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Tag: MIPCOM’s

  • ‘Desperate Housewives’, ’24’ nominated for Mipcom’s mobile TV awards

    MUMBAI: Television marketplace Mipcom MIPCOM has announced the nominations for the inaugural Mobile TV Screenings and Awards.

    A series of projects have been pre-selected from the hundreds submitted. These will be showcased during Mipcom 2005 on Wednesday 19 October 2005. For the first time the screenings will be followed by an Awards ceremony in which the winning productions, chosen by an international grand jury, will be honoured.

    One of the nominees is 24 Conspiracy. Mobisodes inspired by Fox’s television series 24 were created in association with Vodafone. ABC’s hit show Desperate Housewives which had content in the form of recaps tailored for the mobile has also been nominated.

    Sponsored by mobile operator Orange and European broadcaster Arte, the Mobile TV Screenings & Awards will be key components of the Mobile TV Day at Mipcom 2005 and are designed to focus on the creation of new mobile entertainment concepts and formats.

    The first of its kind, in the emerging field of Mobile TV, the Mobile TV Screenings & Awards were launched a couple of months ago and attracted 235 entries from 135 companies from 30 countries.

    An independent panel of industry experts selected the 23 nominated projects that will be screened at Mipcom for four categories – Best Made for Mobile TV Content/Format; Best Repurposed Video, Film, or Animation Content for Mobile; Best Mobile TV Channel or Service and Best User Interface for a Mobile TV Channel/Programme Guide.

    During the Awards ceremony which will be held on the evening of the 19 October and presented by the well-known British TV presenter, Ray Cokes, the international grand jury will present a “Mobile TV Award” to the most creative project in each category. The grand jury includes Nokia (UK) VP multimedia Mark Selby, Mobile Media Worldwide VP Matt West and The Interactive Channel chairman and founder Robert Chua.

    Reed Midem’s television division director Paul Johnson says, “By creating the Mobile TV Screenings & Awards, Mipcom aims to take an active role in supporting content development for Mobile TV which offers a significant opportunity for the TV and Mobile industries.”

  • Endemol’s Peter Bazalgette to open MIPCOM’s Mobile TV session

    MUMBAI: Endemol chief creative officer Peter Bazalgette will open a series of events focusing on moble and cross-platform content at MIPCOM in Cannes, France. The event, christened as Mobile TV Day, kicks off on 19 October. Bazalgette will be delivering the keynote address.

    In his speech, entitled “It’s Digital Media, Not New Media, stupid!”, Bazalgette will share his views on the future of digital media. He will also unveil Endemol’s latest initiatives in mobile and cross-platform content.
     
     

    Bazalgette rejects the term “new media” and comments, “The first TV broadcast on the internet happened 11 years ago in 1994; the first video-enabled mobile phone was available over two years ago, it’s time to get on with it and start considering digital media as a place to sell more shows.”

    Endemol’s Big Brother is now streamed 24 hours a day to mobiles in Italy, Scandinavia, the UK and the Philippines. The company also produces FanTESStic, a soap-opera exclusively for mobile phones and Totally Frank, a series for Channel 4 in the UK, that includes scripted drama for mobiles.
     
     

    “In the past year, we have seen a huge increase in the amount of production and distribution deals between the traditional providers of television content and mobile operators and aggregators”, said Paul Johnson, director of Reed MIDEM’s Television Division. “Mobile TV Day at MIPCOM will provide an opportunity for our delegates to see the latest opportunities in mobile as a distribution medium.”

    On 19 October – Mobile TV Day – included in the MIPCOM 2005 conference programme, will feature a day of sessions on mobile television, including leading 3G operator case studies, a super panel on audiovisual mobile content distribution and brand marketing opportunities with mobile. A newly designed Made For Mobile Content Screenings programme will feature new entertainment content specifically made for mobile devices, states an official release.

    Mobile TV Day at MIPCOM reflects the huge potential of emerging mobile content market. According to the latest research from Strategy Analytics, the mobile content market will reach $70 billion worldwide by 2008 and Mobile video will represent $5.7 billion. The number of video enabled phones will grow from 65 million in 2004 to 712 million by 2008.