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Tag: Mindshare

  • BBC Studios India and Mindshare’s I Can You Can wins two Silvers – Best Branded Content and Best Media Strategy at the Emvies 2018

    BBC Studios India and Mindshare’s I Can You Can wins two Silvers – Best Branded Content and Best Media Strategy at the Emvies 2018

    MUMBAI: BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018 for ‘I Can You Can’ for ‘Best Branded Content and Best Media Strategy’.

    BBC Studios India partnered with Mindshare to produce this Six-part series for Nicotex (Cipla Health Ltd), in which contestants take the challenge to trek to the base of Mt Everest in pairs and attempt to quit smoking and conquer something even greater-the mountain within. While one in the pair is an active smoker, the other is a non-smoker or someone who had recently quit. This BBC Studios India production was hosted by Actor/Athlete Milind Soman. ‘I Can, You Can’ was broadcast on National Geographic and simulcast online on viu.com.

    The EMVIES Awards recognizes, honors and awards measurable and significant contributions in the field of media and communications. The ceremony was held on the 5th of October 2018.

    I Can You Can has also won the Blue Elephant at Kyoorius Creative Awards in the ‘Best Use of Branded Content’ category earlier this year.

    Speaking about the award, Ms. Soniya Kulkarni, Creative and Business Head, Productions at BBC Studios commented, “After being honoured with a Blue Elephant at Kyoorius Creative Awards, it is amazing to have won Two Silvers at EMVIES 2018 for ‘I Can You Can’ for Best Branded Content and Best Media Strategy. I am very proud that with the support of our partners this content struck such great balance of storytelling and brand values. I look forward to working with them and our fantastic team to produce more high quality, award-winning work.”

    Devendra Deshpande, Head Content+ Mindshare South Asia added, “Quitting cigarettes might be the hardest thing to do in life, but at least you will have one. With I Can You Can we wanted to highlight the ill-effects of smoking and motivate smokers to quit smoking. Receiving the Blue Elephant and now winning Two Silvers at EMVIES 2018 for ‘I Can You Can’ for Best Branded Content and Best Media Strategy marks the tremendous success of our endeavor, and I would like to thank our partners for the brilliant work they have done. We look forward to collaborating with them once again and creating a far-reaching impact through many more such projects.”

    BBC Studios India is well known for not just creating award-winning shows and formats like Aaj Ki Raat Hai Zindagi and Jhalak Dikhla Jaa, it has also created award winning branded content for various brands like Asian Paints, Mitsubishi and Vodafone. Their branded content series Har Ghar Kuch Kehta Hai for Asian Paints received an Asian Television Award in the ‘Best Talk Show’ category and a Planet Earth II promo created for Mitsubishi Electric won a Gold at the PromaxBDA Asia Awards for ‘Best Sponsor/Brand Integration spot’.

  • Pet Tales with Mindshare’s Ruchi Mathur

    Pet Tales with Mindshare’s Ruchi Mathur

    What’s your favorite pet movie?

    I don't really have a favourite pet story as I avoid watching movies involving pets as they are very emotional and they break my heart.

    What does a typical day with your pet look like?

    Having a pet is a non-stop adventure and its like having a baby in the house. The only difference is that the baby grows up after few years but your four legged baby will never grow up and that’s the beauty of it. They are full of energy and right from the moment I get up in the morning, Lego comes up to me to lick and cuddle me. That's the only time when he is lazy and laid back and allows me to cuddle him. The rest of the day, he is hyper active and runs around the house. I love my morning walks with him and its just wonderful to see the way they explore the world. The one rule that I violate completely is feeding them under the table. Every morning when I have my breakfast, he looks at me with him little puppy eyes and I land up feeding him which I hide from my family. At the end of the day, no matter how hard my day has been, it all goes away as soon as I come home to my daughter and Lego.

    What  prompted you to have a pet? Do you feel having a pet changes your perspective?

    I don't think it changes your perspective, but it changes your life! Right from the moment when Lego came to our house 18 months ago to date, life has not been the same. It has been absolutely amazing and I think every person should grow up with an animal around them as it makes them more humble and a better person. When I go to the Vet and see other people with their pets there, its so amazing to see CEOs, Mid level executive or a junior level executive, they are committed to their pets and at that moment, the board meetings, clients, pictures, all takes a back seat. I genuinely feel that those who have pets are better people. Nobody is bound to take time off from their precious Sunday but there are people who park outside the Vet clinic for hours and wait patiently only because they want to make sure that their four legged buddies are doing well.

    Do you think public places within India are pet friendly? If not, what can be done to improve this?

    I am afraid it is not as the tolerance of society towards pet is very low. A little tolerance and understanding with an open mind is needed and to make that happen, the owner is equally on the pet parents. I do not allow Lego to roam around the building without a leash, if he reliefs himself in the building then it is my responsibly to clean that and If I enter the lift and I see someone is uncomfortable with a dog in the lift, I volunteer and take the next lift.

    Where I live, there is extreme resistance to me walking Lego in the building. The society says there are elderly walking and children playing but it is my responsibility and I have successfully managed to prove my point after many many many conflicts with the society. The issues were raised in the board meeting and the society even put up a notice in the building in our name saying that it will not be allowed to walk pets in the building. But I absolutely refused to comply to that and stood my ground. It was a long battle and our laws clearly state that a legal action can be taken against people who harness pets and pet parents. I wish a lot could be done to allow dogs to come to parks and other public places.

    What’s been your favourite campaign/ad that involving animals?

    I will be a little bias here but the VIVO V9 ad where Aamir Khan clicks picture of his dog and cat is one of my most favorite. That is simply because the dog in the ad is Beagle breed and reminds me of Lego.

    Has adoption of strays really increased today because of media and increased awareness?

    I think there is an increased awareness but when I talk to like-minded people and my friends, I still think breed is always a preference. People still don't want to adopt mixed breeds or stay dogs. Yes, there is a lot of awareness about taking care of the environment in which strays are but a lot of room for more.

  • Mindshare launches blockchain pilot with MediaMath

    Mindshare launches blockchain pilot with MediaMath

    MUMBAI: Mindshare, the global media planning and buying agency that is part of WPP, together with Zilliqa, the blockchain platform, are building a programmatic alliance on blockchain designed to explore the application of the technology in the advertising ecosystem.

    The aim of the alliance is to realistically assess the applicability of blockchain technology into the world of advertising where billions of impressions are viewed online, by testing two critical components of this technology – one on the throughput and the other to arrive at the right consensus protocol.

    The alliance includes multiple businesses in the programmatic advertising supply chain including advertisers, advertising agencies, Demand Side Platforms (DSPs), Supply Side Platforms (SSPs), Data Management Platforms (DMPs), trading desks, independent verification companies and publishers. It also has the potential to include key opinion leaders or industry experts, if required.

    Mindshare and Zilliqa have partnered with MediaMath, Rubicon Project and Integral Ad Science in developing the first prototype – “Project Proton” – which aims to transform the current programmatic advertising ecosystem by providing a way for all the stakeholders across the value chain to interact in a secure and verifiable manner through smart contracts on a high throughput blockchain. This makes it suitable for the enterprise level implementation of the project for all the partners involved in a transparent manner so that all the actors in the ecosystem can completely trust each other allowing the entire programmatic ad space to grow.

    Mindshare announced a partnership with Zilliqa last year to build blockchain applications for the digital advertising industry. Project Proton is the first phase of this partnership that will evaluate how Zilliqa’s blockchain protocol can address some of the potential applications of this technology to the advertising industry. Findings should be ready before the end of the year.

    Mindshare AMENA chief development officer Gowthaman Ragothaman says, “We are absolutely delighted and thankful to have MediaMath, IAS, Rubicon Project and Underscore CLT partner with us on this project with Zilliqa. There are many claims and speculations on the applicability of this technology to our business. Project Proton is designed to test this, particularly in the areas of building consensus and managing high throughput.”

    The Key members of the Project Proton Alliance Are:

    Mindshare: Mindshare is a global media planning and buying agency that is part of WPP. It has 8,500 employees across 116 offices in 86 countries and global revenues of $34.5 billion annually. Clients include Unilever, PepsiCo, GSK, Yum Restaurants, Dyson, American Express amongst others.

    Zilliqa: Zilliqa is a blockchain platform tailored towards enabling high-throughput data-driven decentralized applications. Zilliqa also provides a secure and efficient smart contract layer to enable secure-by-design smart contract programming and verification.

    MediaMath : MediaMath helps leading global marketers deliver personalised digital advertising across all connected touchpoints. Over 9,500 marketers in 42 countries use MediaMath’s enterprise software every day to launch, analyse, and optimise their digital advertising campaigns.

    Rubicon Project: Founded in 2007, Rubicon Project is one of the world’s largest advertising exchanges. The company helps websites and apps thrive by giving them tools and expertise to sell ads easily and safely. In addition, the world’s leading agencies and brands rely on Rubicon Project’s technology to execute billions of advertising transactions each month. Rubicon Project is an independent, publicly traded company headquartered in Los Angeles, California

    Integral Ad Science (IAS) : A global software company, headquartered in New York, that builds verification, optimisation, and analytics solutions, acting as leaders in viewability, brand safety and ad fraud.

    Underscore CLT: Underscore CLT develops cryptographic ledger technologies to power real business solutions for marketers and their partners.

  • Tiger Shroff joins 6 Pack Band 2.0 for mental disability awareness

    Tiger Shroff joins 6 Pack Band 2.0 for mental disability awareness

    MUMBAI: Being differently abled is not a choice, however, acceptance certainly is. And the youth film studio of Yash Raj Films, Y-Films, launched India’s first ‘Isspeshal band’, the Red Label 6-Pack Band 2.0 comprising of six teens between the ages of 13 to 18 with special needs but incredible music skills, drive and passion in partnership with Brooke Bond Red Label with exactly that as an agenda – to build awareness and acceptance on mental health and disability.

    Bollywood actor and youth icon Tiger Shroff has joined hands with them to get the message out there to as many people as possible.

    Commenting on this, Shroff says, “Children are our future and it was so inspiring to get to know and perform with the 6-Pack Band. I love how each one of them takes each day as it comes with a smile. I think all of us can learn how to be more patient, understanding and accepting of all our differences and make this world a more inclusive place.”

    The ad urges people to open their minds against biases, prejudice and accept people irrespective of their differences. The music video featuring Shroff has actually been inspired by a real-life incident involving a differently abled person who was bullied; an experience that most special needs people and their parents have been through at some stage.

    Hindustan Unilever Brooke Bond Red Label general manager adds, “Brooke Bond Red Label believes in urging people to question their prejudices and open their minds to the possibilities that a more accepting world open up. We are delighted about the launch of Brooke Bond Red Label 6 Pack Band 2.0’s next song which is yet another call for a more inclusive world.”

    Mindshare president of client leadership Amin Lakhani mentions, “Changing mindset is a steady and gradual process and with this number we strive to get closer to doing just that. Having a personality like Tiger Shroff on board, embracing, motivating and loving these kids with sheer genuineness is just what we needed to drive our message even more strongly.”

  • Neha Kakkar pays Tribute to Friendship with Mindshare, Y-Films & Brooke Bond Red Label’s 6 Pack Band 2.0

    Neha Kakkar pays Tribute to Friendship with Mindshare, Y-Films & Brooke Bond Red Label’s 6 Pack Band 2.0

    MUMBAI: Neha Kakkar, one of the most popular singers of this generation, known for her chartbusters like Chull, Kaala Chashma, London Thumakda and more has now extended support for mental health & disability by cutting a new single with a special needs band. The band created by Mindshare & Yash Raj Film’s youth wing Y-Films, titled Brooke Bond Red Label 6-Pack Band 2.0 comprises 6 differently abled teens with incredible music skills. And the track, ‘The Isspeshal Yaar Song’ celebrates the friends who stand by you in times of need and otherwise.

    Speaking about her collaboration, Neha said, “When I was first introduced to the band, I couldn’t believe the talent that I saw. They are such sweet kids, filled with innocence. In the few hours that I spent with them, all I remember was being happy. I wish our whole world was filled with isspeshal friends like these, then it would certainly be a much better place!”

    Mindshare India, President, Client Leadership, Amin Lakhani added, “The third song in the life of 6 Pack Band 2.0 is a heartening take on friendship. Despite the fact that the society turns a blind eye towards these special kids, especially at the playground, these kids always find a way to make friends. This celebration of true friendship is stupendously encapsulated in Neha Kakkar’s  melodious voice and the sweet moments of fun and fulfillment between our 6 lovely band members. I’m sure this song will give you goosebumps and would encourage everyone to take that first step of friendship towards these truly ‘Isspecial’people!

    Reiterating Brooke Bond Red Label’s commitment to this inclusive initiative, Hindustan Unilever, General Manager, Beverages, Shiva Krishnamurthy said, “With each new song, Brooke Bond Red Label 6-Pack Band 2.0 is highlighting a relevant and significant aspect about the differently abled. This resonates with Brooke Bond Red Label’s credo of celebrating togetherness irrespective of gender, age, ability or disability. Everyone needs friends, so saluting friendships with these talented young people is special for us too.”

    The music video for the song was made special courtesy a trip to the fantastic Imagica Adlabs Amusement Park. The band with their best friends spent a day on rides, attractions and more. From rollercoasters, Gold Rush Express, Tubby Take Off to the newly opened celebrity museum, Snow Park and yummy food to boot, it became the perfect location to celebrate friendship. Adlabs Imagica, Director, Mrs. Pooja Shetty Deora, added, “We are proud to have hosted the kids from the 6 Pack Band 2.0 and their friends during this shoot, it was a lot of fun and learning. We must make space for those that are differently abled to have a society that is fair and equal to all.”

    The music video directed by ace Bollywood choreographer Adil Shaikh is triggered by the insight that often the biggest challenges people with special needs face, are not in the classroom, but on the playground. That of making friends and keeping them. That’s why those who stick it out with them, and stand up for them are isspeshal. So the video features photographs of people with special needs with their best friends from around the world including Singapore, US, UK, Australia and various parts of India. Some of the special needs children, in fact, even just sent in a picture with their pet as they considered them their best friends.

    Head of Y-Films, Ashish Patil said, “We couldn’t have found a better yaar than the supremely talented Neha Kakkar to make this 6 Pack Band 2.0 song even more isspeshal. Neha helped us celebrate those isspeshal friends from across the globe who help make this world a better place!”

    Mindshare & Y-Films ka Brooke Bond Red Label Band 2.0 features Ananya, Anjali, Maitreya, Parth, Prerna & Rishaan. The songs are written by Kumaar and composed by Shameer Tandon who is also the curator of the project. 6-Pack Band 2.0 is conceived & produced by Ashish Patil and this is their 3rd single and music video. The songs are showcased on Y-Films’ YouTube channel and available on all popular music platforms. Their previous collaborations include a launch by Karan Johar and a collaboration with Vishal Dadlani. There are 3 more singles to follow. Hopefully this campaign will help take one step forward in creating greater awareness for mental health & disability and push people to take the effort to make friends with people with special needs.

  • HSBC’s global media business moves to Omnicom’s PHD from WPP

    HSBC’s global media business moves to Omnicom’s PHD from WPP

    MUMBAI In a major blow to WPP, HSBC Bank has handed over its global media business to Omnicom’s PHD. The agency won the business following a review which began in January along with Mindshare and Dentsu.

    In a press statement, HSBC said, “We have selected PHD as our preferred media planning and buying supplier as they demonstrated strong strategic skills and advanced digital transformation capabilities. In a complex media and communications marketplace, PHD’s overall approach stood out as being forward thinking, yet straightforward and pragmatic.”

    Earlier this year, HSBC appointed Publicis-owned Saatchi & Saatchi to replace WPP’s JWT to lead its global advertising business.

    With this, WPP has lost another major client from its kitty as the HSBC account has billing of around $400 million and was worth over $20 million in annual revenue to WPP. The HSBC account was at WPP’s Mindshare, whose American Express business is also up for review. WPP is trying to hold its relationship with Ford Motor, also in review.

    Mindshare held HSBC’s business for over 13 years. Another account loss comes as a blow to Mindshare, where the network is still reeling from the sudden exit of WPP’s chief executive Sir Martin Sorrell while struggling to retain or win some of the estimated $10 billion worth of media business that went under review at the beginning of the year.

    Global media giant, WPP has recently lost several pitches including Campbell, Marriott, Amgen, AT&T, Volkswagen among others.

    Also Read :

    WPP board begins investigation of its CEO Sir Martin Sorrel, says WSJ

    Sameer Singh joins GroupM as South Asia CEO

    Sir Martin Sorrell says ta-ta to WPP, Roberto Quarta becomes exec chairman

    Has advertising finally begun to embrace AI?

  • Volvo India urges women to reclaim their streets

    Volvo India urges women to reclaim their streets

    MUMBAI: Mindshare, a full service media agency and a part of GroupM, has collaborated with world renowned Swedish automobile manufacturing company Volvo Car India to launch #MakeYourCitySafe, a campaign aimed at empowering women to take a stand for their safety.

    Culminated in Mumbai, the campaign had been organised in partnership with CrossBow Miles, with partners such as the National Commission for Women and The Hans Foundation backing the cause. With Volvo Car India acting as the Safety Partner, the campaign took the form of a desperate plea from the city to its female residents, to not give up or lose hope in it, and instead, to take to the streets and make their city safer for themselves. It was started with a thoughtful and poetic brand film which urged women to step out in large numbers and reclaim the streets to make them safer, for women themselves hold the key to the burning issue of women safety.

    Volvo Car India managing director Charles Frump says, “Women safety and empowerment are two issues that we feel strongly about. A society can be truly progressive if women get equal opportunities, feel safe and confident. We support Srishti Bakshi in her mission and urge everyone to join us during the Mumbai Night Walk to show solidarity towards the cause.”

    Being a progressive, culturally rooted, and socially conscious brand, Volvo Car India not only wishes to make a stand for women’s safety, but follow up on it through a collaboration with others who’re doing something about it, as well. Thus, it has tied up with CrossBow Miles, whose founder Bakshi has just completed a 3800 km nation-wide journey from Kanyakumari to Kashmir on foot to encourage women to come out of their houses and empower themselves.

    Mindshare South Asia chief innovation officer Mac Machaiah adds, “Being a highly forward thinking agency, we are eagerly looking forward to this collaboration, and are proud to receive this opportunity to raise awareness about such a burning issue. Together with Srishti Bakshi of Crossbow Miles, Volvo, and the women of Mumbai, we hope to help make the streets, and the city, safer for women.”

    As part of the campaign, Volvo, in collaboration with Srishti, called on the women of the city to embark on an iconic walk into the night, and disengage violence with city spaces, de-villainising streets, and reminding men and women both, that these spaces are meant for all. She was joined by other men and women in an action to make their cities safer, challenge norms, break them, and change them, as well.

    Volvo was responsible for launching the Volvo XC90, recently bestowed with the title of ‘Safest Car in the World’ by IIHS, and now, it endeavours to make the environment safer too, for women. This association with Mindshare, a brand well known for its hugely successful track record of providing competitive marketing advantages to businesses and their brands, is expected to help unite women and encourage them to reclaim their streets, without letting fear and daily headlines of violence and assault deter them. This is because, the more the number of women on the streets, the safer they become for them. The walk was meant to be a symbolic wake up call for its residents from High Street Phoenix, Lower Parel till Haji Ali, covering a distance of roughly 3 km. From there, Srishti and Volvo continued their walk into various parts of the city.

    Bakshi mentions, “CrossBow Miles has been walking for women’s safety and empowerment through the country, covering a distance of 3800 km on-foot, from Kanyakumari to Kashmir. It was a perfect synergy of belief with Volvo’s #MakeYourCitySafe campaign because we have been conducting night walks across the country to encourage women to step out of their homes and realise their true potential.”

  • Mindshare India wins at the I-Com Data Creativity Awards 2018

    Mindshare India wins at the I-Com Data Creativity Awards 2018

    Mumbai, 12 April, 2018: Mindshare, India’s largest media agency, a part of GroupM, won the award in the ‘Emerging Market Regions Award Category’ for their innovative campaign for CEREBRO, a content recommendation engine at the 9th edition of the I-Com Data Creativity Awards, part of the I-COM global Data Summit 2018 held at San Sebastian, Spain. Mindshare was the only Indian agency to win at this prestigious awards function. The award also contributed towards Mindshare Global winning the ‘Smart Data Agency of the Year’ and GroupM winning ‘Smart Data Agency Network of the Year’ titles respectively.

    The awards are presented to organizations which bring competitive advantage to their clients through their creativity and by leveraging value from data.

    Mindshare International also won Data Hackathon for Lufthansa.

    Mindshare India won the award for a content recommendation & personalization solution called ‘Cerebro’ which was created to enhance their client Hindustan Unilever’s pilot for their OTT brand Krispy. ‘Cerebro’ helped Krispy to increase Monthly Active Users and stickiness to the platform. It recommends the type of content likely to drive viewership, the most suitable sources of the content and a personalized delivery of the content to consumers based on their content preferences.

    Commenting on the win M A Parthasarathy, Chief Product Officer, Mindshare South Asia said, “This award is a testament to the focus on data & analytics of our team. Mindshare receiving the award among global competitors is particularly heartening, and shows we are leading the way on the creative use of data. We at Mindshare are very focused on delivering great quality and efficient results to our clients with our integration of data, technology and content and awards like this only encourage our efforts to push harder and set new standards.”

    About Mindshare:

    We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with 116 offices in 86 countries and billings of $35bn (source: RECMA). We aim to be our clients’ lead business partner, to grow their business and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation because in today’s world everything begins and ends in media. We create new things and have fun doing it. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. Visit us at www.mindshareworld.com and follow us on Twitter @mindshare_In and https://www.facebook.com/MindshareIndia/ and LinkedIn.com/company/mindshare.