ITV

Tag: Ministry of Textiles

  • Indian weavers to get an online platform now

    Indian weavers to get an online platform now

    MUMBAI: With a view of giving a boost to the handloom industry of the county, the Ministry of Textiles has announced that the Ministry through Development Commissioner for Handlooms has signed a Memorandum of Understanding (MoU) with e-commerce platform Flipkart. The aim of the partnership is to provide online marketing coverage to the sector.

     

    The collaboration will empower the weavers and boost manufacturing in the country. Through this exclusive agreement, Flipkart’s aim is to provide weavers in India online marketing platform, infrastructural support in data analytics and customer acquisition to help them get remunerative prices for their products and scale up their business.

     

    The MoU was signed in the presence of the Minister of State (Independent Charge) Textiles, Santosh Kumar Gangwar, Flipkart VP – Marketplace, Ankit Nagori, Development Commissioner (Handlooms) SK Panda and other officials of the Ministry of Textiles.

     

    The Minister for Textiles while speaking on the occasion congratulated the heads all the organisations and maintained that they must work tirelessly for the uplift of weavers and ensure the success of the venture. He mentioned that periodic review of the sales and progress of the weavers in the targeted clusters should be carried out emphasising that the focus of this association should be to help weavers and weaver entrepreneurs to produce products in tune with the buyer requirements and grow significantly so that they may become manufacturers not only at a local but also at a national level.

     

    According to the release by Ministry; this kind of a coordinated effort has been planned and executed for the first time with Flipkart for handloom weavers which will bridge the missing linkages of market intelligence, market access and logistics and help the Indian weavers in getting remunerative prices for their products.

     

    The weavers will sell their products under their brand name and evolve as an entrepreneur selling his products directly to buyers across the country without stepping out of their workplace. The data analytics and market intelligence provided by Flipkart will help the weavers focus only on producing better saleable product ranges. This in turn will help them plan their production and inventory and expand their business.

     

    This partnership will connect the artisans directly to the buyers and the guidance by Flipkart in packaging, collecting and delivering to the buyer will motivate the artisans in rural India.

     

    Earlier this month, Flipkart signed a MoU with the Ministry of Labour and Employment’s Directorate General of Employment & Training (DGET), aiming to train at least 5,000 students by December. Flipkart joined hands with the government to train people from semi-urban and rural areas and possibly employ them at the company or its business partners.

  • Two more Union Ministries join Twitter

    Two more Union Ministries join Twitter

    MUMBAI:  Following up on the push by Prime Minister Narendra Modi, asking all his ministers to join twitter, two more union ministries debuted on the platform today.  The Ministry of Textiles and the Ministry of Health and Family Welfare will be tweeting from their handles; @MoHFW_INDIA  and @TexMinIndia

     

    Twitter has emerged as the platform of choice for the NDA government to communicate with the citizens of India with the PM leading the charge with his personal handle (@narendramodi), complimented by his office’s official handle (@PMOIndia), to share updates.

     

    The Prime Minister’s cabinet is flocking to twitter, with nearly 40 ministers and ministries already sharing daily updates with their followers about the goings on in their respective ministries.

    Earlier the Ministry of Railways (@RailMinIndia) and the Home Minister’s Office (@HMOIndia) had joined twitter, with the Railway Ministry even live tweeting the rail budget on their debut.

  • Percept Activ executes Hindtex BSM at Varanasi

    Percept Activ executes Hindtex BSM at Varanasi

    The Indian Handloom industry is one of the most celebrated industries in India and contributes a lot to Indian Tourism. Tourists flock in to get hold of unique ethnic Indian handloom products which is one of the biggest unique selling points. Percept Activ has grabbed the opportunity as a brand activation partner for Hindtex BSM at Varanasi supported by Ministry of Textiles, Government of India and COHANDS & Eastern U.P. Exporters Association (EUPEA) on September 27, 2013.This fashion show showcased creations on handicrafts by Delhi based designer Rinku Sobti along with Varanasi Silk products by Varanasi based designer Pradeep Anand Singh.

     

    The luxurious fashion show was choreographed by noted choreographer Rashmi Virmani who conceptualized the fashion show segments to represent traditional Indian designs in a contemporary format.

     

    This event was attended by the high ranking officials from the Uttar Pradesh bureaucracy along with other noted dignitaries from the fashion industry, the Hindtex Fashion Show redefined traditional Indian fashion wares, and showcased that conventional fashion is still relevant in the dynamic contemporary fashion atmosphere. It also brought together well known names from the field

     

    Mr. Sanjay Shukla, Chief Executive Officer, Percept Activ said, “The Fashion Show with Ministry of Textile started with a very simple objective of creating awareness and reach the targeted group of consumers especially the young and niche market potential for the Handloom & Handicraft products. We have conducted fashion shows in Delhi, Chennai, Hyderabad, Kolkatta, Masoorie and now in Varanasi. During this journey, we have been able to engaged some very famous and prestigious designers and choreographers using Handloom as well as Handicraft as fashionable products and accessories”

     

    Added, Shri Balvinder Kumar, IAS, Development Commissioner (Handlooms), Ministry of Textiles, Govt. of India, “Through this initiative, The Ministry of Textiles aims to showcase the ever-increasing popularity of Indian handicrafts in a new light. Faced with the onslaught of new weaving technologies, Indian handicrafts have commendably managed to hold onto its market positioning which we seek to build upon through this exhibition. The involved fashion shows showcase the intricacies of Indian traditional and contemporary hand weaves, and seeks to increase its exposure in the international market. With our partners being the Eastern U.P. Exporters Association, our endeavour is to take Indian handicrafts into the unexplored markets and increase its market outreach.”

  • Percept Activ executes Hindtex BSM at Varanasi

    Percept Activ executes Hindtex BSM at Varanasi

    The Indian Handloom industry is one of the most celebrated industries in India and contributes a lot to Indian Tourism. Tourists flock in to get hold of unique ethnic Indian handloom products which is one of the biggest unique selling points. Percept Activ has grabbed the opportunity as a brand activation partner for Hindtex BSM at Varanasi supported by Ministry of Textiles, Government of India and COHANDS & Eastern U.P. Exporters Association (EUPEA) on September 27, 2013.This fashion show showcased creations on handicrafts by Delhi based designer Rinku Sobti along with Varanasi Silk products by Varanasi based designer Pradeep Anand Singh.

    The luxurious fashion show was choreographed by noted choreographer Rashmi Virmani who conceptualized the fashion show segments to represent traditional Indian designs in a contemporary format.

    This event was attended by the high ranking officials from the Uttar Pradesh bureaucracy along with other noted dignitaries from the fashion industry, the Hindtex Fashion Show redefined traditional Indian fashion wares, and showcased that conventional fashion is still relevant in the dynamic contemporary fashion atmosphere. It also brought together well known names from the field

    Mr. Sanjay Shukla, Chief Executive Officer, Percept Activ said, “The Fashion Show with Ministry of Textile started with a very simple objective of creating awareness and reach the targeted group of consumers especially the young and niche market potential for the Handloom & Handicraft products. We have conducted fashion shows in Delhi, Chennai, Hyderabad, Kolkatta, Masoorie and now in Varanasi. During this journey, we have been able to engaged some very famous and prestigious designers and choreographers using Handloom as well as Handicraft as fashionable products and accessories”

    Added, Shri Balvinder Kumar, IAS, Development Commissioner (Handlooms), Ministry of Textiles, Govt. of India, “Through this initiative, The Ministry of Textiles aims to showcase the ever-increasing popularity of Indian handicrafts in a new light. Faced with the onslaught of new weaving technologies, Indian handicrafts have commendably managed to hold onto its market positioning which we seek to build upon through this exhibition. The involved fashion shows showcase the intricacies of Indian traditional and contemporary hand weaves, and seeks to increase its exposure in the international market. With our partners being the Eastern U.P. Exporters Association, our endeavour is to take Indian handicrafts into the unexplored markets and increase its market outreach.”