MUMBAI: The digital world moves fast, blink and you might miss the next big thing. But Minikin DGWorks isn’t here to play catch-up. It’s here to lead. The new-age production house, a sister concern of the acclaimed Chrome Pictures, is rewriting the rules of digital storytelling, crafting content that doesn’t just entertain but connects in the ever-evolving digital landscape.
Co-founded by Aleya Sen, Amit Sharma, and Hemant Bhandari, Minikin DGWorks is a vibrant, high-energy production house that blends the artistry of traditional advertising with the infinite possibilities of AI-driven content creation.
Aleya Sen, Co-founder, explains the vision behind the venture, “Minikin is all about embracing the excitement of the new-age technological shift, blending traditional advertising with the possibilities of the digital and AI era. We recognize that the world is at the threshold of a major civilizational shift, where the lines between the old and the new are blurring under every department. Hence, we’re here to explore, evolve, and push boundaries, shaping the future of advertising as we navigate this transformational change.”
Minikin DGWorks isn’t your run-of-the-mill production house. It’s a collective of sharp, tech-savvy minds, bringing together a panel of freelance directors handpicked for their expertise in storytelling, VFX, animation, and stylised content. The production team is built for quick turnarounds, high-impact execution, and bold creative choices—because in the digital era, speed and quality are non-negotiable.
Since launching, Minikin DGWorks has collaborated with major brands, including Google, Make My Trip, HDFC Life, Tanishq, Pepsi, Flipkart Minutes, Bajaj Allianz, Saregama, Airtel, Snapdeal, Goibibo, ICICI Bank, Maruti Suzuki, and Acko India. Not stopping there, the company has worked with some of Bollywood’s biggest names, including Shahrukh Khan, Ranveer Singh, and Deepika Padukone. Their redBus campaign, directed by Mithun R Shaw and produced by Ashish Gole, earned recognition at the Effies Awards 2024 and IAA Awards 2024, cementing Minikin’s reputation for cost-effective, high-engagement video content.
Minikin DGWorks understands that internet-driven content needs to hit differently—no fluff, no fillers, just compelling stories that click with modern audiences. Whether it’s short-form digital films, high-energy commercials, or immersive storytelling for brands, Minikin is always on the hunt for fresh, disruptive ideas.
As the industry steps into a future fuelled by AI, automation, and limitless digital possibilities, Minikin DGWorks is positioning itself at the forefront. With its ethos of staying fresh, real, and constantly evolving, the company is set to redefine digital storytelling for a generation that doesn’t just watch content—they live i
