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Tag: Mirchi

  • Mirchi powers up world’s first live solar radio show with Adani Group

    Mirchi powers up world’s first live solar radio show with Adani Group

    MUMBAI: Talk about a bright idea! Mirchi has flipped the switch on the world’s first live solar-powered radio studio, proving that sunshine can power more than just rooftops, it can fuel an entire cultural moment.

    In partnership with the Adani Group’s campaign Hum Karke Dikhate Hain, Mirchi staged live solar-fuelled broadcasts in Mumbai and Ahmedabad. RJ Jeeturaaj, RJ Krutarth and RJ Urvi kept the energy high at two buzzing venues: the BMC Office Selfie Point near CST and Gurudwara Crossroads in Thaltej. The twist? Every watt came straight from the sun.

    The shows blended music, interviews and tales of clean energy transforming lives, from farmers and schools to hospitals. And this wasn’t a one-off spectacle. Mirchi rolled the movement out across 30 cities, with its RJs sharing real-world stories of how solar power is lighting up India.

    At the campaign’s heart sits Suraj Bhaiya Hain Na, a film showcasing Adani’s renewable vision and underscoring that solar energy is not just possible but scalable, practical and even cultural.

  • Prabhjot Khera elevated as business director at Mirchi

    Prabhjot Khera elevated as business director at Mirchi

    MUMBAI:  Prabhjot Khera has been elevated as the business director of operations at Mirchi, effective December 2024. With over 18 years of experience in sales and marketing across diverse sectors, Khera is set to drive profitable growth and enhance operational excellence within the organization.

    In his new role, Khera will lead strategic initiatives aimed at exceeding business objectives while building high-performing teams and fostering strong client relationships. He brings a wealth of expertise in identifying market opportunities and delivering integrated media solutions aligned with clients’ marketing goals.

    Previously, Khera served as vice president of revenue and brand solutions at Mirchi, where he successfully grew the company’s market share through innovative sales strategies and collaborations with cross-functional teams.

    Khera is an alumnus of the Indian Institute of Management, Calcutta, where he completed an executive program in leadership and management. His track record of developing award-winning campaigns and driving significant revenue growth will be instrumental as he takes on this new leadership position at Mirchi. 

  • Mirchi Recharge Mornings guides listeners toward a positive start

    Mirchi Recharge Mornings guides listeners toward a positive start

    MUMBAI: Imagine waking up every morning with a renewed sense of purpose, ready to face the day’s challenges. Mirchi, a radio network, is tapping into this need for daily positivity and motivation with its new show, Mirchi Recharge Mornings. This program aims to help listeners start their day with clarity, inspiration, and practical life guidance by blending entertainment and spirituality.

    The show is hosted by Brahma Kumari Sister Shreya, a spiritual mentor with expertise in meditation, life skills, and value education, alongside Vishaal Sethia, a seasoned voiceover artist and stage performer. Together, they bring relatable insights and thoughtful discussions to address common challenges people face in their daily lives.

    Sister Shreya said, “Mirchi Recharge Mornings aims to create positive starts to the day, offering listeners inspiration and tools to navigate life’s challenges with clarity and strength. At the Brahma Kumaris, our vision is to promote emotional well-being and inner peace, and this collaboration with Radio Mirchi provides the perfect platform to connect with individuals seeking balance and positivity. We are grateful to the Mirchi team for their warmth and dedication, making this journey truly enriching. Together, we hope to replace emotional distress with hope and happiness, one morning at a time.”

    What sets Mirchi Recharge Mornings apart is its focus on real-life issues that resonate with people from all walks of life. The show tackles topics such as managing anger, overcoming loneliness, battling addiction, and rediscovering self-confidence, offering practical solutions instead of superficial advice. Each episode serves as a companion for listeners, helping them navigate life with resilience and balance.

    The program airs Monday through Saturday from 6 AM to 8 AM, with an extended session on Sundays from 6 AM to 10 AM. For added convenience, episodes are also available on Gaana and Mirchi’s Devraag YouTube channel in both audio and video formats.

    By transforming mornings into a time for self-care and growth, Mirchi Recharge Mornings is designed to help listeners recharge their spirits and approach life with renewed energy and focus.

     

     

  • SBI Life Insurance & Mirchi return with Spell Bee edition 14

    SBI Life Insurance & Mirchi return with Spell Bee edition 14

    Mumbai: SBI Life Insurance in collaboration with Mirchi, launched the 14 edition of the SBI Life Spell Bee 2024— ‘Bee Spellbound.’ The competition returns with a broader vision, empowering India’s young spellers to become future leaders by celebrating learning, creativity, and progress.

    The 14th edition spans across 30 cities and over 500 schools, engaging more than three lakh students. The top 50 students will qualify for the national finale, with the ultimate champion earning the prestigious title of ‘Spellmaster of India 2024.’ The winner will receive a prize of Rs one lakh and a trip to Disneyland, Hong Kong.

    The theme ‘Bee Spellbound!’ reflects the competition’s mission to nurture leadership alongside spelling excellence. SBI Life aims to equip students with the tools of empowerment, encouraging them to excel academically and in life. The competition highlights that words are not just letters but vehicles of confidence and progress.

    SBI Life Insurance’s chief of brand, corporate communications and csr,  Ravindra Sharma emphasised, “At SBI Life, we are always striving to create opportunities that enable individuals to unlock their true potential. Collaborating with Spell Bee has allowed us to extend this vision to young minds nationwide. Last year’s overwhelming success reaffirmed our belief in the transformative power of this platform. Through our continued association with Spell Masters of India, we are helping shape not just excellent spellers but future leaders who are empowered to make a meaningful impact in society.”

    He added, “Each participant in this competition embarks on a journey that not only sharpens their intellectual abilities but instils a deeper understanding of values like courage, integrity, and innovation. Through this platform, we are discovering India’s best spellers and shaping future leaders who will embody the core values that go beyond spellings: Transparency, Courage, Humility, Integrity, Innovation, and Sustainability. These are formative values in every student’s life which help them develop their personalities while respecting those of their peers.”

    Mirchi, EVP & national director – IPs,  Pooja Gulati commented, “Engaging with schools through meaningful and wholesome edutainment-based properties has been a top priority for Mirchi. Spell Bee is our flagship property that we are proud to have scaled over the past 13 seasons. This year we look forward to bringing so much more value driven experience to students, parents and teachers across India. This year the property will showcase a new level of spellers who will leave audiences spellbound. In addition, we will also focus on creating engaging content across mediums to make spelling fun and interesting for everyone thereby growing the community. Season 14 will be the most stellar season of the property so far involving more than 500 schools across India.”

    The Spell Bee competition represents SBI Life’s dedication to fostering intellectual growth and leadership skills in India’s youth. This initiative serves as a celebration of words, ideas, and progress, while reflecting SBI Life’s commitment to nurturing dreams and aspirations—one word at a time.

  • Mirchi Metro takeover: Mumbai’s Andheri Metro Station becomes the epicentre of entertainment

    Mirchi Metro takeover: Mumbai’s Andheri Metro Station becomes the epicentre of entertainment

    Mumbai: Mirchi, a city-centric music and entertainment company, collaborates with Mumbai Metro Line 1 for its innovative three-day initiative Mirchi Metro. The initiative’s core theme – Ruk Hans Chal – invites Mumbaikars to pause, smile, and then continue with their day with renewed energy. Mirchi is all set to redefine entertainment for its listeners and air live shows straight out of one of the busiest metro stations in the city – Andheri.

    From January 31 to 2 February, all Mirchi RJs including RJ Jeeturaj, RJ Prerna, RJ Dnyaneshwari, RJ Megha, and RJ Yashi, among others will take over the Andheri metro station to host their live radio shows from 8 am to 9 pm. Throughout the three days, the commuters will witness a unique musical experience during their metro ride as Mirchi curates a special program Mirchi Music Taxi.

    Beyond the live shows, Mirchi brings a host of on-ground activities to create a diverse and engaging experience for commuters. Each day Mirchi will execute an interactive activity on-ground in line with a distinct theme – ‘Ruk-Hans-Chal’ on Day 1, ‘Ruk-Gaa-Chal’ on Day 2, and ‘Ruk-Nach-Chal’ on Day 3. On the first day, Mirchi RJs will engage with commuters to bring smiles to their face; on the second and third day, commuters will get the chance to showcase their singing and dancing skills, respectively. Mirchi will also reward the best performances with goodies adding a touch of joy to Mumbaikars’ daily commute. That’s not all! Metro travellers can look forward to spotting actors Vidyut Jamwal and Nora Fatehi on 2 February, as they launch the latest track from their upcoming movie ‘CRAKK’ at Mirchi’s Metro booth exclusively.

    Commenting on this initiative, Mumba, ENIL, Mirchi business director Avijit Dhar said, “At Mirchi, we constantly keep innovating to bring the best in music and entertainment to our listeners. We are thrilled to bring ‘Mirchi Metro’ to the heart of Mumbai’s daily commute. Through this initiative, we aim to echo the spirit of our vibrant city and celebrate life amid Mumbai’s busyness. We look forward to engaging with our listeners as we transform the Andheri Metro Station into a lively hub of entertainment.”

    Tune in to Mirchi 98.3 and take a moment to enjoy Mirchi on the move!

  • Mirchi 95 launches Kiraak Kreators season 2

    Mirchi 95 launches Kiraak Kreators season 2

    Mumbai: Mirchi, a city-centric music and entertainment company, announces the launch of the second season of its regional content IP, Kiraak Kreators, in Hyderabad. Coinciding with RJ Gaurika’s one-year anniversary on the airwaves, this season promises to be an even bigger celebration of diverse musical talents shaping the country’s cultural landscape.

    Building on the success of the first season, which featured a mix of local Hyderabadi influencers across food, fashion, and music, Kiraak Kreators Season 2 expands its horizons. This time, the platform not only spotlights local talent like Vanishree, Peekay, and Priyanka Nath, who have captivated audiences at various music festivals, but also shines a spotlight on renowned Bollywood artists like the acclaimed band Threeory, popular singers Shalmali Kholgade, Jasleen Royal, Lothika, Anuv Jain, Sanjeeta Bhattacharya, and OAFF.

    The first season of the show featured a mix of local Hyderabadi influencers across verticals – food, fashion, and music. This second season not only provides a platform for local talent but also hosts renowned Bollywood artists, celebrated for their original musical contributions, for candid conversations. The lineup features artists and bands including the recently acclaimed band Threeory, popular singers Shalmali Kholgade, Jasleen Royal, Lothika, Anuv Jain, Sanjeeta Bhattacharya, and OAFF. But the star power doesn’t stop there! The season also showcases three exceptionally talented local Hyderabad artists—Vanishree, Peekay, and Priyanka Nath—whose performances have left an indelible mark at various music festivals.

    Tune in from 12 pm to 5 pm on 95 Mirchi Hyderabad for Kiraak Kreators Season 2.

  • Mirchi 98.3 launches all-new afternoon show – Seedhi Jalebiyan

    Mirchi 98.3 launches all-new afternoon show – Seedhi Jalebiyan

    Mumbai: Mirchi, India’s city-centric music and entertainment company has announced the launch of its latest afternoon radio show, ‘Seedhi Jalebiyan’ in Mumbai. Hosted by the dynamic duo of Mirchi RJ Dnyaneshwari and Mirchi RJ Megha, the show is all set to air every day from 12 to 5 pm on 98.3 Mirchi. It is conceptualized to cater to male audiences and provide them with unique takes on subjects such as men’s grooming, relationships, and more. With expert guidance at its core, Seedhi Jalebiyan is a dedicated space where men can engage in a fun banter, gain fresh perspectives and valuable insights.

    Mirchi collaborated with the Nutan Mumbai Tiffin Boxes Suppliers Charity Trust and Mumbai Tiffin Boxes Suppliers Association, known as Mumbai ke Dabbewalas. The collaboration was aimed at stirring intrigue and excitement among listeners by curating and distributing customized boxes of straight-shaped jalebis across Mumbai. In a playful twist, listeners were tipped off to keep a watchful eye on their dabbas, ensuring that they were in for an unexpected treat.

    As a lead-up to the show’s launch, A-lister celebrities including Vicky Kaushal, Emraan Hashmi, Fatima Sana Sheikh, Aamir Ali, and Sharad Kelkar lent their voice to endorse the show on 98.3 Mirchi. Announcing the launch of the show, Mirchi hosted an exclusive soirée inviting select influencers including Suvrat Joshi, Zeeshan Khan, and Kashish Punder among others wherein listeners got the opportunity to interact with their favourite Mirchi RJs and content creators.

    The show promises to fuel Mirchi listeners’ afternoons with entertainment. The unique take on the show’s tagline, ‘Women Not Allowed’ alongside two female RJs as co-hosts is sure to pique the audience’s interest. Hosts Mirchi RJ Dnyaneshwari and Mirchi RJ Megha will cover a range of thought-provoking subjects about & around men only – such as decoding bro-code and delving into the complexities of the relationships between men and women. That’s not all! Mirchi has also brought on-board an intimacy expert for a special segment in the show, Dr. Tanaya also known as Dr_Cuterus, who will share her expert take on listeners’ queries. Moreover, listeners can tune into the show to get expert advice on all things fitness and finance.

    Commenting on the show, Mirchi national content director, ENIL Vishaal Sethia said, “We are thrilled to launch our latest afternoon show in Mumbai – Seedhi Jalebiyan. The tagline ‘Women Not Allowed’ is a conscious approach to target men and garner the attention of women listeners at the same time. Through this show, Mirchi aims to capture our listeners’ interest with a range of interesting and relatable content on-air. The show adds to our afternoon radio content offering and offers a unique blend of entertainment and insightful discussions that cater to men. We look forward to our listeners’ response to the show.”

    Tune into Mirchi 98.3 and catch Seedhi Jalebiyan show live every Monday to Saturday from 12 pm to 5 pm.

  • Mirchi and SBI Life Insurance presents 13 editions of Spell Bee

    Mirchi and SBI Life Insurance presents 13 editions of Spell Bee

    Mumbai: Mirchi, a city-centric music and entertainment company, collaborates with SBI Life Insurance, one of the most trusted private life insurers in India, to present the 13 edition of Spell Bee- ‘Spellmasters of India’. The association provides a meaningful platform for young minds across the country, by encouraging them to pursue their dreams and excel in an invaluable life skill. Being India’s largest spelling competition, Spell Bee, which is open for students from grades fifth to ninth, aims to positively captivate young minds towards honing their skills, nurturing their intellect & boosting their confidence.

    The 13 editions of Spell Bee, will see participation from more than 3,00,000 students from 350 schools across 30 cities. The top 75 students will qualify for the National Semi-Final and only the top 16 will compete in a grand finale, which will be aired exclusively on Disney+. The winner will also have the chance to claim a grand prize of Rs 1,00,000 and an all-expenses-paid trip to Disneyland, Hong Kong.

    Commenting on the launch of 13 editions of SBI Life Spell Bee, ENIL CEO Yatish Mehrishi said, “Over the past two decades, Mirchi has developed a diverse portfolio of properties, shows, and solutions, all aimed at nurturing various communities. As we embark on the 13th edition of Spell Bee this year, it signifies more than an event; it stands as a significant initiative reflecting Mirchi’s unwavering dedication to inspire, engage, and empower young minds across the nation.”

    Commenting on the partnership, SBI Life Insurance chief of brand, corporate communications and CSR Ravindra Sharma stated, “At SBI Life we are continuously exploring opportunities that help liberate individuals to reach their full potential and starting early can have a deeper meaningful impact in an individual’s life. We believe every child has a unique potential to excel, and by providing them with the right tools and platform, we aim to foster an environment of learning & development. SBI Life’s partnership with Spell Bee – ‘Spellmasters of India’ reflects our commitment to liberating young minds in fulfilling their aspirations and enabling them to with the opportunity to be recognised on a universally recognised platform.”

    He further added, “Children are the future of our nation and we are immensely proud to be a part of this educative initiative. We believe that spelling is an extremely important skill that aids in expressing themselves better and more clearly. We are thus, dedicated to encouraging young minds to explore possibilities, not only in academics but in all aspects of their development. This partnership serves as a testament to our unwavering commitment to positively shaping young minds across the nation. We are excited to embark on this journey, to create invaluable future citizens who will contribute to the progress and prosperity of our nation.”

    As a part of the promotion, renowned RJs from Mirchi will make mention of the initiative and other related details on the radio channel to attract participation from schools & parents. Other promotional activities via PR, Digital etc. will follow.

    The Spell Bee – Spellmasters of India initiative is a testament to SBI Life’s commitment to not only provide monetary prizes to the winner but also aid in the holistic development of young minds across the nation.

  • Mirchi’s Onam extravaganza, Colouronam, welcomes artists to the radio

    Mirchi’s Onam extravaganza, Colouronam, welcomes artists to the radio

    Mumbai: Mirchi, India’s no-one city-centric music and entertainment company, is excited to launch an Onam-special initiative called Colouronam, spanning across Kochi, Kozhikode, and Trivandrum. Mirchi is all set to fill the airwaves with Onam festivities, bringing forth joy, entertainment, and a touch of celebrity flair to its listeners. Throughout the festive season, for five days, renowned Malayali singers, actors, and chefs will grace the Mirchi studios as guest RJs, known as StaRJs, offering a week fueled with unparalleled entertainment.

    Mirchi has partnered with various celebrities, including music director Hesham Abdul Wahab, actress Annu Anthony, actor Gokul Suresh, chef Pillai, MP Hibi Eden, and popular designer Stephy Xavier to craft a truly memorable festive experience for Malayalis. These StaRJs will take the reins of Mirchi’s morning shows as RJs and delve into various themes that resonate with the essence of Onam. Throughout the week, listeners can look forward to engaging discussions on topics including Onam memories, delicious Onam delicacies, traditional attire, the evolution of Onam celebrations, and the timeless melodies of Onam songs.

    The festive spirit will also reach the listeners, with on-air giveaways including stylish clothes and coveted movie tickets. Additionally, Mirchi’s RJs will actively engage with the audience through Onam-themed reels on Instagram, further intensifying the excitement across social media platforms. Mirchi is all set to release an original song titled Onamaayi. This exclusive track will be unveiled on-air on 24 August.

    ENIL, Mirchi business director Tamil Nadu & Kerala Ajith U said, “This Onam, Mirchi is embracing the joy, unity, and cultural richness that Onam embodies through its initiative – Colouronam. We are thrilled to have the captivating voices of everyone’s favourite StaRJs infusing the airwaves with their unique charisma and enthusiasm. Through this initiative, we aim to create an unparalleled festive experience for our listeners in Kochi, Trivandrum, and Kozhikode.”

    Sharing his Onam favourites, Gokul Suresh, said, “My fondest memory is celebrating Onam in Guruvayoor when we filmed an Onam song that time; for me, the highlight and favourite part of the Onam is payasam.”

    For more updates and to be a part of Mirchi’s vibrant Onam celebrations, tune in to Mirchi 104 and follow mirchimalayalam for exclusive content. 

  • Yatin Mehrishi appointed as CEO of Mirchi, ENIL

    Yatin Mehrishi appointed as CEO of Mirchi, ENIL

    Mumbai: Entertainment Network India’s (ENIL) Mirchi, one of India’s largest city-centric music and entertainment companies, has strengthened its leadership position as it has announced the appointment of Yatish Mehrishi as its CEO.

    Prashant Pandey, who was previously managing director & CEO of Mirchi, ENIL, will continue his role and duties as managing director.

    Mehrishi will be spearheading the company’s performance across all dimensions and will continue to ensure Mirchi remains the audience’s go-to destination for all things music and entertainment.

    He is a seasoned professional with over 23 years of experience across diverse sectors spanning FMCG, telecom, and fashion, having worked with organisations like Pepsico, Motorola, and Arvind Fashions, which was his previous stint as chief revenue officer.

    Having worked with ENIL earlier for 11 years as chief operating officer, he brings with him a rich experience and a strong understanding of the radio, media & entertainment industry.

    Commenting on Mehrishi’s appointment, BCCL managing director Vineet Jain said, “Over the past 20 years, Mirchi has evolved into a multi-platform, multi-format brand that has a presence across FM, live, and digital realms. In line with Mirchi’s new transformational journey, I am confident that Yatish’s return to ENIL will help accelerate our journey of being a digital-first brand.”

    Commenting on his new role, Mehrishi said, “I am super excited to be back with ENIL. For years, Mirchi has been the consumers’ go-to for music and entertainment, dominating the audio industry, and now, with its new app, Mirchi Plus, it is set to redefine the audio entertainment industry further. With the recent shift in consumer behaviour towards digital, I am looking forward to championing Mirchi’s digital journey and replicating our radio journey’s success.”