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Tag: Mindshare

  • Madison Media picks Amit Duggal as director digital

    MUMBAI: Madison Media has appointed of Amit Duggal as digital director to head its Delhi and Kolkata Digital business.

    Duggal‘s last stint was with Mindshare where he was partner invention, leading the digital practice for Pepsico.

    He will report to Madison digital head V Achuthan Kutty.

    Madison Media group CEO Gautam Kiyawat said, “We are delighted to have Amit lead our team in Delhi and are confident that he will be able to add a lot of value to our digital clients and help them make Digital a significant driver of their business and also win new business”.

    Duggal said, “I am excited with this new opportunity and looking forward to contribute to an impressive roster of clients that Madison has.”

    Duggal has about 10 years of experience in advertising and digital, having worked with agencies like Indiatimes.com, Yatra online, Travelguru.com, Geodesic, Attano.com on the digital side and Redifussion DY&R, Leo Burnett and Percept on the agency side.

  • Casbaa organises TV Upfront in Manila

    MUMBAI: Casbaa‘s TV Upfronts road show 2012 landed in Manila this month with a programme of ad sales presentations for agencies, clients and media. The Philippines Screenings followed similar engagements in Hong Kong, Singapore, Bangkok and Kuala Lumpur.

    A showcase for pay-TV networks to screen their upcoming programming. The Philippines Screenings included presentations from BBC Worldwide, Discovery Networks Asia Pacific, History, NBCUniversal, Sony Pictures Entertainment and Turner Broadcasting.

    The enthusiastic audience included agencies MediaCom, Mindshare, OMD, PHD, Starcom, Maxus, MEC and ZenithOptimedia, along with audience data providers AGB Nielsen and Kantar Media. The range of clients ran from senior buyers from Samsonite to P&G Philippines.

    SkyCable chairman Eugenio Lopez III said, “The upscale consumer is one of the most difficult to reach and engage. Cable TV allows for the regularity of reaching this young, affluent, urban audience. Brands that are premium in nature, or that seek to create aspirational imagery, need to reach out to this segment of the market. Companies that do business with upscale consumers should recognise the power of the platform.”

    Casbaa CEO Christopher Slaughter said, “The Philippines has incredible growth potential. The multichannel TV market is expected to benefit from economic development in the coming years, attracting more advertisers looking to target an economically advancing population.”

    With approximately 7.6 million television homes in the country‘s urban areas, Metro Manila accounts for nearly half of TV households, where TV penetration exceeds 95 per cent.

    “The growth potential of the pay-TV market is extremely favourable especially as multichannel TV digitizes and offers services beyond simply a greater choice of content but also high-definition programming and interactive services,” said Slaughter.

  • Mindshare wins media duties of Merino Group

    MUMBAI: GroupM‘s media agency Mindshare has won the Merino Group‘s mandate for handling their media consulting and deployment duties across all mediums. Mindshare bagged the account without a pitch.

    The Merino account will be handled out of the Mindshare‘s Delhi office.

    Mindshare South Asia leader Ravi Rao said, “The win is the latest in a series of new account appointments for our Delhi office. We are really excited to have the opportunity to serve Merino. They have a great vision for the category and we believe we can do some game-changing work for the brand.”

    The Merino Group, which was started in 1968, deals in building-interior products, such as laminates, plyboards, ready doors, cubicles and acrylic counters for homes, offices, commercial and public areas. The company also owns the FMCG brand Vegit that manufactures and markets dehydrated potato flakes and instant snack mixes. It has also diversified into farming, biotechnology and food processing.

    Merino Group deputy general manager marketing Kamal K Mishra said, “To orchestrate the reach and delivery of our multimedia brand campaign, we were seeking a versatile and seasoned partner for media operations and Mindshare is a much-recommended name in the field.”

    Mindshare partner client leader Saket Sinha said, “We are fully geared to choreograph the journey for the brand to meet its consumer.”

  • Mobile marketing should be more interactive: Media experts

    MUMBAI: In an expanding digital universe, media agencies have to make the organisational shift to tailor to the diverse consumer needs.

    Mindshare, WPP‘s leading media agency, has consciously made this shift as it lives online, offline and on mobile.

    Mindshare‘s Asia Pacific Digital Lead Nick Seckold believes the nature of new age audience demands a new approach to mobile marketing communication. “In the past, advertisers merely wanted a mobile presence but at Mindshare, our mantra is to adapt to consumers‘ needs, making the campaigns memorable and hard-hitting. Here the missing piece to the puzzle is not “why” advertisers should use mobile but “how” they should use.”

    This sentiment is echoed by senior executives of other media agencies. Says Vivaki Exchange CEO Mona Jain, “Mobile marketing can‘t be generalised. There should be different proposition, different ideas and different formats; one should tailor the campaign for different categories. It is very important that mobile marketing campaign should be targeted to relevant audience and should be engaging. Also, the purpose for which the brand wants to use the medium should be solved.”

    The demand for media agency professionals to change their mindsets is growing as mobile is slated to stay on the uptrend. According to Portio Research‘s latest report, there will be 6.5 billion mobile subscribers worldwide by end-2012, while annual handset shipments will reach 2.15 billion by 2016. So as mobile technology continues to evolve and significantly influence culture and the lifestyles of consumers, the impact mobile devices are having on daily life is almost unfathomable.

    Says Seckold, “In an age of ‘always on‘, people are always on the move and are socially connected through their mobiles 24/7. Hence, there is no doubt that mobile represents a growing opportunity for brands, but penetration alone is not the best reason to convince advertisers to use mobile. The engagement portion through seamless, fun and addictive user interface is key to the success of a mobile campaign.”

    Seckold, thus, urges marketers to put themselves in their target audience‘s shoes and truly understand where they live – online, offline and on mobile.

    Carat Media SVP West Himanka Das believes mobile marketing has to be integrated with the digital campaign. Nothing works in isolation. Also, the companies should develop WAP enabled websites and there should be some form of interactivity so that people can give their feedback.

    “In mobile marketing what is being seen is that professionals need to segment the database to get the right audience. That should be done so that the campaign reaches to the relevant audience,” says Das.

    There are examples across the globe reflecting the gains brands have made through mobile application campaigns. Seckold narrates the example of Ford‘s “Drive Smart” mobile application campaign in India to advertise the new Ford Fiesta this January. The application launch was in sync with the Auto expo, providing the car manufacturer a unique platform to catch auto enthusiasts at the expo. While every car manufacturer was distributing freebies in form of physical product catalogues, merchandise, calendars, Ford distributed this utility cum entertainment application to its users at the expo via handy QR code cards.

    “Through social integration (Facebook and check-in), conversations around Ford increased to 2.5 times more than its competitors. An app called “Drive Smart” was developed to engage prospects and customers, with a popular maps feature and traffic updates. The app has had 43,000 downloads and is still counting,” says Seckold.

  • ZenithOptimedia wins Jabong.com’s media biz

    MUMBAI: ZenithOptimedia has won the media mandate of e-comerce portal Jabong.com.

    The account win is on the back of multi-agency pitch that saw participation of incumbent agency Mindshare, Madison Media, Lodestar UM and ZenithOptimedia.

    The business will be handled out of the agency‘s Delhi office.

    ZenithOptimedia managing partner Navin Khemka said, “Yes, we have won the account. We will be handling entire media planning and buying portfolio of Jabong including lots of consumer insight and research.”

  • Unilever splits biz between Mindshare, PHD and Initiative

    MUMBAI: Unilever, which had initiated a global review in early 2012 in line with company policy to evaluate media agency arrangements periodically, has split the business between Mindshare, PHD and Initiative globally.

    In India,As a part of the announcement, WPP‘s Mindshare will continue to buy and plan media for Unilever in markets including Europe (UK, Ireland, Netherlands, Belgium, Germany, Austria, Switzerland, France, Italy, Spain, Sweden, Denmark, Finland, Norway, Romania, Bulgaria and Serbia), North America (US, Canada and Caribbean), Asia (India, Indonesia, Thailand, Malaysia, Singapore, Viet Nam, Australia, Pakistan, Sri Lanka and Bangladesh) and Africa (South Africa and sub-Saharan Africa).

    Omnicom‘s media agency PHD has been appointed in Europe (Poland, Estonia, Latvia, Lithuania, Czech Republic, Hungary, Slovakia, Slovenia, Croatia and Bosnia-Herzegovina), Asia (China, Hong Kong, Taiwan and New Zealand) while IPG‘s media agency Initiative has been appointed in Latin America (all countries including Mexico, excluding Brazil) and Europe (Greece, Portugal, Russia, Ukraine and Belarus).

    Additionally, PHD will also handle the global communication planning account for personal care, refreshment, foods and homecare brands. Global planning for Household Care will be managed by Initiative, as part of an integrated IPG solution.

    Unilever SVP Global Media Luis Di Como said, “We are confident that we have the right agency partners to service our business. They will help us leverage our scale and engage with consumers around the world in effective and meaningful ways, in order to fulfill our ambition of doubling the size of our business while reducing our environmental footprint and increasing our social impact.”

    “We greatly value the long-term relationships that we have with our agency partners and look forward to continue working closely with them to deliver our marketing strategy, Crafting Brands for Life, and our ambition to continue leading in the digital marketing space,” Di Como added.

  • Ex-Mindshare Ashok Lalla to join Infosys as global digital marketing head

    MUMBAI: Ashok Lalla, who had quit Mindshare as South Asia leader – digital in May 2012, is all set to join Infosys as the global head of digital marketing.

    Lalla is joining the IT services company on 4 October. He will be based out of Bengaluru.

    He told Indiantelevision.com, “Yes, I am joining Infosys. I will be in charge of the digital marketing of the company worldwide.”

    Lalla has close to 19 years experience in the industry and started his career in 1993 with Enterprise Nexus Communications (now Bates 141) as senior account executive.

    After four years at the agency, he joined Taj Hotels Resorts and Palaces as advertising manager in 1997. Two years later, he moved to Times Multimedia where he worked as senior product manager for a year before moving back to Taj Hotels Resorts and Palaces in 2001 to take up the post of director internet marketing. He then moved to Euro RSCG as president – digital in 2009 before joining Mindshare in 2011.

  • Lodestar UM bags SAIL media biz

    MUMBAI: Following a multi-agency pitch process, the Steel Authority of India (SAIL) has zeroed in on IPG‘s Lodestar UM as it media partner. The incumbent agency on the account is Mindshare. Media reports peg the account size at Rs 500 million.

    Lodestar UM COO Nandini Dias confirmed the news to indiantelevision.com. Work on the account has started in anticipation of aggressive communications strategy by SAIL this year.

    SAIL is a fully integrated iron and steel maker, producing both basic and special steels for domestic construction, engineering, power, railway, automotive and defence industries and for sale in export markets.

  • Mindshare wins media agency of the year at Spikes Asia ’12

    MUMBAI: Mindshare India walked away with the media agency of the year award at the Spikes Asia 2012 on Tuesday. The agency also won the grand prix in the media category for its campaign ‘Where What You Grow Is What You Eat‘ for Hindustan Unilever‘s (HUL) ketchup brand Kissan.

    The agency picked up a Gold Spike for ‘Tomato Ketchup Grows Tomato Farmers‘ (Kissan) along with two Silver Spikes; one each for HUL‘s Bru Gold coffee and Rin detergent. Mediacom also picked up two Spikes, a silver and a bronze, for the ‘You Shave. I Shave.‘ campaign for P&G‘s brand Gillette. Another GroupM agency, MEC, won a Bronze Spike for its ‘My Network Versus Your Network‘ campaign for Reliance Communications.

    BBDO India brought home a Creative Effectiveness Spike for their work on the Gillette Mach3 Turbo Sensitive Shavesutra project. Indian indie agency, which is now a part of the Dentsu Group Taproot, ranked second in the independent agency of the year category.

    Apart from the above, work from Indian agencies was awarded in Design (TBWA), Digital (BBH India), Film (Contract Advertising, Taproot India, DDB Mudra), Film Craft (Ramesh Deo Productions, BBH India, Taproot India, McCann Worldgroup India), Radio (Leo Burnett), Print and Poster (Leo Burnett, Taproot India), Outdoor (McCann Worldgroup, Ogilvy and Mather), Print (Grey Worldwide, DDB Mudra), PR (Bang Bang Films, Cheil Worldwide) and Promo and Activation (O&M) categories.

    India took the gold medal in the Young Spikes Media Competition whilst the team from Hong Kong took gold in the Young Spikes Integrated Competition. The winning entry was by Maxus.

    This year, the awards received 4860 entries of which 397 were awarded.

  • Emvies 2012: Mindshare wears ‘Best Media Agency of the Year’ crown

    MUMBAI: Mindshare, WPP‘s brightest jewel in India, is wearing the media agency crown for the fifth straight year.

    Continuing its winning streak, Mindshare has bagged the title of ‘Best Media Agency of the Year’ at Emvies 2012 with a total of 160 points. The honour list includes four gold metals, seven silver and six bronze awards.

    Madison Media – Pinnacle emerged second in the race with 135 points. The agency‘s all six gold metals were for the work it did for its client Cadbury. Madison also pocketed four silver and one bronze.

    Mindshare took home four gold metals for ‘AXE deo-Fallen Angels!’ (Best Media Innovation (OOH) category), ‘Axe Shower Gel-Axe Shower Gel Launched-VJ Jose Kidnapped’ (Best Media Innovation- Digital (Video) category), ‘Bru Gold-If Morning had an aroma, It would be Coffee’ (Best Media Innovation-Print category) and ‘HSBC-The Day you were Born’ (Best Media Innovation-direct marketing).

    Mindshare also won silvers for ‘Axe Shower Gel-Axe Shower Gel Launched-VJ Jose Kidnapped’ (Best Media Innovation-Branded content and Best Media Innovation- Tv category), ‘Boost-The Story Of India’s Fastest Viral Video’ (Best Media Innovation-Digital (Video)), ‘Pond’s for its Life Is Beautiful-66 Human Lives- Beautiful all over again’ campaign (Best Media Innovation-Print), ‘Kissan-Kissanpur-2.5 People ‘Engaged’ Through print’ (Best Media Innovation-Print), ‘Kissan-Kissanpur-World’s First Crowd Sourced Farm’ (Best Media Innovation-Events) and ‘Kissan Kams-Its Jamlicious’ (Best Media Innovation-Events).

    Madison Media-Pinnacle pocketed the gold metals for ‘Cadbury Celebrations-Disconnect to Connect’ and ‘Cadbury Dairy Milk-The sweet art of Mishti War’ campaign in Best Media Strategy-Consumer Products category, ‘Cadbury Celebrations-Lonely Maa’ in the Best Media Innovation-Digital (Video) category, ‘Cadbury Dairy Milk-Democracy of Chocogulla’ in Best Media Innovation-Ambient Media category, ‘Cadbury Dairy Milk-Friendsbook’ in Best Media Innovation-Radio category and ‘Cadbury Dairy Nilk-When Roshogulla turned Choco-golla’ in Best Media Innovation-Events category.

    Maxus secured the third position accounting 85 points with three gold, two silver and four bronze metals.

    Placed at number 4 was Madison Media Inifinity that earned 65 points with two gold and one silver and bronze each. It also emerged as the winner of Grand Emvie for its campaign ‘Saving Private Heart‘ for client Saffolalife.

    Lodestar UM was ranked fifth collecting 60 points at the finishing line with two gold and six bronze awards. The agency was just five points behind Madison Media Infinity and five ahead of MEC.

    MEC ranked sixth and earned one gold and silver award each. It also six bronze metals.

    GroupM-Dialogue Factory came seventh with 45 points while Mediacom Communications finished at No.8 with 35 points.

    Starcom MediaVest Group took the ninth place with 35 points, followed by DDB Mudra Max that earned 30 points.

    Best Media Agency Of the Year

     

    S.No Agency Gold Silver Bronze Total Metals Grand Emvie
    1 Mindshare 4 7 6 17 0
    2 Madison Media-Pinnacle 6 4 1 11 0
    3 Maxus 3 2 4 9 0
    4 Madison Media Infinity 2 1 1 4 1
    5 Lodestar UM 2 0 6 8 0
    6 MEC 1 1 6 8 0
    7 GroupM-Dialogue Factory 2 1 1 4 0
    8 Mediacom Communications 1 1 2 4 0
    9 Starcom MediaVest Group 1 2 0 3 0
    10 DDB MudraMax 0 2 2 4 0

    Mindshare’s Vineet Nair won the Young Emvie of the year award for the case study titled- Axe & Denim- 1) Male Fantasy Theme Parks, 2) Even Angels Will Fall, 3) Fallen Angels, 4) Denim Doesn’t Pay Salman His Dues.

    The people’s choice award for the best case study presented on 23 August, 2012 Best Media Innovation-Digital (Social Media) was conferred to MEC for Reliance Mobile’s Ego Search. Meanwhile, Mindshare also won the people’s choice award for the best case study presented on 24 August Best Media Innovation- Print for the client Pond’s for its Life Is Beautiful-66 Human Lives- Beautiful all over again campaign.

    Madison Media-Pinnacle bagged the people’s choice award for the best case study presented on 25 August Best Use of a Bollywood celebrity in Media for Cadbury Dairy Milk- Shubharambh by Amitabh Bachchan.

    The award for best media client of the year was won by Cadbury India which collected six gold, four silver and one bronze metal.

    Best Media Agency Of the Year

     

    S.No Client Gold Silver Bronze Total Metals Grand Emvie
    1 Cadbury India 6 4 1 17 0
    2 Hindustan Unilever 3 5 5 13 0
    3 Marico 2 1 1 4 1
    4 Reliance Communications 1 1 6 8 0
    5 Mumbai District Aids Control Society 2 1 1 4 0