MUMBAI: Dedicated at celebrating Mindshare’s tenets of speed, provocation & teamwork and everything that Mindshare globally stands for, Mindshare’ global community celebrates Mindshare Day today, January 13th 2016. Institutionalized three years ago, Mindshare Day was conceptualized with the intention of bringing everyone within the Mindshare team together to celebrate the diversity of their talent, skill sets and great ideas. Mindshare Day is that one-day in the year that commemorates Mindshare holistically.
Commenting on this, Mindshare – South Asia CEO Prasanth Kumar said, “Mindshare Day is the opportunity for all at Mindshare to connect with the entire network. It is our vision to help clients grow their business and profitability through Adaptive Marketing, provocative ideas and new areas of engagement, which we believe can only be achieved through exceptionally driven and skilled talent. We’ve had a phenomenal 2015 and we chose to leverage this special day to celebrate as well as retrospect and give back to society through our initiative with the NGOs. We look forward to raising the bar and collectively motivating ourselves for an even better 2016.”
With a focus on what Mindshare can do globally to make the world a better place through both media experience and helping social causes in every country, Mindshare India decided to open new avenues for under-privileged children. The celebrations with the children from several NGOs took place across all the India offices, where the employees took time out to engage with them through a T-shirt painting activity. These T-shirts were later auctioned off to the employees in order to raise funds for NGOs such as Kalyandeep (Mumbai), Jhanan Mandira (Bengaluru), New Hope & New Life Rest (Chennai) and Literacy India in (Gurgaon).
With the belief in ‘Talent that attracts Talent’, Mindshare India makes great efforts to attract exceptional talent, which has positively impacted their business tremendously. Mindshare strongly believes that to drive change one needs to infuse fresh talent from diverse backgrounds. They also believe in rotating people across jobs to bring in a fresh perspective. The past year has seen remarkable strengthening of teams across verticals with diversified skills. Sharpening talent to create new opportunities and face new challenges is the Agency’s topmost priority, which is evident in the investments they make in the very best training and development team with world-class programmes from Mindshare Global, GroupM Worldwide, as well as a host of domain experts from India and South Asia.
The Mindshare network connects everyone together creating a platform for the free flow of ideas and path breaking work from which all can learn and leverage. 2015 was a landmark year for Mindshare India – winning an impressive array of over 175 awards, organizing the first-of-its-kind Content Day for HUL thereby paving the way for several other clients globally and talent management.
