Tag: MindShare Worldwide

  • Emery to succeed Proctor as CEO Mindshare Worldwide

    Emery to succeed Proctor as CEO Mindshare Worldwide

    MUMBAI: Nick Emery will be taking over as Mindshare Worldwide CEO, overseeing operations across 112 countries including India.

    Emery succeeds Domonic Proctor who has been elevated to the new position of GroupM president.

    Emery currently leads Worldwide strategy, client service and product development for Mindshare and is also the chief strategy officer for GroupM worldwide.

    Mindshare has over 5,000 employees and billings in excess of $27.8 billion.

    Emery and Proctor have been partners since working together to establish Mindshare as a global network in 1997.Emery will now focus solely on Mindshare and its clients.

    The focus of the company will remain on innovation, data and technology, preserving Mindshare‘s global network.

    The announcement was made by GroupM Global CEO Irwin Gotlieb who has been promoted to the position of GroupM chairman. Proctor will continue to report to Gotlieb.

    On his new role Emery said, “I‘m delighted to be taking on this role at this exciting time in the agency‘s evolution. Mindshare‘s agenda continues to focus on innovation, technology and added value to our clients and we want to build on the successes of recent years. The success of Mindshare has always been built upon our network, teamwork and willingness to embrace change. We will continue to increase investment in a diverse and talented team across a global network that is second to none. We have created an organisation with strong management and our work has been recognized with a string of prestigious awards during the last 12 months. We‘re confident that our clients and staff will prosper as a consequence of these changes – our rate of growth and the complexity of our business require that we constantly evolve.”

    Proctor added, “I am delighted that Nick has agreed to take over. Nobody has done more than him to help build Mindshare and I know that the agency will go from strength to strength under his leadership.”

  • CNBC ropes in HSBC as sponsor for on-air and online activity

    CNBC ropes in HSBC as sponsor for on-air and online activity

    NEW DELHI: Business news channel CNBC has announced that it has signed HSBC bank as sponsor for the channel.

    As per the deal, HSBC will sponsor on-air and online activity across CNBC in Europe, the Middle East, Africa and Asia Pacific.

    As reported by UK-based Media Week, the deal was negotiated through the Exchange and Invention teams at Mindshare Worldwide, London.

    HSBC will sponsor 60-second vignettes based around a new 13-part series Alternative Investing, wherein the focus will be at non-traditional investments.

    Additionally, bank-sponsored hotboards will air around CNBC’s flagship programme, Squawk Box Europe.

    The deal also covers sponsoring of a dedicated programme page for Alternative Investing on CNBC.com, which will include episodes of the programme, relevant market data and a guide to different types of alternative investments. This page will be supported by 30-second promos running on CNBC.

    In Europe, CNBC claims a reach of 110 million homes, 1,400 banks and financial institutions, and hotels.