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Tag: Mike Cronk

  • Mike Cronk takes the helm at Paul Shen’s TVU Networks as VP of strategy

    Mike Cronk takes the helm at Paul Shen’s TVU Networks as VP of strategy

    MUMBAI: In the intricate chessboard of business, strategy is the ultimate checkmate—a decisive edge that separates winners from the rest.

    Whether orchestrating a sports victory, acing exams, or redefining industries, strategy holds the key. And when it comes to the fast-evolving world of media technology, TVU Networks has just made its masterstroke.

    The global pioneer in cloud and IP-based live video solutions has announced the appointment of Mike Cronk as its new vice president of strategy.

    Known as a visionary with over two decades of media innovation expertise, Cronk is set to drive TVU’s mission to redefine content creation and distribution for media organisations worldwide. With a reputation for crafting winning strategies, his entry promises an exciting era of growth, innovation, and bold moves for TVU Networks.

    Cronk brings a wealth of experience from roles such as AWS, head of product for live media services; Core Technologies VP at Grass Valley, and IP Media Solutions (AIMS) founding chairman of the alliance. At TVU Networks, he will focus on scaling its award-winning cloud-based services and driving transformative changes in broadcasting workflows.

    TVU Networks CEO, Shen underscored the importance of this appointment, “Mike Cronk joins TVU at a time of unparalleled innovation and momentum for our company. His deep expertise in cloud transformation, media workflows, and product strategy will enable us to continue redefining how broadcasters engage their audiences. With Mike’s leadership, we will further strengthen our position as the trusted partner for media supply chain transformation worldwide, turning our customers’ most ambitious projects into reality.”

    Reflecting on his new role, Cronk expressed his excitement for the future, “TVU has been at the forefront of live video production for nearly two decades, forging strong partnerships with media organisations worldwide. This year alone, TVU has enabled groundbreaking cloud-based workflows, from leveraging AI-assisted production during major sports events to powering fully cloud-based workflows for this year’s biggest elections. The opportunity to contribute to such a visionary company at this pivotal moment is truly exciting. Together with our customers, we have the potential to achieve even greater milestones and transform the industry further.”

    Since pioneering cloud-based and AI-driven broadcasting workflows in 2018, TVU Networks has developed a modular ecosystem that meets complex production demands with speed and agility. Its latest innovation, TVU MediaHub, has already earned six industry awards and powered high-profile events such as the Games in Paris and recent elections.

    “Mike’s vision and expertise align perfectly with TVU Networks’ mission to transform the broadcast industry,” added Shen. “His addition to our leadership team marks an exciting chapter for TVU as we continue to innovate and collaborate with our clients to redefine what’s possible in live media production.”

  • Grass Valley honoured with Philo T. Farnsworth Award by Television Academy

    Grass Valley honoured with Philo T. Farnsworth Award by Television Academy

    MUMBAI: Grass Valley USA, LLC was presented with the Philo T. Farnsworth Award by the Television Academy at its 67th Engineering Emmy Awards.

     

    The company was honored for its five-decade history of providing the tools to create signal infrastructure as the television industry grew; for its years of leadership in video routing, switching and manipulation; and for its industry-changing, pioneering strides in digital-image processing and effects.

     

    The award was presented on 28 October.

     

    In receiving the award, Grass Valley senior vice president, marketing Mike Cronk said, “It was an honor to receive on behalf of all Grass Valley employees through the years the Philo T. Farnsworth Award from the Television Academy at its 67th Engineering Emmy Awards ceremony. Grass Valley was founded in 1959 by Dr. Hare in the foothills of the Sierra Nevada Mountains in California and has not stopped innovating ever since. Whether it was contributing to the first color broadcast of the Olympics in 1968, the first live color broadcast from outer space with Apollo 10 in 1970, transforming live production with the 300 production switcher in 1979, or creating the first commercially viable video server in 1995 (Profile), 21 Emmy awards later Grass Valley’s drive and passion for telling stories with pictures has remained constant.”

     

    “With the proliferation of digital media, UHD, and IP today there are more opportunities than ever to carry that drive and passion for better storytelling into the future. Thanks to all the employees of Grass Valley who have contributed to its success over the years and thanks to all the customers over the years whose confidence in and collaboration with Grass Valley have continued to make the company strong,” he added.