Tag: miniTV

Amazon miniTV announces content partnership with Pocket Aces

Mumbai: Amazon’s free video entertainment service miniTV has announced a partnership with digital entertainment company Pocket Aces. As part of this partnership, Pocket Aces will bring its repertoire of web series to miniTV starting with “Adulting” season three that will premiere exclusively on the platform on 12 November.

Starring Aisha Ahmed and Yashaswini Dayama, “Adulting” is a coming-of-age story about two young women trying to handle the responsibilities of being independent adults in the past paced, urban bustle of Mumbai.

Some of the other shows that will exclusively release on miniTV as part of this collaboration over the coming months are “Please Find Attached” – season three (starring Barkha Singh and Ayush Mehra) and ‘Crushed” – season one (starring “Noor” fame Rudraksh Jaiswal and Aadhya Anand who debuted in the film “A Yellow Bird”).

“We are proud to partner with Pocket Aces to bring quality entertainment to our hundreds and millions of customers in India for free!” said the head of Amazon Advertising Harsh Goyal. “Starting with the third season of the popular show ‘Adulting’, this is an alliance that will play an instrumental role in further bolstering our exclusive content offering.”

“Pocket Aces’ mission is to entertain audiences wherever they are spending time, and hence the association with Amazon miniTV as one of the launch partners really resonates with us,” said Pocket Aces co-founder and chief executive officer Aditi Shrivastava. “In a country such as India, being able to offer high-quality content for free to audiences ensures huge reach and accessibility. We’re very excited about our slate starting with proven IPs such as ‘Adulting’ and ‘Please Find Attached’, and then building brand news properties such as ‘Crushed’ and others. With the way it is shaping up, we are sure that miniTV can become one of the most loved content apps in India, and we’re excited to be a part of that growth.”

November 1, 2021
Amazon miniTV & boAt set to bring ‘Kaali Peeli Tales’ on 20 August

Mumbai: Amazon’s free video entertainment service, miniTV, in collaboration with boAt, announced the exclusive premiere of its first anthology series, “Kaali Peeli Tales” through an intriguing trailer. The show will be available to watch within the Amazon app on 20 August.

Directed by Adeeb Rais of Madmidaas Films, “Kaali Peeli Tales” consists of six entertaining short stories capturing the essence of love, relationships, and complexities of life in the city of Mumbai. These unique stories, featuring popular actors – Vinay Pathak, Gauahar Khan, Sayani, Gupta, Maanvi Gagroo, Soni Razdan, Hussain Dalal, Sharib Hashmi, Priyanshu Painyuli, Tanmay Dhanania, Sadiya Siddiqui and Adeeb Rais, revolve around young, urban characters on the crossroads of change and acceptance.

Centered around the themes of romance, marriage, infidelity, homosexuality, forgiveness and divorce, each story offers a unique perspective on modern-day relationships taking into account the uncertainties of today’s cosmopolitan and digital era. The symbol of Mumbai, the iconic Kaali Peeli taxi, is the common thread across all six stories titled ‘Single Jhumka’, ‘Love in Tadoba’, ‘Marriage 2.0’, ‘Fish Fry aur Coffee’, ‘Harra Bharra’, and ‘Loose Ends’, according to the press statement.

“At Amazon miniTV, we are always harnessing opportunities to provide our customers a diverse selection of content,” said Amazon miniTV and Prime Video India, director and head of content, Vijay Subramaniam. “With such a talented ensemble cast coming on board and giving our viewers six immersive short stories to cherish, we are certain that our Amazon customers will enjoy this visual treat along with a host of exclusive content available on miniTV.”

“We are delighted to announce our maiden collaboration with Madmidaas Films for a one-of-a-kind anthology on miniTV,” stated director and head of Amazon Advertising, Harsh Goyal. “These heartwarming and progressive stories will surely leave audiences spellbound. It is interesting to see how these six stories are perfectly weaved in to curate an anthology which will resonate well with our hundreds and millions of customers on the Amazon shopping app.”

“Each of the six stories in the anthology presents a different shade of love and relationships. From new love to rekindling a marriage, from infidelity to divorce, each story will take viewers on an entertainment journey replete with multiple emotions. Along with the stellar cast, the city of Mumbai adds an interesting dimension to every story,” added director Adeeb Rais.

August 16, 2021
Amazon miniTV service announces exclusive content for customers

Mumbai: Amazon’s free video entertainment service, miniTV, has announced its exclusive line-up for comic content on the service. With sketches specially curated for miniTV customers, India’s popular YouTube-based content creators – Ashish Chanchlani, Prajakta Koli, Amit Bhadana, Dolly Singh, Saloni Gaur, and Be YouNick will entertain all Amazon customers.

Aimed at catering to the varying entertainment taste and preferences of today’s internet savvy consumers, the content categories on miniTV are carefully curated for wider appeal that cuts across gender and language barriers, the platform said in a statement on Wednesday.

As part of this association, the creators will make sketches out of highly relatable daily life situations which will first be exclusively released on miniTV. While Dolly Singh’s humorous sketch will tell you about the 7 stages of getting over a break-up, Prajakta Koli will guide you on how to perfect the art of ‘middle-class hacks’. In his inimitable style, Ashish Chanchlani will take you to the extraordinary world of ‘Beauty & Fashion influencers’, whereas Amit Bhadana will don the role of a ‘Salesman’ stuck between an overzealous boss and an ex-lover. Be YouNick will share a hilarious yet relatable tale of getting over a breakup while touching base with friends. From spoofs on relationships to an app that helps you rob better, this repertoire is sure to tickle all the funny bones while delivering a hearty laugh to the audience.

“At Amazon, our viewers are at the heart of our business and we’re always looking at bringing the best bouquet of content for their delight,” said Amazon Prime Video and miniTV’s director and head of content, Vijay Subramaniam. “With miniTV, the idea is to deliver top-notch content to Amazon customers, while elevating their overall shopping experience. We are thrilled to have these brilliant comedic minds on board and are certain that our customers will enjoy the exclusive content on miniTV”

“Our collaboration with India’s digital-first content creators is yet another step in delivering seamless and engaging entertainment through Amazon.in,” said director and head of Amazon Advertising Harsh Goyal. “This July, India’s most loved comedians come together to entertain Amazon shoppers with a medley of sketches on some of the most relatable topics. A hearty laugh is promised!”

miniTV can be watched within the Amazon mobile shopping app for free on Android phones. Amazon customers can enjoy thousands of fun and engaging titles across web series, comedy, tech, beauty, fashion & food on the newly-launched service.

July 14, 2021
Amazon India launches free video streaming service – miniTV

New Delhi: In a global first for Amazon, one of the country’s largest online store, Amazon.in on Saturday announced the launch of a free, ad-supported video streaming service, miniTV which is available within the Amazon shopping app.

miniTV has professionally created and curated content across web series, comedy shows, tech news, food, beauty, fashion, and more, the company announced on its blog on Saturday.

The list includes leading studios such as – TVF, Pocket Aces, and leading comedians – Ashish Chanchlani, Amit Bhadana, Round2Hell, Harsh Beniwal, Shruti Arjun Anand, Elvish Yadav, Prajakta Koli, Swagger Sharma, Aakash Gupta, and Nishant Tanwar. Viewers will be informed on the latest products and trends by tech expert Trakin Tech, fashion and beauty experts such as Sejal Kumar, Malvika Sitlani, Jovita George, Prerna Chhabra and ShivShakti. Food lovers can enjoy content from Kabita’s Kitchen, Cook with Nisha, and Gobble. In the coming months, miniTV plans to add many newer and exclusive videos.

With this launch, Amazon has two video entertainment offerings – miniTV and Prime Video. miniTV is completely free and does not require a separate app. Prime Video requires a Prime subscription and offers a collection of award-winning Amazon Originals, latest movies, and TV shows, in English and 9 Indian languages. Viewers can access Prime Video on the app or stream it on their smart TVs.

With the launch of miniTV, Amazon.in has stepped up its reach as a shopping app that offers customers a one-stop center to shop from millions of products, make payments and watch free entertainment videos.

miniTV is available on Amazon’s shopping app for Android phones. It will also be extended to iOS app and mobile web over the coming months.

May 15, 2021