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Tag: Miles Young

  • Ogilvy & Mather ups Anthony Wong as worldwide effectiveness director

    Ogilvy & Mather ups Anthony Wong as worldwide effectiveness director

    MUMBAI: Ogilvy & Mather (O&M) has promoted Anthony Wong as worldwide effectiveness director effective 4 January, 2016.

     

    This will be a dual role for Wong, who is based in Hong Kong, and is also global client leader for TeamHW – WPP’s bespoke agency team that looks after Huawei’s marketing and communications around the world. 

     

    O&M global chairman and CEO Miles Young said, “Earlier this year we mourned the death of Tim Broadbent who had held this position since 2009. I feel in my heart that no one would be more pleased than Tim by Anthony’s elevation. Tim taught Anthony all he could about everything he knew, and he is the perfect example of the type of intelligent and thinking leader we need in our business.”

     

    Wong’s new position will see him championing Ogilvy’s effectiveness culture, and working with both clients and respective global account teams to develop more effective communications. In his previous position as president of global brand management for the network in Asia Pacific, he won more than 30 effectiveness awards, including three IPAs in London, the first and second ever IPA wins from China, in addition to the first ever IPA win from Malaysia.

     

    Wong said, “Effectiveness in communications needs to be as scientific of an investment as any other decision in the boardroom for brands today. I’m both honoured and thrilled to have this opportunity to work with clients and colleagues to create the new strategies our industry needs to evolve marketing effectiveness forward.”

  • O&M worldwide chairman & CEO Miles Young to retire in 2016

    O&M worldwide chairman & CEO Miles Young to retire in 2016

    MUMBAI: Ogilvy & Mather worldwide chairman and CEO Miles Young will be retiring from this role next year to take up the position of Warden of his alma mater, New College at Oxford University. This appointment becomes effective September 2016.

     

    Until then, Young will continue in his current role at Ogilvy & Mather. Upon taking up his new position at Oxford, he will remain working closely with both Ogilvy and parent company, WPP, on a non-executive basis.

     

    Young, 61, has spent 32 years at Ogilvy & Mather, starting in the London office. He became chairman of Ogilvy & Mather Asia Pacific in 1995 where he spent 13 years building Asia Pacific into O&M’s fastest growing region. He assumed the role of global CEO in 2009 and his current role of chairman in July 2012.

     

    For the past six years he has led Ogilvy & Mather Worldwide to be the most effective and creative agency network in the world as recognized by the prestigious Cannes Lions International Festival of Creativity and the Global Effie Effectiveness Index. 

     

    Young said, “This was a difficult decision, but the attraction of moving to a senior academic position in the UK was very great. Ogilvy & Mather and WPP have been part of my life for 32 years, and the intention is not to part company, but to be available to advise and consult, which I look forward to doing. My succession will be announced in due course. In the meantime it is business as usual.”

  • O&M inks JV with Hogarth Worldwide to form global production house

    O&M inks JV with Hogarth Worldwide to form global production house

    MUMBAI: Ogilvy & Mather has joined forces with Hogarth Worldwide, a sister WPP company, to launch H&O (Hogarth & Ogilvy) – a new company that will bring the resources and technology of the two companies together.

     

    Headquartered in London, H&O will stand alongside Hogarth with a presence in 48 Ogilvy offices. This will create the largest marketing implementation group in the world.

     

    Through this venture, Ogilvy’s production unit, RedWorks, will be consolidated into this new entity, giving clients access to the traditional strengths and global network of RedWorks in addition to Hogarth’s unique offerings – full broadcast and moving image capability, a market leading language and transcreation service and proprietary technology solutions.

     

    Ogilvy & Mather worldwide chairman and CEO Miles Young said, “I have always believed that to be a truly integrated world-class communications agency, we need to be best-in-class in each and every one of our specialist disciplines. Marketing implementation is no exception especially in this new age of marketing and branding. H&O is our response to the ever-changing needs of our clients, and our growing role as content producers and distributors. It will be an ideas-delivery engine sitting at the heart of Ogilvy that will change the conversation about how brands are brought to the market dynamically.”

     

    Explaining his reasons for choosing to partner with O&M, Hogarth Worldwide CEO Barry Jones added, “H&O is a new concept. It puts a creative realization engine at the heart of a creative powerhouse. With Hogarth going from strength to strength, having H&O in parallel gives us the opportunity to bring all of our capabilities directly to Ogilvy’s clients.”

     

    Jonathan Adler will join the group to serve as H&O global CEO. Ginny Maycox, currently COO of O&M West will be global CFO. Duncan Stokes, who is global CEO of RedWorks will lead H&O in EAME as well as taking global responsibility with Adler for the change management. RedWorks veterans Xavier Carou and Michael Burgess will be CEO in Latina America and Asia Pacific respectively. While in North America, Matt Bonin will be chief production officer and Jonathan Parker will be chief operations officer.

     

    Adler said, “I have spent my career working in advertising and marketing services, essentially bringing great ideas to life. I don’t think there is a sector or discipline I’ve not touched and I truly love the creative process. The opportunity to combine two great global companies was irresistible, and I am extremely excited about what the future holds for H&O, helping deliver Ogilvy’s vision of the future.”

     

  • Ogilvy & Mather India establishes new management structure

    Ogilvy & Mather India establishes new management structure

    MUMBAI: Ogilvy & Mather (O&M) India has put in place a new management structure, which will be effective 1 March, 2015.

     

    The announcement was made by O&M executive chairman and creative director – South Asia Piyush Pandey and O&M executive co-chairman and group chief operating officer – South Asia SN Rane.

     

    In a statement, the duo said, “It is time that our very strong senior team joins us in all key management decisions of Ogilvy & Mather. Our clients should look forward to even greater impact from Ogilvy & Mather in the days ahead.”

     

    In the new structure, the current Ogilvy India group chief digital officer Kunal Jeswani is promoted to Ogilvy & Mather India CEO. He will report directly to the chairmen’s office and will work in very close association with Geo/discipline heads, creative, planning and business leaders.

     

    The current Ogilvy India executive finance director Hufrish Birdy is promoted to chief financial officer (CFO). She will also report directly to the chairmen’s office and work in close partnership with Jeswani, Geo and discipline heads and other key stake holders of the company.

     

    Hephzibah Pathak will assume a new role as Ogilvy & Mather India global clients’ director. She will be associated with Vodafone, Mondelez (India+Global), KFC, Unilever, Coke and Fiat. Pathak, working with operation heads of 360 degree offerings, will be responsible for delivery that will meet client expectations. A detailed scope of work is being circulated amongst Geo/discipline heads and their business leaders.

     

    The man who can be credited in building strong planning teams, Kawal Shoor has been promoted to national planning director. He will spearhead the next phase of development of planning and be responsible for the national planning agenda.

     

    To top it all, the board of directors list has also been expanded. The existing India board comprising Pandey, Rane, Madhukar Sabnavis, Poran Malani, Pathak, Miles Young, Paul Heath, Paul Cocks and John Goodman is being expanded. The company has nominated Jeswani (CEO, India), Rajiv Rao (national creative director), Navin Talreja (president – Mumbai and Kolkata geography head) and Birdy (CFO, India) as additional Directors, which will be effective as soon as the legal compliances are completed.

     

  • Madhukar Sabnavis on O&M’s worldwide board

    MUMBAI: There seems to be an injection of Indian blood in the senior leadership team of global agencies. Last year, Vikram Sakuja became Maxus global CEO and McCann‘s Prasoon Joshi entered the Commonwealth board that was created to service the GM Chevy account. Now Ogilvy & Mather has named 12 new members on its worldwide board, one of them being O&M India vice chairman and country head, discovery and planning Madhukar Sabnavis.

    WPP’s global creative agency network announced that Carla Hendra will take over as the vice chairman of its Worldwide Board.

    The other new members on the board include Nelly Andersen, Executive Vice President of Global Brands, OgilvyOne Worldwide, Lou Aversano, Chief Operating Officer of Ogilvy East, Brandon Berger, Worldwide Chief Digital Officer, Shenan Chuang, CEO of O&M Greater China, Annette King, CEO of OgilvyOne EAME and Chairman of OgilvyOne London, Paul Matheson, Regional President Strategy and Planning of O&M Asia Pacific, Jaime Prieto, President of Global Brand Management, Ben Richards, Worldwide Head of Integrated Strategy, Gunther Schumacher, Worldwide Chief Operating Officer of OgilvyOne Worldwide, Steve Simpson, Chief Creative Officer of O&M North America and Paul Smith, Regional Creative Director EAME.

    O&M board chairman and CEO Miles Young remarked, “These additions represent a wonderful range of our key talent and inject a significant infusion of new blood. Our Board will now be significantly more diverse, and I believe, will be reflective of and useful for many of the debates about content which need to happen at the heart of our business. I am so very pleased to announce that Carla has been elected to the role of Vice Chairman. Carla’s contribution over the years has been enormous, not least recently as the founder and driver of OgilvyRED. As our Board continues to grow, we will need someone with Carla’s laser focus and drive to help harness the diverse talents and viewpoints within our Board to the advantage of the entire agency.”