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Tag: mineral water

  • CLEAR Premium Water set to undertake majority stake in KELZAI Volcanic Water

    CLEAR Premium Water set to undertake majority stake in KELZAI Volcanic Water

    Mumbai: In a ground-breaking strategic move, CLEAR Premium Water announced undertaking a majority stake in KELZAI Volcanic Water, celebrated for its distinctive natural mineral water sourced from volcanic springs.

    This acquisition marks a milestone for CLEAR Premium Water as it boldly charts its course toward expanding its product portfolio and pioneering innovation in the bottled water industry.

    KELZAI Volcanic water is a testament to the ancient tale of a million years ago when the supercontinent of pangaea tore itself apart, which led to the formation of the mighty Indian subcontinent. The interaction of the rigid lithospheric plates led to volcanic activity that led to lava oozing out and creating layers of mineral-rich volcanic rock basalt. This basalt then piled into sheets giving rise to the mighty Sahyadri ranges, even older than the Himalayas.

    The rainwater that penetrates the mountains and the rocks gets naturally purified drop-by-drop embodying the purity of essential minerals like magnesium, calcium, and sodium. This process along the way balances the PH levels ranging from 7.5 to 8.2

    CLEAR Premium Water Founder & CEO Nayan Shah expresses his excitement stating, “Our association with KELZAI Volcanic Water underscores our dedication to meeting the increasing demand for natural mineral water. With the strategic plant location, we aim to reach a broader audience, leveraging Clear’s expertise, extensive network, and KELZAI’s established brand identity. This alliance is set to transform KELZAI’s market presence, ensuring remarkable growth and establishing dominance in the luxury water segment. This partnership enhances our natural mineral water offerings, positioning us to deliver exceptional value and impeccable service to our customers.”

    In recent years, the surge in fine dining and the emergence of niche culinary experiences have heightened the demand for natural mineral water. KELZAI is poised to seamlessly elevate the overall dining experience in these establishments, while also meeting the needs of a broader luxury audience in various settings such as cafes, restaurants, institutions, multiplexes, hotels, and more.

    Under the terms of this acquisition, KELZAI Volcanic Water will be exclusively distributed and marketed by CLEAR Premium Water’s parent company, Energy Beverages Private Limited, leveraging its robust network and Pan India Presence. This association underscores a shared dedication to delivering the highest quality natural mineral water, promising exceptional service, and an augmented market share for both CLEAR Premium Water and KELZAI Volcanic Water.

    The synergy between CLEAR Premium Water and KELZAI Volcanic Water heralds a new era in the industry, promising a dynamic combination of expertise, innovation, and unwavering commitment to sustainability and quality. This strategic alliance is set to captivate the market and reinforce CLEAR Premium Water’s position as a prominent player in the bottled water industry.

    KELZAI Volcanic Water is available in 200 ml, 500 ml, and 1 litre biodegradable PET bottles, as well as available in 300 ml, 500 ml, and 750 ml glass bottles (Still & Sparkling)

  • Bisleri says not every bottled water is Bisleri

    Bisleri says not every bottled water is Bisleri

    MUMBAI: Bisleri, India’s most trusted and No.1 bottled water brand, is back with a new campaign. Known all over India, as the brand that pioneered the concept of bottled mineral water in 1969, Bisleri has been a symbol of purity for the past 50 years, winning the trust of millions of consumers–to such an extent that it has become synonymous with the category.

    While that has been a mark of success for Bisleri, increasingly, it has also posed a challenge. Often consumers ask for Bisleri but settle for any bottle of water handed to them by the retailer. Through this new campaign, Bisleri wants to reinstate the trust of the consumers and seal the preference for the brand.

    Bisleri’s latest campaign, ‘Har Paani Ki Bottle Bisleri Nahin’ addresses this issue in a unique and creative manner and conveys the message to the consumer that not every bottled water is Bisleri.

    To drive home the message of ‘insist on Bisleri’, the creative agency, Soho Square, Mumbai, put a unique spin on it. They chose brand ambassadors who only choose Bisleri despite the scarcity of water in their habitat–camels. In a series of three entertaining ads featuring camels the creative team brought to life the story the brand has been wanting to share for years–not every bottle of packaged water is pure, and none of them, apart from the brand itself, is Bisleri.

    Slated to be a 360-degree integrated campaign, the first phase of the campaign will rely heavily on television and digital platforms. Through this campaign, Bisleri aims to engage not just with the masses, but with the younger consumer as well.

    Bisleri International director of marketing and business development Anjana Ghosh says, “Consumers feel that any water which is bottled is safe which is really not the case in reality. And hence, while they may ask for Bisleri, they settle for any brand that the retailer hands over to them. Every Bottled Water is not Bisleri and that there is nothing as good as Bisleri is the message that we would like our consumers to know. The task for us is to build preference and insistence for the brand. ‘The campaign stems from a very strong consumer insight and has all the right ingredients to help us achieve our objective.”

    Soho Square ECD and creative head at Mumbai Anuraag Khandelwal adds, “This campaign has been extraordinary in every sense. From our choice of brand ambassadors to shooting with them in May in Rajasthan, it has been an unprecedented experience, both in terms of challenge and opportunity. Judging by the final product, we believe that now, India will insist on Bisleri!”

  • Tata’s ‘Himalayan’ mineral water enters U.S.

    MUMBAI: Tata Global Beverages’ natural mineral water brand Himalayan has entered the U.S market.

    Alliance with Talking Rain Beverage Company to distribute and market the Himalayan water brand in the U.S Tata Global Beverages’ (TGB) premium natural mineral water brand ‘Himalayan’, will now enter the USA market in a phased manner, through an agreement signed by its subsidiary with Talking Rain Beverage Company, the maker of Sparkling Ice flavored sparkling waters to distribute and market the brand. This makes Himalayan which is backed by the trust and credibility of the Tata brand, one of the first premium Indian FMCG brands to target the broader American audience . This agreement will give Himalayan the benefit of Talking Rain’s extensive go to market and execution capabilities in
    the U.S, which synergize well with TGB’s product expertise and marketing capability. The premium end of the water market in the country is growing rapidly and Himalayan is well positioned to leverage the growth in this segment.

    Himalayan water is a premium source water, from a pure and pristine underground moving stream aquifer, which is about 400 feet below the surface, in the foothills of the Himalayas. Every drop travels through layers of rock, sand and silt for over 20 years. These layers act as natural filters and during this journey, allow the water to pick up essential minerals from which it acquires its unique composition and taste.

    Himalayan is currently available in India and Singapore. The brand recently launched a Sparkling variant in select markets in India and is piloting its flavoured water ‘Orchard Pure’ in the Delhi/NCR region.

    TGB managing director and CEO Ajoy Misra said “We’re happy to be partnering with Talking Rain Beverage Company® for a phased launch of Himalayan in the U.S market. The strength of their distribution network and category expertise will help the brand make a strong foray into the U.S market. Himalayan is a key part of our functional waters portfolio. We believe in the product’s potential and are confident it has the attributes to become a global premium brand. The brand has been making steady progress in India and we are expanding its reach and strengthening the product portfolio.”

    Talking Rain Beverage Co. president Marcus Smith, “Since 2012, we have worked diligently to create a strong and strategic direct-store-delivery distribution network, comprising more than 300 distributors covering every county in the United States. We are thrilled that the groundwork laid by the company and our distributor and retail partners has allowed the opportunity for a partnership of this kind, and we look forward to playing an instrumental role in the successful U.S. market entry for Himalayan Natural Mineral Water.”