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Tag: Mindshare

  • Mindshare launches emerging markets growth hub – FAST

    Mindshare launches emerging markets growth hub – FAST

    MUMBAI: Mindshare APAC has launched FAST Hub (Future Adaptive Specialist Team) in Singapore, supported by EDB, to enable brands to benefit from the growth opportunities appearing in emerging markets.

     

    FAST brings together the best of WPP as well as industry leading companies and products including GroupM, Kantar, WPP Data Alliance, CrayonData and Jivox, to build sector specific solutions to enable marketers to use real time insights to drive real time marketing and media actions, including hyper-targeted content creation and distribution.

     

    The launch is a response to the increase in data availability and the parallel rise in data and technology led marketing opportunities such as programmatic and performance advertising that leverage this data.

     

    Targeting the consumer packaged goods (CPG), banking, consumer healthcare, telecoms and automotive sectors, FAST will allow clients to adopt and implement adaptive marketing strategies covering programmatic, performance marketing, customised data alliances, digital analytics, data management platforms (DMP) and real-time marketing.

     

    The Singapore FAST hub is anticipated to grow to a 63 members outfit over the course of the next three years, and the six teams will lead the product development for this suite of services for all growth and emerging markets for Mindshare’s clients, wherever they are in the world.

     

    Mindshare Asia Pacific COO Gowthaman Ragothaman said, “The industry is still grappling with a deluge of data. We want to help simplify this for our clients and provide them a bespoke solution that solves their business problems. The role big data plays for a CPG company is totally different to the influence it has on the banking sector or auto industry. Our ability to provide customisation is one of the key differentiators for FAST.”

     

    Mindshare AMEA, Russia & Emerging Markets chairman & CEO Ashutosh Srivastava added, “The talent to drive these services is scarce, but Singapore provides FAST with a thriving ecosystem for learning and development. Together with EDB’s support, this will immensely benefit Mindshare and our clients, help brand marketers find more effective and profitable opportunities for growth, and also develop young Singaporean talent for the data-driven marketing world. For the young talent, this is a great opportunity to work together with some of the brightest minds in the business, and do the best work of their career.”

     

    Commenting on this partnership, Singapore Economic Development Board assistant managing director Kelvin Wong said, “When you look at how mobile, social and e-commerce are changing the behaviour of Asia’s consumers, it is clear that brand owners are turning to their agencies with a very different set of needs. Mindshare, by centralising a suite of data, technology and domain-centric capabilities, is well poised to serve global clients who require specialised expertise in the growth and emerging markets. We welcome the establishment of Mindshare’s FAST hub, and look forward to building Singapore’s digital marketing ecosystem from strength to strength.”

  • Mindshare ropes in Havas’ Amy Kean as regional director – strategy for APAC

    Mindshare ropes in Havas’ Amy Kean as regional director – strategy for APAC

    MUMBAI: Mindshare Asia Pacific has appointed Amy Kean to the role of regional director, strategy.

     

    Kean joins Mindshare after five years with the Havas Media Group in the UK, where she led the digital media, social and innovations strategies, driving the online and ‘change agenda’ across the agency. She was also founder and MD of Havas Media Labs, helping to future-proof business such as AXA, Pernod Ricard and Channel 5 through modern insight and technology.

     

    Kean also helped launch the social media proposition across three Havas agencies and prior to that headed up the PR, marketing, social media and events outputs for the Internet Advertising Bureau.

     

    Mindshare Asia Pacific CEO, Growth & Emerging Markets Solutions Deepika Nikhilender said, “We are happy to welcome Amy on board, who brings a wealth of experience across diverse verticals. Amy is a progressive thinker and with her innovative approach to digital marketing, we are positive she will bring a fresh perspective to how we operate in the region. The Asia Pacific market is unique and has its own challenges, which Amy will tackle with her advanced communication skillset and tech-savvy, adaptive thinking. We have no doubt that she will contribute to the region’s performance and deliver strong business results for our Clients.”

     

    Kean added, “The complexity, dynamism and increased digitisation of the APAC landscape makes it the most exciting territory in the world for the media industry right now, and Mindshare is clearly leading the charge. I’m really looking forward to using my years of experience in media strategy and innovation to help bring their truly modern and data-driven adaptive thinking to life across the region.”

     

    Kean’s appointment is effective immediately.

  • Mindshare awarded Global Mobile Agency of the Year by MMA

    Mindshare awarded Global Mobile Agency of the Year by MMA

    MUMBAI: Mindshare has won the most desired ‘Global Mobile Agency of the Year’ title during the Annual Global Smarties Awards 2015 organised by the Mobile Marketing Association (MMA).

     

    The 2015 MMA Global Smarties Gala held at Pier Sixty in New York City celebrates and awards best-in-class mobile work across the globe.

     

    Mindshare Asia Pacific won five awards across multiple categories and clients in the global competition namely:

     

    . The Ghost is Calling, Silver, Brand Awareness, Mindshare Malaysia

    . Bond of Love on the Mother’s Day, Bronze, Relationship Building / CRM, Mindshare Pakistan

    . How Zespri Got Kids Across China to Slice 18 Billion Kiwis, Gold, Marketing Within A Mobile Gaming Environment, Mindshare China

    . The Language of Hair, Gold, Mobile Social, Mindshare Vietnam

    . Lifebuoy Flood, Bronze, Location Based, Mindshare Indonesia

     

    Mindshare global CEO Nick Emery said, “We are delighted to be the global mobile agency of the year, especially with such outstanding competition. A mobile first approach is central to our adaptive strategy and the geographical breadth of our awards across many clients is testimony to our success.”

     

    MMA CEO Greg Stuart added, “Most marketers tell me they really want and need their agencies to keep up and lead in mobile – the best we heard was Mindshare.”

     

    Mindshare Asia Pacific, Middle East, Africa, Russia & Emerging Markets chairman & CEO Ashutosh Srivastava said, “We are proud of the work that is emanating from our region. The APAC market is unique, diverse and innovative. Most of the countries are ahead of the game in the mobile arena. The combination of our understanding of the ecosystem coupled with our capability to solve real world challenges results in such award-winning work.”

     

    Mindshare has already been named Mobile Agency of the Year 2015 in both, China (1 Gold, 3 Silver, 1 Bronze) and India (7 Gold, 5 Silver and 4 Bronze) at The Smarties.

  • EMVIES 2015: Mindshare named agency of the year

    EMVIES 2015: Mindshare named agency of the year

    MUMBAI: The battle between siblings in EMVIES 2015 was as one sided as the match at Arthur Ashe Stadium where Serena Williams overpowered sister Venus rather easily. WPP’s media agencies Mindshare and Maxus both were neck in neck in the initial stages but eventually Mindshare won the agency of the year award with 30 metals (5 Gold, 8 Silver, 17 Bronze) and 240 points.

    At the end of the tally, Maxus was spotted at the third slot with 19 metals (6 Gold, 4 Silver, 9 Bronze) and 175 points. Sam Balsara’s Madison Media bagged the second spot with 21 metals (6 Gold, 6 Silver, 9 Bronze) and 195 points.

    With 4 Gold, 3 Silver and 1 Bronze in its kitty, Tata Sky won the client of the year award at EMVIES 2015. In the second spot stood, Procter and Gamble (P&G) with 4 Gold, 1 Silver and 3 Bronze statuettes, while Marico captured the third slot with 3 Gold, 2 Silver, and 3 Bronze metals.

  • Omnicom Malaysia names OMD India’s Shyam Ravishankar as digital head

    Omnicom Malaysia names OMD India’s Shyam Ravishankar as digital head

    MUMBAI: Omnicom Media Group Malaysia has appointed Shyam Ravishankar as head of digital.

     

    Ravishankar joins Omnicom Media Group Malaysia from OMD India where he was the business director in charge of digital and mobility services.

     

    In his new role, Ravishankar will be working on key accounts across OMD and PHD to drive adoption of digital technology and create integrated marketing experiences.

     

    He will report to Omnicom Media Group, Malaysia CEO Andreas Vogiatzakis and his position is effective immediately.

     

    A digital strategist with over 13 years of experience and a specialist in data-driven brand building strategies, Ravishankar has knowledge across key areas such as performance marketing, SEO, social media and digital analytics to name a few. Over the course of his career, he has worked on a plethora of industries such as technology, education, travel, real estate and financial services.

     

    Vogiatzakis said, “Shyam is a digital evangelist, and a great addition to the team. His experience will complement our existing talent pool and help us deliver an even better product and exemplary service. Shyam is particularly skilled in creating synergies that provide an integrated offering incorporating the best of digital and weaving them with offline strategies. As a network, we are committed to investing talent to ensure that we are ahead of the curve when it comes to digital expertise. We are thrilled to have Shyam on board.”

     

    Ravishankar added, “It feels great to continue being a part of the network in a different market. This is an exciting opportunity to work with a talented and welcoming team in a market that has great potential when it comes to digital. I am looking forward to lead the network’s digital prowess and further strengthen our offering.”

     

    Prior to his roles at Omnicom Media Group, Ravishankar worked in Mindshare on the United Breweries, Tata Steel and Nike accounts.

  • Mindshare appoints MediaCom’s Sriram Sharma as leader–south

    Mindshare appoints MediaCom’s Sriram Sharma as leader–south

    MUMBAI: Mindshare has appointed Sriram Sharma as leader – south. In his new role, which iseffective from 1 August 2015, Sharma will be responsible for all the media and digital mandates for the Mindshare clients in the Southern region.

     

    He will be operating out of the Bangalore office and will report to Mindshare CEO South Asia Prasanth Kumar.

     

    Sharma comes to Mindshare with over 18 years of experience, having worked across multiple industries like advertising, mobile marketing and branding. Currently with MediaCom, Sharma looks after the business in the Bangalore and Chennai office.

     

    Kumar said, “We are glad to welcome Sriram into the Mindshare family. His motivation and wealth of experience across industries and markets makes him the right person to assist in driving the growth of the agency. For us, South is a very important market and I am confident he will be able to lead the south division to even greater heights.”

     

    Sharma added, “Mindshare represents a new journey for me – new skills to acquire, new people to meet and new challenges to deal with. Mindshare has always been a forerunner in innovation and the adaptive marketing world, and I look forward to working with the impressive Mindshare client roster and scaling new peaks in both the digital and traditional media spaces.”

  • Mindshare expands Emerging Markets Group under Ashutosh Srivastava

    Mindshare expands Emerging Markets Group under Ashutosh Srivastava

    MUMBAI: Mindshare chairman Asia and CEO Emerging Markets Group Ashutosh Srivastava has now been given the added responsibility of the Middle East and Africa.

     

    The change comes as Helen McRae is appointed Mindshare UK CEO, a role she will combine with her responsibility as chair of Mindshare Western Europe, representing Europe on the GroupM Europe board. McRae’s Africa responsibilities will now pass to Srivastava, whose extended remit will cover APAC, Russia, the Middle East and Africa.

     

    Mindshare global CEO Nick Emery said, “Ashutosh continues to broaden his scope and influence as all our best people do. I’m delighted that his influence will now have a direct effect on Asia, Africa and the Middle East. We will be all the richer for it.”

     

    Srivastava added, “The intent of this is to more strongly connect the growth markets together in the same way that many of our clients have organised themselves and so helping them unlock that growth through a strong, joined up network of resources.”

     

    At the same time, Christof Baron will take on the role CEO of Central and Eastern Europe (CEE) to drive Mindshare growth in the region and oversee the international development of German based clients. Baron will also continue his role as non-executive chairman of Mindshare Germany.