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Tag: Miraj Cinemas

  • Notice & District turn popcorn into crowned glory

    Notice & District turn popcorn into crowned glory

    MUMBAI: What happens when cinema meets design? You get a popcorn bucket that wears a crown. In a spectacular fusion of creativity and fandom, District and Notice, the design-led experimental object brand, have joined forces to create a one-of-a-kind collectible for the 10-year anniversary launch of Bahubali: The Epic. The collaboration celebrates not just the film’s grand return but the fans who made it legendary.

    The idea was born when District suggested reimagining the iconic crown of Bahubali, a symbol of power, legacy, and cinematic grandeur. Notice took that spark and transformed it into an elevated design experience that turns an everyday popcorn bucket into a work of art.

    The result, a bucket crowned with a sculpted topper, blending functionality with fandom and turning a regular movie snack into a keepsake worthy of royalty.

    Crafted by Notice’s team of designers, engineers, and makers, each limited-edition piece reflects meticulous craftsmanship, every curve and contour designed to feel as intentional as it is iconic.

    “Rather than just create merchandise, we wanted to design a moment,” said the team at Notice. “A simple act like eating popcorn becomes a connection to Bahubali’s epic spirit.”

    Available exclusively at Miraj Cinemas, Mumbai, during the film’s release, this limited-edition collaboration stands as a love letter to storytelling, scale, and design that makes even the smallest gestures feel monumental.

  • Bhuvanesh Mendiratta steps into spotlight as MD of Miraj Cinemas

    Bhuvanesh Mendiratta steps into spotlight as MD of Miraj Cinemas

    MUMBAI: The curtains have risen on a new leadership act at Miraj Cinemas. On 26 May 2025, the company appointed Bhuvanesh Mendiratta as its new managing director, succeeding Amit Sharma, who exits after a 14-year stint to explore new avenues.

    Mendiratta has been no stranger to the Miraj marquee. As chief operating officer, he helped script the chain’s rise to India’s third-largest multiplex network, with 235 screens across 70 locations in 48 cities. In his new role, he will chart business strategy, lead daily operations, and drive future growth.

    With two decades in entertainment and hospitality—including tenures at PVR and Cinemax—Mendiratta has worked across verticals like F&B, programming, and marketing. He holds a degree in Hospitality Administration from NCHMCT and an executive MBA in hospitality management.

    “Bhuvanesh has been part of our core team for a long time and understands every aspect of the business. With his strong industry knowledge and execution skills, we believe he is well-placed to lead Miraj Cinemas into its next phase of growth. We are excited about what lies ahead”, said Miraj Group group CEO Arvind Jain.

    In his first comments as MD, Mendiratta said, “It’s been an incredible journey so far, and I’m truly honoured to take on this responsibility. Our focus will remain on strengthening our presence, adding premium formats like IMAX and Neo-M, and creating the best possible experience for moviegoers across India”.

    He also pointed to expansion plans targeting tier two and tier three cities with content strategies tailored to regional audiences and sustainable cinema formats.

    Under Mendiratta’s direction, Miraj Cinemas aims to double down on premium screen formats, upgrade sound and projection tech, and deepen its national footprint—ensuring the story at Miraj continues to unfold on a bigger, bolder canvas.

  • Miraj Cinemas chooses Barco as preferred projection partner in India

    Miraj Cinemas chooses Barco as preferred projection partner in India

    Mumbai: Barco, the leader in laser-powered cinema solutions, and Miraj Cinemas, a movie theatre circuit, announced recently a new partnership that will bring Barco’s laser technology to the chain’s theatres across India. The three-year deal makes Barco the preferred provider of visualization solutions for Miraj, covering new sites and theatre upgrades. As part of the agreement, Barco’s award-winning laser projectors will be supplemented by the integration of Barco Alchemy ICMP media servers and an enhanced service agreement. Cinema integration partner Qube Cinema will handle local service and installation.

    Miraj is growing cinema circuits in India, with 223 screens across 68 properties in 50 cities and 16 states. The brand’s focus on luxury and comfort pairs perfectly with the elevated viewing experience delivered by Laser by Barco. Now, Miraj patrons will enjoy bright, high-quality movie presentations onscreen, while relaxing in plush seating and indulging in fresh, made-to-order cuisine. The new deal with Barco will see laser projection installed in both standard and PLF auditoriums at the circuit.

    “We are delighted to announce our partnership with Barco, to elevate our theatres with their state-of-the-art laser projectors. This collaboration represents a significant milestone in our relentless pursuit of delivering the ultimate cinematic experience to our patrons. By integrating Barco’s advanced laser technology and Alchemy ICMP media servers, we are poised to redefine visual excellence across our locations. Our audience can look forward to an immersive, high-quality movie experience that perfectly complements the luxurious comfort for which Miraj Cinemas is known,” said Miraj Entertainment MD Amit Sharma. “Furthermore, at CinemaCon 2024 earlier this year, we have reinforced our commitment to elevate our visual presentation and grow our branded premium format footprint. These collaborations, alongside our work with Barco, underscore our dedication to setting new industry benchmarks and ensuring that our patrons enjoy unparalleled movie viewing.”

    Qube CEO Harsh Rohatgi added, “We are excited to play a role in this partnership between Miraj and Barco. As an organization that is passionate about cinema, we believe in providing the best solutions that help our theatre clients deliver unparalleled visual and auditory experiences. As Barco’s only authorized integrator in India, we advise many of our cinema clients to choose their laser projectors for unmatched projection quality. We look forward to continuing our successful partnership with Barco and supporting Miraj in delivering excellent cinematic experiences to audiences.”

    Qube is a trusted cinema partner of Barco and the only authorized integrator for the company in India. The companies have worked together on installs in the region for nearly 15 years.

    “We’re thrilled to expand our relationship with Miraj Cinemas,” said Barco EVP Cinema  Gerwin Damberg “Barco is proud to have a strong presence and dedicated team in India. Together with Qube, we look forward to delivering exceptional cinema experiences for Miraj audiences across the region.”

    The move to this preferred partnership agreement comes as the evolution of a long history between Barco and Miraj beginning nearly a decade ago with the installation of the first Barco laser projectors there in 2019. This deal brings the next generation of Barco laser projection to their theatres, aligning with the elevated cinema experiences Miraj audiences expect.

  • Miraj Cinemas launches new premium multiplex in Sanand, Ahmedabad

    Miraj Cinemas launches new premium multiplex in Sanand, Ahmedabad

    Mumbai: Miraj Cinemas, India’s fastest-growing and third-largest national multiplex chain, proudly announces the opening of its latest premium multiplex in the dynamic industrial city of Sanand, Ahmedabad. This newly opened multiplex is prominently located on the third floor of Vardhaman Square, facing the Hajarimata Temple on the Viramgam Highway—an ideal setting that symbolizes Miraj Cinemas’ strategic expansion across the nation. The opening of this multiplex marks a significant enhancement in Miraj Cinemas’ presence in Gujarat, increasing its portfolio to five outstanding properties and 22 screens across the state. This expansion underscores the company’s dedication to providing first-rate entertainment experiences and setting new standards in cinematic luxury and technological advancements.

    The Sanand multiplex has three beautifully crafted screens with a total seating capacity of 374 (screen 1: 125, screen 2: 125 and screen 3: 124 seats), offering an exceptional array of upscale amenities. Each auditorium is outfitted with the latest projection technology and crystal-clear sound systems, creating an immersive, unforgettable film viewing experience. The seating arrangements include only plush sofa seats, state-of-the-art recliners, and lavish loungers designed to ensure optimal viewing comfort. Additionally, the multiplex features unique culinary offerings at the exclusive Pop Corner and live counter Chef’s Corner, where guests can savour gourmet cuisine and artisanal snacks prepared by inhouse team of chefs—redefining the luxury cinema experience.

    Miraj Entertainment Ltd MD Amit Sharma said, “We are delighted to open our new multiplex in Sanand, which is not only a reflection of our commitment to providing an unmatched cinema experience but also signifies our strong belief in the potential of Gujarat as a critical market for quality entertainment. It has been conceived and crafted with the discerning tastes of our patrons, who seek more than just a movie viewing; they seek an unforgettable experience. Our commitment to providing an unmatched cinematic journey is stronger than ever as we continue our expansion.”

    We warmly invite you to experience the ultimate luxury and entertainment at the new Miraj Cinemas multiplex in Sanand, where every visit is more than just a movie—it’s a gateway to a world of opulence and excitement.

    Miraj Cinemas is renowned for its superior service and innovative entertainment solutions. Now operating 66 properties with 208 screens in 46 cities across 16 states, the company is steadily progressing towards reaching 300 screens by FY25. The new Sanand multiplex, located in one of Western India’s major industrial hubs, is a crucial part of Miraj’s ongoing national expansion plans, which include upcoming cinemas in major cities like Mumbai, Delhi NCR, Chennai, Patiala, Ludhiana, Indore, Alwar, Agra, and Jamshedpur, and more.

  • Miraj Cinemas lights up Kozhikode with spectacular three-screen multiplex

    Miraj Cinemas lights up Kozhikode with spectacular three-screen multiplex

    Mumbai: Miraj Cinemas, India’s fastest-growing and third-largest national multiplex chain, is thrilled to unveil its latest cinematic masterpiece in the culturally rich city of Kozhikode, Kerala, also known as Calicut. Renowned for its stunning beaches, verdant parks, ancient temples, majestic churches, and diverse wildlife, Kozhikode is a beacon of culture and commerce in the state. This landmark opening marks Miraj Cinemas’ debut in the vibrant state, enriching the local community with unparalleled entertainment offerings. Located on the bustling Mavoor Road, within the newly developed Blue Diamond Mall, opposite the Mofussil Bus Stand, the newly inaugurated multiplex proudly sits on the third floor, poised to deliver an unforgettable cinematic journey to movie enthusiasts. Once hailed as the Blue Diamond Theatre, this iconic venue has undergone a remarkable transformation to house Miraj Cinemas’ cutting-edge facilities, setting a new standard for cinematic excellence in the region.

    Miraj Cinemas Kozhikode boasts three meticulously designed screens, offering a total seating capacity of 489, ensuring ample space for movie buffs to indulge in their favourite films. Across these screens, the Blue Diamond Mall multiplex caters to diverse preferences, accommodating 131 patrons in Screen 1, 166 in Screen 2 (including 12 recliners), and 192 in Screen 3. From traditional seats to luxurious recliners, the seating arrangements cater to various preferences, providing unparalleled comfort throughout the screening.

    Each auditorium has state-of-the-art technology, featuring Dolby 7.1 sound systems and 2K projection for crystal-clear visuals and immersive audio. Additionally, moviegoers can experience the ultimate cinematic journey with Triple Beam 3D Technology, bringing their favourite films to life like never before.

    On this occasion, Miraj Entertainment Ltd MD Amit Sharma said, “We are delighted to introduce Miraj Cinemas to Kozhikode, marking our debut in Kerala. The inauguration of our first property in the state marks a momentous milestone for us, underscoring our steadfast commitment to providing top-notch entertainment to our valued patrons in this region. With over 50 screens currently in the fit-out stage, we eagerly anticipate the grand unveiling of new cinemas in Delhi NCR, Chennai, Patiala, Ludhiana, Indore, Alwar, Agra, Jamshedpur, and beyond. This launch underscores our commitment to expanding the company’s presence across India, with plans to introduce more properties in the southern region soon.”

    Miraj Cinemas COO Bhuvnesh Mendiratta said, “Miraj Cinemas Kozhikode introduces innovative concepts to elevate the movie-watching experience. Featuring The Beanary Cafe and Chef Corner, alongside the Pop Corner and plush recliners, every visit promises an unforgettable experience. At The Beanery Cafe, our patrons enjoy our signature food and beverage offerings, while Chef Corner offers made-to-order dishes using fresh, high-quality ingredients, catering to all palates with local specialities, international flavours, and gluten-free options along with Jain cuisine. Our latest offering, Miraj Cinemas Blue Diamond Mall in Kozhikode, promises to be a beacon of cinematic excellence where movie enthusiasts can immerse themselves in unparalleled entertainment and luxury.”

  • Miraj Cinemas ignites Ghaziabad with its new multiplex

    Miraj Cinemas ignites Ghaziabad with its new multiplex

    Mumbai: India’s fastest-growing and third-largest national multiplex chain, Miraj Cinemas  announce the opening of its latest cinematic gem on the 2nd floor of Ansal Plaza at Vaishali, Ghaziabad in the national capital region. This marks the eighth property to Miraj Cinemas’ lineup in Delhi NCR, contributing to 23 screens in the region. This growth reinforces the company’s steadfast dedication to delivering cinematic experiences to its valued patrons.

    Miraj Cinemas aims to enhance the movie-watching experience with its new three-screen multiplex. Each auditorium boasts cutting-edge projection systems, promising a visual feast that dances harmoniously with an immersive sound experience. The interiors are dripping with sophistication for all movie buffs. The meticulously crafted lobby is the gateway to a cinematic adventure seamlessly blending eye-catching visuals with a warm, inviting atmosphere.

    On this occasion, Miraj Entertainment Ltd managing director Amit Sharma said, “Step into the mesmerizing world of Miraj Cinemas at our newest addition, Miraj Cinemas Ansal Plaza Vaishali. Feel the charm of bright and clear visuals and best-in-class sound system and indulge in gourmet delights at our Chef’s Corner. Get comfy in plush seats designed for pure movie magic and lose yourself in the meticulously crafted lobby, where every detail is an invitation to escape into a cinematic extravaganza. This is just the beginning! Exciting developments are on the horizon for Delhi NCR as three more multiplexes are in the pipeline, poised to inject extra excitement into this lively region. But that’s not all – brace yourselves for an even more enchanting cinematic experience next year, as Miraj has plans to spread the magic of movies to more places! Stay tuned for the unveiling of new cinemas in Chennai, Kozhikode, Patiala, Ludhiana, Indore, Alwar, Agra, Jamshedpur, and many more. With over 50 screens in fitout, Miraj is all set to redefine the landscape of entertainment, promising a spectacular and immersive cinematic journey for audiences nationwide!”

    The newly opened multiplex introduces movie enthusiasts to the culinary wonders of Miraj Cinemas’ Chef’s Corner experience blending gourmet delights with the traditional movie outing. The menu is a delightful fusion of flavours, catering to every palate. With a seating capacity for 846 movie enthusiasts spread across three screens Miraj Cinemas’ Ansal Plaza multiplex caters to diverse preferences. Screen 1 welcomes 247 viewers, Screen 2 accommodates 212, and Screen 3 boasts seating for 365. The facility includes 85 plush sofas to take your movie-watching experience to the next level.

  • Miraj Cinemas unveils a cinematic extravaganza!

    Miraj Cinemas unveils a cinematic extravaganza!

    Mumbai: Miraj Cinemas, India’s fastest-growing and third-largest national multiplex chain, joyfully unveils its maiden multiplex in Pune. Nestled strategically on the 2nd Floor of Spine City Mall, Moshi, Pimpri-Chinchwad, Pune, this avant-garde four-screen cinematic marvel signifies Miraj Cinemas’ 16th venture in the culturally rich state of Maharashtra. With this latest addition, Miraj Cinemas boasts a total of 51 screens across the state, enhancing its presence and contributing to the vibrant entertainment landscape.

    The inauguration ceremony was graced by the presence of Marathi film Jhimma 2 actors Hemant Dhome, Kshitee Jog, Sayali Sanjeev and Jack McGinn. The film, a poignant exploration of individuality, love, and bonding, promises to captivate audiences with the nuanced performances of its talented female cast. Released this Friday, Jhimma 2 is set to resonate with viewers, offering a compelling narrative brought to life by the skilled actresses involved.

    Miraj Cinemas remains steadfast in its mission to deliver an unmatched cinematic experience through its latest multiplex. Each of the four screens features a state-of-the-art projection system, promising a visual extravaganza that seamlessly aligns with the immersive Dolby Atmos sound experience. The interior design exudes sophistication and luxury, offering moviegoers a lavish and comfortable environment. As you enter, immerse yourself in the meticulously crafted lobby, where every detail has been thoughtfully designed to cultivate an inviting ambience. Its meticulously curated space captures aesthetic appeal and sets the stage for an extraordinary cinematic journey. The lobby effortlessly blends visual allure with a warm and welcoming atmosphere, elevating the overall moviegoing experience to new heights.

    Miraj Entertainment Ltd. managing director Amit Sharma shared his excitement about Miraj Cinemas’ latest venture in Pune and the brand’s commitment to providing exceptional entertainment experiences. He said, “We’re delighted to bring Miraj Cinemas to Pune, a city known for its love of entertainment. Our new four-screen multiplex at Spine City Mall is designed to deliver top-notch cinematic experiences. As we expand, we aim to offer movies and create a welcoming space for everyone. Our strategy revolves around understanding the local community’s preferences and tailoring our offerings accordingly. Miraj Cinemas aims to be more than just a movie destination; we want to be a cultural hub that resonates with the spirit of Pune.”

    “Looking ahead, our commitment remains strong. We want to continue providing quality entertainment that brings people together. Miraj Cinemas is dedicated to being a place where families, friends, and individuals can enjoy the magic of movies. Our vision is simple – to make every visit to Miraj Cinemas a memorable and enjoyable experience for our patrons,” he added.

    Upon entering, patrons are welcomed into a world of culinary delights at Miraj Cinemas’ Chef’s Corner—an innovative experience infusing a gourmet touch into the traditional movie outing. Indulge in our thoughtfully curated menu, offering a delightful fusion of flavours tailored to every palate. Additionally, Miraj Cinemas unveils the Pop Corner, where the irresistible aroma of freshly popped popcorn heightens the immersive experience. Select from an array of gourmet popcorn flavours, each perfectly harmonizing with the excitement unfolding on the big screen.

    Miraj Cinemas COO Bhuvnesh Mendiratta delved into the intricacies of operations, sharing, “Beyond the screens, we’re meticulously crafting an elevated cinematic tapestry. Envision Chef’s Corner, an alluring live food experience where culinary mastery converges with artistic finesse. Chef’s Corner can customize the culinary experience based on our guests’ desires. From savoury delights to sweet indulgences, patrons can tailor their gastronomic adventures. It’s a dynamic fusion of flavours and creativity, reflecting our dedication to providing more than just a cinematic escape — we’re curating a delightful and personalized outing for every discerning palate. Our commitment extends beyond movies; it’s about orchestrating a richly immersive journey, infusing precision and flair into every aspect of our patrons’ visit.”

  • Miraj Cinemas hits a century

    Miraj Cinemas hits a century

    MUMBAI: Miraj Cinemas, one of the fastest growing brands in movie screening space has touched the 100-screen milestone.

    Since its inception the company has been taking giant strides lodging its entry among the top 5 players within the category in just 5 years. Miraj is now present in 14 states and 40 locations in the country operating 110 screens.

    Commenting on reaching a 100-screen milestone, Mr. Madan Paliwal, Chairman of Miraj Group asserted, “It is a happy moment for the whole Miraj family today to become 100 screen multiplex players in the country. From here on we expect Miraj Cinema’s growth will be much faster where we will aim to touch the 200-screen milestone pan India by March 2020. This aggressive expansion will be fulled by an investment of Rs 200 crore by the company in a from internal accrual and mix of debt and equity.” 

    Miraj’s prima facie objective is customer satisfaction while coming up with a new cinema. In keeping with its mission, the multiplex chain ensures the best movie watching experience. 

    The MD of Miraj Entertainment, Amit Sharma, stated, “We are thankful to our valued customers, & partners for supporting and trusting is in our journey so far. India’s multiplex industry that is characterized by lower screen rate ratio and rising demand of movie consumption will give us opportunities for more growth in the coming days. We are committed to ensure the best movie watching experience at an affordable price.” 

  • Miraj Cinemas adds four multiplexes in 15 days, inches closer to ‘100’ plan

    NEW DELHI: Miraj Cinemas has strengthened its position in Punjab, Gujarat and Delhi NCR by adding four multiplexes with 13 screens in a record time of just 15 days. With this addition, Miraj Cinemas has now secured 77 screens across India.

    In Gujarat, Miraj Cinemas has two new multiplexes in Vadodra and three screens in Gandhidham and another four-screen property in Miraj Cine Pride Ahmedabad besides its existing seven-screen property at Miraj City Pulse.

    The new multiplex of Miraj cinemas in Vadodra situated at SWC mall has 3D equipped four screens that boast of 728 plush seating capacities with 7.1 Dolby surround sound facility, 2k Projectors and recliner seats while its Ahmedabad property situated at Vitthal Plaza (New Naroda) and has three screens with a seating capacity of 372 along with silver screen and recliner seating facilities comprises with modern state-of-the art infrastructure.

    In Delhi-NCR Miraj Cinemas today came out with its new 3-screen multiplex at Laxmi Plaza in Rajendra Nagar, Ghaziabad, where it has 3D equipped screens with seating capacity of 711 people with 7.1 Dolby digital sound systems. This new property in has come out in addition to the existing 2-screen multiplex in Chowdhry Mall, Ghaziabad and at 2-screen multiplex at Subhash Nagar in New Delhi.

    In Punjab, Miraj Cinemas launched 3-screen multiplex situated at J’s EmiNent Mall complex in Hoshiyarpur. The new property has 2K technology projector and a silver screen for 3D movies. The multiplex is also equipped 7.1 dolby digital sound system with boasts plush seating capacities along with recliner seats.

    Miraj MD Amit Sharma said, “We believe this is a milestone for us where Miraj Cinemas promised to provide quality movie watching experience to its patrons and wants to be geographically present throughout the country.”

    The company has chalked out an aggressive plan to operate over 100 screens pan India focusing on major cities by end of this year with increasing presence in cities of Delhi NCR, Ahmedabad, Hyderabad & in the state of Maharashtra where it would have atleast 50 screens and the rest will be in the non-metros, Mr. Sharma said adding that the company By 2020, we want to reach 200 screens and we will be adding on average 30-35 screens every year.

    According to Bhuvanesh Mendiratta, Miraj Vice President -Operations, “Over past three years we have invested nearly Rs one to 1.5 billion and will go all out to enhance our presence massively in coming days.”

    With these additions, Miraj Cinemas is now have operations in 11 states with a presence in 21 cities and want to spread its wings to more Indian cities over next 2-3 years.

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