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Tag: Mirinda

  • Pepsico’s Mirinda adds colour with Holi TVC

    Pepsico’s Mirinda adds colour with Holi TVC

    MUMBAI: The tantalising tangerine-tinted Mirinda, PepsiCo India’s zesty citrus sensation, is splashing onto screens with a captivating campaign that promises to make this year’s Holi celebrations even more vivacious and vibrant.

    The scintillating spot showcases how the effervescent elixir transforms mundane moments into dazzling displays of delight, much like the kaleidoscopic festival itself. In the fizzy footage, a seemingly serious mother-son conversation bubbles over into brilliant banter after a single sip of the sunset-hued refreshment.

    Grusha Kapoor MirndaThe carnival of colour that is Holi evokes nostalgic notions of carefree celebrations, where rainbow-hued powders paint participants in prismatic patterns amid peals of laughter. Mirinda’s message mirrors this merry mayhem, reminding revellers that both the beverage and the beloved festival share the sparkling spirit of spontaneous joy.

    “Holi is a festival that celebrates togetherness, joy, and fun—values that have always been at the heart of Mirinda,” mused PepsiCo India category lead for cola and flavours Shailja Joshi. “This campaign brings that essence to life, showing how Mirinda adds a splash of colour and playfulness to everyday moments. Whether it’s nostalgia for past celebrations or excitement for new ones, Mirinda is the perfect companion to make Holi even more playful, refreshing, and unforgettable.”

    The tangy tipple, with its sunburst shade and zippy zest, doesn’t just accompany the celebrations—it amplifies the already abundant atmosphere of unrestrained revelry.
     

    Mirinda drinkingDaftar Creative Room founder Sidhant Mago couldn’t contain his enthusiasm: “Who wouldn’t want to work on the Mirinda Holi brief? We brought out our rangeen zubaans the moment we heard it from the Mirinda marketing team. The most colourful brand and the most vibrant festival—this is easily the best collaboration of the year.”

    The pulsating production received star treatment from Shakun Batra, the celebrated celluloid craftsman, who expressed unbridled excitement about his first foray into Mirinda’s effervescent universe. 
     
    “Working with Mirinda for the first time has been an absolute blast! The brand’s vibrant energy and playful spirit made this Holi campaign an incredible experience, “ Batra bubbled. ”With Sidhant Mago at the helm as the creative director and writer, we knew we were creating something truly special. The marketing team and Mago’s vision brought out the unfiltered madness and joy that define both Holi and Mirinda. Seeing it all come to life- the colours, the fun, the unstoppable laughter—has been nothing short of amazing. This is a celebration like no other, and I couldn’t be more thrilled to be a part of it.”

    The vibrant visual feast will fizz across digital and social media platforms nationwide, encouraging consumers to embrace Holi’s iridescent intensity with an extra splash of Mirinda’s signature spirited spontaneity.

    The gleaming golden-orange beverage is available in various volumes at retailers and quick-commerce platforms throughout the country, ready to add its radiant refreshment to India’s most chromatically charged celebration.

  • The Original Chiller Fido Dido is here to ‘Put The Chill’ this summer

    The Original Chiller Fido Dido is here to ‘Put The Chill’ this summer

    MUMBAI: No more stress, no more worry; the Original Chiller is here.

    7UP, refreshing clear drink with a natural lemon flavor is building on this insight and bringing the ‘Original Chiller’ to help ‘Put The Chill’ in people’s lives. This summer Fido Dido, the witty, wriggly-haired mascot known for his quirky, fun attitude, will ‘Put The Chill’ in the latest iteration of the 7UP campaign that celebrates the legendary cool icon.

    The TVC shows Fido Dido effortlessly ‘Put The Chill’ with his ability to handle any situation with a sense of calm and humour. All that one needs to do is to take a moment to slow down, take a break and stay cool while reconnecting with the people and things that really matter. Through his witty and quirky one-liners aka Fidosophies, the ageless mascot reiterates the brand’s belief that there is no point stressing about stressful situations.

    Speaking on the campaign, Nobel Dhingra, Director Flavors (7UP and Mirinda) and Area 3 Countries, PepsiCo India said, “7UP as a brand has always encouraged today’s consumer to be their cool and optimistic self and who better to say this than the original Cool Dude, Fido Dido. We believe that Fido’s message is consistent with Brand 7UP’s cool, authentic personality and our campaign encourages consumers to sit back, relax and Put The Chill in their daily routine with a refreshing 7UP.”   

    Vishnu Srivatsav, Creative Head, DDB Mudra, South coined the phrase “Put The Chill. He says, “Our cultural environment, our society, the world around us, combine to put tremendous pressure on us. But when your relax, chill and don’t let it affect our natural positivity, there’s nothing we can’t take on. As a space and a line, “Put The Chill” is a pop mantra, a rallying cry with cultural cache that offers a perspective on things around us. A way of living, epitomized by Fido Dido. With this platform and this line, we’re looking to offer takes on life and all its little idiosyncrasies through Fido Dido and his absolutely unique personality.”

    7UP will also roll out a 360-degree marketing plan post the launch of the TVC which will include outdoor & digital surround. The brand is coming with the coolest new packaging featuring Fido Dido in new PET bottles and cans which will be available to consumers across all modern and traditional outlets across the country. Consumers can also look forward to some never-seen-before, premium Fido merchandise available across independent retailers and e-commerce channels.

  • Mirinda says release the pressure

    Mirinda says release the pressure

    MUMBAI: In 2017, Mirinda, the orange flavoured sparkling drink from PepsiCo gave the country’s youth a voice and told the story of exam pressure they go through because of parents. This year, with the second edition of its ‘Release The Pressure’ campaign, the brand is making this voice louder and bringing to the forefront the issue of constant comparison by parents.

    Mirinda ignites conversations around the issue through a moving short film, created by award-winning director Shoojit Sircar. Inspired by focused group discussions conducted across the country with students, the film hopes to be a mirror for society and aims to bring attention to students’ distress. It features real teenagers and focuses on the issues of parental pressure, and what happens when parents constantly compare their kids to peers, neighbours and siblings. Shoojit Sircar also directed the digital film for the first edition of the brand’s international award-winning campaign.

    PepsiCo India senior vice president, beverage category Vipul Prakash believes that the latest campaign stems from an insight that homes turn into pressure zones as exam season approaches. Parents have good intentions at heart but sometimes their motivation methods end up being stressful for their kids. “Continuing the momentum of the first edition of the campaign, our goal this year is to help people understand and acknowledge that constant comparison is detrimental to a student’s performance,” he says.

    The powerful film, conceptualised by creative agency BBDO, aims to make parents realise how situations of constant comparison can lead to lower self-esteem amongst teenagers.

    As a popular national brand, Mirinda stands committed to its teenage audience and their interests. In the latest campaign, the agency has built on last year’s brand idea ‘Release The Pressure’ by decoding the actions that add pressure in the teenager’s life. BBDO India chairman and chief creative officer Josy Paul mentions that one big action or pressure point is the constant comparison that parents use to push their children. The campaign focuses on this unhealthy behaviour of constant comparison — that is known to lead to depression in children. The campaign encourages parents to discuss constructive ways to support their children, especially during exam time.

    Director of the film, Shoojit Sircar says, “Stress, pressure, tension are unfortunately words which have become a part of the daily vocabulary of teenagers across India. There is undue pressure on students and as a society, we need to wake up and take responsibility. The next generation of world leaders will emerge only when we are able to give them space to grow, learn well and flourish without putting any undue pressure on them.”

    Mirinda will also roll out a 360-degree plan starting with the ‘Release the Pressure’ digital film, followed by on-ground activations and a robust radio and print campaign. Over the next few months, the brand will invite people to pledge to ‘Release the Pressure’ through a series of online and offline partnerships.

  • Mirinda renews endorsement contract with Asin

    Mirinda renews endorsement contract with Asin

    MUMBAI: Her perky persona in the Mirinda ad not just made the ad snazzy but Asin a face of the brand. Now, the actor, who has been endorsing Mirinda for over eight years, has been signed on to represent the soft drink brand for two more years. The deal was recently renewed as the gorgeous star is all set to take the brand’s notion of fun and pagalpanti to the next level.

     

    This deal would make this a 10-year association of the soft drink brand and Asin, something that no actor has managed to achieve this far in the soft drink section.

     

    A source from the brand comments: “Mirinda has extended its association with Asin with a renewal of contract which speaks highly of the kind of professional she is. No other artist has been a brand ambassador for any brand for such a long period of time. The landmark 10 years is an exemplary reestablishment of the kind of brand value Asin has brought to Mirinda.”

     

    Asin commented: “It is always great to be part of such fun-filled campaigns by Mirinda.. I’m sure the viewers will love this fresh dose of absolute fun and pagalpanti.”

  • Pepsico renews strategic partnership with PVR

    Pepsico renews strategic partnership with PVR

    MUMBAI: PepsiCo India, the leading food and beverage company, has renewed its strategic partnership with multiplex major PVR Limited.

    As part of this 5-year partnership, PepsiCo India will be the official ‘Pouring Partner‘ for carbonated soft drinks, health drinks, juice based drinks, beverages, packaged juices and water at all the 166 PVR screens spread in over 22 cities across India.

    With this, PepsiCo India intends to strengthen its position as a food and beverage player in the organised multiplex category.

    PVR Ltd chairman and managing director Ajay Bijli said, “The 15 years of association with PepsiCo have been truly fruitful and we aim to take it to the next level by announcing PepsiCo as official ‘pouring partner‘ for carbonated beverages, packaged juices and water at all our outlets across India. The range of beverages that PepsiCo offers is vast and at the same time it is popular amongst the movie aficionados. With popularity of the brand across target audiences, we see this partnership as a long and successful one.”

    The two parties had launched integrated marketing programmes around the likes of the 2011 Cricket World Cup and the recent Change the Game campaign.

    The partnership also pioneered the Pepsi + Popcorn combo for cinema-goers with its own separate communication developed by the brands. The partnership will help strengthen PepsiCo India‘s efforts in garnering consumer insights, feedback and trials for new product development and engagement ideas, the company said.

    PepsiCo India CEO – Beverages Praveen Someshwar said, “Our association with PVR has only grown manifold over the last 15 years. With more than 25 million footfalls in 2011-12 and an increasing pan India presence, this association further consolidates our presence across the organized multiplex category. PVR is a valued strategic partner and will play a pivotal role in building scale, visibility and greater consumer engagement opportunities for our beverage brands. We look forward to working with PVR to help the combine, garner an increasing revenue share of the category over the next five years.”

    Beverages from PepsiCo India include brands like Pepsi, Mirinda, Mountain Dew, 7UP, Nimbooz Masala Soda, Lehar Evervess Soda, Slice, Gatorade and Aquafina.