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Tag: Milind Soman

  • Trivandrum set for UST Marathon with Milind Soman

    Trivandrum set for UST Marathon with Milind Soman

    MUMBAI: Ready, set, go! Trivandrum is set to sprint into the record books. The Kerala capital will host its largest-ever marathon on 12 October 2025 with the second edition of the UST Trivandrum Marathon. Organised by tech giant UST in collaboration with NEB Sports, the event promises four action-packed categories: full marathon, half marathon, 10,000 run and 5,000 run, starting from the UST Thiruvananthapuram campus.

    Adding star power to the race, actor, model, fitness icon and film producer Milind Soman will serve as the brand ambassador, joined by sports legends including former Indian badminton star Pullela Gopichand, athlete Reeth Abraham, and badminton player U Vimal Kumar.

    With over 10,000 participants expected, the total prize pool tops Rs 22 lakh, making it Kerala’s most ambitious marathon yet. Registrations are open online at bit.ly/3ZnARUv and the official website trivandrummarathon.com.

    UST, president, Alexander Varghese said “This marathon is our way of promoting a healthy society and raising awareness of physical and mental well-being. Marathons are a powerful tool for inspiring communities, and we are proud to host this annual event in Trivandrum.”

    NEB Sports, cmd, Nagaraj Adiga added, “We are thrilled to host over 10,000 runners and welcome Milind Soman as our brand ambassador, adding extra charm to the event. Training runs earlier this year saw overwhelming participation, setting the stage for an unforgettable marathon.”

    From fitness enthusiasts to seasoned athletes, the UST Trivandrum Marathon 2025 promises to blend endurance, excitement and community spirit in the heart of Kerala.

     

  • Milind Soman gets a healthy slice of fun in The Health Factory’s new film

    Milind Soman gets a healthy slice of fun in The Health Factory’s new film

    MUMBAI: Even the fittest man in India can get schooled especially when it comes to bread. In its latest campaign, The Health Factory (THF), makers of India’s first zero maida and protein bread, ropes in fitness icon Milind Soman for a witty twist that puts health on the daily menu. The brand film flips the script with humour at its core: a bemused Milind finds himself playfully corrected by health-obsessed youngsters who introduce him to “the fittest bread in town.” The irony is deliberate positioning THF as the everyday essential that champions exactly what Milind embodies: authenticity, simplicity, and consistency in health.

    The campaign is part of THF’s rebranding push under its philosophy All for Health. Health for All. With refreshed packaging, clean-label promises, and a sharper brand voice, THF wants to shift focus from being “just the zero maida bread brand” back to being a lifestyle choice for better eating.

    “We wanted to bring the spotlight back to The Health Factory as the brand, not just the product,” said The Health Factory senior brand manager Meghraj Bangera, noting that Milind’s cross-generational appeal made him the perfect fit. The Health Factory CEO Vinay Maheshwari added, “Health shouldn’t be complicated, it’s about simple, right choices every day.”

    For Milind, the fit was natural: “Bread is a staple in so many diets. Making it healthier without losing taste is such a powerful idea,” he said.

    With a presence in 16 cities and retail, q-commerce, and e-commerce channels, THF has already entered over 2 million households across India. Now, with Milind in its corner and a playful slice of humour, the brand is hoping to make every bite count in its mission to turn bread into a symbol of cleaner eating.

  • PUMA ropes in fitness icon Milind Soman as running ambassador

    PUMA ropes in fitness icon Milind Soman as running ambassador

    Mumbai: Sports brand PUMA has officially signed renowned fitness icon Milind Soman as its Running Ambassador, marking his first-ever partnership with a performance-wear brand.

    Having kickstarted his running journey at the age of 38, Milind Soman has always advocated injury-free and safe running practices across various terrains, alternating between barefoot running and shoes depending on the requirement. As part of his partnership with PUMA, Milind will run in the NITRO range – lightweight shoes renowned for their unparalleled cushioning, speed, traction, and stability, wherever the route requires wearing shoes. Among the range, the Deviate NITRO 2 stands out as Milind’s favourite, distinguished by its roomy toe box fit, which provides exceptional support and comfort for his larger feet.

    As a high-performance sporting brand, PUMA’s shoes are preferred and worn by numerous sporting icons, including cricket legends Virat Kohli, Harmanpreet Kaur, and Mohammed Shami; sprinting champion Usain Bolt; football stars Neymar Jr and Sunil Chhetri and celebrated boxer MC Mary Kom.

    Speaking about this exclusive coming together of legends of the game, Karthik Balagopalan, Managing Director, PUMA India said, “Milind Soman has been the face of running in India and is an inspiration. While he is well-known as a barefoot runner, PUMA becoming his preferred choice of footwear is a testament to the superior NITRO technology in our shoes that provides comfort, performance, and energy return to thrive in the most demanding conditions. This partnership signifies PUMA’s commitment to supporting athletes in their pursuit of excellence, regardless of age, background, or circumstances. We are thrilled to have Milind Soman in the PUMA family and we are confident that this association will further push and strengthen the running revolution in the country.”

    PUMA announced its association with Milind through a campaign film for its range of NITRO shoes. The film addresses everyday runners and highlights the reality that running is not an easy sport – it pushes your mind and body. The campaign film emphasizes that while running will still be tough, with PUMA NITRO, the run feels better.

    Under this partnership, Milind will endorse PUMA’s NITRO range of footwear and apparel. He will also contribute to the growth of the running community alongside PUMA and represent the brand at top running events and campaigns throughout the year. Additionally, he will also serve as the face of PUMA’s bodywear for men.

    “Running is undoubtedly one of the fastest-growing sports in India and I foresee our nation on the brink of becoming a global leader, such as China, Japan, and Singapore in the region, in producing top-tier runners and running communities, including amateur marathon enthusiasts. I meet runners and travel groups across the country all the time and understand the significance of running gear in making running more comfortable. Personally, I have always been impressed by the impeccable fit, comfort, performance, and design of PUMA shoes. As PUMA’s running ambassador, I will work closely with the brand and inspire people around the world to push beyond their perceived limitations and defy the odds,” said Milind Soman, who also likes the colourful variants that PUMA’s running shoes come in.

    Through his running and fitness endeavours over the years, Milind has inspired countless fitness enthusiasts to take up running. Currently, he covers an impressive average of 300 kilometres every month as an active runner.

    According to the one-of-a-kind sports-focused survey, by PUMA India and analytics firm Nielsen Sports, running was the most actively participated sport & fitness-related activity by adults in India in the year 2023.

  • Tested Like Samsonite’ – reshaping boundaries of resilience & Innovation

    Tested Like Samsonite’ – reshaping boundaries of resilience & Innovation

    Mumbai : Samsonite, travel solutions company presents an awe-inspiring campaign, ‘Tested Like Samsonite’, showcasing a century long legacy of excellence. Transcending the horizons of resilience and endurance, Samsonite sets on a journey to redefine strength and durability featuring an exceptional lineup of influential personalities testing the brand’s latest products.

    Samsonite, a stalwart in the travel industry for 113 years, introduces the ‘Tested Like Samsonite’ campaign as a testimonial to individuals who symbolize immense strength and valor in the face of adversities. Highlighting similarities between the resilient journey of each individual and the durability of Samsonite’s diverse range of products, the campaign goes beyond conventional product testing.

    Samsonite executive director – marketing Anushree Tainwala emphasises, “Samsonite products are not just luggage; they are a testament to our commitment to quality and durability. ‘Tested Like Samsonite’ is a celebration of resilience and quality. Our carefully crafted marketing campaign captures the very essence of the Samsonite – resilience and perseverance. This campaign highlights our strong commitment to excellence. Our ultimate goal is to ignite inspiration in our audience by showcasing the enduring spirit of each Samson creation.”

    As part of the ‘Tested Like Samsonite’ campaign, the latest video features tennis legend, Sania Mirza, who demonstrates the impact resistance of the Proxis series. A visual spectacle unfolds as Sania Mirza serves powerful smashes against the Proxis luggage pinned to a target wall.

    Showcasing the intensity of a tennis court, the 1-min adrenaline-pumping video captures the force of her hits, with the speed gun readings escalating, and she finally runs out of balls. Examining her resilient opponent, Sania Mirza claims, “This Samsonite is indeed a tough opponent!” The video reiterates the fact – the incredibly strong built and light Roxkin™ material, enables Samsonite products to withstand high-energy impacts, effortlessly.

    This campaign marks a groundbreaking moment for the brand by assembling an exceptional lineup that includes not only sports and fitness icons but also renowned figures from the culinary and business realms. The ensemble, comprising Karun Chandhok, Milind Soman, Sania Mirza, Chef Garima Arora, Vidyut Jammwal, and Ghazal Alagh, reflects the brand’s commitment to embracing a spectrum of talents and achievements.

    The campaign unfolds in a compelling 6-part video series, where each influencer subjects Samsonite’s iconic luggage to tests mirroring the challenges, they have overcome in their own journeys. The video campaign will feature across digital platforms, outdoor spaces, and social media networks, showcasing stories of resilience and strength portrayed by influential icons.

    Link to the video featuring Sania Mirza –

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Sania Mirza (@mirzasaniar)

    Campaign details:

    brand: Samsonite

    campaign name: #TestedLikeSamsonite

    original campaign

    Agency: Lowe Lintas  

    production House: Flying pigs

    director: Bharat Sikka

    for social media influencer campaign

    agency: Social Beat  

    production House: Magix Engage

    director: Chinmay Deshpande

     

  • U.S. Polo Assn. brings “Legends Forever, to Play Together” in their latest campaign

    U.S. Polo Assn. brings “Legends Forever, to Play Together” in their latest campaign

    Mumbai: U.S. Polo Assn, the iconic fashion brand known for its style and classic appeal, announces its latest fashion campaign. Conceptualised by WYP, a Wondrlab company, “Legends Forever, Play Together” weaves together threads of nostalgia, and partnership and brings back two sets of legendary duos.

    The duos? Legendary tennis duo, Mahesh Bhupathi and Leander Paes. And the original supermodel duo, Arjun Rampal and Milind Soman.

    Mahesh and Leander, the Indian Express, relive their unforgettable moments on and around the tennis court. A testament to their incredible achievements, the camaraderie, and the unbreakable bond that made them true legends.

    From the court to the ramp, Arjun and Milind take us back to their glamorous world of fashion. They stride confidently down the ramp, and we even get to see them work their magic backstage, their partnership exemplifies the elegance and sophistication that U.S. Polo Assn. has embodied for years. Their dynamic presence on and off the runway perfectly mirrors the brand’s commitment to timeless style and enduring grace.

    Speaking about the campaign, India brand CEO Amitabh Suri said, “Legends Forever, Play Together’ could have only happened with the most iconic duos. That’s why we decided to bring legendary partnerships of Mahesh Bhupathi and Leander Paes, and Arjun Rampal and Milind Soman back! The campaign harmoniously blends the nostalgia of the past with the excitement of the present, resonating with those who value the essence of unity and elegance. This campaign also seamlessly blends with our previous campaign, #TwinningForever, with Arjun Rampal.”

    Wondrlab co-founder Amit Akali said, “We were thrilled to work on this legendary campaign. And both sets of legends were even more thrilled! They were really excited at the chance to rekindle their partnership! We wanted to capture these moments in a very editorial manner that does justice to them as well as their clothes as well as their relationship. This magic of which comes alive beautifully in the campaign.”

    U.S. Polo Assn India VP marketing Deepansh Bhargava said, “We recognize the importance of creating an aura for the brand. And our campaign achieves just that. This concept infuses a fresh energy that resonates with our audience, recapturing the essence of what makes us iconic. Looking ahead, I’m excited about the next stage, where together with WYP, we’ll elevate our brand to even greater heights.”

  • OMRON Healthcare India partners with Milind Soman for BP monitoring awareness

    OMRON Healthcare India partners with Milind Soman for BP monitoring awareness

    Mumbai: OMRON Healthcare India, the Indian arm of the Japanese global leader in home blood pressure monitoring and solutions for cardiovascular disease management, has announced a collaboration with supermodel, film producer, and fitness enthusiast Milind Soman to enhance awareness around adopting home monitoring as an essential constituent of health regime.

    This collaboration marks a significant stride in the realm of home health monitoring, underlining OMRON’s commitment to supplement the quality of lives of millions through technologically advanced and useful devices. The objective is to raise awareness regarding the importance of adopting a sincere and continuous practice of blood pressure monitoring, and body composition & weight measurement to prevent the onset as well as aggravation of disorders like hypertension. Both Milind and OMRON urge to make monitoring an essential part of all hypertension, fitness, and weight management routines which most of the time is reactive and is pursued by an individual only after facing a health incident.

    Milind Soman’s dedicated approach to his holistic well-being, by maintaining a healthy diet, consistent physical activity, and regular health check-ups, aligns perfectly with OMRON ‘s vision of “Going for ZERO” focusing on preventive healthcare to reduce incidents of hypertension-led events to realize zero heart attacks and zero brain strokes.

    The recent spike in cases of Heart attacks among youngsters is a worrisome trend. However, if regular monitoring starts at an early age, it can have a substantial long-term impact on the overall health of individuals. Awareness about comprehensive Hypertension management and data monitoring can be of great help in managing and preventing such cardiovascular events in the near future.

    While speaking about the collaboration, OMORN Healthcare India MD Tetsuya Yamada said, “In India, a critical necessity exists to raise consciousness regarding the significance of health screening. The inclusion of health screening within any fitness regimen is imperative. And Milind Soman embodies fitness in a holistic way that includes regular screenings as well. His credibility is unquestionable. OMRON had the opportunity to collaborate with him earlier and we are glad to open another chapter of our partnership with him that will enable us to connect with more consumers, reinforcing the message of ‘Life On With OMRON’.”

    Milind Soman, a prominent figure in the fitness industry and a staunch advocate for healthy living, shared his excitement about the partnership, saying, “I am honoured to be associated with OMRON Healthcare India, a brand that shares my passion for promoting health and well-being. With OMRON’s advanced and useful devices, I believe we can inspire a health revolution in India, encouraging everyone to take charge of their health journey that would include monitoring.”

  • Zlade Ballistic ropes in Milind Soman as brand ambassador

    Zlade Ballistic ropes in Milind Soman as brand ambassador

    Mumbai: Zlade, one of the fastest growing men’s grooming brands in India, has onboarded celebrated supermodel and actor Milind Soman as the brand ambassador for their Zlade Ballistic range, a dynamic assortment of below-the-belt grooming and intimate hygiene products.

    With the multi-faceted Milind Soman coming aboard, Zlade Ballistic aims to strengthen its presence in the men’s intimate grooming and hygiene segment by creating awareness around the importance of ‘manscaping’ among its target audience in India.

    This collaboration will see national heartthrob Milind Soman taking centerstage as Zlade Ballistic rolls out an elaborate campaign that involves social experiments, droolworthy photoshoots, and what is touted to be one of the quirkiest and most interesting ad films to grace digital platforms.

    To mark this association, the brand released some exclusive behind-the-scenes footage to kick-off the campaign through its YouTube and social media channels. In this video, Milind is seen in an animated, candid conversation about manscaping with his manager. Considering that intimate grooming, pubic hair removal, and intimate hygiene for men have always been tricky and conventionally taboo topics, Milind cleverly uses humour to draw attention towards the subject, also involving the general public to chip in with creative ideas.

    Speaking about the importance of creating awareness around manscaping or men’s intimate grooming, Zlade co-CEO & co-founder Suraj Chaudhari said, “There is a tendency in our society to avoid conversations about intimate grooming and hygiene. It is important to us as a brand to normalise the notions people have about manscaping (and create awareness around the subject and the problems or infections the lack thereof can lead to). Milind Soman has always been the epitome of health and fitness and he has never been shy to call a spade a spade. These aspects of his personality, along with his undying popularity across age groups and genders, make him the ideal fit for Zlade Ballistic. Zlade’s association with him will make Indian men more aware of their intimate grooming and hygiene habits. As a company, we aim to introduce manscaping to India and revolutionise the men’s intimate grooming landscape.”

    Always known to speak up about issues that matter, model, actor, and fitness enthusiast Milind Soman said, “Feels good to be a part of this campaign by Zlade Ballistic! They are a purpose-driven Indian brand that is pioneering change in the men’s grooming segment; intimate grooming in particular. With a shared vision, Zlade Ballistic and I want to throw light on societal stereotypes when it comes to pubic hair, manscaping, and intimate grooming, and spark a necessary and candid conversation about below-the-belt grooming habits since it ties directly to hygiene, lifestyle, intimacy, and more. I’m delighted to be a part of this initiative.”

    With a range of hair removal and intimate hygiene products already in the market, Zlade co-CEO & co-founder Mihir Vaidya said, “With the new Zlade Ballistic range of hi-tech trimmers, we are constantly innovating and making below-the-belt grooming safe, hassle-free, and convenient. Our collaboration with Milind Soman will help us amplify awareness around this category as well as our products across markets. We are thrilled to have him on board.”

    The brand, rapidly growing into a force to reckon with in the Indian grooming and personal care industry, also recently conducted an interesting social experiment to understand India’s take on manscaping. The interactive vox-pop engaged random people in candid discussions around intimate grooming, men’s intimate hygiene, pubic hair, sexual intimacy, and women’s preferences towards men’s below-the-belt grooming.

  • Fujifilm Instax launches festive campaign ‘Print your moment’ featuring Milind Soman

    Fujifilm Instax launches festive campaign ‘Print your moment’ featuring Milind Soman

    Mumbai: Fujifilm India has kickstarted its festive season campaign with celebrity Milind Soman.

    The campaign, which is currently live across out of home and digital platforms, aims to highlight the timeless significance of printed memories, with the slogan “Print your moment.”

    As part of the campaign, Soman can be seen having fun with different Instax cameras and recreating a photograph he cherishes using multiple quirky and classic cameras from the Instax series.

    The campaign will run for 30 days till this year’s Diwali across Instax’s social media channels, websites, and across select locations, including at metro stations in Bangalore, Mumbai, and Kolkata and at the Delhi airport. It will also be echoed across radio stations.

    Speaking on the campaign, Fujifilm India optical devices & Instax division general manager EID Arun Babu said that, “With the festive season around the corner, Instax aims to reiterate the unparalleled role that printed memories play in special moments. We are proud to have continued our partnership with the multi-talented star, Milind Soman, who used Instax prints in the most fun and unique way in the film. With this, we look forward to furthering our message of cherishing memories with print.”

  • Fujifilm ropes in Milind Soman as a brand ambassador for India’s healthcare & Instax biz

    Fujifilm ropes in Milind Soman as a brand ambassador for India’s healthcare & Instax biz

    Mumbai: Fujifilm India has roped in India’s fitness, health and stylish icon, Milind Soman as their healthcare, wellness, and lifestyle brand ambassador. With the announcement, the actor and model will be representing the brand’s overall philosophy of innovation in healthcare, technology, and lifestyle space.

    Fujifilm India recently launched its Instax Mini Evo analog-digital camera in India along with Milind Soman. The new camera is the latest, most advanced addition to the brand’s most loved flagship series Instax Mini, which allows users to shoot and enjoy on-the-spot photo printing.

    Going forward, he will be a part of all major brand campaigns by Fujifilm India for medical imaging and instax division, with key focus on health awareness wellness and lifestyle campaigns.

    With a brand legacy of over 90 years, Fujifilm has been tirelessly working towards introducing multiple initiatives in the healthcare space in several aspects such as early detection through medical imaging, and preventive healthcare with diagnostics. Additionally, with this strong legacy in the imaging business, the brand has also been committed to introducing technologically advanced products in the lifestyle category with digital cameras and Instax cameras.

    Therefore, in line with the overall brand narrative, Milind Soman as a fitness enthusiast and an advocate of a balanced & healthy lifestyle is the perfect representative of the brand, contributing to society with his health and awareness through innovative means, even at 57.

    Speaking on the brand’s association with Milind Soman, Fujifilm managing director Koji Wada said, “We are delighted to have Milind Soman as our brand ambassador for our medical imaging and lifestyle divisions. Milind is synonymous with fitness and following a healthy lifestyle and is one of the stylish icons of India. We hope that our association with him will encourage Indians to think about and implement a health-conscious lifestyle and serve as a reminder that fitness can begin at any age. This is a testimony to our philosophy to ‘Never Stop’ our endeavours for a healthier and Better India!”

    Talking about his association with Fujifilm India, Milind Soman said, “I’ve always wanted to contribute to making health and fitness an active part of our lifestyle. I’m pleased to be associated with Fujifilm India whose brand values showcase great innovation which applies both to society as well as individuals. On these goals, we are both aligned to pledge for a better and Healthier India, and I look forward to helping more Indians understand the value of a healthy lifestyle going forward.”

    Fujifilm India has consistently pushed to improve healthcare diagnostic standards, helping to make the world healthier and better. Fujifilm is committed to providing Indians with the most cost-effective diagnostic technologies available. Its technical and innovative prowess is unrivalled in the business, and with each passing year, it cements its position as the industry’s pioneer in medical imaging while still being committed to other diagnostic services. With its ‘Never Stop’ philosophy, Fujifilm India will continue to bring in initiatives that complement Indians’ mental and physical wellbeing.

  • MNX partners with Tamil Nadu Tourism for new series ‘One For The Road’

    MNX partners with Tamil Nadu Tourism for new series ‘One For The Road’

    Mumbai: MNX has announced the launch of its maiden original series “One For The Road” in partnership with Tamil Nadu Tourism. Starting 25 February, the series will air every Friday at 8:30 p.m across Times Network channels – MNX, Movies Now, Romedy Now, MN+, Zoom, Times Now, Times Now World and Mirror Now.

    Featuring supermodel and actor Milind Soman, the six-episode travelogue series captures the serene and breath-taking beauty of Tamil Nadu.The series will see Soman riding a bike, covering the length and breadth of the state and visiting fascinating sights and off-beat destinations including Mudumalai National Park, Pollachi, Anamalai Tiger Reserve, Aliyar Dam, Madurai, Suruli Falls and Srivilliputhur Wildlife.

    One For the Road is presented by Tamil Nadu Tourism, Smart Tyre Partner – JK Tyres and Riding Partner – Royal Enfield. 

    “We are excited to launch MNX’s maiden original series, One For The Road in partnership with Tamil Nadu Tourism,” said Times Network chief operating officer and executive president Jagdish Mulchandani. “Tamil Nadu is culturally rich with home to some of the best tourism sites in the country. I am confident that the show will resonate with our viewers as it allows them to explore the State through a unique virtual experience, infused with breath-taking landscapes, timeless architecture and exotic wildlife.”

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by MNXMovies (@mnxmovies)