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Tag: Minecraft

  • Free Fire’s creator Total Gaming inks exclusive NFT partnership with Stan

    Free Fire’s creator Total Gaming inks exclusive NFT partnership with Stan

    Mumbai: Bengaluru-headquartered blockchain-based esports fan engagement platform Stan has announced entering into a strategic non-fungible token (NFT) partnership with the world’s most-followed and popular Garena Free Fire creator and Asian gaming creator – Total Gaming aka Ajju Bhai. The idea and objective behind this collaboration is to create an ecosystem for Total Gaming fans to engage with them optimally through the use of NFTs and other perks. As a part of this collaboration, Stan has now secured the exclusive rights to create and sell NFTs of Total Gaming. Furthermore, the partnership enables Stan users to get access to multiple interactions with Total Gaming, mainly through Instagram Shout-outs and Play-a-Match services curated by Stan.

    Stan co-founder & COO Nauman Mulla said, “As a new-age fan engagement startup working with and for the gaming and esports community in India, Stan is committed to partner with the best talents in the industry, and also to empowering fans and bringing them closer to their favourite esports creators by using NFTs and the marvels of web3. And to that end, Total Gaming aka Ajju Bhai, being one of the most followed and popular esports creators in India and the world, was a must for us to tie-up with. We are delighted to announce that our engagement with Total Gaming going forward, shall enable Stan users over the short-term to get to interact and play with the creator, i.e., Total Gaming himself, whereas in the long run, we at Stan will be additionally hosting multiple mega fan fests and unlocking other valuable fan experiences for Total Gaming’s fans.”

    Creator Ajay (Total Gaming) said, “I am excited to be a part of Stan’s journey. That will enable my audience to engage with me on a whole new level. With this collaboration, we are aiming to reach unprecedented and seamless levels of new-age engagement with my fans and followers.”

    Notably, Total Gaming was started officially as a Youtube channel back in 2018 by Ajay (fondly known as Ajju Bhai), with the sole intent of entertaining and engaging with the gaming community on the Internet. Over the years, Total Gaming’s popularity and follower-base have skyrocketed exponentially, with its content entailing multiple games like Call of Duty Mobile, Minecraft, GTA5 and BGMI (formerly PUBG), apart from Free Fire content creation actively – which has been the major factor in driving the channel’s growth. As of date, Total Gaming has acquired over 42 million subscribers across multiple channels and has had over 6.5 billion collective views on Youtube, as well as over 3.4 million followers on Instagram.

    On the other hand, Stan is a platform that allows fans to get a chance to collect, play, and trade the collectibles and NFTs of their favourite esports players and content creators, via which they will win various perks and rewards. Besides leading Indian Free Fire creators like Total Gaming, Stan has also already inked NFT-related partnerships with multiple leading Battlegrounds Mobile India (BGMI) creators in the country.

  • Amazon.com enters into the world of online gaming

    Amazon.com enters into the world of online gaming

    MUMBAI: E-commerce giant Amazon.com bought Twitch Interactive, a popular Internet video channel for broadcasting and watching, people play videogames, for about $970 million in cash.

     

    The move, announced by the two companies is the largest deal in Amazon’s 20-year history and will help the US e-commerce company vie with Apple and Google in the fast-growing world of online gaming, which accounts for more than 75 per cent of all mobile app sales.

     

    Talking about the acquisition, Amazon.com’s founder and CEO Jeff Bezos said, “Broadcasting and watching gameplay is a global phenomenon and Twitch has built a platform that brings together tens of millions of people who watch billions of minutes of games each month – from The International, to breaking the world record for Mario, to gaming conferences like E3. And, amazingly, Twitch is only three years old.

     

    “Like Twitch, we obsess over customers and like to think differently, and we look forward to learning from them and helping them move even faster to build new services for the gaming community,” he added.

     

    Twitch is a multi-channel online platform for people who not only enjoy playing video games, but find it entertaining to watch others who might impart tricks and tips for excelling at their favorite games. In July, more than 55 million unique visitors viewed more than 15 billion minutes of content on Twitch produced by more than 1 million broadcasters, including individual gamers, pro players, publishers, developers, media outlets, conventions and stadium-filling e-sports organisations.

     

    “Amazon and Twitch optimise for our customers first and we are both believers in the future of gaming,” said Twitch CEO Emmett Shear. “Being part of Amazon will let us do even more for our community. We will be able to create tools and services faster than we could have independently. This change will mean great things for our community and will let us bring Twitch to even more people around the world.”

     

    Twitch will help Amazon accelerate a push into web video that is brought it into competition with Netflix and Google’s YouTube. Twitch seized on the popularity of games like League of Legends and Minecraft, developing tools to let players broadcast their game sessions to an audience of more than 55 million users and generating revenue from advertising and subscriptions.

     

    According to media reports, Google also held talks about potentially acquiring Twitch as early as May.

     

    The deal, expected to close in the second half of the year, is an unusual step for Amazon, which tends to build from within or make smaller acquisitions.