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Tag: Mindshare

  • Mindshare’s #PapaHainNa video for SBI Life goes viral

    Mindshare’s #PapaHainNa video for SBI Life goes viral

    MUMBAI: On the occasion of Father’s Day, SBI Life launched emotional ballad #PapaHainNa in the form of a music video, celebrating the father – child relationship. Mindshare, the media agency for SBI Life, initiated and executed this video campaign that has gone viral with total views crossing 14 lakh since launch.

     

    The campaign was conceptualised keeping in mind the SBI Life brand philosophy ‘Celebrate Life’ coupled with their existing campaign of ‘Are you a great dad,’ which is predominantly on television.

     

    The challenge was to extend the great dad thought and successfully leverage it digitally by intertwining it within popular culture and hence ‘Papa Hain Na’ was created. The video campaign was launched on the SBI Life YouTube channel along with the brand’s Facebook page and Twitter handle.

     

    This ballad successfully took over the Internet, trending nationally for two consecutive days and touching the hearts of many. #PapaHainNa has had over 4,200 shares on Facebook, garnered more than 6.2 million impressions and more than 3,000 conversations (and still counting) on Twitter.

     

    SBI Life MD and CEO Arijit Basu said, “At SBI Life, we have been creating communication under the broader brand philosophy of Celebrate Life. Right from the ‘Hiron ko kya pata tumhari umar’ ad to ‘Are you a Great Dad?’ ad, we eulogize the family relationship as it is for the love and security of one’s family that an individual buys Insurance. ‘Papa Hain Na’ ballad is a continuation of celebration of family relationships.”

     

    SBI Life Insurance brand and corporate communication head Braj Kishore added, “SBI Life has celebrated father – child relationship in its recent advertising campaigns as Father is the deemed protector of the Family. We have launched the beautiful #PapaHainNa ballad to give an opportunity to each child to say Thank You to their Great Dad reminiscing sweet memories of their childhood. This is probably the first time that a BFSI Company has tried articulating its messaging through a musical ballad and we are extremely delighted at the overwhelming response to PapaHainNa.”

     

    Mindshare South Asia CEO Prasanth Kumar said, “We thrive in coming up with unique media opportunities that connect a brand to its target consumers’ passion points. #PapaHainNa has garnered an exciting response on social media with over 14 lakh views. I am extremely proud of the Mindshare teams effort and the impact of this campaign. We will continue to work towards celebrating and communicating the SBI Life philosophy.”

  • Mindshare is the number 1 media agency in India: RECMA ratings

    Mindshare is the number 1 media agency in India: RECMA ratings

    MUMBAI: Mindshare has emerged as the number one media agency in India as per RECMA’s latest qualitative assessment for all leading media agencies in India.

     

    Mindshare has scored high on the parameters of client profile, momentum, competitive pitches and resources to emerge as the leading agency in India. Besides its expertise in core traditional media, Mindshare is a full- fledged media solutions agency with expertise across digital, mobile media, data and analytics, branded content and programming. Talents across these verticals are embedded in the network and work closely with core client teams.

     

    Mindshare chairman, emerging markets Ashutosh Srivastava said. “I’m pleased to see this endorsement from RECMA for the agency’s position in India. Mindshare continues to be at the leading edge there – in harnessing data to power more creativity and innovative use of media platforms for marketers, and bringing to life its proposition of adaptive marketing.”

     

    Mindshare Asia Pacific COO Gowthaman Ragothaman added, “I am particularly satisfied with the recognition on structure and vitality. We continuously re-engineer our teams in line with the changing demands from our clients as well as the media and marketing landscape. Our suite of services now reflects a full-fledged marketing communications company.”

     

    Mindshare South Asia CEO Prasanth Kumar stated, “This is a win for each and every member of the Mindshare team. Mindshare has always been the leader in innovation, and we believe it is extremely vital for us to prepare ourselves and our clients for a relevant tomorrow.”

     

    “With our adaptive marketing philosophy, we have ensured our clients have the competitive advantage, and their communication is superlative. We are grateful for their belief in us, to deliver on our common goals of brand building. We are proud of the fact that our clients continue to work with us on initiatives that are continuously pushing the boundaries of media investment and communication, as we successfully redefine the media industry in India,” added Kumar.

     

    The RECMA country qualitative evaluations offer an extensive and up-to-date assessment of the media agencies based on a set of 18 key performance indicators segmented into two main categories: 

    ·       Compitches and Momentum = Vitality

    ·       Structure and Client Profile = Structure

  • Cannes Lions announces Lions Live winners; to live stream sessions

    Cannes Lions announces Lions Live winners; to live stream sessions

    MUMBAI: After a record breaking number of votes, the Cannes Lions International Festival of Creativity has confirmed the winners of Lions Live. The online initiative, in partnership with Mindshare and YouTube, brings a selection of sessions from the Festival stage live to people, wherever they are in the world.

     

    As 19,135 people, nine per cent more than in 2014, cast their vote on the sessions they most want to see.

     

    Google, Europe head of B2B brand marketing Donal Mac Manus said, “Cannes Lions is a key moment in the year where creators and innovators from all around the world come together to celebrate creativity and innovation. YouTube are happy to be part of that moment and believe Lions Live is a great opportunity to live stream some of the best elements of the Festival to those who are unable to make it.”

     

    Lions Festivals CEO Philip Thomas added, “The results of Lions Live are always interesting, it shows what’s top of the industry’s agenda. This is a solid mix of current issues – from the buzz around ‘disruption’ to climate change with former Vice President Al Gore, as well as data insights and lessons in creativity from top-performing, global clients – we’re delighted that we can bring this content to those missing out on Cannes Lions this year.”

     

    The Lions Live schedule has been confirmed as:

    21 June: ‘How to Survive a Zombie Attack (and Harness Cultural Trends to Grow Brands)’, hosted by MediaCom

    The guys behind the hit show The Walking Dead talk zombie attacks and cultural phenomena.

     

    22 June: ‘Toolkit for Transformation’, hosted by Razorfish Global & Contagious

    With combined expertise in creative business transformation, consumer culture and technology, Razorfish Global and Contagious offer learning on the future of the industry.

     

    23 June: ‘Sentience: The Coming AI Revolution’, hosted by PHD

    Creator of the World Wide Web, Sir Tim Berners Lee, joins PHD’s Mike Cooper to talk about the revolution that is Artificial Intelligence.

     

    24 June: ‘Marketing For People’, hosted by Unilever

    Keith Weed explores how our industry can transform to market for people in everything we do.

     

    25 June: ‘Social Networking Since 1864’, hosted by Heineken

    Learn about Heineken’s legendary creativity and its role in unlocking social networking around the globe to ultimately elevate their creative output.

     

    26 June: ‘The Cannes Debate: Sir Martin Sorrell in Conversation with Al Gore,’ hosted by WPP

    Sir Martin Sorrell talks Live Earth: Road To Paris, The Climate Reality Project and the role of communications in political and environmental campaigning, with former US Vice President Al Gore.

     

    27 June: ’25 Years of Disruption: Conversation with Today’s Most Disruptive Marketers’, hosted by TBWA

    Some of today’s most disruptive marketers join Jean-Marie Dru to discuss the role Disruption continues to play in creating and growing global brands.

     

    Mindshare global CEO added, “We believe that we work in the most exciting industry in the world and we are delighted to be able to share some of the reason why with the wider marketing world. We believe that marketing has to be fundamentally adaptive to achieve the best results and Lions Live is an experience that adapts by allowing the viewers to decide the content.”

     

    Voting for Lions Live was open to everyone. Across a period of two weeks people were invited to cast their votes through www.canneslions.com. The seven winning sessions for 2015 will be streamed live via the Cannes Lions YouTube channel, https://www.youtube.com/user/canneslions, which will also be updated with Festival highlights throughout the Festival week, running from 21 – 27 June.

  • Mindshare restructures South Asia leadership

    Mindshare restructures South Asia leadership

    MUMBAI: As part of its ongoing commitment to delivering adaptive planning and thinking, for clients and dynamic markets, Mindshare APAC has realigned its senior leadership in South Asia.

     

    Mindshare APAC chief client officer MA Parthasarathy has been named chief product officer for South Asia. In his new role, Parthasarathy will lead a community of communications strategy and analytics across ten Mindshare offices in South Asia.

     

    Ruchir Mathur, currently principal partner on the PepsiCo business has been appointed as leader for client leadership. Mathur will spearhead a range of ground-breaking activity with an experience of over ten years with Mindshare.

     

    Saket Sinha returns to the Mindshare family as principal partner leading rodeos and the east zone. In his previous role, Sinha was championing business in new geographies for GroupM, creating expansions for the network in several new markets.

     

    Sinha will report to Mathur and Mindshare South Asia CEO Prasanth Kumar for the east zone. Parthasarathy and Mathur will report into Kumar directly.

     

    Commenting on the re-alignment, Kumar said, “As pioneers in adaptive marketing, we are focused on creating a team that continues to open up more possibilities and set ourselves apart, with the capability to merge strategy with market intelligence. As we advise our clients to change mindsets that reflect in the communication they partake in, so does our commitment strengthen to ensure our best talent to service the brands we work with. Parthasarathy, Ruchi and Saket have always been an integral part of the Mindshare family. Each one of them brings their expertise to the table and I am confident that they will continue to take Mindshare to greater heights.”

  • GroupM appoints Filip Jabbour as MENA CEO

    GroupM appoints Filip Jabbour as MENA CEO

    MUMBAI: In order to drive growth in the Middle East and North Africa (MENA), GroupM has appointed Filip Jabbour as CEO for the region.

     

    Based in Dubai, Jabbour will begin his new role from June and report to GroupM Europe, Middle East & North Africa CEO Dominic Grainger.

     

    In his new post, Jabbour will be responsible for developing GroupM’s strategy and accelerating the growth of its media agencies Mindshare, MEC, MediaCom, and BPG Maxus across the region.

     

    Jabbour will launch operations to leverage GroupM’s scale and accelerate development of media agency offerings with focus on developments in digital, technology, and data management, as well as partnerships with media, entertainment and sports rights owners to create additional value and drive advantages for clients.

     

    Jabbour joins GroupM from the US-based Spark where he was executive vice president and managing director. He was also previously with Starcom MediaVest Group as global business development director, where he spearheaded strategy with clients and drove new business internationally. He held leadership roles at Starcom since 2005, including being MENA CEO where he drove successful business across the region.

     

    “MENA is a diverse and dynamic region, with fantastic growth opportunities for our clients. Filip’s track record with blue chip clients, developing communications offers for the future and building relationships make him well suited to further develop and lead our regional operations. His experience, along with his strategic thinking and interest in developing an innovative future-facing business, make him an ideal cultural fit for GroupM and just the right leader to collaborate closely with our agencies to drive additional benefits and growth for our clients in the region,” said Grainger.

     

     

    Jabbour added, “The opportunity to join the world’s leading media investment management group to lead development in the exciting and fast-growing MENA market is thrilling. GroupM agencies operating in MENA are distinguished by their winning track records, and I am keen to help accelerate their pace by harnessing the absolute best digital, technology, data and content solutions available. I’m looking forward to integrating learning from work in the US and across global markets, with specific experiences developed by being part of the MENA region that has shaped my career for 18 years.” 

  • Mindshare bags e-commerce & digital biz worth Rs 700+ crore in 2015

    Mindshare bags e-commerce & digital biz worth Rs 700+ crore in 2015

    MUMBAI: GroupM’s Mindshare India has won several new accounts in the first four months of 2015, predominantly in the ecommerce and digital industries.

     

    The account wins amount to over Rs 700 crore in new business for the agency. The new accounts include the digital mandate for Snapdeal, media mandate for PayU, Saavn, Practo, Housing.com, NewsHunt, Novi Digital Entertainment and TTK Skore to name a few.

     

    Saavn co-founder and executive chairman Paramdeep Singh said, “As a category leader in the music streaming space, Saavn was looking for a befitting partner, who could leverage learnings from their vast portfolio of brands and combine proprietary tools that can help optimize media spends. The Mindshare team has exceptional experience in strategic and dynamic planning which is the need of the hour and we believe this association will help Saavn achieve our business ambitions.”

     

    PayU CEO Nitin Gupta said, “In Mindshare we find a partner that not only understands the emerging digital economy in India, but has the insights, expertise and commitment to help us become a world class brand.”

     

    Speaking on the new account wins, Mindshare South Asia CEO Prasanth Kumar, who took on the mantle in March this year, added, “We begin 2015 on a very promising note as Mindshare consolidates its leadership position in the market by adding several blue-chip clients especially in the ecommerce and digital industry. We are channelizing our services and talent towards frameworks and tools that include adaptive and real- time marketing, giving our clients the edge in an ever evolving media market- The Loop at Mindshare is one such example. Mindshare also includes a full service digital and social media agency to ensure seamless planning across all media for brand campaigns.”

  • Melting to a fabulous show

    Melting to a fabulous show

    MUMBAI: After literally ‘Melting’ for two days with sessions going around at all times, Zee Melt 2015 in association with GroupM was a resounding success. Speakers from across the globe flew down to address audiences with their expertise.

     

    Not only that, the event was trending on Twitter on day one. With agencies having workshops and stalls to showcase their work to the masses, Zee Melt 2015 was possibly one of the most memorable events in town.

     

    The two day festival of creativity in advertising and marketing created by Kyoorius in partnership with Zee, GroupM and D&AD offered delegates a plethora of choices of events, such as workshops, seminars, showcases and the main conference.

     

    Kinetic Future Citizens was centred around understanding the consumers of the future – their needs, wants and behaviours. Kinetic Future Citizens engaged the delegates with a different experience. The concept was simple. One had to pedal a cycle and the animation on the TV would start playing. A technology, which understands the future of consumers and the environment. 

     

    Meanwhile, Happy Finish created a lot of buzz with its augmented reality experience. It made delegates enter the virtual world in their world and do many things like bring a car alive when it is actually not present. 

     

    Metalworks by Maxus, on one hand, through its Provolv Cricket wearable technology kit gave delegates a player performance cricket match experience, while Mindshare had an interactive marketing Purple Box and Loop Room.

     

    The industry appreciated the work and initiatives taken at Zee Melt 2015. Here is a look at what some of them had to say:

     

    Madison World chairman Sam Balsara tells Indiantelevision.com, “I could not attend much of the sessions, but I did attend Martin Sorrell’s and it was a great one. The initiative is a good one and in the near future more and more such events are likely to emerge. It was a fabulous show and I look forward to more years of Melt 2015.”

     

    Ogilvy & Mather former ECD Abhijit Awasthi summed it up in two words – “It’s fabulous.”
     

    BBDO India chief creative officer Josy Paul said, “I enjoyed the MELT experience. I attended some of the seminars on Day one and the awards night on Day two. I thought the turnout and energy was fantastic. Great idea to have it at the Nehru centre. Never realized the place had so many auditoriums and seminar rooms. This created an integrated well knit feeling. It also helped that the location was close to our office.”

    He adds, “The teams from our office who attended both the days were singing praises of the workshops.They are keen to cascade their learning to the rest of the office. Congratulations to the organizers for bringing together such a diverse set of speakers across so many different disciplines and fields of communication and technology. What’s great is that these new influences are people, ideas and actions that we are not exposed to sitting in our offices. So the interactions were most rewarding.”

    Advertising Club chief operating officer Bipin Pandit said, “We are eventually from the same fraternity and it was a good initiative.”

  • Mindshare to present adaptive marketing at Melt 2015

    Mindshare to present adaptive marketing at Melt 2015

    MUMBAI: This Melt, GroupM’s flagship agency Mindshare will bring alive the concept of real time planning adaptive marketing through The Loop and Purple Box as a part of GroupM FutureReady hall.

     

    Fitting in perfectly with Melt’s theme – a festival of creativity will take participants through an experience of adaptive marketing with a live campaign and contest. The Mindshare zone revolves around their core philosophy of Original Thinking Framework.

     

    The experience will be demonstrated in the loop room in the Mindshare zone. The Loop is not just another technological interface but rather a way of life for all at Mindshare. It will effectively break down all silos and bring all key stakeholders into one single room – creative, media, social, digital, content and production.

     

    Adaptive marketing enables the shift of media spends to leverage opportunities uncovered by real time data and provides actionable insights that can be executed instantly. The Loop is also used to track competitor efforts in paid, owned and earned media, as well as providing intelligence on trending and viral news and content.

     

    The Loop @Melt – Mindshare will integrate live contests and track real time influencers at Melt 2015. Participants will be engaged through the two days by fuelling creative thinking and conversations around Melt through the Loop.

     

    On the other hand, the Purple Box is a creative manifestation of adaptive marketing solutions. Created exclusively for Melt, Mindshare Purple Box will demonstrate various consumer archetypes in an interesting visual format. Participants will be able to choose from a consumer ‘avatar’ and look deeper into some of their passion points, while we convert them into communication opportunities.

     

    Mindshare south Asia CEO Prasanth Kumar said, “Driven with the core values of speed, provocation and teamwork, Mindshare is not only working in an adaptive marketing environment, but also defining this environment. With The Loop philosophy we understand that content and messaging is fluid and continuous, and our frameworks demonstrate the agility and responsiveness of a collaborative decision making process for brands. At Melt, one can see a live demonstration of this framework at the Loop Room, as well as how adaptive marketing looks from a consumer’s perspective with Purple Box.”

     

    The Mindshare experience will be live from 10 am to 5 pm on 21 and 22 May at Zee Melt 2015 in GroupM FutureReady zone at Nehru Centre in Worli, Mumbai.

  • Kyoorius unveils debut line up for Melt 2015

    Kyoorius unveils debut line up for Melt 2015

    MUMBAI: Kyoorius has unveiled the event line up its two day festival Melt 2015.

     

    Kyoorius founder and CEO Rajesh Kejriwal said, “With Melt 2015, we’re pioneering an exciting new model where our partners co-curate content with us. Together, we have created opportunities to learn and interact in myriad ways, always keeping our partners’ brand goals and vision in mind. Melt 2015 is a chance for them to showcase what they do best.”

     

    As the knowledge partner, GroupM will empower the event with international speakers, workshops and seminars. GroupM agencies will also showcase new technology in advertising at ‘FutureReady’ in the Hall of Knowledge. Participants of Melt can expect to see the Loop Room by Mindshare, Moribus- the Behavioral Economics Lab by Maxus, great global work by Mediacom and MECFresh by MEC Global.

     

    The festival has a packed schedule of events including conferences, seminars, workshops, showcases, exhibitions and installations catering to a variety of audiences and disciplines.

     

    On 21 May, the HT Osmosis Conference will offer insights into advertising as it exists today and a glimpse into what it could be in the future. Speakers include Chris Sanderson (Future Laboratory), Daniele Fiandaca (Creative Social), Bo Hellberg (Brave and HeyHuman) and Hugh Macleod (Gaping Void). It will be followed by a IAA debate where industry stalwarts will battle it out on whether mobile has taken over TV as the default screen for viewer. Other events for the day include a series of seminars with consumers titled Kinetic Future Citizens.

     

    Zee MindSpace on 22 May will host a stimulating conference for industry leaders to discuss, debate and reflect on issues and challenges facing the industry. Speakers include Sir Martin Sorrell (WPP), Tom Goodwin (Havas Media), Adam Ostrow (Mashable) and Joshua Black (GroupM).

     

    The second day also features THiNK BARC India, a seminar developed by Broadcast Audience Research Council of India that will have global industry leaders presenting key insights into measuring content consumption.

     

    Delegates can get a first hand experience of augmented reality with Happy Finish global chairman Stuart Waplington and go behind the lens with him to create stunning 360-degree visual experiences on screen. A host of augmented and virtual reality tools will also be on display at Nehru Centre during the festival.

     

    YouTube will take over the Hall of Vision at Nehru Centre with a series of presentations hosted by YouTube India’s Satya Raghavan along with a select group of YouTube creators, who will go in-depth into developing a successful YouTube strategy for brands and creators. The seminar also gives room for delegates to sign up for a one-on-one consultation with a YouTube expert on how to develop compelling online content.

     

    Other events and discussions include invite-only workshop for brand managers explores mobile-first branding.

     

    Madhouse India will host a Mobile Masterclass with marketing consultant Tomi Ahonen. Hands-on workshops on branding and idea generation by D&AD Trainers Bo Hellberg of Brave and HeyHuman, and Alex Lampe of A+B Studio will also be held.

     

    Hyper Island Master Class speaker Daniele Fiandaca will lead two workshops discussing the most disruptive trends in digital and the challenges that the changing nature of work holds for modern creatives

     

    The festival will also have The Other Bookstore display its extensive collection of design and advertising books and publications.