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Tag: Milind Pathak

  • Madhouse COO Pathak hired as Httpool MD – southeast Asia

    Madhouse COO Pathak hired as Httpool MD – southeast Asia

    MUMBAI: Httpool has announced the appointment of Milind Pathak as the managing director for Southeast Asia to be based in Jakarta.

    In this role, Milind will be responsible for laying the foundation and setting up of Httpool in the region and building up strategic relationships with key clients and partners. Httpool has global client / partner alliances, and intends to provide the Southeast Asia market access to these partners.

    Milind is an experienced international executive, with strong knowledge of the southeast Asia region and a well-recognised thought leadership in mobile and digital industry. He has been an active evangelist in the Asian market for mobile entertainment/ marketing / commerce / internet domain for over two decades.

    In his previous role, Milind was the COO of Madhouse, South Asia, A WPP- GroupM’s mobile marketing specialist unit, where he was responsible for providing award-winning mobile media and creative solutions across the GroupM client portfolio and help them manoeuver a mobile first journey in the digital world.

    Milind has played multiple level leadership roles in his previous avatars at One97 (Paytm) – Comviva (later acquired by Tech-Mahindra) / Mitsui / Buongiorno in multiple markets of Asia / Africa and Middle East

    Httpool APAC co-founder and MD Sunny Nagpal said: “Milind is an exceptional choice to lead the Southeast Asia business as he has a track record of leading businesses at a global level and deliver sustained growth and profitability. His in-depth experience in this sector will lay a strong foundation for the SEA business.”

    Pathak says: “Mobile-first has always been my approach, and I will be working with our diverse network teams and support our global partners to maximise full potential of the growing Southeast Asian market in this mobile domain.”

    He will be leading business initiatives and set up of the Southeast Asia operations of Httpool group. Httpool is in process of starting its operations in Indonesia and Malaysia and looking at aggressively penetrating the region.

  • Milind Pathak joins Madhouse India as COO

    Milind Pathak joins Madhouse India as COO

    MUMBAI: Madhouse, a mobile marketing and communications company, has appointed Milind Pathak as COO. He will be reporting in to Madhouse CEO Joshua Maa and GroupM Interaction south Asia managing partner Tushar Vyas and will be based in Gurgaon.

     

    Pathak comes on board with vast domain knowledge and experience in mobile VAS, marketing & advertising, content, mobile CRM and m-Commerce.

     

    Prior to joining Madhouse, Pathak was a part of the One97 Communications’ leadership team. He has over two decades of experience in sales, business development, marketing, strategy and P&L management.  Pathak moved to digital domain in 2005 as Buongiorno co-CEO and country manager and was responsible for setting up the company’s successful operations in India. He is an active speaker at various events by IAMAI, MEF, MMA, FICCI, Music Matters, ASSOCHAM etc and has shared his experience and perspective on mobile domain, technologies and allied areas in many national & international conferences, seminars and round tables.

     

    Maa said, “India continues to be a priority market for us and we look forward to working closely with Milind as he steers Madhouse India into its next phase of growth.”

     

    Vyas added, “We are excited to have a senior leader from the industry in the Madhouse team. Milind comes with a rich and in depth experience from the telecom industry with depth of experience in Mobile marketing, content and commerce across consumer and enterprise segment. We are confident he will help our clients to seamlessly integrate mobile advertising into their marketing strategies.” Mobile media and advertising remains an integral part of GroupM’s New Me vision that puts digital at heart of the organisation. Madhouse India is a joint venture by WPP and Madhouse China and is managed by GroupM.”

     

    Pathak said, “Over the last two years, I have watched Madhouse emerge as a thought leader in a dramatically changing media environment. I am excited to join and lead Madhouse. I believe we have tremendous headroom for growth in the mobile marketing and advertising domain in India. In the next 3 years the India will be a 400 million mobile internet user market and these users will spend disproportionate time on handheld devices. Our vision is to continue to invest in people, product & technology, creative domain and strategic partnerships offering cutting edge solutions to brands for all the stages of their marketing cycle- awareness, sales and engagement.