripathi as the much-loved Kaleen Bhaiyaa from Mirzapur, the ad film underscores the incredible fandom and popularity that Prime Video’s shows and movies enjoy amongst Indian consumers, across all languages and age groups.

    The new brand  film further builds on the  ‘Everyone’s Talking Prime’ campaign that was launched last year with a film featuring Manoj Bajpayee (The Family Man), asking for suggestions on what to watch and getting flooded with a barrage of recommendations. The focus of the new film, like the previous one, is on the fans, who don’t hesitate to jump in (quite literally in this case!) and recommend their favourite titles, to anyone looking for streaming suggestions. The campaign reiterates Prime Video’s philosophy of customer obsession, which ensures that all content on the service deeply resonates with viewers and leaves a lasting impression on them.

    “Our remarkable journey spanning seven years in India has been a testament to our commitment to redefining the entertainment landscape of the country. We have always sought to bring forth authentic storylines and rooted narratives across genres, languages, and formats, that resonate with customers, both locally and globally. A look at the shows and movies launched in just the last year and a half – from Farzi, Jubilee, Bawaal and Dahaad to Indian Police Force, Poacher, Wedding.con, Inspector Rishi, Road House and Fallout, among others, each show or movie has succeeded in becoming someone’s favourite story to recommend,” said Prime Video India country director Sushant Sreeram. “With our latest brand film, we not only celebrate the compelling line-up of shows and movies that we are bringing to customers, but also reflect fan-speak on how these are quickly becoming widely talked about and watched. I am confident our forthcoming line-up will continue to entertain and delight our customers, just the way our shows and movies have done till now.”

    The latest brand film opens to an intense round of wrestling, with each wrestler trying to gain the upper hand when, unexpectedly in the middle of the match, one of them asks the other to recommend something to watch. What follows is a hilarious free-for-all, with coaches, judges, match officials and even the audience jumping into the fray to suggest their own favorite Prime Video show or movie, building a human pyramid in the process. The air reverberates with the names of many fan-favorites and award-winning titles like Indian Police Force, Ae Watan Mere Watan, Bawaal, Dahaad, Farzi, The Boys, Roadhouse, and many more. Amidst the chaos, we see an incredibly calm Pankaj Tripathi in his Kaleen Bhaiyya avatar flanked by two of his men, watching all this action. Unable to resist, he finally consents to recommending Mirzapur, in his typical Kaleen Bhaiya style and also sums up the proceedings with his characteristic voice-over ‘Jo shows aur movies sabki zubaan par, woh sab Amazon Prime par’.

    The film is supported by a 360-degree campaign on TV, digital, social media and outdoor along with social innovations that bring the premise of the film alive. Conceptualized by Manja and the Prime Video creative team, the films have been scripted and produced by Nirvana Films with director Prakash Varma at the helm.

  • Indian Film Festival Los Angeles 2023

    Indian Film Festival Los Angeles 2023

    Mumbai: The Indian Film Festival of Los Angeles (IFFLA) has always been more than just movies; it’s an immersive experience that takes audiences on a journey through the rich tapestry of Indian cinema. IFFLA will return 11 to 15 October and has announced an impressive lineup of official selections for the 21st annual edition.

    The festival will showcase 24 films (6 narrative features, 2 documentary features, 16 shorts) from 13 countries and in 14 languages. Opening and Closing Night Galas will take place at the historic Harmony Gold Theatre in Hollywood with other screenings and the masterclass will be at the Regal LA Live.

    “We are thrilled to enter IFFLA’s third decade offering a unique and much needed platform for emerging South Asian storytellers, and bringing a highly curated program to Los Angeles audiences,” said IFFLA executive director Christina Marouda.

    IFFLA’s Opening Gala selection, Vishal Bhardwaj’s Khufiya, is based on the novel Escape to Nowhere written by a former chief of Counter Espionage agent, Amar Bhushan. This riveting espionage thriller follows operative Krishna Mehra (Tabu) whose dangerous mission leaves her juggling between her dual identity as a spy and a lover. The film stars Tabu (Drishyam 2, Andhadhun), Ali Fazal (Mirzapur, Victoria & Abdul), Wamiqa Gabbi (Jubilee, Eclipse), and Azmeri Haque Badhon (Rehana).

    During the festival, renowned Indian film director, screenwriter, music composer, and producer Bhardwaj, will host an exclusive master class, where Bhardwaj will dive into his filmmaking journey and multi-faceted creative process across disciplines. Known best for his clever adaptations of Shakespeare to the Indian reality with Maqbool (2003), Omkara (2006), and Haider (2014), and having recently adapted Agatha Christie in Charlie Chopra (2023).

    Bhardwaj will also discuss his book to screen transitions. Lauded also for his priceless contributions to music for films, with hits like “Sapne Mein Milti Hai” (Satya) and “Beedi” (Omkara), Bhardwaj will delve into the impact music has on films.

    Making its LA premiere, action-packed Joram by IFFLA alum Devashish Makhija (Ajji) boasts a cast of A-listers that includes Manoj Bajpayee in the leading role, as well as Tannishtha Chatterjee, Mohammed Zeeshan Ayyub, and Smita Tambe. This adventure thriller follows a young couple who has fled their tribal battleground for a peaceful life in Mumbai, when a ruthless shadow from their past shows up at their slum and sends them clinging for dear life.

    The Closing Gala selection will be the North American premiere of All India Rank by writer, filmmaker, comedian, and lyricist Varun Grover, that premiered at the 2023 Rotterdam Film Festival (IFFR). This charming coming-of-age dramedy, brimming with ‘90s pop culture paraphernalia, follows a turbulent year in the life of fresh-faced Vivek as he preps for India’s toughest undergrad exam at a coaching center far away from home. Grover will be in attendance opening the evening with an exclusive stand-up performance.

    Among the six feature films which will have major premiere screenings is IFFLA Alum Atul Sabharwal’s world premiere of Berlin, a spy thriller mystery set in the early ‘90s in Delhi starring Rahul Bose, Aparshakti Khurana, and Ishwak Singh.

    IFFLA’s co-director of programming Thouly Dosios said, “We’re profoundly inspired to have such a wide range of generations of South Asian storytellers join together in conversation under one roof over these five extraordinary days. From maestros whose oeuvre continues to expand in dynamic ways, to singular emerging voices who make leaps with their second films or feature debuts, to absolute newcomers whose striking entryways into the cinematic form have us longing for more.”

    The two films making their North American premieres at IFFLA are the dark supernatural tale Rapture by Dominic Sangma, a Locarno premiered Garo language film set in a remote Meghalayan community where a Christian pastor desperately struggles to maintain his grip over his congregation; and Aattam (The Play) by Anand Ekarshi, a scathing Malayalam chamber drama starring Vinay Forrt, about the havoc that ensues amidst a twelve-man theater troupe when their sole female member is groped by one of her colleagues.

    IFFLA will host the US premieres of two documentary features: The World is Family by legendary filmmaker Anand Patwardhan (Reason, War and Peace), his most personal film to date, that pays tribute to his parents whose lives were closely linked with India’s independence movement; and The Golden Thread by Nishtha Jain, a lyrical homage to one of the last remaining jute mills in West Bengal, once home to the world’s largest jute industry, now ravaged by mechanization.

    Co-director of programming Ritesh Mehta added, “We remain deeply committed to championing women directors, the forces behind 50% of our shorts program. Additionally, we are enthralled by how well the shorts represent the rich diversity of diasporic stories, from immigrant to second generation and mixed race experiences, from America to New Zealand, and beyond.”

    Of the 16 short films presented in IFFLA’s main competition lineup half of them are US productions, with seven countries and 13 languages represented. This section boasts three world premieres including IFFLA alum Sushma Khadepaun’s Places I’ve Called My Own, starring Aditi Vasudev, about an Indian woman returning from the US and navigating fragile threads of family and unrequited queer love; Jhanvi Motla’s Mirage; and Aleem Hossain’s On the Blue Table.

    Other highlights include Vibirson Gnanatheepan’s Anushan from France, about a teenager reconciling with his Tamil identity when an uncle arrives from Sri Lanka with wounds of war; the award-winning Bangladeshi documentary, Fantasy in a Concrete Jungle by Mehedi Mostafa; the DGA student winner Men in Blue, by Sachin Dheeraj Mudigonda; Reema Maya’s Sundance premiered Nocturnal Burger; and Running, a playful hybrid documentary written and performed by Danny Pudi and directed by Arpita Mukherjee, that follows Pudi as he sets out to uncover the story of his late estranged father.

    “Los Angeles has become home to countless artists with roots across South Asia and its diasporas. IFFLA has long been a vital touchstone for filmmakers due to both the platform it provides for their work to be seen in the heart of the American film industry as well as the support and networking it has offered the directors, actors, and other film artists who have been a part of the IFFLA ‘family,” stated Marouda.

    Seven features and 16 shorts will compete for the Grand Jury Prize Awards, which will be announced by the Jury members during the Awards Ceremony at the Closing Night Gala, along with the Audience Choice Awards.

    One of the most notable aspects of IFFLA 2023 is its continuing commitment to diversity and inclusivity. The festival not only showcased films from different regions of India but also celebrated the voices of Indian diaspora filmmakers from around the world. This inclusivity highlighted the global reach of Indian cinema and its ability to resonate with audiences of various backgrounds.

  • This Diwali, Amazon Prime urges viewers to log out and spend time with family

    This Diwali, Amazon Prime urges viewers to log out and spend time with family

    Mumbai: Amazon Prime Video has launched a unique campaign to celebrate the festive season, urging its customers & fans to reconnect with their loved ones. In a year that saw people turning to streaming platforms like Prime Video as their preferred entertainment destination, the campaign urges viewers to press pause on the world of Prime Video, and instead celebrate with their family and friends, following all necessary health and safety precautions.

    “Over the last four years, we have had the amazing privilege of entertaining our customers with a slate of compelling Amazon Originals and movies across multiple languages. Especially over the last 18 months, as the country went into lockdowns, Prime Video has become the go-to entertainment destination for customers across the country and we are truly humbled by this. At the same time, we want to encourage our customers to take a moment to reconnect and rediscover the joy of togetherness – in real life or virtually,” said Amazon Prime Video (India) director marketing Sushant Sreeram.

    The streaming platform is reminding customers that Prime Video and the world of their favourite stories and characters are always going to be around, but they shouldn’t miss the beautiful opportunity to celebrate the festive season with their loved ones. “We couldn’t think of a better way to say this than have some of our iconic characters do it for us! We hope customers enjoy many joyous moments and create some amazing new memories this festive season and we can’t wait for them all to be back to their favourite world of Prime Video,” added Sreeram.

    Led by two of Prime Video’s iconic characters, Kaleen Bhaiyya (“Mirzapur”) and Siddhi (“Four More Shots Please!”), the campaign features two films that will run on digital platforms and TV. The films were conceptualised in-house and created and directed by Big Momma Productions founder Sohini Dasgupta.

    Actor Pankaj Tripathi who returns as Mirzapur’s Kaleen Bhaiyya in one of the films, said, “I want to tell my fans that Kaleen Bhaiyya would love for them to spend time with their families. Diwali gives us the opportunity to connect with our loved ones and the time spent with them adds to the joy of the festival. Kaleen Bhaiyya and the many characters that you love will be there on Prime Video tomorrow and every other day, but Diwali should be all about family and friends.

  • Prime Video rolls out Amazon original profile image feature in India

    Prime Video rolls out Amazon original profile image feature in India

    Mumbai: In continuation of its recently launched global feature, Amazon Prime Video customers in India will now be able to take on the persona of their favourite character from Amazon India originals as their profile avatar on the streaming service.  

    Available on all devices that support Prime Video, the images can easily be used by customers to update their profiles. From Munna Tripathi in “Mirzapur” to Srikant Tiwari in “The Family Man”, Siddhi Patel in “Four More Shots Please” and Haathiram Chaudhary in “Paatal Lok”, and many more – viewers have an array of characters to choose from for their profile avatars.

    “Born out of deeply local and authentic narratives, our originals have introduced customers to characters that have not only become a part of pop culture but have also made their way into everyday lives,” said Amazon Prime Video India director of marketing Sushant Sreeram. “The launch of these avatars is just another way for us to enable fans to engage deeper with the shows and characters they love.”

  • Amazon Prime Video wins big at Indian Film Festival of Melbourne 2021

    Amazon Prime Video wins big at Indian Film Festival of Melbourne 2021

    Mumbai: Amazon Prime Video scoops a massive win at the Indian Film Festival of Melbourne (IFFM) 2021 which has announced its winners for the year. IFFM is the largest of-its-kind festival in Australia celebrating the best of Indian cinema in all its forms. The festival showcases a wide range of Indian content and encapsulates the best of entertainment from the Indian sub-continent.

    Amazon Original titles like the crime drama series “Mirzapur Season 2” has won in the category for ‘best web series’, Suriya Sivakumar and Vidya Balan have bagged the honors for ‘best performances in leading roles’ for their stellar acts in “Soorarai Pottru” and “Sherni” respectively. 

    Post the successful second season, The Family Man ‘Srikant Tewari’ has aced his TASC yet again with Manoj Bajpayee winning the award for ‘best actor (male) in a web series’. Marking her digital debut with this espionage thriller, Samantha Akkineni won the award for ‘best actor (female) in a web series’. In addition to this, the Malayalam family drama, “The Great Indian Kitchen” has earned recognition in the category of ‘equality in cinema (feature)’.

    “The many wins at the prestigious Indian Film Festival of Melbourne are a reinforcement that our efforts to create and curate for our consumers are working,” said Amazon Prime Video spokesperson. “It’s also a recognition of the hard work of the team, the entire cast and crew of our titles. The last year wasn’t an easy year for any of us, at Prime Video we are happy to bring joy to the safety and comfort of consumers’ homes across the world.”

    An elated Vidya Balan remarked, “Sherni has been special for me not only for the character I got to play but because it delved into a space, lesser explored in cinema. It’s a relevant subject that needed to be told. This award is for my team. I am also thankful to the audience for all the love and this award is the icing on the cake.”  

    On Soorarai Pottru’s big win, lead actor and producer of the film, Suriya said, “This film has been made with a lot of heart and to finally witness it getting recognised on a global platform is heartwarming and incredibly special. It’s a huge honour for us as a team and I am thankful to Amazon Prime Video for making the film reach audiences globally and my fans for showering so much love.”

    Manoj Bajpayee said, “I will always be short of words to describe the adulation The Family Man has garnered the world over and this award just scales up the honour further. As an artist, I am inspired and motivated to do better with every role that comes my way hereon and stay true to my craft.”

    Samantha Akkineni shared, “The character of ‘Raji’ was one of the most layered and intense roles of my career that called for a lot of preparation and forced me to dig deep. I am thankful to Raj & DK for conceiving such a powerful female character and for being able to see me beyond the ‘cute girl’ image that many couldn’t look past. I am grateful to the jury at the Indian Film Festival of Melbourne for this honour and I look forward to more of such groundbreaking roles as an actor.”

  • Amazon Prime Video greenlights Mirzapur season 3

    Amazon Prime Video greenlights Mirzapur season 3

    KOLKATA: Following the remarkable success of its first season, Amazon Original Series Mirzapur has created history with its second season. Amazon Prime Video today announced that season 2 of the raw, gritty and intense crime drama has become the most-watched show on the service in India within just seven days of its release. Riding high on the success of season 2, Amazon Prime Video has renewed Mirzapur for a third season.

    Appreciated by fans and critics alike for its gripping storyline and phenomenal performances, the latest season of Mirzapur has taken the unmatched fandom of the show several notches higher. The second season of Mirzapur not only recorded one of the highest completion rates but remarkably almost half of the viewers who completed the series, binge-watched the second season within just 48 hours of its launch, setting a new benchmark.

    With a stellar ensemble cast featuring Pankaj Tripathi, Ali Fazal , Divyenndu, Shweta Tripathi Sharma Rasika Dugal , Harshita Shekhar Gaur , in the lead roles alongside Amit Sial, Anjum Sharma, Sheeba Chaddha,  Manu Rishi Chadha and Rajesh Tailang, the show continues to receive massive adulation and viewership from across the world. This season also featured Vijay Varma, Priyanshu Painyuli, and Isha Talwar who have left a strong impression on audiences with their passionate and layered performances.

    The returning season of Mirzapur received high acclaim from critics and audiences. The exceptional performance by the entire cast, has yet again left the fans mesmerized, who are now eagerly awaiting the next season.

     Some other highlights and success stories for Mirzapur Season 2 include:

    · As tracked by ListenFirst, based on the social mentions (Launch till 7 days), Mirzapur Season 2 reigns as the most talked about Indian Original streaming series till date.

    ·  Cutting across geographies, Mirzapur Season 2 was watched in over 180 countries within 7 days of its release on the service

    “Over the last two years, viewers continued to engage with the immersive universe of Mirzapur and its characters. The love that they have showered on the show for this season has been unprecedented.  This encouraging response propels us towards creating content that is exciting, unique and something that our audiences can fall in love with over and over again. Our collaboration with Excel Media and Entertainment has always been wonderful and we are happy to share this success with them,” Amazon Prime Video India originals head Aparna Purohit said.

    Excel Entertainment producer Ritesh Sidhwani said, “Across two gripping seasons, Mirzapur has become a global sensation and we couldn’t be happier associating with Amazon Prime Video to make this happen! The show’s massive fandom and the viewers’ magnitude of love towards the new season was seen through reactions on social media within days of its release, and we are truly humbled by the response.”