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Tag: Mindshare

  • Pranav Joshi promoted to business director at Wavemaker

    Pranav Joshi promoted to business director at Wavemaker

    MUMBAI:  Pranav Joshi, a seasoned media and marketing professional, has officially taken up the role of business director at Wavemaker. With over a decade of experience in the marketing and advertising sector, Joshi is poised to strengthen Wavemaker’s media strategies.

    Previously, Joshi served as associate business director at Wavemaker, where he led the Volini portfolio for Sun Pharmaceuticals and showcased his expertise in both traditional and digital media planning. He has demonstrated a strong work ethic and a strategic mindset, underpinned by an MBA in Marketing from Chetana’s Institute of Management & Research.

    Throughout his career, Joshi has held key positions at prominent firms such as Madison World and Mindshare, successfully managing campaigns for major brands including Godrej and Hindustan Unilever. His knack for utilising research data to inform strategic planning has earned him a reputation for driving significant business growth.

    Joshi’s appointment comes at a time of rapid evolution in the media landscape, and he is expected to leverage his skills to navigate emerging trends and foster innovation at Wavemaker

  • Sneha Udyawar joins Marico as commercial marketing manager

    Sneha Udyawar joins Marico as commercial marketing manager

    MUMBAI:  Media professional Sneha Udyawar with over eight years of experience in marketing and advertising, has joined Marico as commercial marketing manager. With expertise spanning media planning, contract negotiation, and market strategy, Sneha brings a wealth of knowledge to her new role at the leading consumer goods company.

    “It was a warm welcome at Marico. With a fantastic onboarding process,” she said. . 

    She has worked in Zepto as a commercial manager for media & marketing  where she managed contract negotiations and strategic briefings. She had stints at Mindshare,GroupM, Starcom and R K Swamy BBDO.
    Sneha holds a master’s degree in entertainment, media, and advertising from the University of Mumbai, specialising in advertising, with a consistent academic record. She has also completed advanced certifications in digital marketing and brand communication from Mica.

    In addition to her corporate roles, Sneha has volunteered with U&I Trust and has experience as a social media executive, emphasising her dedication to community engagement and digital outreach

  • Vikram Sakhuja honored with AAAI Lifetime Achievement Award

    Vikram Sakhuja honored with AAAI Lifetime Achievement Award

    MUMBAI: The Advertising Agencies Association of India (AAAI) presented its prestigious Lifetime Achievement Award to Madison Media & OOH group CEO Vikram Sakhuja, on 10 January at a glittering ceremony attended by leading figures from the advertising and marketing industry – Piyush Pandey, Prasoon Joshi, N. P. Singh, Arvind Sharma, Madhukar Kamath, Ramesh Narayan, Sam Balsara, Shashi Sinha, Anupriya Acharya, Prasanth Kumar, and another 200 of them. 

    With nearly four decades of expertise, Sakhuja has been associated with global giants like Procter & Gamble, The Coca-Cola Co, Star TV, Mindshare, Maxus, and GroupM. An alumnus of IIT Delhi and IIM Calcutta, his career highlights include setting up India’s first media AOR, launching the country’s first afternoon soap opera, and leading brand introductions during P&G’s and Coca-Cola’s early days in India. He has also been instrumental in pioneering research initiatives such as BASES and retail audits and transforming GroupM into India’s largest and most awarded marketing investment powerhouse.

    Accepting the award, Sakhuja reflected on his 38-year journey, including 23 years in the agency world. He noted how his 15 years in marketing gave him a solid foundation. And how his early years in  DCM between IIT and IIM shaped his professional outlook, stating, “After five years of college, I got a taste of professionalism, and it tasted pretty good. I said to myself: If this is what corporate life prepares us for, I’m all game for it.”

    He added: “I am truly humbled to have been given the Lifetime Achievement Award by AAAI. When I look at the list of 31 recipients before me, it’s genuinely humbling because they were all legends. I am a mere mortal. That said, it is brilliant to receive this validation from my peers. I thank the entire industry for this lovely honour that I’ve been bestowed with.”

    In response to the honour, Madison World chairman Sam Balsara remarked:  “This lifetime achievement award is a testament to Vikram’s tireless work ethic, his passion for excellence and his commitment to making a positive impact on the media industry as a whole.”

    Sakhuja remains an active contributor to the industry through roles in organizations like the Advertising Standards Council of India (Asci), Audit Bureau of Circulations (ABC), Readership Studies Council of India (RSCI), Broadcast Audience Research Council (BARC), and Ficci’s marketing committee.

    The accolade recognises Sakhuja’s outstanding contributions to shaping India’s media and advertising landscape.

  • Rahul Thappa takes over as dentsu Media managing director Singapore

    Rahul Thappa takes over as dentsu Media managing director Singapore

    MUMBAI: He’s shuffled between jobs in the south east Asian region and in India. Between being on the media side and on the broadcast side. 

    Rahul Thappa, however,  is now on the media side as he has taken over as managing director of dentsu Media based in Singapore from 1 January 2025.

    His remit: looking after investment and management for dentsu’s  regional and global accounts out of Singapore and growing the agency’s customer experience capabilities  (CX) with Merkle.”

    Merkle is dentsu’s technology-enabled, data-driven CX  management company.

    Thapa was last the managing director of Vista Equity Partners-backed global centre of excellence Naviga for the past three and a half years based in Gurugram. He took a shot at self-employment by setting up a consulting firm VDO Focus Consulting for a year and half advising start ups to manage their digital campaigns and strategy between January 2020 and July 2021.

    Between July 2013 and September 2019, he made south east Asia his home base – first in Astro in Malaysia as VP data analytics, trading & sales enablement and then at Fox network group in Singapore as SVP ad sale strategy, sales operations.

    A short stab at entrepreneurship preceded that which ended in in six months. As did his assignment with Mindshare in Gurgaon in the leadership team where he stayed for around a year. He hopped on to Mail Today as COO, but could continue there for only nine months between April 2011 and December 2011.

    A mathematics graduate and post graduate diploma holder in marketing communication from Mica and PGPX in general management from IIM-A., Rahul sent six years and six months at Mindshare Malaysia rising to become managing partner.
     

  • Deepa Jatkar to head WPP’s OpenDoor – the special servicing unit for Amazon

    Deepa Jatkar to head WPP’s OpenDoor – the special servicing unit for Amazon

    MUMBAI: When you win a premium  media planning and buying account such as Amazon, you put  your best foot behind it don’t you? 

    That’s what ad agency WPP’s has done by setting up OpenDoor,  WPP’s dedicated global client practice for Amazon, providing custom-built teams around a client’s specific needs and challenges and easy access to the right capabilities. 

    WPP has chosen WaveMaker’s chief growth officer Deepa Jatkar to head OpenDoor in India. 

    A hardcore media and tech person, Deepa has had well-rounded 20 years of agency experience. She began her career working at McCann (May 2000-May 2002, media planner); Mindshare (June 2002 to Sep 20024, media planning manager); Omnicom group (Dec 2004 to Nov 2006, media planning manager -Associate director); MediaCom (Apr 2008 -June 2016 -Biz grp head, biz dir, sr biz dir, gen manager); Meta (Jul2016-Aug 2022, manager global biz group -agency vertical) and Wavemaker (Apr 2023-Jan 2025, chief growth officer. She’s got great academic credentials as well – a BA in psychology, a PGDM, and a masters in communication studies.

    Deepa will be putting a crack team in place to service Amazon. No surprises there, Amazon’s guesstimated to bill  around $20 billion globally; WPP is  handling  APAC and EMEA; Omnicom,  the Americas.

    “Here’s to building winning teams and driving meaningful impact.,” said Deepa on linkedin. “With over 20 years of experience leading business strategy, my career has been driven by a focus on delivering meaningful, scalable, and sustainable impact through winning media strategies. Looking forward to continue the streak at OpenDoor.”

  • Zenith enlists Tanya Gupta as director strategy

    Zenith enlists Tanya Gupta as director strategy

    MUMBAI: Zenith took up a lot of her share of mind. Senior media executive Tanya Gupta has taken the plunge and moved from Mindshare India where she was senior director strategy  & insights to Zenith where she is director strategy  (yes, the insights tag has been dropped).

    Tanya has done the rounds of agencies such as Wavemaker, Interpublic group, Isobar (where she spent four years), Group M, Admagnet, Affle . Reliance Retail and Dainik Bhaskar (going in reverse order, with Dainik Bhaskar being her first job).

    Her stints at Isobar and Interpublic group gave her an opportunity to work with brands like Microsoft and Coca-Cola (sparkling, juices and hydration) = two assignments she enjoyed greatly.

    She holds a bachelor s degree in business studies marketing. 
     

  • Omnicom Media enlists Varuni Vij as vice-president

    Omnicom Media enlists Varuni Vij as vice-president

    MUMBAI: Omnicom Media group has signed up Varuni Vij as vice-president from this month. Vij has  a large part of her 16 years of working in media agencies, moving onto the client’s side in 2020 when she started  working with Reckitt.

    Vij has had stints with Zenith, Madison World, Carat, Mindshare and Initiative over her career. Her last job was with the Good Glamm Group, where she says she “started as a media lead. But  I significantly enhanced our brand’s visibility and engagement, leveraging my media expertise and passion for beauty and personal care I was promoted to Brand side for notable Beauty & Personal care brands – Organic Harvest, Manish Malhotra Beauty and POPxo makeup.”

    Her going back to the agency side will be a homecoming of sorts. 

  • 87 of India’s best modern marketing campaigns honored at MMA Smarties

    87 of India’s best modern marketing campaigns honored at MMA Smarties

    Mumbai – MMA Global India unveiled the winners of the 13th edition of Smarties India 2024 at a glittering gala event in Mumbai on 11 October, recognizing the country’s most impactful and innovative marketing campaigns. These campaigns have demonstrated exceptional creativity, strategic brilliance, and measurable business impact across various industries. With 87 total metals given including 10 most prestigious industry awards, SMARTIES India continues to set new benchmarks in marketing excellence.

    SMARTIES winners are ranked on the Business Impact Index developed in collaboration with WARC, which highlight the top brands, agencies, publishers, media agencies etc per the true business impact they created through their campaigns. Winners are also now certified in partnership with RECMA, the leading media agency research organization, ensuring that they are recognized in globally acclaimed platforms.

    This year’s awards showcased outstanding work across diverse categories ranging from FMCG, OTT, retail, BFSI to technology, B2B and more. Among the top categories this year were AI Marketing, Connected TV, Creator/Influencer Marketing, Brand Experience and emerging tech categories all reflecting the industry’s rapid shift towards technology-driven and consumer-centric strategies.

    MMA APAC & Global Head, CEO Rohit Dadwal shared: “It’s always inspiring to see how creativity and data can come together to create truly remarkable campaigns. This year’s SMARTIES winners have done just that, embracing AI and new technologies to deliver results that speak for themselves. Congratulations to all the winners, and a big thank you to our jury chairs, jury and screeners for their hard work and dedication. As we recognize these achievements, I’m reminded of the critical importance of continually innovating and adapting in today’s fast-paced marketing landscape.”

    Grand Unveil of Smarties musical logo or ‘Mogo’

    MMA Global India also established the sonic identity of Smarties worldwide by launching the official Smarties musical logo or ‘mogo’ at the Gala. It was unveiled with a delightful performance by Rajeev Raja, and the mind behind the MMA-member company BrandMusiq that helped create the mogo. Not only does the mogo have a catchy ring to it, but also strong resonance with the distinguished values that Smarties represents. It drives the Smarties ethos of marketing excellence back home, and was very well received by the audience with its dynamic and impactful launch.

    Key partners for the event included ShareChat & Moj, Silverpush, Glance Advertising, Blis, Hybrid, and Storyboard18, amongst more.

    10 Industry Awards Given

    SMARTIES honored top performing brands, agencies and companies across categories recognising them as industry wins of the year.

    Grand Prix / Best in Show – Gatorade Turf Finder

    Most Resilient Brand of the Year – Olay

    Advertiser of the Year – Mondelez India Foods Pvt. Ltd

    Brand of the Year – Cadbury Celebrations

    Publisher of the Year – Amazon Ads

    Media Agency of the Year – Wavemaker India

    Creative Agency of the Year – Leo Burnett India

    Digital Agency of the Year – Interactive Avenues & Performics India

    Holding Agency Company of the Year – WPP India

    The jury was led by three esteemed jury chairs – Shailendra Katyal, Managing Director of Lenovo; Deepika Bhan, President – Packaged Foods, Tata Consumer Products; and Rohit Bhasin, MMA India Board Member; President, Head – Affluent, NRI, Business Banking and CMO, Kotak Mahindra Bank.

    Tata Consumer Products president – Packaged Foods, & Smarties Jury Chair Deepika Bhan said: “As a jury chair, it was a privilege to witness the extraordinary caliber of work submitted. In an era where innovation and consumer engagement are key, these campaigns showcased the true potential of creativity combined with data to drive significant business results in the FMCG sector.”

    Key Trends Highlighted in Smarties India 2024:

    1    AI Marketing & Connected TV: These emerging categories saw a remarkable number of entries, indicating the industry’s growing focus on leveraging AI and new media to drive marketing innovation.

    2    Retail Media: As retail media continues to evolve, the winning campaigns demonstrated how brands are tapping into phygital experiences and omnichannel strategies to connect with consumers in meaningful ways.

    3    Creator/Influencer Marketing: This category remained a magnet for creative excellence, with campaigns that effectively engaged niche communities and built authentic connections through influencers and celebrities.

    MMA Global India Country Head and BOD Member Moneka Khurana shared her thoughts:
    “Congratulations to all the winners of SMARTIES India 2024. The campaigns we’re celebrating are truly shaping the future of marketing excellence. Each winner showcases the very best of not only creativity and innovation but true business impact. At MMA, we’re committed to a future proof showcase of campaigns that empower marketers and brands to continue driving digital maturity and transformation at scale in our rapidly evolving industry.”

    The gala was preceded by Smarties Unplugged to decode the future of marketing excellence witnessed within the work submitted at Smarties, a pre-gala conference that saw thought leaders discussing AI marketing, creative tech, and the evolving consumer mindset in the digital age. It was a day well spent with sessions and masterclasses that inspired attendees with actionable insights on shaping the future of marketing.

    Jury Highlights

    Lenovo & Smarties Jury Chair, managing director, Shailendra Katyal remarked: “Judging the SMARTIES entries this year reinforced the importance of integrating technology into every aspect of marketing. The winning campaigns stood out for their ability to seamlessly blend creativity and technological advancements, especially in categories like AI Marketing and Connected TV. These campaigns represent the future of marketing excellence and set high standards for the year to come.”

    The diverse pan-industry selection jury comprised leaders from Havas Media, Lionsgate Play, FCB, Jio, Domino’s, Abbott, Flipkart, WPP, Dentsu, Mindshare, Niti Aayog, Times Network, LoveChild by Masaba, Zee5, Genpact, amongst many.

    The final set of deliberations spread over a 3-day enriching jury meet to decide on the metals by our marketer-only jury comprising diverse categories represented by marketers from Myntra, Hindustan Unilever, Tata, HDFC, Marico, Aditya Birla Group, Pepsico, MakeMyTrip, Godrej, Castrol, Wipro, Nivea, Perfetti, Leela, Hershey, HP, amongst more; with Kantar, serving as the official jury observer, ensuring the highest standards in evaluation.

    Embed: Explore the full jury roster here.:

    Here are the winners:

     

    Award Sub Category

    		 Gold

    Silver

    Bronze

    PURPOSE DRIVEN MARKETING

    Brand Purpose / Activism

    Gatorade Turf Finder – PepsiCo (Leo Burnett India)

    Meet AI-SHU – P&G (PG One)

    YiPPee Create Magic – ITC Ltd (Interactive Avenues)

    Social Impact Marketing

    LULUMELON EOSS – HDFC Bank (FCB Kinnect)

    Castrol Pragati Ki Paathshaala – Castrol (Mindshare India)

    Google Search “Bolne Se Sab Hoga” – Google Search (EssenceMediacom)

    &

    Gatorade Turf Finder – PepsiCo (Leo Burnett India)

    Diversity & Inclusion

    Meet AI-SHU – P&G (PG One)

    EatQual Colours – Hardcastle Restaurants (DDB Mudra)

    Google Search “Bolne Se Sab Hoga” (EssenceMediacom)

    &

    #ItAllStartsWithAName – Tata Starbucks (Wavemaker India)

    MARKETING IMPACT

    Brand Experience

    Gatorade Turf Finder – PepsiCo (Leo Burnett India) & Cadbury Silk Story of Us – Mondelez India (Wavemaker India)

    NA

    Maa’s Message – A Divine AR Intervention – Unilever (Mindshare India)

    Instant Impact / Promotion

    ITC Masterchef’s Snacking Revolution – ITC Ltd (Performics India)

    The RAZORPRENEUR Challenge – Bombay Shaving Company (Revolio)

    &

    Halloween Hacks – Perfetti Van Melle (Wavemaker India)

    KitKat – Snap In Half – Nestle India (Eleve Media)

    Customer Journey Marketing

    A surprise for 8 Billion People – Mondelez India (Wavemaker India)

    LEGO launches lifted market share – LEGO

    &

    Aashirvaads Data-Driven Approach to Premiumization – ITC Ltd (Performics India)

    SIWO: Turning speechless India into Playful India – Mondelez (Wavemaker India)

    Product and / or Service Launch

    Every cricket enthusiast will play on Dream11 – Sporta Technologies (Wavemaker India)  & CaratLane Service Launch – CaratLane (BBH India)

    NA

    LEGO launches lifted market share – LEGO

    Real-Time Marketing

    Ghar Ek Mauka Ek – UltraTech Cement (Mindshare India)

    Thums Up Utha Apni Side Bata – Coca-Cola (EssenceMediacom)

    Gatorade: Turf Finder – PepsiCo (Spark Foundry Publicis Media)

    Small Budget Big Impact

    Gatorade: Turf Finder – PepsiCo (Spark Foundry – Publicis Media)

    Innovative Use of Paid Search – Tata Motors Commercial Vehicles (Havas Media India Private Limited)

    Pediasure: Nurturing Healthy Growth for Children – Abbott Healthcare Pvt Ltd (Starcom)

    IMPACT MEDIA

    Omnichannel Marketing

    Oreo Bola Mat Bol (Oreo says don’t jinx it) – Mondelez India (Wavemaker India)

    Your Stage; Your Story – Coca-Cola India (EssenceMediacom)

    #ThisAdIsMyStore Lights Up Diwali for Homepreneurs – Mondelez India (Wavemaker India)

    Cross Digital Media Marketing

    Cadbury 5Star Nothing University – Mondelez India Pvt. Ltd. (Wavemaker India)

    SIWO: Turning speechless India into Playful India – Mondelez India (Wavemaker India)

    When India had its #fingerscrossed!- Nestle India (Zenith Media)

    &

    Truly ‘Open’ By Axis Bank Axis Bank (Performics India)

    Social Media Marketing

    When GenZs took a breaking love break! – Nestle India (Zenith Media)

    Offline (OOH) to Online (Social) Search Movement – Google Search (EssenceMediacom)

    Squeezing back the summer fun – PepsiCo India (Leo Burnett India)

    Creator / Influencer / Celebrity Marketing

    Every cricket enthusiast will play on Dream11 – Sporta Technologies (Wavemaker India)

    Karan ‘Badtameez’ hai_Amazon miniTV show launch – Amazon miniTV (SoCheers)

    &

    Doctors Day – Hopes restored, heroes honoured – Sun Pharmaceuticals (Wavemaker India)

    How Cadbury 5 Star ‘Erased’ Valentine’s day – Mondelez India (Wavemaker India)

    Gaming, Gamification & E-Sports

    4th Umpire – Britannia Industries Ltd (Schbang)

    Multi-Screen Reality drives dividend for Domex – Hindustan Unilever (Mindshare India)

    ConFUSEing Controller -Game On, Parents Off: The S – Mondelez India (Wavemaker India)

    EMERGING TECH MARKETING

    Data Insights / Contextual Marketing

    Gatorade Turf Finder powered by Google Maps – PepsiCo India Holdings Pvt Ltd (Leo Burnett India)

    India’s 1st Voice Enabled brand experience on OTT – Google Search (EssenceMediacom)

    Aashirvaads Data-Driven Approach to Premiumization – ITC Ltd (Performics India)

    &

    Castrol MAGNATEC – Gaadi Chalao, Tractor Nahi – Castrol India (Mindshare India)

    Connected TV

    Castrol MAGNATEC – Gaadi Chalao, Tractor Nahi – Castrol India (Mindshare India)

    Banega Toh Badhega India – AsIndiaBuildsIndiaGrows – UltraTech Cement Ltd (Mindshare India)

    Fire TV Drives Brand Uplift for a L’Oréal Launch – L’Oréal (Wavemaker India)

    Programmatic

    #MyBirthdaySong a Personalized AI Symphony – Mondelez India Pvt. Ltd. (Wavemaker India)

    Maa’s Message – A Divine AR Intervention – Unilever (Mindshare India)

    1947 per cent more history – Britannia Industries Ltd (Talented Agency)

    E-COMMERCE MARKETING

    Integrated Ecommerce Innovation & Live Streaming

    		 NA

    LEGO launches lifted market share by 53 per cent @23X RoI – LEGO

    &

    Building EV category on Amazon: Achieving 77x ROAS – Hero MotoCorp.)

    Engaging Baby Audiences: Baby & Toddler Store – Himalaya Wellness Company

    O2O / New Retail / Innovative & New Tech Sales Channels

    Co-creating festive campaigns on Quick Commerce – Mondelez India Foods Pvt. Ltd. (Wavemaker India)

    Blinkit Single Mode x Erase Valentine’s Day – Mondelez India Foods Pvt. Ltd. (Wavemaker India)

    Reshaping the EV landscape – Matter EV (Flipkart)

    CREATIVE

    Customer (CX) / User Experience (UX) & Design

    Cadbury Silk Story of Us – Mondelez India Pvt. Ltd. (Wavemaker India)

    Personalizing Celebrations with AI #MyBirthdaySong – Mondelez India Pvt. Ltd. (Wavemaker India)

    Ultimate Gaming SetUp: A Multi-Brand Success Story – Intel
    Personalization

    Royal Stag: A Billion Films for a Billion Fans – Pernod Ricard India Private Limited (Wavemaker India)

    SIWO: Turning speechless India into Playful India – Mondelez India (Wavemaker India)

    		 NA

    Short or Long Form Video

    How Cadbury 5 Star ‘Erased’ Valentine’s day – Mondelez India Pvt. Ltd. (Wavemaker India)

    Meet AI-SHU – Your New STEM Mentor – P&G (PG One)

    Google Search – Dhoondege Toh Milega – Google India (Toaster India)

    &

    Castrol MAGNATEC – The Bombay Journey – Castrol (Mindshare India)

    AI MARKETING

    AI-Powered Audience Engagement

    Join The Copverse – Prime Video’s AI adventure – Amazon Prime Video (Interactive Avenues)

    Personalizing Celebrations with AI #MyBirthdaySong – Mondelez India Pvt. Ltd. (Wavemaker India)

    #Riseupfrombeingfriendzoned with Pepsi – PepsiCo (Spark Foundry, Publicis Media)

    Innovative Use of AI in Advertising

    Dark Fantasy – Biting into a million fantasies – ITC Ltd. (Interactive Avenues)

    Cadbury Silk Story of Us – Mondelez India Pvt Ltd (Wavemaker India)

    1947% more history – Britannia Industries Ltd (Talented Agency)

    &

    Half CA enabled ‘Full’ Income tax return filing – Amazon India (SoCheers)

    AI-Driven Creative Excellence

    Personalizing Celebrations with AI #MyBirthdaySong – Mondelez India Pvt. Ltd. (Wavemaker India)

    Cadbury Silk Story of Us – Mondelez India Pvt Ltd (Wavemaker India)

    SIWO: Turning speechless India into Playful India 0 Mondelez India (Wavemaker India)

    &

    Half CA enabled ‘Full’ Income tax return filing – Amazon India (SoCheers)

    Next Stop: Smarties Global

    The India winners now move on to the regional and global SMARTIES stages, competing alongside campaigns from over 45 countries, with 10,000+ global entries vying for top honors in modern marketing excellence.

  • Mindshare India redefines cross cultural travel experiences with Lufthansa

    Mindshare India redefines cross cultural travel experiences with Lufthansa

    Mumbai: Mindshare fostered a strategic collaboration between its India and Italy teams as they announced  a synergy with Lufthansa German Airlines, to showcase the rich culture and vibrant lifestyle of  Milan, Italy by creating an authentic travel experience. The partnership aims to blend the creative  expertise of both the counterparts, elevating the travel experience through their innovative  storytelling and influencer partnership.

    Mindshare brings together diverse perspectives from top creators in India and Italy capturing their authentic and a true insider’s view of Milan’s cultural hidden gems, culinary delights, and fashion  hotspots.

    Indian travel creator Tanya Khanijow embarked on a meticulously curated journey,  guided by leading Italian influencers – Elisabetta Roncati, Lucia Peraldo Matton and Livio &  Matteo Cesareo offering audiences a true insider’s view of Milan. Their itinerary drew a spotlight  on local favorites, intimate gelato shops, under-the-radar experiences, and iconic landmarks,  delivering a genuine and enriching travel narrative that resonates with diverse audiences.

    Lufthansa, through this initiative, offered a seamless and luxurious travel experience,  underscoring its commitment to superior services and ensuring that the journey itself becomes an  integral part of the adventure. This approach elevates Milan, transforming it from a mere  destination into a vibrant hub of fashion, food, and culture.

    Lufthansa Group, South Asia & Southeast Asia, Global Marketing, Sng Ju Stephanie said,  “We are excited to launch our new experience-first campaign, Lufthansa India–Italy Insider, in  collaboration with Mindshare India. This campaign embodies the spirit of Lufthansa German  Airlines as a travel-lifestyle companion. As a brand dedicated to delivering best-in-class  experiences for our customers, this partnership with Mindshare India showcases innovation and  expertise in crafting influencer-driven solutions with the consumer in mind. Together, we have  successfully brought to life a campaign that drives synergies across travel and lifestyle, setting a  new standard for global collaboration.”

    Mindshare South Asia CEO Amin Lakhani said, “Mindshare India and Italy have had a  stellar collaboration to craft this one-of-a-kind campaign for Lufthansa. From a travel campaign  perspective, it is important to focus on the consumer journey and keep in mind the cultural  nuances, which is what our India and Italy teams have seamlessly focussed on. With Lufthansa,  travel, culture, and influencer marketing came in perfect sync. We have yet again pushed the  boundaries of what can be done in the realm of Influencer Marketing.” 

  • Britannia, Google Cloud & WPP agencies partner to launch BourbonIT

    Britannia, Google Cloud & WPP agencies partner to launch BourbonIT

    Mumbai: Britannia Industries, in collaboration with Google Cloud and  WPP’s media services company Mindshare and global creative company VML, has announced the launch of Britannia BourbonIT, a pioneering platform utilising generative AI (GenAI) technology to transform recipe creation and culinary experiences in India. This unique initiative,  spearheaded by Britannia’s iconic Bourbon, marks a significant milestone in the Indian market, underscoring the power of advanced AI to redefine consumer experiences.

    Britannia BourbonIT combines technology and creativity to enhance consumer engagement. Using Google Gemini’s multimodal capabilities, the platform adds a creative twist to traditional recipes, generating visually appealing culinary creations. It offers a smooth user experience with APIs developed using Google Cloud Functions to handle various input formats efficiently. A profanity filter is integrated to ensure content quality and brand safety.

    Users can submit recipes in formats such as YouTube videos, HTML links, images, or text. BourbonIT, with Google’s Gemini Flash, adds a Bourbon twist to each recipe, creating an engaging experience for consumers.

    Britannia CMO Amit Doshi said, “The launch of BourbonIT marks a key moment in Britannia Bourbon’s journey, demonstrating our dedication to delivering innovative and superior taste experiences. This initiative reflects Britannia’s commitment to evolving with the times while maintaining the flavors that have made Bourbon a household name. This collaboration with Google Cloud and WPP’s Mindshare and VML highlights Britannia’s leadership in adopting cutting-edge technology, setting a new benchmark for AI-driven experiences in India.  The teams have worked collaboratively to bring this initiative to life, and their efforts are set to elevate consumer engagement to new heights. The launch of BourbonIT is just the beginning,  paving the way for future innovations that will continue to redefine consumer interactions in the  culinary space.”

    Google Cloud India VP and country MD Bikram Singh Bedi said, “Our work with  Britannia and WPP is a testament to how generative AI can drive consumer engagement. The  innovative campaign BourbonIT leverages Google’s state-of-the-art generative AI capabilities to  deliver unique experiences.”  

    Mindshare CEO for South Asia, Amin Lakhani said, “We are incredibly excited to launch ‘BourbonIT’. A significant step forward in how AI can enhance our everyday lives, and in this case, our culinary experiences. This innovative application developed by WPP’s Mindshare  and VML and powered by Google Gemini, seamlessly blends cutting-edge technology with user-friendly design, making it simple for anyone to unlock their inner chef and explore a world of  flavourful possibilities.”

    VML’s CEO in India – Babita Baruah said, “We are excited to collaborate with  Britannia Bourbon on this innovative project for the iconic brand. By ‘bourbonizing’ users’ own recipes, we aim to bring Britannia Bourbon into every household in a fun and meaningful way to  deliver lasting impact, using technology to drive value with a creative twist.”

    Britannia Bourbon, long valued for its classic appeal, has evolved to meet changing consumer tastes. The collaboration with Winkin’ Cow to create Britannia Winkin’ Cow Bourbon Shake highlights this evolution. This new product combines the legacy of the original Britannia Bourbon biscuit with a fresh approach, offering consumers a novel way to enjoy their favorite biscuit.

    Steps to Bourbon IT the recipe:

    ● Scan the code on the Britannia Bourbon pack

    ● Share the link of your favorite recipe or simply type your favourite dish and give it a  Bourbon twist

    ● Submit your Bourbon creation and stand a chance to win a trip to Switzerland and Amazon cashback*

    BourbonIt can be accessed via mobile devices here: https://bourbonit.in/ *T&C applied