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NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen...
BENGALURU: India’s international travel story in 2025 was written largely by the young and the independent. According to Niyo’s Travel Report 2025, nearly two-thirds of all...
MUMBAI: Social media influencers are no longer just selling protein shakes and yoga mats. They are increasingly setting the tone for how Indians think about diet,...
Mumbai: ITC Fiama immerses its communication outreach in pop culture with “#FeelGoodWithFiama,” a unique meme video series to help mitigate the stigma of mental health and...
Mumbai: IndiaLends has launched its video campaign “#TarakkiKiTayari,” which aims to raise awareness among early and new credit customers about the proper use of credit for...
Mumbai: The first generation to surf the internet was the millennials. Those people, who were born between 1981 and 1996, rely primarily on search engines to...
Mumbai: Augmented reality (AR) isn’t just a fancy term anymore. It has, in fact, become a much sought-after means of accomplishing brand goals. The major factors...
Mumbai: India’s direct-to-consumer (D2C) brands have grown tremendously during the pandemic and in the post-pandemic era, with a large cohort of consumers moving to digital in...
Mumbai: Honasa Consumer, the parent company of Mamaearth and The Derma Co has launched an Ayurvedic skincare brand – Ayuga. The brand has collaborated with yoga...
Mumbai: American watches brand Esprit has launched a new campaign called ‘Redefine Time’ with Bollywood actor Ananya Panday. The brand campaign will be promoted through all desired...
Mumbai: More than two-thirds (68 per cent) of Gen Zs and over half (58 per cent) of millennials have ordered products directly from brands in the past...
Mumbai: E-commerce marketplace Snapdeal announced that it has opened 130 new distribution hubs across all of India since January, covering 26 states and two union territories....
MUMBAI: The Covid-19 pandemic has overwhelmed the lives and livelihoods of people around the globe and put unprecedented pressure on the economy. Businesses and individuals are...
New Delhi: ‘What is love?’ Haddaway had plaintively demanded years ago, and it's a question that still rankles in peoples' minds. With a hope to solve...
MUMBAI: It’s hard enough to hold one person’s attention, let alone an entire generation’s. Millennials—now the largest generational group in the U.S.—have grown alongside advancements in...
MUMBAI: None realised the importance of rural market until BARC India started monitoring viewing habits in the countryside. After the TV audience measurement system gave its...
MUMBAI: None realised the importance of rural market until BARC India started monitoring viewing habits in the countryside. After the TV audience measurement system gave its...
In today’s fast-paced world where everything is available at the click of a button, does one remember the good old days when wanting and waiting went...
MUMBAI: While it’s not startling that Millennials (consumers in the 16-24 year-old age group) watch a lot of TV online, it might be more unexpected that...
