ITV

Tag: Milind Soman

  • Fastrack compelled to withdraw its latest ad

    Fastrack compelled to withdraw its latest ad

    MUMBAI: Long ago, in 1995, when models Milind Soman and Madhu Sapre went bold to show their seductive side while endorsing a shoe brand, they created a furor. While the advertising fraternity claimed it to be a coming of age ad, almost all the “socially responsible” groups came together to raise their voice against the ad that put everyone associated with it in a sticky situation.

     

    Even after almost two decades the situation doesn’t seem to have changed much. This time the youth brand, Fastrack, which has become popular for its daring stance on youth issues, is at the receiving end. A latest Out-of-Home (OOH) campaign by the fashion and lifestyle brand from the house of Tata’s shows youngsters draped in tape that has “sale” written on it.

     

    The campaign conceptualised by Lowe Lintas was launched in the middle of this month and will be on till mid-February. Ironically, the brand, which till now has been appreciated for its unprecedented take on the social causes, had to take a step back in this case.

     

    Sources from the industry reveal that the campaign has been at the receiving end from certain sections of the society since the time it was launched, some even claiming the ad to be objectifying women. Thus, the brand was compelled to take off the ad.

     

    Lowe Lintas’ NCD Arun Iyer confirmed the news with indiantelevison.com and said that it was a mutual decision taken by both the teams (brand and creative) to take off the advertisement. However, a new campaign will replace it within 24 hours, he informs.

     

    The brand has over eight million likes on Facebook.

  • Old Spice celebrates International Men’s Day

    Old Spice celebrates International Men’s Day

    MUMBAI: It was a mantastic day when supermodel, ace marathon runner and India Face of Old Spice, Milind Soman and Bollywood heartthrobs — Vidyut Jamwal, Rana Daggubati and Sonu Sood — came together to  inspire Indian men on International Men’s Day.

    The show-stoppers indulged in many manly acts to celebrate the day which in this year’s edition focuses on good health and equality while highlighting positive male.

    The Mantastic Brigade also marked the grand culmination of the Smell Mantastic Campaign by unveiling the commandments that a manly man should follow — Smell Good; Be Yourself; Stay Active, Stay Fit and Respect for All.

    “Mantastic videos” that are an ode to the bolder and masculine self that every man wants to be were also showcased as part of event. Featuring Milind Soman, India’s Mantastic Man, donning different avatars of an Indian manly man across geographies, the videos have already garnered over five million views in the social media space.

    “Celebration of International Men’s Day gives perfect opportunity to an increasing number of Indian men who are unleashing their masculine self! In fact, this reflects in today’s society as well, with showbiz icons, Vidyut, Sonu and Rana perfectly embodying the trend. I am happy to be the face of this irreverent campaign that will change the prevalent mindset and inspire men across India to take pride in unleashing their manlier versions,” remarked India Face of Old Spice Milind Soman.

    Rana Daggubati exclaimed, “Young men are now imitating their new icons and graduating from metrosexuals to a new Manly Man era! Through our Mantastic messages, I hope Indian men take a cue and unleash a manlier avatar of themselves.”

    Old Spice Country Marketing Manager Nikhil Ramesh said, “International Men’s Day is the perfect occasion to celebrate ‘Smell Mantastic’ Campaign.  Old Spice’s ‘Smell Mantastic’ campaign is designed to inspire Indian men to express themselves and help unleash the manlier version of them. The Mantastic Brigade – Milind Soman, Vidyut Jamwal, Rana Daggubati and Sonu Sood – have done an amazing job of bringing alive the Old Spice campaign and its raw masculinity.”

    With its new campaign, Old Spice also launched a cool range of manly scented deodorants with captivating, refreshing, and long lasting scents, all cooked up in the Old Spice scent kitchen.

  • Old Spice deo ‘Smell Mantastic’ campaign for another 8 weeks

    Old Spice deo ‘Smell Mantastic’ campaign for another 8 weeks

    BENGALURU: Old Spice is one of the few brands that most Indians have grown up with. Procter and Gamble India (P&G) recently added a line of deodorants to the brand that has essentially been associated with shaving until now.  

    An online campaign ‘Smell Mantastic’, starting with what P&G calls the ‘North video’ created by Old Spice’s global creative agency Wieden+Kenedy starring model and marathoner and Old Spice’s Indian face Milind Soman, that was launched on 15 October has already garnered 20 lakh (2 million) views on YouTube.  

    Subsequently, an ‘East Video’ was launched in Kolkata that has been followed by a ‘South Video’ in Bengaluru today. P&G says that both the East and South videos have had over nine lakh views already. Another video – the ‘West Video’ is slated for launch somewhere around 19 November. In the Old Spice videos, Soman has donned different avatars of an Indian man across geographies.

    “This campaign will continue for the next two months,” revealed a source at P&G
    A fifteen second TVC is also being aired on niche channels such as HBO and the Star Network’s movie channels amongst others. Tomorrow, a radio chat with Soman will be aired in Mumbai on Radio One informed the source.

    Sonman with Vidyut Jammwal unveiled the Old Spice deo range in New Delhi, in Kolkata the range was unveiled by Soman and Rahul Bose and in Bengaluru, P&G had Soman and Diganth on the stage for the unveiling. “We have not yet decided on the person who will be unveiling the range with Soman in Mumbai on 19 November as yet,” revealed the source further.
    MediaCom handles the conventional media buying duties, while Interface Business Solutions (IBS) handles the online media duties for P&G’s Old Spice brand.

  • Indian to helm supernatural thriller in Hollywood

    Indian to helm supernatural thriller in Hollywood

    MUMBAI: Having directed two music videos of music album Kinaara, director Mohan Savalkar of Able & Will Films has taken a big leap into Hollywood by bagging a contract to helm a supernatural thriller Dark Stone being produced by Los Angeles-based Shock Studios Ltd.

    The production house is currently conducting casting calls in London and Los Angeles and will be utilising A-list, internationally known stars in the film that will be released worldwide late next year.

    The film is scheduled to commence filming in Jakarta and Indonesia in the first quarter of 2013.

    This film is being co-produced with New York’s 6to4to3Films and LA’s Blitz Media.

    Incidentally, Savalkar had earlier directed 27-13.20 Nakshatra that starred Anupam Kher and Milind Soman.

  • StarOne unveils Milind Soman production ‘Ghost Bana Dost’

    StarOne unveils Milind Soman production ‘Ghost Bana Dost’

    MUMBAI: Star One has launched Ghost Bana Dost, produced by model Milind Soman’s Face Entertainment, the show will premiere on Tuesday, 19 December at 8.30 pm.

    As general entertainment channels seem to be inclined towards introducing children’s programming to their weekly line up, this story runs along the theme of a rich orphan kid, Dabboo aka Adil Baadshah. Living under the care of his uncle, Vichittar aka Manoj Joshi and his wife Tejo ji aka Sushmita Mukherjee, the boy is ill treated and their only interest is towards his money. Dabboo’s saviour emerges in Ni Ke (Nikhil Kedarnath) aka Manish Paul – the friendly ghost who helps him in time of need. Togther they pull off loads of other fascinating stunts … as everyone watches him wonder struck, states an official release.

    Star India Pvt. Ltd. senior creative director Shailja Kejriwal said, “We are very excited to launch Ghost Bana Dost as we have all been curious about ghosts as kids and this show captures the child within each one of us. This is a show that will appeal to everyone with Ni.Ke as the endearing lonely ghost who becomes the ‘super-bhoot’ and makes a meek child a ‘super-boy’. We hope it will win the hearts of our audiences!”

    Sharing details on the show, Face Entertainment producer Milind Soman says “We are thrilled to be launching our first show on Star One. Ghost Bana Dost is about a frightened little boy whose life changes when a “cool dude” ghost befriends him. Every child has a Dabboo in him and deep inside also longs for a magical friend like the “full of life” ghost in this show. As a child I always looked for fun, magic, and fantasy and through Ghost Bana Dost with it’s marvelous special effects and compelling narrative I think we have succeeded in bringing this to Indian television in a way never been seen before.”