ITV

Tag: Milind Soman

  • Milind Soman joins hands with Evergreen Club to start fitness challenge trend

    Milind Soman joins hands with Evergreen Club to start fitness challenge trend

    Mumbai: Homegrown online community for older adults, Evergreen Club has started a fitness challenge trend in association with actor and fitness enthusiast Milind Soman and his mother Usha Soman. The duo is promoting the importance of health and fitness among the elderly by starting a challenge on social media platforms.

    Through the video, Soman encourages youngsters to take cognisance of the health and well-being of their parents and the elderly at home. He believes that there is no right age to start one’s fitness journey – as his mother, in her old age, is also a fitness freak like him. He also urges the elderly to be conscious about their own physical and mental health. The mother-son duo is seen performing squats in the video, thereby encouraging viewers to start their fitness journey with simple exercises from the comfort of their homes.

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    Evergreen Club is associated as the Wellness Partner for The Unity Run, where Milind Soman embarked on a solo run from Mumbai to The Statue of Unity at Sardar Sarovar Dam, Kevadia to celebrate India’s 75th Independence in August. A perfect example of positive aging, Soman continues to inspire millions of people with his approach to fitness. 

    By associating with The Unity Run, the fitness company aims to encourage older adults to adopt a healthier lifestyle and take care of their wellness from the comfort of their homes, it said a statement.

  • MTV India’s ‘Supermodel of the Year’ returns with season 2

    MTV India’s ‘Supermodel of the Year’ returns with season 2

    Mumbai: Youth entertainment channel MTV has announced the second season of “MTV Supermodel of the Year” (SOTY) with a new promo. Starting 22 August, the show will be aired every Sunday evening at 7 p.m.

    The second season is based on insights from MTV Youth Study 2021, according to which, 75 per cent of the respondents believe that the best-dressed people are those who are comfortable with what they are wearing, and 78 per cent of them agree that they don’t have to look beautiful always. Tapping into these cues, the theme of the second edition is decided as ‘Unapologetically You’.

    The show has a three-judge panel of Malaika Arora, Milind Soman and Anusha Dandekar who will engage models through a litmus test of style, sass and intent to push boundaries. This edition will also showcase young and innovative designers Bloni, Vaishali S, Verandah, Esse, Melodrama, Papa Don’t Preach, Abhishek studio and Virsheté. Among the contestants are a cop, a national-level boxer, biker, state-level sprinter, a hockey player, a transwoman, and fashion enthusiasts. Designer Akhil Nagpal’s ethical and sustainable fashion ramp walk will be another highlight of the show, said the channel in a statement.

    “We are delighted to present another edition of our iconic property – MTV Supermodel of the Year,” stated Viacom18 Media, business head – youth, music and English entertainment, Anshul Ailawadi. “The show is a celebration of every model’s unique identity, even as we test the boundaries of what the word ‘model’ itself means. Today’s young Indians are completely at ease in their skin as they go about being their unabashed selves. SOTY offers them the perfect canvas to do just that.”

    The show is co-powered by Olay Retinol, Vanesa Body Deo, Magic Moments Music Studio, and fashion partner FNGR along with Marico Ltd’s Livon as the title sponsor. 

    Speaking on this association, Marico Ltd, CMO, Koshy George said, “Livon serum embodies the values that the young, aspirational, and always an on-the-go girl of today seeks to inculcate in her quest to achieve new heights while looking fabulous, anytime, anywhere. The Livon Girl’s vivaciousness and vibrancy are only surpassed by her confidence because she is always ready, dressed up for the job at hand, and equipped with instant salon finish hair to steal the spotlight. The Livon serum solution neatly resonates with the format of MTV’s iconic show Super Model of the Year, which is all about giving a platform to young girls where they can be unapologetically themselves: ever-ready and bursting with confidence.”

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by MTV India (@mtvindia)

     

  • OMRON Healthcare ropes in Milind Soman & Gul Panag for new campaign

    OMRON Healthcare ropes in Milind Soman & Gul Panag for new campaign

    MUMBAI: Enthused with the response to its recent 360-degree digital communication campaign on BP monitors, ‘I am Prepared’, global healthcare firm OMRON has launched its second major communication campaign on its body composition monitors.

    The campaign titled ‘Know your Body Inside out, then workout’, features the popular celebrities in the fitness domain, Milind Soman and Gul Panag. The film, produced by Snowball Studios & conceptualised by Milestone Dentsu, aims to drive home the message that controlling ‘weight’ should not be the only criteria to measure the effectiveness of your exercise and diet regime.

    “Your fitness journey is not only about losing weight! It must include keeping a track of many more vitals like body fat, skeletal muscle, visceral fat, body age, resting metabolism, BMI, etc,” said OMRON Healthcare India MD Masanori Matsubara. “A good and user-friendly monitoring home monitoring device makes this tracking feasible in seconds! And this is what OMRON strives to make people aware with this campaign.”

    Matsubara further added, “Gul and Milind, with their exceptionally well fitness levels, huge fan following and acumen around the importance of absolute wellness, fit the bill for this kind of campaign. We are very happy to have them associated with OMRON.”

    The commercial, presently running on OTT and digital media platforms enthuses fitness enthusiasts to make a shift in their focus from ‘just knowing body weight’ to knowing ‘many more things along with the body weight’ highlighting the progress and quality of their wellness regime with the Japan-based group’s body composition monitors. The campaign will soon see an amplification with a nationwide TV commercial release.

  • Redcliffe Life Diagnostics onboards Milind Soman as brand ambassador

    New Delhi: Redcliffe Life Diagnostics on Tuesday announced Milind Soman as its brand ambassador. The association aims at creating awareness among people regarding the importance of health check-ups for the timely diagnosis and treatment of ailments.

    A pioneer in gene-based testing in the country, Redcliffe Life Diagnostics has been pushing preventive healthcare and early diagnosis of diseases. “Having Milind onboard will help in reaching wider audiences to create awareness about public health in general,” it said on Tuesday.

    Redcliffe Life Diagnostics’ founder, Dheeraj Jain said, “We are delighted to have Milind Soman on board. He is a true ambassador and advocate of healthy living. He can be a great stimulus to encourage people to get routine health check-ups done regularly. Covid-19 has exponentially pushed health consciousness, but still, there is an aversion towards getting tested. People associate getting tested with being ill or sick, and this is the myth we want to break with Milind on board.”

    Milind Soman said he is looking forward to the collaboration. “Regular health check-ups can help in the early diagnosis of the disease. It is great to see how the medical industry is changing with organized and professional corporates like Redcliffe advocating profusely about preventive healthcare in India. Seeing their affordable yet advanced health packages from blood-based tests to fitness/wellness genetic testing, I am sure more people will be encouraged to be proactive towards health checkups,” he said.

  • Experion Windchants launches #InTheSky with Milind Soman to enable an Active Luxury Life

    Experion Windchants launches #InTheSky with Milind Soman to enable an Active Luxury Life

    New Delhi : Experion, hosted model and actor Milind Soman in their premium, active luxury residential project – Windchants – in Gurugram. The stunning residence, that takes inspiration from the Saptrishi Constellation is aligned in a way to maximise air circulation as well as daylight, thereby promoting more outdoor time. During his stay, the actor rejuvenated his leisure time by indulging in recreational activities, got close to a peaceful environment encapsulating a healthy living experience. Windchants attempts to render a classic active luxury living infused with sustainability and holistic lifestyle.  Landscape views from the skywalk, double height stilts, biodiversity pond and lush green gardens were also quite exciting for Milind.

    Today in an Instagram post, Milind Soman talked about the great experience he had at Windchants and said, “I had the best time at Experion’s Windchants. This condominium is planned around the concept of active luxury and is perfect for the urban dweller. The massive skywalk that connects the Experion towers is the perfect area for a scenic run. Every minute of this jog is an experience that is beyond compare!”  He was also seen using the barbecue at the skywalk that connects the seven towers at Windchants and trying a hand at different recreational activities in the condominium. He also took a peaceful stroll in the herb garden and spent some time by the pool. Apart from Milind, other lifestyle influencers also actively took part in the campaign.

    Instagram Link: https://www.instagram.com/p/B7IIamznyEZ/

    Experion has developed several housing projects across many parts of the country and is definitely one of the most sought-out real estate developers in India focused on providing a safe haven to residents. Through this luxury property, Experion visions to set a benchmark in the active luxury living category by giving millennials a holistic approach for better and healthy living in metros. Windchants is one of their most premium projects built on the concept of sustainable active luxury, and aside from offering a wide range of residential complexes including penthouses, luxury villas as well as apartments, the condominium also houses 2,50,000 sq ft of activity space and sports facilities, which was especially impressive for Milind. Milind Soman’s experience at Windchants definitely shed light at the immaculate planning that has gone behind this project.

  • Tata Motors rolls out #TheUltimateElectricDrive campaign with the new Nexon EV

    Tata Motors rolls out #TheUltimateElectricDrive campaign with the new Nexon EV

    Mumbai, October 4, 2019: Gearing up for the launch of the new Nexon EV, Tata Motors has signed-up power couple Milind Soman and Ankita Konwar for #TheUltimateElectricDrive campaign. This campaign aims at highlighting Nexon EV’s ability to break existing barriers to EV adoption in India such as range anxiety, lack of charging infrastructure and performance capabilities. To experience the all-new Ziptron technology, the celebrity couple will drive across tough terrains in the Nexon EV and share their thrilling experience with fans.

    Starting today, the campaign will reveal seven interesting videos capturing the couple’s scenic journey from Manali to Leh and the surrounding regions, in the exciting Nexon EV, depicting the vehicle’s capability to function effortlessly in some of the toughest terrains in India, covering six high altitude Himalayan passes, with unpaved roads and steep gradients, with limited charging infrastructure and under extreme weather conditions. Set to a soulful tune, the videos capture the essence of exploration and embracing the new Ziptron technology and through these experiences overcoming one’s mental barriers to EV adoption such as range anxiety, lack of charging infrastructure and performance capabilities. Each of the seven videos will have a main version that will be promoted, while a longer “director’s cut” version will reside on our social media handles.

    According to Mr. Shailesh Chandra, President – Electric Mobility Business and Corporate Strategy, Tata Motors Ltd. said, “We are proud to announce that Nexon EV will be available for personal buyers in India from Q4 (Jan-Mar) FY19-20. Powered by the cutting-edge Ziptron technology, Nexon EV promises to address the barriers that exist in the EV market today and will deliver a thrilling on-road performance, ensuring zero emission. We are also excited to have the famous celebrity couple – Milind Soman and Ankita Konwar on board to share their experience with the EV enthusiasts. We are confident that the new Nexon EV will further raise the bar for electric cars, making EVs an aspirational choice for consumers.”

    Powered by the state-of-the-art Ziptron technology, Nexon EV will be equipped with an efficient high voltage system, zippy performance, fast charging capability, battery and motor with warranty of 8 years, and adherence to IP67 (dust and water proof) standard. Targeting a range of about 300 km, Nexon EV will prove to be an aspirational SUV for customers looking for a thrilling and connected drive experience. Expected to be priced between INR 15 to 17 Lakhs, Nexon EV will make EVs more accessible to Indian customers.

    TATA Motors has recently unveiled a new EV specific website and Electric Mobility social media handles. They are:

    Website – https://ev.tatamotors.com/

    Facebook – https://www.facebook.com/TatamotorsElectricMobility/

    YouTube – https://www.youtube.com/channel/UCDxNSMn2l95fyHzPATAYOcg/

    Instagram – https://www.instagram.com/tatamotorselectricmobility/

    Twitter – https://twitter.com/TatamotorsEV

  • Milind Soman the Mantastic Man for active lifestyle brands

    Milind Soman the Mantastic Man for active lifestyle brands

    MUMBAI: Milind Soman, often referred to as the Indian Iron Man, is our own “Old Spice”. Even though he is 53, he can give any 20 year old a run for his money when it comes to doing crunches or running.
    Though Milind has an engineering diploma, he did not see himself making money out of it and turned to modelling in 1988. He was launched on television screens with a big bash in Alisha Chinai’s music video, Made in India, in 1995 and later took the lead role in the Indian science fiction TV series Captain Vyom.
    The model turned actor saw brands luring to sign him when he was at his career pinnacle back in the early 90s. Even at the peak of his career, he was always conscious about the brands he associated himself with. EXCEPT for the time when he did a print ad in 1995 for Tuff shoes!
    One of the most controversial ads of the time was when the then hot pair Milind Soman (http://www.indiantelevision.com/mam/marketing/mam/the-comeback-of-iconic-brands-180502) and Madhu Sapre, were part of a campaign for a little-known brand called Tuff shoes. The ad showcased them wearing nothing more than a pair of shoes each with a python wrapped around their bodies. The ad later had to be withdrawn and both Soman and Sapre were booked for promoting indecency.
    Post the fiasco, he learnt his lesson the hard way and decided never to endorse anything that may lead to his name getting dragged into controversy again.
    India’s ultra-endurance athlete and fitness evangelist believes in practising what he preaches and speaking to Indiantelevision.com, he said, “Even when I was a model 30 years ago, brands came up to me but there were several brands that I couldn’t associate with. Not that I didn’t eat those chips or didn’t have those drinks, but it wasn’t something that I wanted to promote and encourage people to consume.”

    In the span of over two decades that he has been in the industry, he could only manage to promote a handful of brands including Vespa scooter, Excalibur, Phillips, Just For Men, Jeep Compass, Old Spice, Godrej shaving cream and most recently Mobiefit, Duroflex (http://www.indiantelevision.com/mam/marketing/mam/duroflex-launches-sleep-marathon-with-milind-soman-180122), Q Experiences and ICICI Prudential. While people have always known him for his Made in India song, brands have always stayed away from associating with him. Maybe they got cold feet after the Tuff shoes controversy or he just doesn’t come across as a brand ambassador material on a large scale.

    But why don’t we see him doing ads anymore? Despite being interested in associating with brands, he stated his position clearly as: “I am keen on endorsing brands as there is a lot of money in it but there are a lot of products that I won’t advertise. There are a lot of actors who endorse alcohol and pan masala but I will never do that. The categories and things I associate with is really small and niche.”
    But Soman is more than just a pretty face. He began his entrepreneurial journey back in 2014 when he invested in health food startup ONTHERUN. He is also the brand ambassador for the company that sells 100 per cent natural energy bars.
    A few years later, being a fitness enthusiast, The Pinkathon (http://www.indiantelevision.com/mam/marketing/mam/colors-partners-bajaj-for-united-sisters-pinkathon-promoted-by-maximus-mice-170720) ambassador launched his own activewear brand for women Deivee in 2017, along with co-founder Darshan M and Telugu film star Allu Sirish. The company plans to invest Rs 40 crore in the next two years.
    The two startups that are close to his heart haven’t been active on the marketing front at all. This is due to high investment that goes behind creating brand awareness on television, digital and out of home. They say digital is the best way to advertise as it requires minimum investment yet gives great ROI. But Soman’s half a million followers on Facebook and Instagram haven’t been able to translate into sales. He said, “Even with the following I have, I can’t endorse my brands on social media as Facebook won’t let me do it unless I pay them. Virality is important in today’s time to gain traction but achieving virality isn’t easy.”
    If there is anyone in India right now who could easily be the face of health, fitness, and ageing gracefully, it has to be Soman. Off late, the supermodel, actor, producer and fitness enthusiast seems to be doing things right. Maybe the industry has finally begun to see the brand value in him. Late but not too late.

  • Duroflex launches sleep marathon with Milind Soman

    Duroflex launches sleep marathon with Milind Soman

    MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the #7HourMarathon campaign for Duroflex.

    The campaign launched when Milind Soman rolled out a tweet saying how he planned on doing a 7-hour-marathon every day. But little did his followers know, the marathon he was talking about was seven hours of continuous sleep. This digital stunt was initiated to bring attention to the cycle of disrupted sleep that has taken over this generation.

    Seeing the response, a subsequent video was released a day later where Soman clarified the confusion on #7HourMarathon and discussed the importance of good sleeping habits.

    The campaign was conceptualised by Happy mcgarrybowen and executed in collaboration with Isobar, SKREEM, and Greenroom.

    Duroflex director of marketing Mathew Joseph says, “As a company, we have a strong lineage in this industry and understand the importance of sleep. We really wanted to raise awareness around the importance of sleep. In Milind Soman, we found a credible voice to drive this message across. The #7HourMaratahon initiative was a great conversation starter to get people to make a very important lifestyle change. We believe in energising India.”

    Most of the audience they spoke to consumed about 2.5-3 hours of social media on an average every day, making it evident that social media must be the activation area.

    While talking about looming sleep crisis and the need to commit to seven hours of sleep, Soman mentions, “Having been involved in sports all my life, I understand the importance of sleep. Sleep is essential for the body and mind and restful sleep is one of the foundations of good health. Recharging and rejuvenating body and mind sufficiently every night is important for better quality of life. My own health resolution this year has been to sleep more and better.”

    The tweet got picked up and shared by multiple media channels generating a range of reactions from awe to confusion. While some applauded Soman on pushing his limits, others expressed blatant confusion deeming it an unachievable task. This bag of mixed reactions instantly blew up the campaign making it trend at fifth position on Twitter nationally.

  • SmartCooky.com to champion #FitIndia campaign

    SmartCooky.com to champion #FitIndia campaign

    New Delhi: NDTV’s e-commerce venture SmartCooky is happy to announce a strategic partnership with Glanbia Performance Nutrition, for India’s largest fitness drive, the #FitIndia Campaign.

    SmatCooky is partnering with the #FitIndia campaign to build awareness about nutrition, health and fitness. India is the diabetes capital of the world and the rising incidences of obesity and hypertension, amongst other lifestyle diseases, is a great cause of concern. The campaign will create a network of professionals such as dieticians, nutritionists, educators and key opinion leaders. This initiative will travel across 12 cities in the next few months, while working together with change makers at various levels and organizations.

    The campaign was launched and supported by the Union Minister for Health and Family Welfare, Shri J P Nadda, in the presence of dignitaries including actor and fitness enthusiast, Milind Soman. Giving it his full backing and support, Mr.Nadda stressed that this is the need of the hour and high on the government’s agenda.

    Mr. Nadda on Thursday underlined the rising scare of lifestyle diseases in India and the importance of yoga, and a balanced diet to tackle these. Reinforcing the government’s commitment towards health, he said, “My ministry will provide full support in eradicating non communicable and lifestyle diseases from India. I recommend we should practice yoga and maintain a balanced diet for a healthy lifestyle to ensure a fitter India”.

    SmartCooky.com is the leading e-commerce platform focused on helping consumers lead a healthier lifestyle, providing a unique mix of content and commerce. The platform started out under the banner of NDTV Food as a content website, focusing on recipes, health and fitness articles; and has become the No.1 content site in India. In the current avatar of SmartCooky, the platform offers a mix of its existing articles, recipes and a chance for customers to shop from a wide range of 2000+ products. The e-commerce shop offers products within the health, nutrition, wellness and personal care space, which have been individually handpicked by our in-house experts.

    “There’s never been a better time to launch a nationwide movement spreading awareness about health, wellness and nutrition. SmartCooky is delighted to be a contributing knowledge partner in this initiative”, shared Seema Chandra, Managing Director, SmartCooky.

  • SmartCooky.com to champion #FitIndia campaign

    SmartCooky.com to champion #FitIndia campaign

    New Delhi: NDTV’s e-commerce venture SmartCooky is happy to announce a strategic partnership with Glanbia Performance Nutrition, for India’s largest fitness drive, the #FitIndia Campaign.

    SmatCooky is partnering with the #FitIndia campaign to build awareness about nutrition, health and fitness. India is the diabetes capital of the world and the rising incidences of obesity and hypertension, amongst other lifestyle diseases, is a great cause of concern. The campaign will create a network of professionals such as dieticians, nutritionists, educators and key opinion leaders. This initiative will travel across 12 cities in the next few months, while working together with change makers at various levels and organizations.

    The campaign was launched and supported by the Union Minister for Health and Family Welfare, Shri J P Nadda, in the presence of dignitaries including actor and fitness enthusiast, Milind Soman. Giving it his full backing and support, Mr.Nadda stressed that this is the need of the hour and high on the government’s agenda.

    Mr. Nadda on Thursday underlined the rising scare of lifestyle diseases in India and the importance of yoga, and a balanced diet to tackle these. Reinforcing the government’s commitment towards health, he said, “My ministry will provide full support in eradicating non communicable and lifestyle diseases from India. I recommend we should practice yoga and maintain a balanced diet for a healthy lifestyle to ensure a fitter India”.

    SmartCooky.com is the leading e-commerce platform focused on helping consumers lead a healthier lifestyle, providing a unique mix of content and commerce. The platform started out under the banner of NDTV Food as a content website, focusing on recipes, health and fitness articles; and has become the No.1 content site in India. In the current avatar of SmartCooky, the platform offers a mix of its existing articles, recipes and a chance for customers to shop from a wide range of 2000+ products. The e-commerce shop offers products within the health, nutrition, wellness and personal care space, which have been individually handpicked by our in-house experts.

    “There’s never been a better time to launch a nationwide movement spreading awareness about health, wellness and nutrition. SmartCooky is delighted to be a contributing knowledge partner in this initiative”, shared Seema Chandra, Managing Director, SmartCooky.