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Tag: Miniklub

  • MiniKlub onboards Shahid Kapoor & Mira Rajput as brand ambassadors

    MiniKlub onboards Shahid Kapoor & Mira Rajput as brand ambassadors

    Mumbai: MiniKlub, a destination for baby needs, has appointed Shahid Kapoor and Mira Rajput as its first brand ambassadors. Known for their family values and modern parenting approach, the couple represents the brand’s mission to provide parents with quality products and services for their children.

    MiniKlub’s brand ethos focuses on ‘Happy Parenting,’ emphasising a positive and stress-free parenting journey. As successful parents, Shahid and Mira embody the joyful parenting values that MiniKlub promotes. Their partnership underscores their belief in the brand’s quality and extensive range of products, including newborn essentials, baby care items, baby wear, kids’ fashion, footwear, toys, and travel products—all available in one place.

    MiniKlub director Anjana Pasi commented, “We are thrilled to welcome Shahid and Mira to the Miniklub family. Their values of happy parenting and commitment to providing the best for their children resonate deeply with our brand ethos. With Shahid and Mira on board, Miniklub aims to connect with parents across India who seek high-quality products that make parenting more easy. They are exemplary parents who reflect the spirit of today’s families. Their influence and authenticity make them the perfect choice for Miniklub as we continue to lead in the kids’ market, offering premium products that cater to all parenting needs.”

    The Kapoor family’s appeal, with Shahid’s celebrated film career and Mira’s lifestyle and parenting influence, promises to strengthen Miniklub’s connection with a wider audience, particularly families seeking a trusted brand for their children’s diverse needs.

    Shahid Kapoor said, “As parents, Mira and I always strive to provide the best for our kids, whether it’s about their health, education, or even the products we choose for them. Miniklub shares our vision of offering everything needed for modern parenting, and we are delighted to represent a brand that cares deeply for both kids and the planet.”

    Mira Kapoor said, “I’ve been closely following Miniklub’s journey, especially in the post-pandemic era, and I’m truly impressed by their commitment to quality and the intricate details in each of their products. Partnering with them felt like a natural choice, as I strongly resonate with the work they’re doing. I’m excited to help further Miniklub’s mission of happy parenting, ensuring that essential baby products are accessible to families all over the country.”

    Founded in 2013, MiniKlub is known for its premium apparel that combines comfort, functionality, and sustainability. The brand aims to be a one-stop shop for parents, offering a variety of products including newborn essentials, baby wear, kids’ fashion, footwear, toys, travel items, and baby care products—all in one place. It is a must-visit store for children from newborn to eight years old.

    This partnership is expected to significantly impact the parenting industry in India, providing consumers with a wide range of high-quality products designed for joyful and easy parenting.

  • Shoppers Stop celebrates EID across its online channels during Lockdown 4.0

    Shoppers Stop celebrates EID across its online channels during Lockdown 4.0

    National: While COVID-19 has created an unprecedented challenge for brands to connect with their target audience, Shoppers Stop has been consistently engaging consumers with meaningful and entertaining initiatives. The leading retail brand has taken a unique and well-thought-out approach to stay connected while showing empathy with their audience.

    As Eid has been approaching, Shoppers Stop first launched the Eid shopping campaign on their website, app as well as on their Facebook and Instagram pages. This campaign hinges on the #selfieidi campaign which encourages consumers to indulge themselves with an ‘eidi’ while also gifting their near and dear ones through online shopping channels.

    The Eid shopping campaign has the participation of multiple brands across men’s wear, women’s wear, ethnic wear, kids’ merchandise, beauty, and home amongst others.

    During this time, Shoppers Stop has also managed to add new brands to its portfolio while their team works from home including Gap USA (men and kids), FKNS, Swisse, Sandy & Sky, Michael Kors (Jewelry), WOW, Bombay Shaving Company, Miniklub, Marc Anthony, Guerlain, Untaro and Just Herbs.

    The brand has roped in Being Human one of its partner brands, and one can see actor Salman Khan, the most relevant icon for Eid from Bollywood, wishing Eid Mubarak prominently on it channels.

    Shoppers Stop has once again innovated with its brand identity for Eid and creatively wished their customers. You can take a look at the video here.

    This follows its earlier innovations and campaigns for the healthcare workers and the 9pm candlelight event by the prime minister.

    Log onto www.shoppersstop.com or download the App to know the latest offers, participate in the on-going #Selfieidi contest on social media and win prizes.