ITV

Tag: Milo

  • Nestle Milo partners with Royal Challengers Bangalore for IPL 2020

    Nestle Milo partners with Royal Challengers Bangalore for IPL 2020

    Nestle Milo has partnered with Royal Challengers Bangalore for the upcoming T20 season. As the official partner, the brand has launched its #RoarForCricket campaign.

    As part of the campaign, Nestlé Milo has launched a limited-edition pack that features RCB players. This RTD pack will be available across retail outlets at a special promotional cost of INR 30/-.

    Read more stories on Nestle

    The brand will bring alive the partnership on mass media as well, with a special energetic TVC for the team’s home state, Karnataka. There will also be numerous engaging consumer activations on-ground and on the brand’s social media channels to celebrate the passion that fans have for Royal Challengers Bangalore team.

    Speaking about the association and the campaign, Nestlé India director, Dairy Vineet Singh said, “We are proud to be the Official Partners for a bold team like Royal Challengers Bangalore. Through the partnership with RCB team and MILO, we extend the brand’s legacy of more than 86 years, of providing budding champions with nutritious energy all over the world. This unique partnership is a reaffirmation of MILO’s commitment to motivate kids to take up sports & imbibe life values that only sport can deliver. With our campaign #RoarForCricket, we want to provide an opportunity for our consumers to look beyond the many challenges of the ‘new normal’ and relish the excitement and celebration of the cricket season with MILO energy.

    Commenting on the partnership Chairman, RCB chairman Sanjeev Churiwala said, “We are delighted to partner with Nestlé MILO. The brand shares the same ethos of RCB to encourage participation in sports and embody valuable learnings that the sports teaches us for life.”

  • Milo campaign shows how critical is sports for kids

    MUMBAI: Milo Ready to Drink is a recently launched cocoa-malt milk beverage crafted specially for growing children, and has lower sugar with less than 10 grams of added sugar per pack (180 ml).

    Milo has unveiled its national advertising campaign ‘Milo — Grow with sports.’ Milo believes that sports helps imbibe life values that set the foundation for a child’s future. With this new TVC, it aims to underline the importance of sports in the growing years, making it a must-have nourishing beverage for kids, to excel in the same.

    In the new ad campaign, Milo is building on the fact that a mother’s greatest wish is to see her child succeed and fulfill his/her potential. While she does her best to prepare the child for life ahead, she knows that success in life needs more than skills learnt from books. Through sports, children will learn to persevere through hardship, find courage over fear, work as a team, find self-belief, be respectful and learn how to lead.

    Dairy, Nestlé India GM Arvind Bhandari said, “Milo believes that sports is critical for personality development and helps kids grow holistically in their formative years. We hope that mothers understand our message and nurture their children with Milo as they grow with sports.”

    The 45-second TVC features children participating in various sports like Football, Basketball, Athletics and Kabaddi with a voice over that highlights the prominence of sports in life. The video leads to a child’s victory in a race post which his mother gives him Milo to replenish his energy. Towards the end, the ad highlights the much loved international taste of Milo RTD, based on our unique ingredient ACTIV-GO™, which contains PROTOMALT™, Vitamins (B2, B3, B6, B12), and minerals (Calcium, Iron, Phosphorus). Milo RTD has lower sugar with less than 10 grams of added sugar per pack (180 ml).

    ‘Milo — Grow with sports’ campaign is being aired across prime time on National & Regional TV (Tamil, Telugu, and Malayalam) as well as Facebook and YouTube.

    Watch the ad campaign here: