MUMBAI: Cartoon Network premiered its first-ever original live-action and animation movie, Re-Animated recently scoring double-digit delivery and ratings gains across key demos in the US and setting a new performance record for the network’s top original movie ever with its target kids 6-11, according to preliminary data from Nielsen Media Research.
According to an official release, Re-Animated, which was aired in the Friday, 8-10 pm slot, out-performed all of Cartoon Network’s earlier original movie offerings with its primary kids 6-11 demo, including Foster’s Home for Imaginary Friends: Good Wilt Hunting (23 November 2006), Codename: Kids Next Door: Operation Z.E.R.O. (11 August 2006), Foster’s Home for Imaginary Friends (13 August 2004), Party Wagon (27 Feburary 2004) and Samurai Jack: The Trilogy (10 August 2001).
The two-hour adventure-comedy about a 12 year-old boy whose life is turned upside-down after an accident at an amusement park posted delivery and ratings increases of 28 per cent -47 per cent among kids 6 – 11 and kids 2-11 vs. the same time period last year.
The results were even stronger among boys – 44 per cent-75 per cent delivery and ratings improvements vs 2005. Re-Animated also ranked as the No. 1 program of the week on Cartoon Network and the No. 1 program with kids 6-11 and 2-11 in its time period among all ad-supported basic cable, adds the release.
Re-Animated tells the story of about a seventh-grader Jimmy Roberts (Dominic Janes, ER) who requires an emergency brain transplant after a collision with a park trolley while visiting the famous Gollyworld theme park. Gollyworld doctors give him the frozen brain of the famous cartoonist Milt Appleday (comedy veteran Fred Willard). Now, wherever Jimmy goes he sees all of Milt Appleday’s cartoon characters in the real world. Actors Paul Reubens, Tom Kenny, Ellen Greene and Brian Posehn lend their voices to the Appleday cartoon characters that come to life for Jimmy.
