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Tag: Milind Acharya

  • MarksmenDaily Group recognises Dalda Vanaspati as one of the ‘Most Preferred Brands of India 2023’

    MarksmenDaily Group recognises Dalda Vanaspati as one of the ‘Most Preferred Brands of India 2023’

    Mumbai: Dalda Vanaspati, the iconic legacy brand from Bunge India, has proudly been honoured as the ‘Most Preferred Brands of India 2023’ by the cutting-edge online news group, MarksmenDaily. Dalda Vanaspati was given this recognition at a formal event hosted by the MarksmenDaily Group on 8 December, 2023 in Mumbai. This recognition comes as a testament to Dalda Vanaspati’s enduring trust & legacy, spanning over 75 years and making it one of India’s most cherished brands.

    Dalda Vanaspati, a name that resonates with generations, holds a special place in the hearts of Indian households since its inception in the 1930s. The brand’s journey began long before India gained its independence, and even today, the memories of its iconic black and white advertisements and the yellow jar with the palm tree, evokes nostalgia among all age groups across India. The brand has been a constant companion in kitchens, celebrated for its unparalleled flavour, richness, and exceptional value.

    Dalda Vanaspati distinguishes itself through its steadfast dedication for not only complying with Indian food safety regulations but also to stay in sync with international progress in health, nutrition, and food safety. The brand’s transition to being Transfat-free, exemplifies its unwavering commitment to prioritize consumer health and safety. The journey of Dalda Vanaspati extends beyond culinary heritage to encompass innovation, health awareness, and a vision for a nation that enjoys Taste with Health. With such a captivating brand journey, it was only fitting for MarksmenDaily group to nominate Dalda Vanaspati as one of ‘The Most preferred Brands of India 2023’. This nomination was a result of an extensive quantitative consumer research survey conducted by LeadCap, a leading global research, advisory and consulting firm.

    Speaking on the occasion, Bunge India AVP marketing Milind Acharya expressed gratitude for the recognition, saying, “We are thrilled to be again acknowledged as one of the ‘Most Preferred Brands of India 2023’ and this time by MarksmenDaily Group. This prestigious accolade is a testament to Dalda Vanaspati’s rich legacy, unwavering quality, and the enduring trust of our consumers. At Bunge, we remain committed to delivering excellence, and this recognition reinforces our dedication in providing a product that resonates with the preferences of the Indian consumers, making Dalda Vanaspati a cherished choice in households across the nation. I would also like to take this opportunity in congratulating the other brands that have been bestowed with this recognition and also thank the MarksmenDaily Group for their extensive research to bring forth brands that reside in the hearts of the common man of this country. ”

     

  • OMD India’s campaign for Dalda shines at Drum’s Social Purpose Awards 2018

    OMD India’s campaign for Dalda shines at Drum’s Social Purpose Awards 2018

    MUMBAI: Marketing performance company OMD India has announced that its campaign ‘#PehleTum’ for Dalda Cooking Oils won the award for ‘Best Integrated Marketing Campaign’ at the Drum’s Social Purpose Awards 2018 in London last week. The win comes shortly after the campaign won the Mumbrella Award for Bravery at the Mumbrella Asia Awards 2018 last month.

    ‘#PehleTum’ (You First) campaign was designed to promote gender equality, specifically targeting those households where women take the sole responsibility of cooking for the entire family and only eat after ensuring everyone else has eaten. Dalda Cooking Oils partnered with Leo Burnett and OMD India to create this campaign urging husbands and families to offer the first bite of every meal to the women of their household.

    OMD shares that in order to drive change it utilised a ‘judiciously woven mix of media, with each medium planned and integrated in a manner that added relevance, weightage and a new meaningful layer to the core communication of #PehleTum’. The compelling campaign reached over 14 million people through various touch points while increasing brand recommendation for Dalda Cooking Oils by 85 per cent.

    Commenting on the win, OMD India CEO Priti Murthy said, “I am extremely proud of the team for their media approach on this campaign, facilitating the amplification of such an important message in today’s society. These latest recognitions are a testament to the brave work we do at OMD India to help our clients cut through the clutter and generate real impact for their brands.”

    Bunge India marketing head Milind Acharya added, “A very simple insight that led to #PehleTum was; with changing times, shouldn’t the homemaker be a part of the dinner table along with entire family which, in our society is an important aspect, where family matters are also discussed. We attempted to put this onus on the Male members of the family to invite her to take her rightful place. As Dalda oil is an integral part of any meal, the homemaker is also an integral and equal part of the family and all related matters. Recognition of the campaign and its thought encourages us to continue such efforts, which are relevant for the brand, the consumer and the society.”

  • Gagan Oil promotes water conservation

    Gagan Oil promotes water conservation

    MUMBAI: Food, while not the solution for all of life’s problems, is certainly the solution for some of them. From this very belief stems Gagan Cooking Oil’s core philosophy that every meal should be a celebration. Gagan is a heritage cooking oil brand that predominantly focuses on markets in Northern parts of India. The brand’s tagline ‘Khao Gagan, raho magan’ urges consumers to savour and celebrate all kinds of food with Gagan.

    The digital campaign created by Leo Burnett India urges consumers to celebrate Holi with colour and food, but also by avoiding the use of a scare resource like water. This message with the brand core has been articulated in its typical humorous way.

    Bunge India head of marketing Milind Acharya says, “We Indians, and more so the people of North India, are full of life, celebration and food. Brand Gagan is an integral part of their lives as it carries the same attitude. Festivals are mainly where this attitude comes alive. We see an opportunity to talk to our consumers carrying the same attitude.”

    Throwing light on the campaign, Leo Burnett India executive creative director Vikram Pandey said, “Do’s and don’ts around festivals can be quite a downer. The brand urges people to look at these ‘rules’ positively with the mantra of ‘Khao Gagan, Raho Magan’, and keep their festive spirits high with great food. While for Diwali we positivised the ban on crackers, we took up ‘Save Water’ for Holi. With quirky execution as the brand language, this one delivers a Happy Holi message that’s like no other.”

    Late last year, Gagan Oil had also unveiled a tongue-in-cheek campaign on the occasion of Diwali. The campaign took on the firecracker ban by urging consumers to eat food crackers, instead!