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Tag: Mindshare

  • mSix&Partners elevates Subhamay Mukhopadhyay to managing partner India

    mSix&Partners elevates Subhamay Mukhopadhyay to managing partner India

    Mumbai: mSix&Partners, GroupM’s youngest outcome-based agency has named Subhamay Mukhopadhyay as managing partner, India. He will be taking the baton from Saket Sinha, who is appointed as mSix&Partners APAC chief growth officer. Sinha will be based out of Singapore office, the agency said.

    “Mukhopadhyay will be responsible to accelerate the business growth of mSix&Partners in India and the clients through its integrated marketing solutions. Media and commerce, measurement and technology are among the areas he will expand mSix&Partner’s capabilities,” said the statement.

    “Currently serving as the head of Mindshare West, he has built an exemplary cross-functional team and worked on numerous clients in multiple sectors. Among Subho’s many achievements is his expertise in integrated media strategy and excellent client relationships,” remarked Mindshare South Asia CEO Amin Lakhani. “He’s delivered multiple award-winning campaigns in India as well as across the globe. Subho has played a significant role in growing the agency in India and I am confident that his vision will build on mSix&Partners legacy in the country. It’s inspiring to see Subho become a leader among the ranks to create a future-fit agency. I am confident he will push the agency to new heights with his expertise and leadership.”

    He further added, “I would also like to take this opportunity to thank Saket Sinha, under whose leadership, mSix&Partners has become the fastest-growing agency building a rich roster of clients and challenger brands.”

    Having spent more than two decades in the media, Mukhopadhyay is a seasoned media professional. He joined the ‘Purple Family’ at Mindshare 16 years ago as a media manager and worked across categories in key markets like Delhi, Bangalore and Mumbai. GSK, Castrol, Star Network, Nike, Lenovo, IBM, Kellogg’s, ICICI Group, Idea, UltraTech, JSW Group, Lifestyle, UB, Pharmeasy, Upstox are few key clients he worked closely within their growth journey.

    “There couldn’t be any better time to take charge of mSix&Partners. ‘Agility’ and ‘Entrepreneurial’ spirit of this youngest agency of GroupM provides the best opportunity to partner with the existing and new-age businesses,” said Subhamay Mukhopadhyay on his new role. “Top priorities for us will be to deliver ‘client delight’ by strengthening & building a sustainable relationship, attracting ‘quality talents’ to drive business & brand solutions and curate ‘be-spoke products & solutions with a clear focus on Data, Tech and Content. I’m excited to embark on this journey and scale up mSix&Partners in India to the next level.”

  • Cola wars: PepsiCo ends 30-year partnership with WPP, as Coca-Cola signs up the agency

    Cola wars: PepsiCo ends 30-year partnership with WPP, as Coca-Cola signs up the agency

    Mumbai: The biggest rivalry in advertising history is in full view once again as the two beverage giants PepsiCo and The Coca-Cola Company engage in an indirect battle over their common global partner. PepsiCo India has brought its over three decades of association with WPP to a grinding halt after the latter inked a comprehensive deal with Coca-Cola. The beverage major is set to call India’s leading agencies for media and creative pitches. And the reason behind it is anybody’s guess.

    “PepsiCo India follows a re-pitching cycle every few years for agencies and partners working on our brand mandates. This year Wunderman Thompson and Mindshare will not be participating in the process,” stated a PepsiCo India Spokesperson to IndianTelevision, while adding, “We value our partnership and thank them for what we have achieved together over the years.”

    WPP Group-owned Mindshare and Wunderman Thompson were the company’s media and creative agency on record, respectively.

    Last year in November, Coca-Cola named WPP as its global marketing network partner. As a part of this alliance, WPP will play a major role in Coca-Cola, executing a new marketing model that is built to drive long-term growth for the entire company’s portfolio of brands across more than 200 countries and territories.

    The news of this association evidently has not gone down well with Pepsico, as WPP was handling the latter’s business in markets like India. India is among the few countries where WPP Group agencies represent PepsiCo. Rumours have been strife since then that PepsiCo might change its agency soon as no brand wants to work with agencies with contending brands.

    As the two largest soft-drink brands, Coca-Cola and Pepsi have long been arc rivals. Pepsico and Coca-Cola are two major advertisers in the country and the beverage makers have jostled for consumer attention with pointed ads featuring major Bollywood stars as brand ambassadors over the last decade.

     According to reports, PepsiCo has been devoting between $2.3 and $ three billion to advertising and promotion of its products annually. Over the last six years, Coca-Cola has spent an average of $ four billion a year on advertising worldwide.

  • Ruchi Mathur named as CGO at Mindshare India

    Ruchi Mathur named as CGO at Mindshare India

    Mumbai: Mindshare, the flagship agency from GroupM on Wednesday announced the elevation of Ruchi Mathur as chief growth officer (CGO) for India, with immediate effect. She will be based out of Gurugram and report to Mindshare South Asia CEO Amin Lakhani.

    Mathur, who was previously head of client leadership at Mindshare North & East, will now be responsible for expanding growth metrics for Mindshare through new business development and unlocking growth opportunities within existing businesses, said the agency in a statement.

    “Along with Mindshare, she will closely work with the GroupM leadership to scale in partnerships, capability offering, and drive Mindshare’s good growth agenda,” the agency further added. 

    “Ruchi is a passionate leader and has a proven record of driving excellent business results within the Mindshare group, in the North and East especially. She is instrumental in boosting operational efficiency for helping our clients achieve their objectives,” commented Amin Lakhani. “With more than two decades of media expertise, Ruchi brings in a unique set of perspectives and skills that will help hone our strategic direction and grow our organisation. I am looking forward to her continued contribution within the system and am confident that with her expertise, we will continue leading towards client delight.”

    Speaking on her role, Mathur said, “At Mindshare, our aim is to continuously focus on strong and sustainable ‘Good Growth,’ while creating an impact for our brands, consumers, and the society at large. I would like to thank team Mindshare for believing in me and look forward to this opportunity to continue transforming our client businesses.”

  • Mindshare onboards Prashant Nandan as digital lead for North & East

    Mindshare onboards Prashant Nandan as digital lead for North & East

    Mumbai: GroupM’s flagship agency Mindshare on Wednesday announced the onboarding of Prashant Nandan as digital lead for the North and East region. He will be based out of Gurgaon and will report to Mindshare India senior vice president – North and East Ruchi Mathur and Mindshare South Asia digital head Gopa Menon.

    In his new position, Nandan will be responsible for digital strategic direction and leadership within the digital group to deliver the most effective and innovative communications plans. His role will focus on building a high-growth business and driving revenue strategy for Mindshare India, said the statement.

    The appointment is key to Mindshare as digital is on the rise and this will help the agency to achieve higher levels of business performance, innovation, and digital solution-led strategies for the clients.  “The shape of our business is changing. While we continue to partner with our existing clients in their transformation journeys, we are also seeking new clients from the brand new world,” commented Ruchi Mathur. “Prashant with his experience and passion will play a key role in driving this new, seamless and good growth narrative for us. Extremely excited to have him on board and look forward to getting into 2022 with a bang.”

    “Prashant comes with diverse experience in digital marketing, media planning and trading. He will play an important role in driving the digital growth for Mindshare North and East,” said Gopa Menon. “As Mindshare now re-orients its business around the pillars of Acceleration, Outcome and Good Growth, I am looking forward to working with him to shape the continued phase of growth and transformation for our clients.”

    Nandan comes with over 13 years of extensive industry experience in multiple strategic roles. Before joining Mindshare, he was associated with dentsu International as VP – digital trading and buying.

    “I am incredibly thrilled and happy to be part of the Mindshare family and take it to greater heights with the combination of media, data, commerce and technology,” said Prashant Nandan on his new assignment. “It is critical to map, plan and build the right tools of communication in this ever-evolving digital space for our clients to thrive into the future. I look for to building on Mindshare’s reputation of delivering the best results for its clients.”

  • Mindshare appoints Gopa Menon as digital head, South Asia

    Mindshare appoints Gopa Menon as digital head, South Asia

    Mumbai: GroupM’s flagship agency Mindshare India on Tuesday announced the appointment of Gopa Menon as digital head, South Asia. 

    In this role, Menon will be responsible for managing the agency’s full-service digital offerings and help existing and new clients transform their digital processes, digital marketing strategies, brand building, and ROI-driven marketing outcomes, said the statement.

    He will be based out of Gurgaon and will report to Mindshare South Asia chief operating officer Amin Lakhani, it added.

    “Gopa brings with him in-depth knowledge and diverse digital expertise,” said Lakhani, welcoming Menon on board. “We are confident that Gopa will play a pivotal role as we accompany our clients in elevating business outcomes through our unique addressable media stack.”

    Menon comes with a rich and vast experience of close to 18 years in driving digital transformation for brands across the region.

    “With the digital growth and evolution today, there are a lot of opportunities in store for brands to explore and accordingly revamp their digital tactics,” said Menon on his new role. “I am incredibly thrilled & happy to be part of the Mindshare & the purple family, it’s sort of home coming for me.”

  • Vinod Thadani joins Dentsu International as DGO, media – India & CEO, iProspect India

    Vinod Thadani joins Dentsu International as DGO, media – India & CEO, iProspect India

    Mumbai: Dentsu International on Friday announced the appointment of Vinod Thadani as chief digital growth officer (DGO) for India. Thadani will also be taking on the additional role of chief executive officer (CEO), iProspect India. He will report to Media South Asia, CEO, Divya Karani.

    Thadani comes with over two decades of experience in media and advertising. Prior to Dentsu, he was associated with Mindshare as chief digital officer for the South Asia region. Previously, Thadani was the CEO of Madhouse India, a joint venture between WPP and Madhouse China, and played a crucial role in setting up India’s largest mobile advertising and marketing company.

    Speaking about the new development, Karani said, “Vinod is a strategic addition to our future-forward business design. His values and commitment to innovation resonate with all that dentsu stands for. I am fully confident his exceptional and in-depth mastery of digital will help our clients’ business scale new frontiers.”  

    Commenting on his new assignment, Vinod Thadani said, “I am excited to become an integral part of this network and look forward to the journey ahead. My contribution in dual capacities will be an opportunity to offer excellence and best-in-class services to all our clients specially in the space of digital performance, data-driven marketing, e-commerce, marketing effectiveness & creative. There is scale, specialisation & integration at the core of our offerings & through this journey, my goal is to pursue growth for our clients and the network.”

  • GroupM appoints Madhvi Pahwa as chief people officer, South Asia

    Mumbai: GroupM, WPP’s media investment group on Thursday appointed Madhvi Pahwa as its new chief people officer for the South Asia region (APAC). Pahwa, previously chief people officer at Mindshare APAC was promoted into the role to lead the GroupM India talent team and develop the company’s talent proposition for the region. She will report to GroupM South Asia CEO, Prasanth Kumar.

    In her six years as Mindshare’s APAC CPO, Pahwa led several ground-breaking initiatives in the region including, the design and rollout of Mindshare’s award-winning ‘Balance’ program in APAC. This resilience training programme won a Women Leading Change Award two years in a row (2020 & 2021) and is now being extended globally. She is also credited for bringing Mindshare’s ‘Momentum’ high potential leadership training programme to Asia and delivering numerous L&D programmes across commerce, AI, and planning.

    Pahwa replaces Rohit Suri, who is moving on to explore other opportunities.

    GroupM South Asia, chief executive officer, Prasanth Kumar said: “Madhvi has a proven track record of delivering innovation and education that moves the dial for the business. She is the perfect choice to lead the GroupM South Asia talent team and to lead us into the next phase of our growth. I would also like to take this opportunity to thank Rohit Suri for his commitment and efforts in helping build the talent team across South Asia. We greatly appreciate his contributions and wish him the best.”

    Talking about her new role, Pahwa said: “Our employee promise has been to make Mindshare the place where you do your best work, and it has certainly been true for me. The people, priorities, and culture just come together almost magically to bring out the best in you. I am grateful and proud to be part of the GroupM network that has given me growth opportunities across multiple agencies and geographic remits spanning global, regional, and markets while supporting flexibility and personal priorities. I am super excited for the next chapter for GroupM India.”

    A replacement for the role of Mindshare APAC CPO will be announced shortly, said the company.

  • Mindshare names Adam Gerhart as global CEO

    Mindshare names Adam Gerhart as global CEO

    NEW DELHI: GroupM has elevated Adam Gerhart as Mindshare global CEO, effective January 2021. He brings to the role global experience with multinational brands, including a deep expertise in building innovative partnership models and new ways of leveraging media to solve business challenges. Gerhart , who will serve on GroupM’s global leadership team (GLT), also maintains his Mindshare US CEO role until a successor is named.

    As global CEO, Gerhart’s remit includes the strategy and operations of the award-winning global agency network that spans across 86 countries, and the professional development of the agency’s nearly 10,000 colleagues. With a strong belief in media as a business driver for brands, Gerhart’s vision elevates the strategic role media can play in creating purpose and growth. That vision also encompasses data and insights that influence broader brand opportunities like product development, sales and marketing, among others.

    “Adam has an unrelenting commitment to clients and to team Mindshare,” GroupM global CEO Christian Juhl said. “He brings a strategic business sense combined with a commitment to clients and culture. Adam has always played a pivotal role in Mindshare and our clients' success around the world, which makes him the perfect fit to now lead the agency into a new era globally.”

    Mindshare manages $24 billion in media investment billings globally (COMvergence, 2019). This year, Mindshare topped COMvergence’s global new business barometer for the first half of 2020, with GroupM also taking the number one spot for global media agency group.

    “One of this agency's greatest strengths has long been its connected global network. The opportunity to lead this incredible group of people leaves me without words to describe my pride and excitement," said Gerhart. "Media strategy is often defined narrowly yet its dynamism and creativity can impact the trajectory of a company's business success. As we work to bring ‘Provocation with Purpose’ to life, we'll demonstrate how media can solve brand challenges, as well as have a positive impact on the world."

    Previously, Gerhart served as CEO of Mindshare US, where he led media innovations in areas such as neuroscience (the first in-house NeuroLab of its kind for a media agency), investment (the first Inclusion private marketplace series for a US media agency, including LGBTQ and Black voices and publishers), voice commerce, audio strategies, and more. 

    In the last 18 months, Mindshare has been honoured with Ad Age’s Agency A-List, MediaPost’s Media Agency of the Year, WARC 100’s Top Agency Network, Cannes Lions’ Media Network of the Year and the leading winner in the MMA’s SMARTIES X Awards.

    Gerhart joined Mindshare in 2003 and quickly rose through its ranks, becoming US CEO in 2016. Over the years, he’s helped build and grow the agency’s client portfolio across a range of global brands. Early in his Mindshare tenure, he was a founding member of Mindshare’s US communications planning group, a specialist team dedicated to bringing multi-disciplinary thinking to clients’ communications needs.

    He’s been an active member of The International Advertising Association and previously on the boards of the Mobile Marketing Association (MMA) in Europe and think in the US. Gerhart was also honoured as one of The Internationalist’s 2016 Agency Innovators for his forward-thinking global achievements.

  • dentsu X & Mindshare dominate Indian market: Recma report

    dentsu X & Mindshare dominate Indian market: Recma report

    NEW DELHI: Recma, the independent research firm that evaluates media agencies, has named dentsu X, the integrated media specialist from the house of dentsu international, and Mindshare India as the most ‘dominant agencies’ in the country. Some of the other agencies that made the list include Madison, Lodestar, Zenith, Initiative and Starcom.

    dentsu X India has also been ranked the undisputed number one agency on vitality in Recma's latest ‘Dominant agencies: where are the champions?’ report.

    With the maximum scores earned on both competitive pitch wins and momentum in the last three years, this is the third consecutive year for dentsu X to be acknowledged as the much-coveted number one agency on vitality.

    For the record, the report was released on September 30, 2020. Out of 700 agencies evaluated globally in the report, only 27 agencies are dominant in the top 16 countries. Carried in 47 countries totally, it’s an audit of media agency performances and competences based on 19 criteria. This in-depth report captured the last three-year track record based on competitive pitches, agency momentum, resources, and the client profile of each agency.

    dentsuX India CEO Divya Karani said, “Building an organisation brick-by-brick takes sustained effort and patience but does make for a solid foundation. Our stature and growth trajectory are a result of our data-driven design, our ‘experience beyond exposure’ thinking, and deep client partnership in effecting business outcomes. When our clients succeed, we succeed!”