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Tag: Millward Brown

  • BrandZ launches Top 50 most valuable Indian brands

    BrandZ launches Top 50 most valuable Indian brands

    MUMBAI: Global research agency Millward Brown will announce the BrandZ Top 50 most valuable Indian brands 2014 on 19 August 2014.

     

    Currently in its ninth year, the BrandZ Top 100 most valuable global brands study aims to create a new milestone with the launch of its first Indian edition, BrandZ Top 50 most valuable Indian brands. The rankings will be unveiled on 19 August in the presence of WPP CEO Sir Martin Sorrell and top executives of leading Indian companies.

     

    The study will reveal key insights on trends in the Indian market by WPP companies across India, insights into how brands drive financial growth, the brands with the greatest potential for growth, the elements that have led to successful brand building in India and the way forward for building valuable brands in India. A highlight is the release of the list of top 50 most valuable Indian brands. The study analyses brands across various key business sectors including banking, automotive, telecom, personal and household care, foods, beverages, and insurance.

     

    Millward Brown south Asia managing director Prasun Basu said, “BrandZ is a unique brand valuation methodology that has established a global credibility. This makes the BrandZ Top 50 Most Valuable Indian Brands the definitive and most robust ranking available. BrandZ approach starts with officially available financial information and scientifically attributes the contribution of consumer facing brands to business success, especially important in the context of large corporations, business houses or conglomerate brands. The stronger the relationship that a brand can build with consumers in its category, and is able to leverage those consumer connections, the more sustainable and profitable the brand becomes. Therefore, the Top 50 are reputable, successful engines of financial growth for the future of India”.

     

    Millward Brown chief global analyst Nigel Hollis commented, “The BrandZ Top 100 Most Valuable Global Brands study has given marketers and brand managers deeper insights into their brands. Globally, the BrandZ study covers two million consumers and more than 10,000 different brands in over 30 countries. The Indian edition of BrandZ aims to enable brand owners to evaluate their brands, compare them with competitors around the globe, especially in a world where Indian brands have already demonstrated their ambitions to go global and make better-informed investment decisions. We hope that the study becomes a benchmark reference for brand insights in the market.”

     

    Commissioned by WPP and carried out by Millward Brown, BrandZ valuations rankings are the only global rankings study that uses a unique brand valuation mechanism that combines officially released financial data and consumer-driven brand equity measurement to calculate brand value. The valuation study, which was introduced globally in 2006, in China in 2011 and Latin America in 2012, has seen a huge success and has received an overwhelming response in both markets as well as internationally .

  • Google overtakes Apple to become world’s most valuable brand

    Google overtakes Apple to become world’s most valuable brand

    MUMBAI: After three years at the top, Apple slipped to number two position as Google overtook it to become the world’s most valuable global brand in the ‘2014 BrandZ Top 100 Most Valuable Global Brand’ ranking.

    Google worth $159 billion saw an increase of 40 per cent year on year whereas Apple slipped on the back of a 20 per cent decline in brand value, to $148 billion. Whilst Apple remains a top performing brand, there is a growing perception that it is no longer redefining technology for consumers, reflected by a lack of dramatic new product launches. The world’s leading B2B brand, IBM, held onto its number three position with a brand value of $108 billion.

    Millward Brown Optimor MD Nick Cooper said, “Google has been hugely innovative in the last year with Google Glass, investments in artificial intelligence and a multitude of partnerships that see its Android operating system becoming embedded in other goods such as cars. All of this activity sends a very strong signal to consumers about what Google is about and it has coincided with a slowdown at Apple.”

    “This year’s index highlights the end of the recession, with a strong recovery in valuations and, for the first time, real growth across every category and the Top 100 as a whole,” said WPP’s The Store CEO David Roth. “What’s remarkable is the way that strong brands have led the recovery. Seventy-one of the brands listed in our 2014 Top 100 were there in 2008. Despite the financial turmoil and the digital disruption that have decimated many businesses during the last few years, these brands have remained in the ranking, proving the durability of strong brands.”

    The BrandZ Top 100 Most Valuable Global Brands study, commissioned by WPP and conducted by Millward Brown Optimor, is now in its ninth year.

    The combined value of the Global Top 100 has nearly doubled since the first ranking was produced in 2006. The Top 100 today are worth $2.9 trillion, an increase of 49 per cent compared with the 2008 valuation, which marked the start of the banking and currency crisis.

    The BrandZ Top 10 Most Valuable Global Brands 2014

     

  • Multi-screen marketing drive to pick-up in 2014

    Multi-screen marketing drive to pick-up in 2014

    BENGALURU: Video budgets will continue to shift from TV to multi-screen in 2014 predicts a Millward Brown report. Millward Brown helps clients grow strong brands.

    Authored by Millward Brown experts from around the world, the report identifies the need for marketers to better understand consumer behaviour across devices and adjust their investment accordingly as the primary challenge for 2014. 

    “In 2014, we’ll see more marketers seeking to generate interaction between screens via interesting approaches such as TV ads with hashtags. However, the most successful marketers will build a cohesive, clear and consistent presence across screens and closely align advertising expenditure with the time their audience spends on each device,” said Duncan Southgate Global Brand Director for Digital, Millward Brown

    Marketers will need more in-depth audience planning insights into when, where and how different consumers are using different devices in a year when content will simply be viewed on the most convenient screen. They will also need research tools that assess communications effectiveness across screens and help them understand the roles of different screens in the path to purchase. 

    Clarity and consistency of messaging across all devices and new marketing opportunities will be critical to success. With Millward Brown eye-tracking data for digital display ads suggesting that just one appealing visual is enough to attract attention and consumers focusing on a range of stimuli in quick succession, brands that adopt a more minimalist and to-the-point approach will achieve greater engagement.

    Millward Brown anticipates significant changes in the media landscape around the world such as:  (1) Video budgets will continue to shift from TV to multi-screen; (2) Mobile media spend will rise dramatically, especially among youth-targeted brands; (3) Brands will create more mobile-friendly and readily shareable content and many will experiment with micro-video platforms such as Vine; (4) The rise of screens in all aspects of our lives will encourage many marketers to attempt genuine marketing firsts via creative uses of digital outdoor or via the new possibilities presented by wearable screens such as smart watches and Google Glass.  

  • Millward Brown’s link (TM) with facial coding technology increases its database to 800 adverts across Asia

    Millward Brown’s link (TM) with facial coding technology increases its database to 800 adverts across Asia

    MUMBAI: Millward Brown, the only full-service research agency to have a dedicated, global neuroscience practice, today announced that since pioneering its award-winning link(TM) with facial coding technology in early 2012, it now has a database of more than 800 adverts across Asia.

    The approach, created jointly by Millward Brown and Affectiva, seamlessly integrates automatic interpretation of moment-by-moment facial responses to ads with viewers‘ cognitive responses — providing advertisers with powerful recommendations to optimise effectiveness.

    The integration of Affectiva‘s Affdex(TM) Facial Coding software with Millward Brown‘s Link(TM) copy-testing solution has tapped into a clear need amongst the region‘s advertisers to accurately measure emotions in advertising in a simple, cost-effective and scalable way that is accurate across different cultures.

    “Listening to the overwhelming feedback from our clients and looking at results from more than 800 studies we‘ve conducted across Asia, we know that implicit measurement through facial coding, combined with established survey-based research, is giving a level of insight that simply could not be achieved by either approach in isolation,” said Global Innovations for Africa, Middle East and Asia-Pacific director Pankaj Jha.

    “In fact, we see that the powerful combined approach improves the already strong relationship between link metrics and sales effectiveness.”

    The technique has proved most useful to: Aid understanding of the real emotional power of ads, particularly when an ad is “edgy” and uses challenging creative devices; Clarify and highlight emotional reactions, not easily explained by survey responses; Help discover transition points that either enhance the story or break the flow, which could lead to issues of comprehension; Identify branding moments and cues that did or did not work well and Chart the overall flow through the advert to optimise storytelling.

    Kohler managing director of kitchen & bath, India Salil Sadanandan said, “Analysing the facial responses of viewers uncovered some post-rationalisation occurring on the survey, and that there was a positive response to the advertising idea underlying respondents‘ answers. That insight is helping us develop the creative further with changes highlighted by both the survey and facial metrics. We generated more insightful and usable findings by combining both methods.”

    Globally, Millward Brown has used Link with Facial Coding to research more than 1,500 ads, primarily for Fortune 500 companies, since launching the best-in-class solution in early 2012.

  • Millward Brown appoints Surekha Poddar as MD

    Millward Brown appoints Surekha Poddar as MD

    Mumbai: Brand media and communications research company Millward Brown has appointed Surekha Poddar as MD for its Mumbai operation. Poddar replaces Muder Chiba who has decided to leave the company to pursue other interests.

    Poddar will report to recently appointed South Asiamanaging director Prasun Basu. In her core responsibility, she will lead the largest of Millward Brown’s operations in South Asia.

    The company also has offices in Gurgaon, Bangalore, and newly-opened Dhaka.

    Poddar has over 20 years of experience in marketing, research and strategic management from both, the agency and the client side.

    Prior to this, Poddar worked as executive director of consumer research at Nielsen India. She has also worked with Bharti Airtel as VP market research and consumer insight. Apart from this, Poddar has worked in the capacity of VP in the CSMM division at IMRB and GM for Asian Information Marketing & Social Research (AIMS).

    In 2005, she worked with Millward Brown as regional director for the company’s Asia Pacific region based in Singapore.

    Talking about the appointment Surekha Poddar said, “I am very excited to have the opportunity to lead such a talented group of researchers and to represent a world leader in consumer insights in the Mumbai marketplace. The company works with some of the most respected brands in the region helping them to maximise their marketing investments so its a perfect fit given my passion for marketing, brand-building and consumer insight”.

    Millward Brown MD of South Asia Prasun Basu said, “I am delighted to welcome Surekha to the Millward Brown family again. Her extensive experience will provide our clients and employees with a partner and trusted advisor who truly understand the important role research plays in building strong brands and making a meaningful impact in driving businesses forward.”

  • Prasun Basu is Millward Brown South Asia MD

    MUMBAI: Brand, media and communications research company Millward Brown has appointed Prasun Basu to the post of managing director for the South Asia Region.

    Basu will report in to Africa, Middle East and Asia Pacific (AMAP) CEO Travyn Rhall and will join the AMAP executive board. He will be based in Mumbai.

    Basu replaces Shishir Varma who served as Indian operations MD for five years. He will be taking on the role of chief client officer for the AMAP region and will be based out of Dubai.

    Basu‘s responsibilities in the new post involve leading Millward Brown‘s operations across India and also expanding operations in South Asia. Millward Brown currently has offices in Mumbai, Gurgaon and Bangalore.

    Basu said, “I am delighted to have been appointed to lead Millward Brown across South Asia at such an exciting time for both the region and our company‘s development. From its set-up in 2008, the organization has grown significantly under Shishir‘s leadership. As relationships with our clients mature, it becomes more important than ever that we continue to provide our clients with the very best consumer-based advice on managing their marketing investments, as branding and the role of media increases in importance across the rapidly-changing but incredibly diverse region”.

    Basu joined Millward Brown in May 2011 as managing director of the East Africa operations, before he went on to lead the newly-formed Middle East and North Africa business units. Prior to Millward Brown, he was at Nielsen for five years in a number of positions, the latest being head of consumer research for the India Region as well as head of BASES for Africa, Middle East and India.

    Rhall said, “Prasun is a hugely experienced researcher with a proven track record who will lead the business to best serve our clients in this increasingly important region. His rare management talent and passion for the business of brands make him an invaluable addition to both the India and regional management teams.”

  • TV viewing experience being enriched by social media: Study

    TV viewing experience being enriched by social media: Study

    MUMBAI: Contrary to predictions that the digital age would drag people away from television, people are watching more TV than ever and people‘s viewing experience is being enriched rather than eroded by social networks and dedicated social TV apps like Zeebox. Increasingly, the assumption that a laptop, and a tablet or mobile are the "second" and "third" screens will be eroded.

    It will not be enough to simply broadcast a hashtag and flag a few tweets on the television screen. Telling stories through multiple screens (and elsewhere) will begin to supplant the notion of broadcasting something on the first screen and people reacting and responding to it on disconnected supplementary screens. What does this mean for brand owners?

    Millward Brown, a global research agency, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.

    Among other trends, Millward Brown‘s Futures Group believes that the emergence of "mobile as remote" will make it a central pillar of smart communication plans; that omnichannel marketing will help brands build on meaningful moments of engagement; and that social TV will grow up and become part of the narrative rather than a conversation about the narrative.

    Duncan Southgate, Global Brand Director for Digital at Millward Brown, commented, "We expect 2013 to be another dynamic year for online display, mobile and social media.

    onsumers have ever higher expectations of intelligent digital advertising approaches, and marketers will need to deliver more sophisticated campaigns to keep pace with what works."

    The emergence of ‘mobile remote‘: With increased power and capabilities, mobile devices become the remote controls of our lives allowing not only active control of electronics, but seamless integration of the world around us. The new functionality of our mobile "remotes" utilizes advanced technology to simplify lives. Anything that needs a processor to operate can use a smartphone as the "brains."

    Brands need to start developing communication plans that adapt to this world. With mobile as the hub, information gathering becomes more centralised as consumers trade personal information for convenience and access to events, offers and premium content.

    Omnichannel marketing and brand building : Omnichannel marketing is about being present or available across the consumer‘s behavioral path: each potential contact point integrated with all others. The digital arena will represent the first stage of more brands adopting an omnichannel mindset as social and mobile data sources are blended with offline brand experiences.

    In 2013 the green shoots of omnichannel strategies will involve companies turning existing datasets into active targeting engines. As mobile ad-serving platforms mature, this will transition from social apps into ads running across any mobile content. As well as receiving location data, mobiles have the potential to inform nearby digital screens – Minority Report-style tailored out of home ad content may not be so far away.

    So what is the implication for marketers? Start building the infrastructure to deliver an integrated experience in the omnichannel world or face being left behind.

    Other predictions include:

    •  Real-time planning will become an essential feature of digital campaign delivery and evaluation
    • Better alignment of online display formats with objectives
    • Wider availability of high impact Facebook advertising will provide richer opportunities for brands
    • More paywalls on premium sites will lead to a scarcity of ‘premium eyeballs‘
    • In-app advertising spend will be driven by greater use of rich media
    • In Africa, brands will take advantage of huge mobile marketing opportunities
    • Social media listening will evolve from monitoring to insight generation as brands give more weight to social data in business decisions

  • WPP’s Millward Brown buys out Cadem Advertising

    MUMBAI: WPP‘s global research agency Millward Brown has acquired Chilean consumer insights company Cadem Advertising.

    Millward Brown is a global company focused on brands, media and communications. It is part of Kantar Group, the insights arm of WPP plc.

    Founded in 1997, Cadem has operated as a licensee of Millward Brown for many years providing brand tracking, quantitative and qualitative research services.

    According to the official communiqué, Cadem employs 87 people and key clients include Coca-Cola, Falabella Retail, Nestle, Telefonica and Unilever. Its unaudited revenues for the year ended 31 December 2011 were approximately $6.55 million with gross assets of approximately $2.66 million.

    This acquisition continues WPP‘s strategy of investing in fast growing markets and sectors and its commitment to developing its strategic networks throughout Latin America. The Group collectively employs (including associates) 15,000 people with revenues of $1.5 billion in Latin America.

    Post acquisition, Cadem Advertising will become Millward Brown Chile, and, consequently, Millward Brown will consolidate its operations in Latin America, by being present in the entire region, with offices in Brazil, Mexico, Argentina, Colombia, Peru, Chile and Central America.

    Millward Brown Latin America CEO Fabian Hernandez said, “This acquisition is helping us to leverage our business as the most important market research company in the region. Through our presence and service throughout Latin America and by offering excellence in our methodologies and analysis, we are consolidating ourselves as strategic partners for our clients in their market research and brand, media and communication consulting projects in Latin America.”