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Tag: Mind Your Language!

  • Maddys 2025 crowns India’s best in creative brilliance

    Maddys 2025 crowns India’s best in creative brilliance

    MUMBAI: When creativity squared off against innovation, India’s ad world took centre stage. The 43rd edition of Maddys, presented by Dinamalar and powered by Peps, celebrated the finest in creative, media, digital, design and strategy excellence under the theme “AI vs AI – Awesome Ideas vs Awesome Ideas.”

    Held in Chennai, Maddys 2025 attracted a record 929 entries across 155 categories from over 106 agencies and clients spanning India and Nepal, making it one of the most competitive editions in its storied history. After a rigorous two-round judging process, 340 entries were shortlisted, culminating in 184 awards, including 4 Grand Prix, 31 Gold, 61 Silver and 76 Bronze.

    The gala also featured a high-profile panel discussion, “Awesome Ideas in the Age of AI”, with industry leaders sharing insights on blending human creativity with technological transformation.

    Key winners at Maddys 2025 spanned a diverse range of creative and strategic categories. In Creative Maddys, Mind Your Language! was named agency of the year, while Way 2 News took the client of the year title. In Digital Maddys, Advertout Ventures secured agency of the year and ITC Classmate was recognised as client of the year. 

    The Sight won agency of the year in Media Maddys, with Lingo India Private Limited as the client honouree. In Film & Audio Craft, Kadhai Films was named producer of the year. For Design & Print Craft, Be positive 24 Innovation Design was awarded agency of the year, with art directors Rakesh Gandla and Velu Radhakrishnan, and copywriter Abhishek D Shah receiving individual accolades. In the Regional Pride (Tamil) category, Mind Your Language! and Way 2 News once again took the top honours as agency and client, respectively.

    The two-stage evaluation system, overseen by 8 Jury Chairs and 27 industry experts, ensured transparency and fairness, awarding points that contributed to the coveted agency and client of the Year titles across categories.

    Advertising Club Madras president S. Balasubramanian said, “Maddys 2025 is about celebrating ideas, celebrating culture, and showcasing how awesome ideas meet awesome ideas. With entries from outside India, this year’s event hints at the global potential of Maddys.”

    The evening combined awards, entertainment, and networking, highlighting the evolving creativity landscape while reinforcing Maddys as a benchmark for excellence in India’s advertising and media sectors.

    From AI-inspired campaigns to timeless creative brilliance, Maddys 2025 reminded everyone that in the world of ideas, there are no boundaries, only imagination.

  • Goibibo adds star power to Its roaster of brand ambassadors with Dynamic Duo Kalidas-Jayaram

    Goibibo adds star power to Its roaster of brand ambassadors with Dynamic Duo Kalidas-Jayaram

    Mumbai: Goibibo, one of India’s beloved travel brands, onboards the iconic father-son duo Jayaram and Kalidas as its brand ambassadors. This announcement furthers Goibibo’s localised approach to brand communication and product curation.

     The announcement coincides with the launch of the brand’s first digital film starring the dynamic duo. The film references a popular scene from ‘Panchatanthiram’ keeping the trope of recreating iconic movie scenes, as previously demonstrated by the brands iconic #Goibebo campaign starring Kareena Kapoor Khan who was onboarded as the brand ambassador last year.

    The film leverages cultural cues as much as it does language to build a connection with its audiences in Tamil Nadu and Kerala, delivering a story that resonates with audiences while infusing specific travel contexts with a fresh perspective.

    Goibibo CMO Raj Rishi Singh said, “In an era where travel preferences evolve rapidly, and no two trips taken are alike, Goibibo recognizes the need for tailored experiences not just in terms of products/services, but also in terms of brand communications. Collaborating with Jayaram and Kalidas was a natural choice, given their remarkable ability to resonate with audiences of all ages. Through humour and relatability, we aspire to empower travellers in the southern states of India to make better travel choices with Goibibo.”

    Jayaram and Kalidas added, “As brand ambassadors, we are delighted to embody the rich culture and cinematic heritage of Tamil Nadu and Kerala. Through this partnership, we aim to integrate Goibibo’s value proposition into our community, creating memorable travel experiences that resonate with all of us. We look forward to a wonderful journey with Goibibo and our audience.”

    The campaign, conceptualized by the agency Mind Your Language!, underscores Goibibo’s commitment to delivering unparalleled value to customers, offering an extensive selection of hotels, discounts and much more. The brand remains focused in its mission to facilitate seamless and informed travel experiences for adventurers, whether with friends or family.

    Founder and CCO Deepan Ramachandran and Mind Your Language! co-founder and creative director Pandiyaraj M shared, “Our collaboration with Goibibo marks a significant milestone, promising an iconic journey that solidifies its standing as a leading travel player. As their South India experts, we’re thrilled to introduce the legendary duo from Panchathanthiram, Jayaram and Kalidas, as the perfect travel companions. Through this campaign, we aim to match the energy and fun of national ads, infused with local insights and flavors, ensuring a memorable experience for all.”

  • CARS24 rolls out prank to educate customers with its ‘Dates or Best Rates’ ad

    CARS24 rolls out prank to educate customers with its ‘Dates or Best Rates’ ad

    MUMBAI: CARS24, an e-commerce platform for pre-owned vehicles has rolled out its latest digital film ‘Dates or Best Rates’ that aims to create awareness for benefits of organised car buying and selling. 

    The film, conceptualised by Mind Your Language! humorously showcases how the platform makes the tedious and tiresome process of buying and selling cars convenient and hassle free by taking it online.

    Set at a traffic signal, the ad film in Tamil language with English captions features a cyclist with a megaphone driving across cars with a mischievous agenda in mind. As a prank, he persuades the car owners stationed at the signal to sell their cars in exchange for dates. The dramatic breaks and sound effects in the music further elevate the scene capturing honest reactions to the hoax. And the final voice over- ‘With CARS24, you will never have a chance of being pranked’ brings the scene together, delivering the essence of the film.

    The ad attempts to drive across the point that at CARS24, consumers not only get the best price but also the best quality capturing the true condition of the car for an enhanced consumer experience. With doorstep delivery of cars, friendly return policies and warranties, the brand aims to provide its customers with an efficient and reliable platform for their used vehicle requirements.

    Commenting on the film, CARS24 head of brand Nida Naushad, said, “At CARS24, we aim to showcase relatable scenarios and experiences of the everyday consumer and this set up of a traffic signal is extremely powerful and resonating. Also, Tamil Nadu is an important market for us and through this light-hearted fun film, we wanted to bring light to how CARS24 is transforming the Indian pre-owned car industry and it is time for everyone to reap the benefits of this transformation.”

    Mind Your Language! founder Deepan Ramachandran said, “Mind Your Language! helps national brands connect to South India. We identify relevant insights and cultural connections to create brand stories that strike an emotional chord with the South Indian consumer. In Tamil Nadu, there is a popular practice of exchanging scrap metal for dates. Thanks to a few comedy scenes in Tamil cinema, this fading custom has been preserved in the hearts of Tamilians. For CARS24, we gave this age-old custom a modern makeover and made it into a light-hearted and engaging film.”

    The film has been released on CARS24’s social media platforms including Facebook, YouTube, Instagram and LinkedIn.