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  • Mindshare tops EMVIES 2012’s nominations shortlist

    Mindshare tops EMVIES 2012’s nominations shortlist

    MUMBAI: Mindshare, the media agency under GroupM, has topped the EMVIES 2012 nominations shortlist with 27 of its case studies getting a window to compete in the race.

    The domination of the largest media buying agency in India is apparent as it occupies 21 per cent of the 126 case studies nominated by EMVIES.

    Emvies, India’s most prestigious and coveted media award, recognises and awards the most outstanding media initiatives developed over the year gone by.

    Maxus, with 19 shortlisted case studies, has taken the second spot followed by Madison’s Pinnacle that has earned nominations for 15 case studies.

    Next to follow is Lodestar UM with 13 shortlisted case studies. MEC has nine of its case studies shortlisted.

    DDB Mudra and DDB Mudra and Madison Media Infinity have five case studies shortlisted each and Interactive Avenues and Group M-Dialog Factory which have four case studies each shortlisted.

    The shortlisted case studies will be presented in Mumbai from 23-25 August.

    The EMVIEs were introduced by the Advertising Club Bombay to honour measurable and significant contributions in the field of media. The award ceremony will take place on 3 September in Mumbai.

    Mindshare’s Lays Baked advertisement that dwells on managing sibling rivalry and Maxus’ L’Oreal Paris ad on how we communicate is more important have been shortlisted in the Best Media Strategy-Consumer Products category.

    Click here to know the shortlisted case studies

  • Mindshare leads in global billing rankings in India

    MUMBAI: With a share of 18.6 per cent, GroupM‘s Mindshare is the leading media agency in India, as per the RECMA Global Billings Rankings 2011. The agency grossed billing of $1.05 billion in 2011 with a growth of 10 per cent.

    Mindshare is followed by Madison Media, which with a share of 11.2 per cent, has recorded a growth of 15 per cent as compared to previous year. The agency‘s overall billing rounded to around $630 million against $548 million in 2010.

    With a billing of $570 million in 2011, GroupM‘s Maxus takes third position with an industry share of 10.1 per cent. The agency had made $455 million in 2010 and registered a growth of 25 per cent in 2011.

    Meanwhile, Mediabrands‘ Lodestar UM has 8.7 per cent industry share with 15 per cent growth recorded in 2011. Lodestar UM‘s billing was $490 million in 2011 as compared to $426 million in 2010.

    Vivaki‘s Zenithoptimedia, though at No. 8 spot, has registered highest growth of 40 per cent amongst other agencies. Agencies like Havas Media‘s MPG, Media Direction and TME have seen a loss in the share. MPG recorded a loss of 20 per cent while Media Direction and TME have seen negative growth of 29 per cent and 15 per cent respectively.

    Click here to zoom

  • DnH Blurb wins BPTP’s creative biz

    MUMBAI: Real estate group Business Park Town Planners (BPTP) have awarded the creative duties for their brand to Future Group promoted ad agency DnH Blurb.

    The agency won the account following a multi agency pitch. The agency’s outlook and vision for the brand is said to have done the trick for it.

    Lowe & Partners’ Delhi branch is the incumbent agency on the business.

    Mindshare-Group M is in charge of BPTP‘s media planning and buying.

    In the past, Dentsu has also been associated with the brand.

    In 2009, the agency was acquired by the Future Group by buying out 60 per cent stake. The agency is now a part of Future Brands and got its current name DnH Blurb owing to this acquisition. Prior to this, it was called Dhar and Hoon.

  • Mindshare & Google launch Mobile Garage

    MUMBAI: Mindshare and Google are jointly launching ‘Mobile Garage‘, a venture that will let the agency network use Google‘s mobile expertise to supercharge the use of mobile for its global client base.

    To start with, Mobile Garage will see setting up mobile hubs in New York, London and Singapore where Mindshare clients will get access to mobile strategists and product experts.

    The hubs, which will consist of a mix of Mindshare and Google employees, will work across all aspects of the mobile eco-system like search optimisation, app development, strategy, planning and creative optimisation.

    The new venture aims to give Mindshare clients an advantage in the race to harness the growing global trend of mobile device usage. Mobile search traffic has increased 400 per cent over the past two years and will continue to grow. The GSMA, the industry body for mobile operators, and research company Machina, predict there will be 24 billion connected devices by 2020 creating an industry worth $4.5 trillion and covering innovations such as connected cars, building automation and traffic management.

    Additionally, the venture will also give Mindshare clients competitive advantage in emerging markets, with Kleiner Perkins Caufield Byers‘ (KPCB) Mary Meeker recently showing that mobile internet usage had surpassed desktop internet usage in India.

    Mindshare Worldwide CEO Nick Emery said, “We designed Mindshare to be open source and to work with the best partners for the benefit of our clients. It‘s about trial, experimentation and speed to re-design our business. Working with Google on mobile will give our clients a competitive advantage in a key battleground both now and for the future.”

    Google VP sales and operations Northern and Central Europe Matt Brittin said, “We have adopted a ‘mobile first‘ philosophy at Google to keep pace with the rapid acceleration in consumer mobile usage. We are delighted to team up with Mindshare on a similar strategy for their clients. Mindshare have already shown strong momentum in the mobile marketing space, and have a great opportunity to lead their clients to win on mobile in the future.”

    Mobile Garage will complement Mindshare‘s existing relationship with WPP‘s mobile agencies Joule and H-Art.

  • Mindshare launches marketing intelligence platform Core

    MUMBAI: Mindshare has launched Core, a user-centric and open source data-driven marketing intelligence platform.

    Claiming to move data out of the hands of IT and analytics teams and into the hands of marketers, Core delivers a single, always-on, open-source data stream. It offers same scalability, flexibility and security as data systems in the finance sector.

    Mindshare has invested heavily in developing Core. The global media network said Core empowers both analysts and non-technical users to make informed marketing spend, audience targeting and creative optimisation decisions across all touch points in real-time.

    Mindshare has partnered with 24/7 Media, Ab Initio, Acxiom, Adobe, MySupermarket, Exponential (Tribal Fusion), Nielsen and Visible Measures to provide this technology and data.

    Core enables marketers to mix their business intelligence (CRM, sales and supply chain) data with an integrated single source of marketing intelligence. This contains media channel spend and performance data, social data, paid and owned media audience data, in-stream data, third party (household expenditure/demographic/online behaviours) data and real-time trading data.

    When mixed with the business intelligence, this reveals consumer actions and insight at a granular level, eradicating the guesswork, latency and siloed nature of marketing-spend decision making.

    Mindshare Worldwide CEO Nick Emery said, “We have invested heavily in developing Core because we believe it is the future of marketing. We are bringing together state of the art technology providers to truly deliver real time business and media data. Everyone claims this with some empty dashboard, we are doing it. It’s a step change for our industry and I’m proud that we are leading the charge.”

    Mindshare Worldwide CTO and Core project leader Steve Plimsoll said, “By leveraging insight and requirements from across Mindshare’s global network and client base in the design and the cherry picking the global best in class technology and data providers for the development we’ve been able to create an enviable solution that delivers institutional marketing intelligence across all aspects of the marketing ecosystem, be they above or below the line, product or consumer centric. Gone are the traditional data silos / black boxes and the need for complicated coding or middle men (IT) historically needed for marketing professionals to access or ask questions of the data. Data now truly is at their fingertips.”

    The single source data stream is created by bringing together all the media data and consumer insight capabilities of Mindshare and the leading global third party data enhancement services to create an always-on data resource, which when mixed with brand held data, delivers actionable insights to marketers in real-time.

    Mindshare India consulting, analytics and intelligence principal partner Sandeep Pandey said, “Data analytics have assumed the status of a strategic tool over the last few years and a meaningful analytics exercise involves the generation of insights through data modeling. To me half the battle is won if you have robust consumer knowledge from disparate sources of data and Core is built to facilitate exactly that for our clients. Indian businesses are increasingly adopting analytics in their processes to improve efficiency and profits and we believe Core would help us achieve that.”

  • Mindshare integrates Socialmedia8 to expand global social media footprint

    MUMBAI: Global media network Mindshare has integrated Amsterdam based Socialmedia8 into its network as a step towards expanding its footprint globally. Furthermore, Socialmedia8 founder Igor Beuker has been appointed as Mindshare‘s first global chief social officer and social agency M80‘s managing director Mark Evans is now Mindshare North America social lead.

    SocialMedia8 specialises in acquiring, managing, and extracting value from social fans and followers will bring social commerce, social TV, social gaming, social search and social CRM capabilities to Mindshare‘s portfolio of social media services.
    Beuker will report to Mindshare Worldwide global digital leader Norm Johnson and will be joining the agency with immediate effect. Beuker has earlier served as chief marketing officer at Scoot, TeliaSonera and Telefonica O2. He also founded community agency LaComunidad and social video metrics firm ViralTracker before setting up SocialMedia8.

    Evans will take up the post of managing director, social team at Mindshare North America and will head up social media campaigns for the agency‘s North American-based clients. Evans has extensive digital and social media experience and has served as vice president, digital, at Catapult Marketing and digital brand director at Euro RSCG prior to joining M80.

    Mindshare Worldwide CEO Nick Emery said, “There is a lot of talk in this space and few experts, even fewer who can translate what they do into integrated business plans for progressive clients. We are putting our money where our mouth is when it comes to social media. Both Igor and his team and Mark bring with them a wealth of experience in actioning both effective and creative solutions.”

    Beuker said, “In this new role as c-level officer I look forward to helping drive the broad social agenda for Mindshare clients. I am very excited to oversee Mindshare‘s social media marketing strategy and services at both global and local levels.”

    Evans said, “”Incorporating social expertise within our scope of services allows us to deliver smarter, digital communication solutions. From insights to strategies, activation and analysis, this approach will allow us to deliver greater value for our clients. And, this will lead to better user experiences for their audiences.”

  • Signals are for a mild ad slowdown: Mindshare’s Lala

    MUMBAI: The ad slowdown is not a serious worry at this stage but is beginning to bite mildly, a senior executive at Mindshare said.

    Slashing the early forecast, Mindshare principal partner Jai Lala pegged the growth figure at 8-10 per cent this year on the back of a weak GDP growth and a dip in sports advertising revenues.

    “If in the recent years we were growing at 18-20 per cent, we will now grow at 8-10 per cent. It‘s not degrowth but slower growth. A good quarter will, however, bring the buoyancy back,” said Lala.

    The Mindshare executive believes that the upper limit is the most likely speed the ad industry will grow in India this year but does not rule out certain slowing influences that could dampen the mood.

    “We should be growing at 10 per cent unless we are pulled down by bearish influences,” he said.

    Mindshare had at the beginning of the year predicted that the ad industry would grow at 12 per cent, expecting it to touch Rs 373.97 billion.

    Lala feels that the dip in financial advertising would be more or less made up by the FMCG companies as they come out with new launches and increase spends due to intense competition in the sector.

    The retail sector is also witnessing a slowdown. “Print would be more affected since both financial services and retail are heavy ad spenders in that medium. Finance is co-related to the Sensex and we could see a bounce back if the markets start doing well,” explained Lala.

    Another drag down has been the Indian Premier League (IPL) which fetched lower revenues than last year. “We were anyway expecting the sports genre to be hit as we had the cricket World Cup last year. The reduction in ad spends on the IPL may be attributed largely to the fact that consumer durables and automobile categories did not spend as robustly on the property as last year,” averred Lala.

    Though it is still early to ring the alarm bells, expect a mild ad slowdown this year if the economy doesn‘t slump further.

    Also Read:

    Ad Slowdown Looms

  • Mindshare APAC ups Srivastava & Gowthaman

    MUMBAI: Mindshare Asia Pacific said Wednesday its new ‘global to local‘ structure will be under a leadership team helmed by Ashutosh Srivastava.

    APAC CEO Srivastava will now take up the position of chairman and CEO for global emerging markets. He will also be new global leader for products/services and talent development. Under his shadow will also fall Greater China which he will directly oversee.

    Under the new restructuring, R Gowthaman will take up the charge of CEO for South and South East Asia. He was earlier chief client officer.

    Both Srivastava and Gowthaman will be based in Singapore.

    Agency‘s Australia CEO James Greet will add Japan, Korea and New Zealand to his responsibilities, and also be the APAC regional leader for talent. He will continue to be based in Sydney.

    Srivastava will focus on emerging markets such as Russia, in addition to APAC. He will also work closely with global and regional leaders in London and Asia to drive new products and services – and with the agency‘s talent development community, work to strengthen the agency‘s talent pool and leadership globally.

    Mindshare Worldwide CEO Nick Emery said, “I‘m delighted that Ashutosh is taking on the global role to drive Mindshare’s development. Ashutosh is the epitome of a new world leader and our product, people and growth markets are in safe hands.”

    Srivastava’s promotion is accompanied by a change in the structure of Mindshare in the region, re-organising it around three clusters.

    “In Ashu, James and G’man there is no better leadership trio and I am privileged to work with them,” Emery added.

    Talking about his new role Srivastava said, “James has in a very short time turned our Australia office into a powerhouse of great work and talent. G‘Man has crafted our success in India, which is a world class office – and in the past few months built up our product for regional clients. Alongwith China, they have been the driving force behind the momentum we have across Asia Pacific. They are both outstanding leaders, and I look forward to working with them in their new roles.”

    Prior to joining Mindshare in 2010, Greet founded and ran talent recruitment firm The Ladder. Since 2010 he has turned around Mindshare‘s business in Australia.

    The new structure of Mindshare in Asia Pacific brings it into line with Mindshare‘s operation in Europe, which is also organised around a cluster approach, and provides a global to local approach for the agency around the four core areas of trading, emerging markets, new products/services and talent development.

  • Ashok Lalla quits Mindshare

    MUMBAI: Mindshare leader – digital Ashok Lalla has decided to call it a day at the agency. His last day will be 31 May, ending his-seven month stint with Mindshare.

    “Yes, he is leaving the agency,” said Mindshare South Asia leader Ravi Rao.

    Lalla has close to 19 years experience in the industry and started his career in 1993 with Enterprise Nexus Communications (now Bates 141) as senior account executive. After four years at the agency, he joined Taj Hotels Resorts and Palaces as advertising manager in 1997. Two years later, he moved to Times Multimedia where he worked as senior product manager for a year before moving back to Taj Hotels Resorts and Palaces in 2001 to take up the post of director internet marketing. He then moved to Euro RSCG as president – digital in 2009 before joining Mindshare in 2011.

    Lalla is also the founder, author and curator of the Future of Digital for Brands – a global community of over 2500 brands and marketing and digital experts and enthusiasts from more than 35 countries that shares and creates ideas that shape the future of brands via the future of digital.

    Suraj Nambiar heads the digital wing for Mindhsare in the west for the agency while Anita Bhat heads south and Kavita Dhyani was recently brought on board to head the north operations for digital.

  • Suraj Nambiar returns to Mindshare as head digital-West zone

    Suraj Nambiar returns to Mindshare as head digital-West zone

    MUMBAI: Mindshare, a GroupM company, has appointed Suraj Nambiar as head of digital. He will be looking after the West zone clients.

    Nambiar will report to Mindshare leader digital- South Asia Ashok Lalla.

    His last stint was with MEC Interaction where he was head of Interaction, India.

    Nambiar was earlier with Mindshare from 2005 to 2007. He joined BPG The Big Idea as business director-digital in November 2007 and spent more than 2 years there.