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Tag: Mind Wars

  • Mind Wars clinches double victory at ACEF Awards

    Mind Wars clinches double victory at ACEF Awards

    Mumbai: Mind Wars, the leading edutainment platform, is thrilled to announce its recent double win at the prestigious Asia Customer Engagement Forum (ACEF) Awards. The awards were given in recognition of Mind Wars’ outstanding contributions in the fields of brand film and app content in the education sector.

    The ACEF Awards are a globally acclaimed platform that celebrates excellence in marketing, brand building, and customer engagement across Asia. Mind Wars’ success at this event is proof of its commitment to delivering high-quality educational content and engaging experiences to learners of all ages.

    In the brand film category, Mind Wars’ exceptional video content stood out among the competition. The captivating brand film not only showcased the platform’s innovative approach to education but also highlighted its dedication to empowering learners through immersive and entertaining experiences.

    Mind Wars also received an award in the app content category, specifically recognising its outstanding contributions to education. The Mind Wars app continues to revolutionise the way students learn by providing a fun and interactive platform that encourages critical thinking and knowledge retention.

    Mind Wars has been a harbinger of a new wave of education, with its brilliant activities providing holistic knowledge to the students. This modern approach to education has enabled Mind Wars to attract student participation and registrations from around 695 districts (94.5 per cent) across the country. These numbers are only a reflection of the success of Mind Wars in the country, with over 37,000 schools and teachers from over 14,000 schools, being a part of its family. Since 2019, Mind Wars has been on a mission to make every student smarter, not just academically but also proficient in general knowledge and current affairs. With the previous year having witnessed some landmark feats being achieved, Mind Wars is poised for giant strides in this year.

  • Gear up for Mind Wars’ national spell bee competition 2023

    Gear up for Mind Wars’ national spell bee competition 2023

    Mumbai: Great news awaits for spelling enthusiasts among all the middle school students in India with Mind Wars, India’s leading educational initiative by Zee Entertainment Enterprises Ltd (ZEEL). Mind Wars is all set for conducting its national spelling contest – Spell Bee 2023, for the first time. This exhilarating all India contest is now open to students from classes four to nine across India for demonstrating their mettle in English.

    The one-of-its-kind Mind Wars Spell Bee 2023 will follow a multi-stage format. The competition will commence with intra-school rounds in participating schools, with students participating in three categories. The champions and runners-up from each zone will then advance to the grand finale, which will be showcased on the Mind Wars YouTube channel. In the grand finale, the top three students from each category will be awarded the titles of winner, first runner-up, and second runner-up.

    Exciting prizes await the winners of Mind Wars Spell Bee 2023, including cash prizes worth 10 lakh, trophies, certificates, and other valuable rewards. Additionally, participants will gain invaluable experience and exposure throughout the competition, fostering their personal and academic growth.

    Mind Wars Spell Bee is designed to enhance students’ English skills, encompassing spelling, usage, pronunciation and vocabulary. By encouraging students to develop their language abilities, this initiative empowers them to excel in their academic pursuits and future endeavours.

    The contest features three categories based on grade levels: junior (classes four & five), middle (classes six & seven), and senior (classes eight & nine). Upon registration, participants will receive specially curated practice material, which will be provided after registration. This resource will serve as a valuable tool for students to prepare for the competition and enhance their English skills otherwise too.

    Registration for this prestigious competition is exclusively available through school offices. Interested schools are encouraged to contact the Mind Wars team on 09625933434 for further information and  registration procedures.

  • Knowledge platform Mind Wars renews marketing mandate with Blue Buzz

    Knowledge platform Mind Wars renews marketing mandate with Blue Buzz

    Mumbai: Knowledge platform Mind Wars on Monday announced that it has retained the marketing and communications mandate with Blue Buzz, a full-service integrated marketing agency for the second consecutive year. The move is part of the aggressive growth strategy of the brand in line with its overall vision.

    Mind Wars is the brainchild of Zee Entertainment Enterprises Ltd. (ZEEL), and a first-of-its-kind knowledge acceleration program aiming to make India smarter. Blue Buzz will take charge of the creative, digital, and media mandates for the brand and amplify the brand’s presence across all platforms.

    Speaking on the association, Zee Entertainment Enterprise Ltd, vice-president, Umesh Bansal said, Mind Wars is gaining rapid momentum across the country in line with its vision of making young India smarter and encouraging playful learning methods. “2021 will be an even more exciting year for the brand. We are confident about the expertise and integrated solutions Blue Buzz will bring to spearhead this next phase. We look forward to taking this partnership to newer heights and exploring innovative ways of brand engagement in the year ahead,” he said.

    Speaking on the partnership, Blue Buzz’s co-founder, Neha K Bisht said the agency has always adopted a distinctive storytelling approach to achieve the client’s business goals. “We will be using this opportunity to showcase the team’s unmatched skills of prodigious strategies that strengthen the brand’s presence across platforms. We are certain of putting our best foot forward to set new benchmarks together,” she said.

  • ZEE Entertainment launches a first-of-its-kind knowledge acceleration program- ‘Mind Wars’

    ZEE Entertainment launches a first-of-its-kind knowledge acceleration program- ‘Mind Wars’

    MUMBAI: Zee Entertainment Enterprises Ltd. (ZEEL), a global media and entertainment powerhouse, announced the launch of one of the world’s largest quiz program titled Mind Wars for school students across India.  As yet another pioneering step by the media & entertainment powerhouse, Mind Wars is a first of its kind initiative, which will be hosted on a multi-platform ecosystem, providing a comprehensive knowledge acceleration program for students studying in grade 6th to 10th. The company aims to leverage the power of its multimedia prowess to build a property that will span across both, digital and TV, backed with an unprecedented on-ground presence across the country. The company also aims to enhance the knowledge quotient of over 1 crore students from 40,000 schools across 200+ cities of India.

    In line with its macro level strategic intent to integrate technology with its content offering, with this initiative, ZEE aims to offer a robust knowledge based kids entertainment platform, which will be hosted on its state of the art digital entertainment platform – ZEE5. With its robust technology and customised user friendly interface, ZEE5 will enable and enhance the participation levels, providing an easy access to 1 crore students across the nation.

    Mind Wars will offer an open platform for school kids to benchmark them against their peers on a national scale using multi-platform testing formats across three content buckets: Curriculum, General Knowledge and Current Affairs.  The knowledge series will be conducted in the following sequence of events:

    Online Qualifiers: To be held online on the ZEE5 app and website resulting in the formation of 40000+ school teams with 2 champions per school
    City Finale: To be held across 200+ cities and towns resulting in 200+ winning school teams who will be crowned as ‘City Champions’
    State Finale: To be held across 32 Indian States and Union Territories resulting in 32 winning school teams who will be crowned as ‘State Champions’
    National Finale: State Champions will compete on National Television for the title of Mind Wars Champions India 2019

    With a well curated gratification pattern at each level, Mind Wars aims to maintain a strong engagement level for the schools and students.  At the launch of this initiative, Mr. Punit Misra, CEO, Domestic Broadcast Business at ZEE Entertainment Enterprises Ltd, said, “We at ZEE Entertainment are focused on offering open platforms to our audience that they can benefit from in the long term. With the launch of a thoughtfully curated program Mind Wars, we aim to create the largest knowledge database that students can access throughout the year. It is our noble attempt to gamify knowledge and to create knowledge-based alternatives for entertainment for kids in their formative years.”

    The launch event in Delhi, was followed by a quiz competition for 100+ schools from the capital city, with the quizmaster Mr. Kunal Savarkar, CEO, Xpress Minds Edutainment Pvt. Ltd. As a consultant to ZEE for this special initiative, Mr. Savarkar said, “For years, my partner Seema Chari and I wondered how we could get millions of students to become part of a knowledge and quizzing revolution. A chance meeting with the management at ZEE, resulted in the creation of this knowledge juggernaut. Thanks to the whole-hearted support of ZEE, our small step is turning into a giant leap.”

    Mind Wars will host a database of more than 10,000 questions across the three content buckets – curriculum, general knowledge and current affairs. While the level of questions is for grade 6th to 10th, the platform will also be developed for higher age groups in its advanced stages.