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Tag: Minu Margeret

  • Blissclub launches AirMelt collection

    Blissclub launches AirMelt collection

    MUMBAI: Blissclub has announced the launch of its latest collection – AirMelt. Engineered for comfort, flexibility, and all-day wear, the collection introduces a new fabric innovation that supports Indian women through every part of their day, from work to leisure.

    Developed using a premium polyester-spandex blend, AirMelt is characterised by its featherlight feel and four-way stretch. The material also offers sweat-wicking capabilities, making it suitable for both indoor and outdoor movement. Blissclub has adopted fibre-stage dyeing techniques for this collection, resulting in colours that are long-lasting and resistant to fading.

    The inclusive range features silhouettes tailored for Indian body types, including flare pants with invisible pockets, cuffed joggers, shorts, crop tees, apple-hem tees, and zippered jackets. The designs aim to provide functional versatility while offering easy styling options for everyday wardrobes.

    “AirMelt is the result of months of research, material testing and design iteration,” said Blissclub founder & CEO Minu Margeret. “Every detail was carefully considered to ensure the garments move with you and feel like second skin. We wanted to create pieces that allow women to go about their day without feeling restricted or uncomfortable. At Blissclub, we have always believed in designing for how Indian women actually live and move, and AirMelt is our response to that. It brings together thoughtful construction, everyday performance and unmatched softness in a way that feels seamless. Our goal is to create clothing that doesn’t just look good but feels effortless to wear and adapts to your day.”

  • Blissclub urges women to #KeepMoving with ‘Jiggle All The Way’

    Blissclub urges women to #KeepMoving with ‘Jiggle All The Way’

    Mumbai: Blissclub, a leading activewear brand committed to reintroducing women to the joy of movement, recently released a film to further this mission. Scripted and produced completely in-house, the film features real-life state-level and amateur athletes practising different forms of movement, set to the soundtrack of ‘Jingle Bells’. The film showcases slo-mo close-up shots of their bodies and ends with a simple message:

    “Jiggle All The Way.

    Your body is a celebration.”

    Released in time for the holidays, the film is a reminder to women – many of whom don’t work out in public because they’re made to feel conscious of how their bodies move – to continue moving.

    “At Blissclub, we want women to move like we were meant to – with complete abandon! Unfortunately, the lack of safe public spaces, unsupportive clothing, and other societal norms stop a lot of women from working out and playing in front of others. We want women to take control of their bodies and not let the male gaze or self-consciousness rob them of the pure bliss movement can bring to them,” said Blissclub  founder & CEO Minu Margeret.