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Tag: Milton

  • Milton and Kala Ghoda Unite for artful sustainability revolution

    Milton and Kala Ghoda Unite for artful sustainability revolution

    Mumbai: Milton, a one of the leading in-home essentials announced its partnership with the Kala Ghoda Art Festival, a celebration of art and culture held annually in Mumbai. This marks the first-ever collaboration between Milton and the prestigious festival, reinforcing the brand’s commitment to sustainability and cultural enrichment.

    The Kala Ghoda Art Festival, organised by the Kala Ghoda Association, has been a cornerstone of Mumbai’s cultural scene since its inception in 1999. The nine-day extravaganza attracts art enthusiasts from across the nation and the globe, showcasing diverse sections such as dance, music, theatre, films, food, literature, heritage, architecture, stand-up comedy, children’s activities, and Visual art, making it a truly unique experience.

    As Associate Sponsors of the event, Milton to play a vital role in supporting and propagating the message of environmental stewardship throughout the festival. The brand has curated a range of engaging activities aimed at cultivating a sense of environmental responsibility among festival-goers.

    Key Initiatives by Milton at Kala Ghoda Art Festival:

    Pledge gate at Rampart road: An interactive installation featuring Milton’s colored steel bottles, allowing participants to scan a QR code and take a pledge to reduce or reuse single-use plastics.

    Plastic to steel installation at cross-maidan: A compelling art installation encouraging attendees to abandon plastic in favour of sustainable steel alternatives.

    Gaming engagement kiosk: A fun-filled kiosk featuring engaging games like ring-throw, aimed at educating and entertaining participants about sustainability.

    Food workshops with Milton procook cooking range: Renowned chefs will lead engaging food workshops, shedding light on the significance of utilizing food-grade and sustainable materials in cookware for enhancing the culinary experience and promoting eco-friendly practices.

    Instagram booth – ProCook avatar: Created an Instagram booth that captures the essence of culinary expertise. The installation features an Instagram feed post visual of a chef effortlessly tossing veggies in a pan, showcasing culinary skills. It includes a cutout for the face, allowing visitors to stand behind it and click pictures, creating a Pro Cook avatar experience. Festival-goers can immerse themselves in the world of professional cooking, adding a fun and interactive element to the overall experience.

    In addition there will be “Art Competition for Children” providing a creative platform, with the winning drawing featured on a limited edition Milton bottle. Moreover, Milton will be offering “Limited Edition Kala Ghoda Bottles” exclusively for sale on its website, allowing attendees to take home a piece of the festival while promoting sustainability.

    Speaking on the collaboration, Hamilton CSR head Manisha Vaghani said, “As Milton joins hands with the Kala Ghoda Art Festival, we are excited to contribute to the vibrant cultural tapestry of Mumbai and champion the cause of sustainability. These initiatives underscore our dedication to making a positive impact on both cultural experiences and environmental consciousness.”

    Kala Ghoda Association, chairperson Brinda Miller added, “We are excited to embrace Milton’s steadfast commitment to elevating the festival experience and leading the way in championing sustainability. This strategic partnership introduces a fresh and dynamic perspective to our celebration of art and culture. We are confident that this collaboration will not only enhance the overall attendee experience but also serve as an inspiration for a broader audience to wholeheartedly embrace the essential intersection of art and sustainability.”

  • Milton, a trailblazer in home essentials announced its strategic partnership with cult.fit

    Milton, a trailblazer in home essentials announced its strategic partnership with cult.fit

    Mumbai: Milton, a trailblazer in home essentials announces its strategic partnership with cult.fit fitness and wellness powerhouse to introduce a line of dynamic colored bottles at cult.fit gyms. Elevating the wellness experience, these iconic bottles will be available at key cult.fit locations in Mumbai, Delhi/NCR, and Bangalore.

    Cult.fit, a stalwart in the fitness and wellness domain, serves as India’s premier ecosystem, embracing a diverse community of active paid fitness members. This collaboration symbolises a shared dedication to fostering a healthier lifestyle, where the legacy of Milton, a venerable brand with 50 proud years of history, aligns seamlessly with cult.fit’s ethos.

    Recognising Milton as a brand, this collaboration goes beyond products. Customers are invited to explore and acquire the vibrant collection of colored water bottles at cult.fit gyms and conveniently place orders through Milton’s website, all while enjoying exclusive discounts. This partnership transcends the transactional, aiming to weave a narrative of wellness, fitness, and fun, creating a vibrant tapestry for every individual who embraces it.

    Expressing excitement about this collaboration, Milton’s spokesperson affirms, “We are thrilled to partner with cult.fit, a brand that shares our unwavering commitment to well-being and hydration. Cult.fit’s extensive influence in the fitness industry makes it the perfect ally for introducing our colored bottle range. These innovative bottles not only ensure hydration during workouts but also empower individuals to infuse a spark of colour into their exercise routine, complementing various looks and adding a personalized touch to the fitness experience.”

    In response, cult.fit head of operations Mujtabha Magrey states, “At cult.fit, we value alliances that contribute to community well-being. Milton’s dedication to quality aligns seamlessly with our mission, and their innovative approach adds excitement to our customer’s fitness journey. We infuse fun into fitness at cult.fit, and with Milton’s colored water bottles, we aim to add not just hydration but also a touch of enjoyment to our members’ wellness journey. Cult.fit’s extensive network and loyal fitness community provide an ideal platform to showcase Milton’s latest offerings. Together, we redefine the fitness experience, ensuring it is enjoyable and rewarding for everyone.”

    This collaboration exemplifies Milton’s unwavering commitment to offering solutions for everyday wellness essentials. As the first in its category to collaborate with cult.fit, Milton reinforces its dedication to fostering holistic well-being. Cult.fit’s expansive reach and loyal fitness community provide an ideal platform to showcase Milton’s latest offerings, ushering in a new era of innovative and wellness-centric partnerships.

  • Milton’s new Thermosteel ad campaign expresses the colours of millennial love

    Milton’s new Thermosteel ad campaign expresses the colours of millennial love

    Mumbai, October 11, 2019: Milton, a trusted name in the houseware industry known for its innovative and functional range of products, has released a new TVC for its Thermosteel range of water bottles. The film brings to life the colourful range of Thermosteel bottles which is sure to catapult it as the hottest ‘must have’ product for millennials. The TVC aims to strike a chord with the youth. The brand showcases how their wide range of bottle colours reflects the dynamic personalities of today’s youngsters, perfectly carrying forward the brand’s message, ‘Kuch Naya Sochte Hain’.

    With product innovation at its core, Milton continues to understand and address the day-to-day needs of the constantly evolving customers. The TVC showcases the ability of today’s youth to make connections through engaging unspoken moments; it captures how a millennial conversation takes place today; it is not always through words, but through unique, quirky and colourful ways that they express themselves and their feelings.

    Conceptualized by Ogilvy, the film embodies millennial love as it follows a young couple’s journey in search of that perfect connection. The film begins with a boy finding his seat on his daily morning metro commute. He takes out a blue Milton Thermosteel bottle to have a sip of water when he locks eyes with a girl sitting across him. She takes out a Thermosteel bottle as well, but hers is pink in colour. In a bid to impress the girl, the boy goes home to purchase a pink bottle. The next day, as he sips from his pink Milton Thermosteel Bottle, the girl pulls out a steel Thermosteel bottle. The boy runs through a few more colours in the days to come, never managing to match with the girl. One fine day, almost sure the girl won’t have the same colour, the boy takes out his original blue bottle to sip from. This time, the girl pulls out a blue bottle as well. The boy and girl, both smile as they make a connection and gesture to each other in unison. Milton’s colourful range of Thermosteel bottles helps the couple capture each other’s attention, paving the way for a beautiful connection. The film ends with the young couple finally sitting beside each other, capturing the dawn of a beautiful relationship, brought together by the enchanting and inescapable charm of colour.

    Ajay Vaghani – Managing Director, Hamilton Housewares Pvt. Ltd, says, “In a way, our choices of colours reflect an aspect of our lives; almost like an extension of our personality. And the youth today visibly seems to resonate with this. They love integrating colours into their lives as a means of echoing the mood or a statement that they choose to make in that moment. It was exciting for Milton to build on this observation. We have a recognized legacy with Thermosteel bottles and with a wide range of colours in this category, we decided to cater to a vibrant young audience.

    The TVC, in an endearing way, interweaves the drama of colours and emotions through the bottles via a playful narrative. We want the youth of today to continue exploring and expressing their vivacious personalities with Milton by their side.

    Over the years, Milton has seamlessly been able to blend innovation and design while commanding immense brand credibility across segments and all age brackets and we hope to continue to carry this forward in the years to come.”

    Speaking on the new TVC, Anurag Agnihotri- ECD, Ogilvy, says, Bottles and flasks are no longer just a utilitarian product. They have become an accessory for the youth, a means for them to express themselves. They’ve become synonymous to tattoos or jewellery. They are what sets one apart from the crowd. And when Milton introduced a range of colourful flasks, it was the perfect opportunity for us to talk to this youth not through words, but through colours.

    Vinil Mathew–Director, Breathless Films, says, Metro: In today’s age of fast love, to tell a simple classic love story with unspoken moments and furtive glances, entered around the range of Milton Flasks was an enticing challenge. The product had to be integrated seamlessly into the narrative without disrupting the charm and the emotions.

    Milton’s Thermosteel range comes in attractive colours and designs. The range includes bottles Prudent, Rhythm, Spiral, Bliss, Duo and Atlantis.

    The campaign will run on national TV channels. In addition, the TVC will also be promoted on Milton’s YouTube, Facebook and Instagram pages.

    Watch the new TVC on Milton’s new Thermosteel range of bottle’s in the below link:

  • Disney launches Power Rangers’ merchandise, new season & contest

    Disney launches Power Rangers’ merchandise, new season & contest

    MUMBAI: Walt Disney India has three aces up its sleeves. The company has launched the latest season of Power Rangers — Power Rangers SPD (Space Petrol Delta) coupled with an extensive range of merchandising for the franchise and a contest weaved around the show.

    The merchandising around Power Rangers includes toys, books, apparel, bed linen, stationary and mobile games. The price of the products will be in the range of Rs 50 – Rs 899.

    Power Rangers now has five different series namely – Power Rangers Wild Force, Power Rangers Ninja Storm, Power Rangers Dino Thunder, Power Rangers Lightspeed Rescue and the latest one being Power Rangers SPD. Touted as the highest performing property on Disney, this franchise airs on the Jetix block on Toon Disney and has a new series with novel adventure plots releasing every season.

    Disney will go all out to promote the new multi-product merchandise launch of the Power Rangers franchise with an integrated online, on-ground and on-air campaign.

    Disney’s different businesses namely Disney Consumer Products (DCP), Disney Worldwide Publishing (DWP) and the Walt Disney Internet Group (WDIG) have tied up with various merchandisers across India for the products. DCP has partnered with New Boy, Weekender, Funskool, Milton, Frank Educational Aids and Art for All to retail the products. DWP has tied up with Sterling Publishing to launch a wide range of comics, story books, colouring and activity books, whereas the WDIG will soon be launching a new Power Rangers game on the mobile.

    Additionally, the company will also make available the merchandising in Lifestyle, Shoppers’ Stop, Archies, Pantaloon and Funskool outlets across the country.

    The Walt Disney Company India managing director Rajat Jain said, “Product innovation drives Disney. Our teams, in every corner of the world have a shared passion to design and develop world class products that bring stories alive. In recent years, Disney has transformed from passive to active licensing. From a deal-making focus where relationships were singularly with the licensee without much value add from Disney beyond great brands we create; the focus has shifted to consumers, retailers and product. Now, we work with licensees and retailers as partners.”

    What’s more, the channel is also planning to weave a contest around this property called the SPD contest that will aim to find the biggest Power Rangers fan in India. GlaxoSmithKline’s brand Boost ChocoBlast will be the main sponsor of the contest and will give away four special Power Rangers special edition badges with every purchase of Boost ChocoBlast. Kids will have to collect seven unique badges in order to become the biggest fan. Brands like Peppy, Maggi and New Boy have been roped in as associate sponsors for the contest. The grand prize of the contest will be a trip to the NASA museum in the US.

    “With the Power Rangers show, which enjoys the highest GRPs across all kid shows in India in the 4 – 14 age group, we are confident that this contest will be immensely popular and will break all records,” said Walt Disney Television International India director programming Nachiket Pantvaidya.

    In March – April this year, Toon Disney had rolled out the Power Your Rangers contest and had partnered Reliance and Britannia for the same. The contest received 523,000 entries, the highest number of mobile downloads on Reliance and also stepped up Britannia Treat’s sales by 40 per cent. Disney had branded 10 million Britannia Treat packs, which alone amounted to a display value of Rs 71 million.

    “The response we got for the Power Your Rangers contest was huge and we are sure that this one surpass all expectations,” Pantvaidya added.