ITV

Tag: Millionaire

  • Tilaknagar Industries adds pink vodka to its liquor cabinet

    Tilaknagar Industries adds pink vodka to its liquor cabinet

    MUMBAI: Tilaknagar Industries, the veteran booze-maker with a 90-year legacy, is set to spice up its liquor lineup by distributing Amara artisanal pink vodka, a flamboyant new spirit from craft distiller Spaceman Spirits Lab. The arrangement, which kicks off in Q1 FY26, will see Tilaknagar pocket royalties for flogging Spaceman’s premium tipples across select Indian states and international markets.

    The collaboration adds a splash of colour to Tilaknagar’s existing portfolio of posh Indian plonk, including two Millionaire brandy brands—Mansion House and Courrier Napoleon – Monarch Legacy Edition brandy,  Mansion House whisky, Madiraa rum and Blue Lagoon gin.  The deal will see Spaceman’s entire range—Samsara gin, Sitara rum and the new Amara Vodka—riding on Tilaknagar’s extensive distribution network, giving both companies a proper leg-up in the premium spirits market.

    India’s vodka scene is positively buzzing, with consumption soaring 16.5 per cent in 2023, according to IWSR Drinks Market Analysis. While bog-standard vodka still dominates with 94 per cent market share, the fancy stuff is growing at a cracking pace—super-premium vodka swelled by 19.6 per cent between 2022 and 2023.

    “Globally, craft spirits are having a moment, with flavoured concoctions leading the charge in premium innovations,” says Tilaknagar Industries chairman & managing director  Amit Dahanukar. “India is fast catching up, with younger consumers and trendy high-energy urban bars embracing colourful, Instagrammable cocktails. The global shift toward premiumisation and flavored vodkas bodes well for the Amara.”

    The debutante, which will square off against posh global vodka brands, is a lavish blend of five-times distilled spirits made from Bangalore blue grapes and rice grains from India’s Deccan Plateau. The rosy-hued spirit is infused with a garden party of ingredients—strawberries, passion fruit, peaches, citrus, rose petals, lotus and cherry blossoms—and filtered through pink rubies for extra swank.

    Founded by Aditya Aggarwal, Riddhi Aggarwal, Sapna Aggarwal and Jai Chopra, Spaceman Spirits Lab is renowned for pushing boundaries in the craft spirits industry.

    “India is experiencing a post-Covid drinking renaissance,” says Spaceman Spirits Lab founder & managing director Aditya Aggarwal. “Consumers are seeking elevated experiences, occasion-driven consumption, unique flavours, and ultra-premium-quality spirits. With Amara, we’re bringing craftsmanship and innovation into a category that is ripe for disruption.”

    This pink concoction won’t come cheap—a 750ml decanter will set punters back between Rs 2,500 and Rs 4,500, depending on local taxes. It’ll initially be available in premium outlets across Goa, Maharashtra, Karnataka, Haryana, Delhi and Rajasthan, before swanning off to international markets including duty-free shops, UAE, UK and Singapore in the latter half of FY26.

    Tilaknagar had already shown its fondness for Spaceman last September, announcing a follow-on investment of Rs 13.15 crore that would boost its stake to 20 per cent. With this latest move, the venerable liquor merchant appears determined to paint the town pink.

  • KBC Season 14 launches it’s campaign ‘Yeh Manch Hi Aisa Hai’

    KBC Season 14 launches it’s campaign ‘Yeh Manch Hi Aisa Hai’

    Mumbai: Sony Entertainment Television’s long-running show Kaun Banega Crorepati Season 14 has introduced the campaign “Yeh Manch Hi Aisa Hai.” This campaign is advocating how the esteemed platform has been a medium for contestants to put across their stories and proving how this manch is of the people, for the people, and by the people.

    The campaign highlights how Kaun Banega Crorepati has always served as an inspiration for those who wish to pursue their dreams and aspirations in the same way that the contestants on the show do, giving hope to those who aspire to pursue success in life. The show’s legendary host, Amitabh Bachchan, serves as the face of the campaign.

    KBC distinguishes itself from other reality television shows by promoting knowledge and demonstrating the power of knowledge to viewers. The “Ye Manch Hi Aisa Hai” campaign promotes the contestants as true representations of India’s vibrant, talented, and knowledgeable culture.

    KBC 14 has received a lot of attention since it premiered on 7 August , with hot seat contestants like Ayush Garg from Delhi, the first ‘Dhan Amrit’ winner; Rupin Sharma, the heroic DGP of Nagaland; Rishi Rajpoot, the welder from Kanpur; Army Personnel Girish Tandon; and, of course, the first Crorepati of the season, Kavita Chalwa, the sweet homemaker from Kolhapur, Maharashtra; Every Friday, a special segment called “Play Along Shukravaar” has been added to bring more people to the hot seat than the usual contestants, which has only added to the charm of the show, truly being for the people, the loyal viewers of the show. As the season progresses, the show promises to become more in tune with its audience, connecting with them.

  • The TV Formats business is doing very well, thank you!

    The TV Formats business is doing very well, thank you!

    MUMBAI: The production volume generated by the TV format business globally was in excess of 9 billion euros as estimated by a FRAPA study in 2009.  Estimates are that this could have crossed euros 10 billion by now.

     

    Indiantelevision.com calculations place the size for the business in India at around Rs 950 crore nationally, for shows which are produced from international, indigenous formats and even format TV show imports.

     

    Dance India Dance,  one of the most popular original Indian formats in recent times, and has now branched out and in its four season run, spawning three spin-offs’ viz., Dance India Dance: Super Moms, Dance India Dance: Li’l Masters and Dance India Dance Doubles. Cadbury Bournvita Quiz Contest remains India’s oldest original format to be still in production, since its inception back in 1972; and still remains India’s longest running quiz contest. India has adapted quite a few international reality formats, namely, Who Wants to Be a Millionaire, Masterchef, Big Brother, Britain’s Got Talent, American Idol, Dancing with the Stars and Road Rules, along with adaptations of scripted formats such as 24 and The Killing currently in production.

     

    Earlier this month, UK research firm Madigan Cluff released its annual state of the union update and report on the business titled TV Formats in Europe 2014. It states that despite the global prolonged advertising recession and the fact that several major titles have peaked, the TV formats market in Europe is showing remarkable resilience. The value created by the top 100 formats was $2,931 million in 2013 for 84 European channels across the 16 territories and 21 distributors, according to the TV Formats in Europe report. The value created by formats for UK broadcasters was $600 million in 2013, down from $677 million in 2012. The number of hours broadcast reached 28,386 in 2013. France’s TF1 ($332 million) was the leader with Italy’s Rai 1 at No 2 and the UK’s BBC1 at third spot. Russia’s 1TV entered the top 10 in 2013 —by more than doubling its formats revenues in the year.

     

    The UK, followed by France is the TV formats leader in Europe. France recorded $599 million in 2013, up from $547 million in 2012. The UK, France, Germany and Italy accounted for 72 per cent of Europe’s total value created in 2013.

     

    The total number of hours broadcast in Europe for the 100 formats was 28,386 in 2013 with the UK coming up as the leader again, despite its 2013 total was estimated at 3,935 being considerably lower than in 2012, which was estimated at 4,623. Romania took third place, having added 645 hours to its total in 2013.