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Tag: Mimi Deb

  • Saumya Agarwal is appointed as vice president – Madison Media Plus

    Saumya Agarwal is appointed as vice president – Madison Media Plus

    MUMBAI: Madison Media Plus, a unit of Madison World, is delighted to announce the appointment of Saumya Agarwal as vice president. He will report to Madison Media Plus COO Mimi Deb.

    Saumya brings over 18 years of diverse experience in Integrated Marketing Communications. He has previously held leadership roles across GroupM, Dentsu and Publicis Groupe, and has worked with marquee brands such as Nykaa, HUL, Jaguar Land Rover, ICICI Group, HDFC Bank, Louis Vuitton Moët Hennessy, Allied Blenders and Spotify. Prior to joining Madison Media, he served as AVP at Starcom. Along with his deep brand-building expertise, Saumya brings a strong passion for new business initiatives, nurturing talent and crafting purpose-driven narratives.

    “As our client portfolio continues to expand and brand needs evolve, we are realigning our team structure to stay agile, strategic, and future-ready. Saumya’s addition to the leadership team marks a significant step in this direction, strengthening our capabilities to deliver impactful solutions and drive sustained business growth,” said Deb.

    Sharing his excitement, Agarwal said, “I’m excited to join Madison Media Plus at such a dynamic time of growth and transformation. The energy of the team is truly inspiring. I look forward to contributing meaningfully to our clients.”

  • Madison Media appoints Mimi Deb as COO – Madison Media Plus

    Madison Media appoints Mimi Deb as COO – Madison Media Plus

    Mumbai: Madison Media, a unit of Madison World, is delighted to announce the appointment of Mimi Deb as COO Madison Media Plus, heading Madison Media’s Delhi Branch. She will be reporting to Madison Media & OOH group CEO Vikram Sakhuja.

    With over 25 years of experience in the media and communications industry, Deb comes to her new role with a deep and diverse background. Her career spans significant roles at renowned organizations including GroupM, Publicis, Universal McCann, and Alchemist Group, where she most recently served as Managing Consultant. Mimi’s extensive background includes FMCG, Lifestyle & Luxury segments, as well as Digital-first businesses, having collaborated with high-profile clients such as Haleon, RSPL, Perfetti, OLX, Mother Dairy, GoDaddy, and Dabur. Additionally, she holds an Advanced Management Program degree from XLRI, Jamshedpur, and is a certified trainer

    Madison Media & OOH group CEO Vikram Sakhuja said, “We are excited to welcome Mimi Deb to Madison Media, Delhi. Her rich industry experience and strategic insight will be instrumental as we continue to innovate and expand our services. We are confident that under her leadership, our Delhi operations will thrive and continue to deliver exceptional value to our clients.”

    Mimi Deb said, “I am honored to take on the role of Head of Madison Media, Delhi. I look forward to working closely with Vikram and the entire team to drive impactful media strategies and I am also keen on expanding our Delhi branch’s reach and capabilities to better serve our clients and foster growth in the region.”

  • What’s exciting Mimi Deb about her new role at Publicis’ platformGSK

    What’s exciting Mimi Deb about her new role at Publicis’ platformGSK

    NEW DELHI: Warming up in her new role as the leader of Publicis Media’s bespoke unit platformGSK, Mimi Deb is quite excited and enthralled to take up the responsibilities of managing the offline and digital global paid media strategy and planning of GSK in India.

    While the lady had taken up the role in early April, she still hasn’t got the chance to visit the office, courtesy the Covid2019 pandemic but has bonded really well with the team over video calls and daily chats, she tells Indiantelevision.com in an exclusive candid chat. 

    “We interact pretty regularly with our department and also intra-team meetings keep on happening. And it’s not like that we just dive into the meetings, the environment is lighter than that. We familiarise ourselves with what is happening in everybody’s lives, keep checking on each other in case of any issues. That has helped break the ice,” Deb happily notes. 

    She also shares that because she comes from a slightly different environment, her last stint being at Wavemaker, it makes the new role even more exciting for her. “It is a different energy that I am feeling here because I come from a different setup. I think here there is a lot of young energy which is exciting and the conversations are very interesting and straightforward,” Deb quips. 

    However, she is looking forward to incorporating her rich experience of over two decades working for brands like Dabur, Perfetti, Mother Dairy, RSPL, Amway, McCain Foods, and OLX at GSK which has under its umbrella some of the most successful and popular brands like Sensodyne, Eno, Iodex, and Crocin. 

    While right now her entire focus is on understanding the business and making contacts with people, both within the industry and on the client-side, going ahead, she is going to play a key role in speeding up the areas of implementation and digital transformation for GSK, while keeping their mainline strategies sharp. 

    “It (platform GSK) is a new business for the company and a very prestigious one. Initially, my focus is on familiarising myself and then look at the transformation agenda in the data and content space. Whether it is the content initiatives for some of the brands where it plays a bigger role or creating a great brand presence over the media space, everything is on my agenda.”

    An important factor in Deb’s strategies going ahead is going to be the impact that Covid2019 has left on consumer behavior and media preferences and she is keen on exploring avenues like social media and OTT more, depending on the brands.

    Deb is also glad that the client she will be working with is agile and is on its toes in adapting to the changing environment, which makes it easier for her to work with them. She is looking forward to her stint with great positivity.  

  • Publicis Media ropes in Mimi Deb to lead platformGSK

    Publicis Media ropes in Mimi Deb to lead platformGSK

    New Delhi: Publicis Media has hired Mimi Deb to lead its dedicated bespoke unit platformGSK. In this role, Deb will manage end-to-end responsibilities under media investment management for GSK India, and work towards using media as a driver of brand and business growth. platformGSK brings together diverse talent with expertise across areas such as media, healthcare, consumer strategy and business transformation from across the Publicis Groupe for the FMCG giant GSK.

    Deb is a media veteran who comes with a wide spectrum of experience of over seventeen years across the media agency business and almost six-years of marketing & sales experience in the Middle East. 

    She has led and managed prominent FMCG, CPG & Digital-first brands like Dabur, Perfetti, Mother Dairy, RSPL, Amway, McCain Foods, OLX, GoDaddy and Shopclues, to name a few. Her last stint was with Wavemaker, earlier to which she has also worked with Universal McCann, OMS & Hakuhudo Percept in key roles.

    Zenith India CCO Ajit Gurnani says, “platformGSK is a market-leading, end-to-end platform for FMCG major GSK and given her experience and skills Mimi is the ideal person to lead the mandate by focusing on value creation, innovation, media excellence and product differentiation. I am confident that she will drive significant and measurable media, brand & business outcomes for platformGSK and GSK CH.”

    Deb said that she’s excited to be taking on the new role, and looks forward to building and executing marketing transformation for GSK. “I am delighted at the opportunity and look forward to harnessing the power of innovative media strategies for the continued growth of GSK CH. I am committed to accelerating platformGSK’s capabilities, driving business results and keeping our offering competitive, impactful and well-ahead of the curve.”

  • Maxus strengthens its top management

    Maxus strengthens its top management

    MUMBAI: Continuing its focus on product excellence and the need for continuous investments in people development, Maxus has elevated some of its key people and strengthened the top management.

     

    Maxus West head Anand Chakravarthy who joined last year has been promoted to managing partner. He will continue to be based at Mumbai, leading the West team and expansion plans.

     

    Maxus South Asia digital head Unny Radhakrishnan has been promoted as chief digital officer. In his new role, he will be additionally responsible for developing new practices and investments and new offerings from Maxus Metalworks (the creative R&D lab of Maxus).

     

    Maxus digital strategy head Vishal Jacob has been promoted as national director – digital.

    In his new role, he will take over from Radhakrishnan and be responsible for the digital services of Maxus across offices.

     

    Maxus West digital head Sairam Ranganathan has been promoted as general manager. Additionally, he will be also responsible for the digital media product and digital training needs.

     

    Maxus Delhi client leader Mimi Deb who joined three years ago has been elevated to general manager. She will lead several large new businesses like Shopclues and several other blue chip clients which the agency won recently.