ITV

Tag: Mikiko Nishiyama

  • Nippon TV heads into MipTV 2022 with three new formats

    Nippon TV heads into MipTV 2022 with three new formats

    Mumbai: Japanese broadcaster Nippon TV has unveiled one scripted and two unscripted formats ahead of MipTV 2022 in Cannes next month.

    MipTV is the longest-running international television market taking place in Cannes each April. The international TV showcase brings together global distributors, producers, buyers and commissioners of drama, doc, kids, factual and formats programming for a curated week of business meetings, matchmaking opportunities, exclusive market intelligence, conferences sessions, and global networking.

    The latest edition of MipTV will make a comeback as the in-person market on 4-6 April, after going virtual due to the Covid-19 pandemic.  

    “The three formats have been aired on Nippon TV to stellar ratings and we will be offering these titles at MipTV 2022 for the first time to its buyers around the world,” announced Nippon TV MD – international business development Mikiko Nishiyama on Monday.

    “Tall Order” is a scripted romantic comedy-drama series that follows the personal and professional lives of an executive assistant to the CEO of a startup company. While the unscripted escape game show “Dark Doubt” sees contestants attempt to navigate through the dark, another unscripted quiz show “Turbo Brain” tasks contestants with answering questions at breakneck speed.

    “In terms of our new unscripted formats, ‘Dark Doubt’ turns its back on the traditional notion that game shows are just funny and lively. It illustrates how fear is a universal form of entertainment that fascinates people. Using night-vision and fixed-point cameras in pitch-dark spaces, the resulting visual impact is quite amazing. ‘Turbo Brain’ tests the human brain’s ability to make instantaneous decisions­—a function necessary to survive. Viewers can immerse themselves in the show just like the contestants and take a shot at the quiz questions, whose difficulty levels are adjusted exquisitely so that they are tough to answer in a split second,” stated Mikiko Nishiyama.

    “As for our scripted title, anyone who follows our protagonist in ‘Tall Order’ will want to rally behind her as she tackles the endless impossible demands from her boss in the stressful office environment in solving the myriad of business and personal troubles, and then suddenly becomes promoted as CEO against her will,” Nishiyama further said, adding that, “the sense of romance with a cheeky colleague and a charismatic boss makes this story even more exciting. Nippon TV’s scripted formats that depict the lives of women, such as ‘Mother’ and ‘Woman -My Life for My Children,’ are receiving high acclaim globally, and I am confident that ‘Tall Order’ presents a story that will resonate with viewers the world over.”

  • Nippon TV heads into fall with two new shows

    Nippon TV heads into fall with two new shows

    Mumbai: Japan’s multiplatform entertainment company Nippon TV on Monday announced that it will head into the fall season with two new shows – ‘Money or Junk’ and ‘Life’s Punchline’.

    Announcing the shows, Nippon TV managing director international business development Mikiko Nishiyama said the two new formats are unique in that their idiosyncrasies and quirks that give them quite the twist. “Following in the footsteps of Nippon TV’s highly successful business format “Dragons’ Den/Shark Tank”, with more than 40 versions in 186 territories, ‘Money or Junk’ was created with a business concept at its core, updated with craft, survival elements for the entire family audience in the digital era,” said Nishiyama.

    ‘Money or Junk’ hit the airwaves in July 2021 on Nippon TV to stellar ratings among children, teenagers, and 20-to-34-year age group females.  With the concept of ‘making’ money out of nothing’, contestants compete by self-monetising in remote locations using available resources to sell various items on e-commerce apps. Due to its high ratings, the format has already earned a second slot on Nippon TV for later this year.

    On the other hand, ‘Life’s Punchline’ was broadcast weekly on Nippon TV from April to June 2021 with almost 14 million total views to date on VOD and has now become the most viewed series on the platform from Nippon TV’s Saturday night slot.

    “‘Life’s Punchline’ centers around a comedy trio, and each episode opens with a comedic skit which eventually blends into bigger plots of the drama. Vividly depicting each character’s worries and emotional conflicts in their late 20s that stem from their dream, job, family, and romantic interest, viewers are sure to find someone they can relate to,” said Nishiyama.

    Other new scripted formats to be produced by Nippon TV later this year and in 2022 include the co-production project of an innovative crime drama series with Envision Entertainment in London, which was announced in July.

  • Nippon TV elevates two executives, announces growth plan

    Nippon TV elevates two executives, announces growth plan

    MUMBAI: Currently ranked as the number one commercial TV broadcaster in Japan and having had significant global success since launching its International Business Division (IBD) in 2014, Nippon Television Network Corporation (Nippon TV), Japan’s leading multiplatform entertainment powerhouse, announced today that IBD is rolling out a comprehensive new global growth plan which includes strategic creative collaborations with international partners as an investment in future business and a way to expand its slate of brands. Marking this as one of Nippon TV’s top priorities, the global growth plan includes the promotion of two key executives within the company. The promotions are effective immediately and both executives will be based in Tokyo. The announcement was made today by Nippon TV board director programming, production, sports, business development operating officer Hiroyuki Fukuda.

    Overseeing this expanded division will be Keiichi Sawa, who has been promoted to operating officer of Nippon TV, while also retaining his current title of president of business development for Nippon TV. He will be responsible for the overall operations of IBD and will report to Fukuda.  Sawa replaces Atsushi Sogo, who will become president of NTV Personnel Center Corp, a group company of Nippon TV.  

    The second promotion is for IBD associate MD Mikiko Nishiyama, who has been promoted to MD of IBD and will report to Sawa. She will be responsible for the day to day operations of IBD.

    “Nippon TV is currently at the top of its game as the ratings champion broadcaster for six consecutive years and our digital strategy is accelerating with Hulu in Japan becoming the leading streaming platform.  Now, the timing is absolutely perfect for the expansion of our international business and I am honored to be leading this amazing IBD team.  My predecessors have done a remarkable job initially creating and ultimately growing Nippon TV’s international business thanks to our partners in the global content industry,” said Sawa.  “Our award-winning scripted formats Mother and Woman –My Life for My Children-, along with our leading unscripted formats Dragons’ Den and BLOCK OUT, are now seen around the world and continue to garner top ratings.”